100+ datasets found
  1. YouTube: most subscribed channels 2025

    • statista.com
    • ai-chatbox.pro
    Updated Jan 15, 2025
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    Statista (2025). YouTube: most subscribed channels 2025 [Dataset]. https://www.statista.com/statistics/277758/most-popular-youtube-channels-ranked-by-subscribers/
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    Dataset updated
    Jan 15, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2025
    Area covered
    Worldwide, YouTube
    Description

    What is the most subscribed YouTube channel? MrBeast made the first place in the ranking of the most-subscribed YouTube channels in January 2025. With 343 million subscribers, the U.S. based videographer and internet personality managed to surpass Indian music network T-Series, which held the number one place for several years, and sat at 284 million subscriber as of the examined period. How many hours of video are uploaded to YouTube every minute? YouTube was launched in 2005 as a platform for sharing user-generated videos such as vlogs, tutorials, or original series. The site grew rapidly and reportedly had 100 million video views per day and more than 65 thousand daily uploads only a year later. As of February 2022, more than 500 hours of video were uploaded to YouTube every minute, up from a mere 24 hours of content uploads per minute in 2010. YouTube Partner Program In the first quarter of 2024, YouTube’s ad revenue amounted to over eight billion U.S. dollars. Through its Partner Program, YouTube also rewards uploaders of popular videos with a share of the advertising revenues the content generates. This, paired with the fact that many users of the video sharing platform tend to have favorite channels that they revisit regularly, has given rise to another phenomenon: YouTube celebrities. Although some of these well-known figures were discovered on the website but then carved a successful career outside of YouTube, for many others the site is their primary platform for delivering content and staying in contact with fans, all while signing lucrative deals or promotional partnerships. Highest earning YouTubers In November 2022, MrBeast surpassed long-standing most subscribed YouTuber PewDiePie, having reached approximately 112 million subscribers. Due to the high number of subscribers and even higher number of views, these out-of-the-box stars not only have millions of fans, but also considerable earnings from their YouTube activities. In 2023, MrBeast was estimated to have earned around 82 million U.S. dollars, topping the ranking of the highest-earning YouTube creators. The ranking also included social media personality Jake Paul and Mark Fischbach, as well as Ryan Kaji from Ryan's World (formerly known as ToysReview), who started his YouTube career reviewing toys at three years old.

  2. PewDiePie total subscribers 2016-2025

    • statista.com
    Updated Jun 24, 2025
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    Statista (2025). PewDiePie total subscribers 2016-2025 [Dataset]. https://www.statista.com/statistics/681070/pewdiepie-subscriber-numbers/
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    Dataset updated
    Jun 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jul 2016 - Jan 2025
    Area covered
    Worldwide, Sweden
    Description

    Few individuals better represent the rise of the YouTube celebrity than Felix Arvid Ulf Kjellberg, operating on YouTube as PewDiePie. The Swedish YouTuber was the content creator with the largest audience on YouTube for several years, until he was surpassed by American YouTuber MrBeast. As of January 2025, the popular creator had around *** million subscribers. In total, videos on the PewDiePie channel have been viewed approximately ** billion times. Subscribe to PewDiePie meme The surge in subscriber numbers from the end of 2018 onwards is attributable to PewDiePie’s “Subscribe to PewDiePie Meme“, a demonstration of his immense ability to mobilize his subscribers. In the campaign to overtake T-Series and become the channel with the most subscribers, PewDiePie’s challenge required followers to plaster words to the effect of ‘Subscribe to PewDiePie’ wherever possible, either in the physical or digital realms. Despite the obvious success of the campaign in terms of subscriptions, PewDiePie recently called for the campaign to be stopped following three major incidents. In the first a World War II memorial was defaced in New York City, and in March 2019 a gunman uttered the phrase before opening fire on a mosque in Christchurch, New Zealand, killing ** people and wounding several more. In April 2019, the gunman who opened fire on a Southern California synagogue, killing one and wounding at least three others, also referred to the campaign.   The rise of the YouTuber Now a decade old, YouTube’s ability to connect content creators with massive audiences has led to the emergence of channels that rival mainstream media outlets in terms of audience size. In some cases, videos can reach 100 million views in just a matter of days . It isn’t just traditional celebrities that are finding audiences either, with channels for kids such as Cocomelon - Nursery Rhymes attracting over *** billion views, and generating significant revenue in the process.

  3. b

    YouTube Revenue and Usage Statistics (2025)

    • businessofapps.com
    Updated May 22, 2018
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    Business of Apps (2018). YouTube Revenue and Usage Statistics (2025) [Dataset]. https://www.businessofapps.com/data/youtube-statistics/
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    Dataset updated
    May 22, 2018
    Dataset authored and provided by
    Business of Apps
    License

    Attribution-NonCommercial-NoDerivs 4.0 (CC BY-NC-ND 4.0)https://creativecommons.org/licenses/by-nc-nd/4.0/
    License information was derived automatically

    Area covered
    YouTube
    Description

    YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

  4. E

    List Of Vital YouTube Statistics Marketers Should Not Ignore In 2023

    • enterpriseappstoday.com
    Updated Oct 10, 2023
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    EnterpriseAppsToday (2023). List Of Vital YouTube Statistics Marketers Should Not Ignore In 2023 [Dataset]. https://www.enterpriseappstoday.com/stats/youtube-statistics.html
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    Dataset updated
    Oct 10, 2023
    Dataset authored and provided by
    EnterpriseAppsToday
    License

    https://www.enterpriseappstoday.com/privacy-policyhttps://www.enterpriseappstoday.com/privacy-policy

    Time period covered
    2022 - 2032
    Area covered
    Global, YouTube
    Description

    Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

  5. T-Series total YouTube subscribers 2016-2021

    • statista.com
    Updated Jul 10, 2025
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    Statista (2025). T-Series total YouTube subscribers 2016-2021 [Dataset]. https://www.statista.com/statistics/1003413/tseries-subscriber-numbers-youtube-india/
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    Dataset updated
    Jul 10, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jul 2016 - Jul 2021
    Area covered
    India, YouTube
    Description

    T-Series was the most subscribed YouTube channel as at *********, with *** million subscribers. The company has consistently recorded growth in number of subscribers as well as the number of YouTube video views since it joined the social media platform.

  6. Leading YouTube press and media channels in Turkey 2024, by number of...

    • statista.com
    Updated Jul 10, 2025
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    Statista (2025). Leading YouTube press and media channels in Turkey 2024, by number of subscribers [Dataset]. https://www.statista.com/statistics/1318234/turkey-youtube-press-media-channels-by-subscriber-numbers/
    Explore at:
    Dataset updated
    Jul 10, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jun 2024
    Area covered
    YouTube, Turkey
    Description

    As of June 2024, the YouTube channel of the television channel atv placed first in the press and media category in Turkey, reaching **** million subscribers. Furthermore, the YouTube channel of beIN Sports channel took second place counting nearly ** million subscribers.

  7. Countries with the most YouTube users 2025

    • statista.com
    • ai-chatbox.pro
    Updated Feb 17, 2025
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    Statista (2025). Countries with the most YouTube users 2025 [Dataset]. https://www.statista.com/statistics/280685/number-of-monthly-unique-youtube-users/
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    Dataset updated
    Feb 17, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Feb 2025
    Area covered
    Worldwide, YouTube
    Description

    As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

  8. Leading music and dance channels on YouTube in Poland 2025, by subscribers

    • statista.com
    Updated Jul 7, 2025
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    Statista (2025). Leading music and dance channels on YouTube in Poland 2025, by subscribers [Dataset]. https://www.statista.com/statistics/1247257/poland-top-youtube-music-channels-by-subscribers/
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    Dataset updated
    Jul 7, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    May 2025
    Area covered
    Poland
    Description

    As of May 2025, the leading YouTube channel in the music and dance category by a total number of subscribers was steprecords. The most subscribed-to channel had a total of ************ subscribers.

  9. Latin America: leading YouTube channels 2024, by number of subscribers

    • ai-chatbox.pro
    • statista.com
    Updated Jun 4, 2025
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    Tiago Bianchi (2025). Latin America: leading YouTube channels 2024, by number of subscribers [Dataset]. https://www.ai-chatbox.pro/?_=%2Fstudy%2F62566%2Fsocial-media-usage-in-latin-america%2F%23XgboD02vawLZsmJjSPEePEUG%2FVFd%2Bik%3D
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    Dataset updated
    Jun 4, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Tiago Bianchi
    Area covered
    Latin America
    Description

    As of June 2024, Canal KondZilla, from Brazil, was the YouTube channel in Latin America with the highest number of subscribers, with 67.2 million. Argentinian channel El Reino Infantil ranked second, with more than 64.6 million subscriptions. Fede Vigevani ranked third with 52 million subscribers, while JuegaGerman, from Chilean YouTuber Germán Garmendia followed, with 50.2 million subscriptions.

  10. Most popular YouTube channels in Portugal 2025, by number of subscribers

    • ai-chatbox.pro
    • statista.com
    Updated Jan 24, 2025
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    Statista Research Department (2025). Most popular YouTube channels in Portugal 2025, by number of subscribers [Dataset]. https://www.ai-chatbox.pro/?_=%2Ftopics%2F10905%2Fsocial-media-in-portugal%2F%23XgboD02vawLKoDs%2BT%2BQLIV8B6B4Q9itA
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    Dataset updated
    Jan 24, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    Portugal
    Description

    As of January 2025, the YouTube channel belonging to Cristiano Ronaldo was by far the one with the most subscribers in Portugal, surpassing 73 millions. Nick Jr. em Português was the second-most subscribed channel with more than 8.1 million subscribers. In third place was WildBrain Português, a channel with 5.53 million subscribers.

  11. Leading YouTube channels in Poland 2024, by subscribers

    • statista.com
    • ai-chatbox.pro
    Updated Jul 10, 2025
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    Statista (2025). Leading YouTube channels in Poland 2024, by subscribers [Dataset]. https://www.statista.com/statistics/1044294/poland-leading-youtube-channels-by-subscribers/
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    Dataset updated
    Jul 10, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Sep 2024
    Area covered
    Poland
    Description

    Bazylland had the highest number of subscribers among Polish YouTube channels as of September 2024, with **** million. Second was a gamer and vlogger Blowek, with **** million subscribers. Popularity of YouTube in Poland YouTube, the U.S. online video-sharing and social media platform launched in 2005, was the most popular social media platform in Poland. In 2023, the platform had over 25 million real users. Most of them were women and people between the ages of ** and 49. YouTube Shorts and polish audiences In response to rival TikTok, YouTube launched YouTube Shorts on July 13, 2021. These are short-form videos that last a maximum of ** seconds and are gaining a growing audience. This form of content is also gaining popularity in Poland. At the end of 2022, YouTube Shorts' views in the country reached almost ** million. The number of views on this platform in 2022 increased by over *** percent compared to the previous year, and watchtime recorded an increase of over 1,000 percent.

  12. Leading news and politics channels on YouTube in Poland 2025, by subscribers...

    • statista.com
    Updated Jul 9, 2025
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    Statista (2025). Leading news and politics channels on YouTube in Poland 2025, by subscribers [Dataset]. https://www.statista.com/statistics/1247260/poland-top-youtube-news-and-politics-channels-by-subscribers/
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    Dataset updated
    Jul 9, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Mar 2025
    Area covered
    Poland
    Description

    As of **********, the leading YouTube channel in the news and politics category by total number of subscribers was planetafaktow. The most subscribed-to channel had *** million subscribers.

  13. S

    TVFPlay Statistics By Revenue, Subscribers, Video Viewers And Facts (2025)

    • sci-tech-today.com
    Updated Jun 23, 2025
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    Sci-Tech Today (2025). TVFPlay Statistics By Revenue, Subscribers, Video Viewers And Facts (2025) [Dataset]. https://www.sci-tech-today.com/stats/tvfplay-statistics-updated/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Sci-Tech Today
    License

    https://www.sci-tech-today.com/privacy-policyhttps://www.sci-tech-today.com/privacy-policy

    Time period covered
    2022 - 2032
    Area covered
    Global
    Description

    Introduction

    TVFPlay Statistics: The viral fever has produced a widely accepted and engaged online streaming platform called TVFPlay, and the performance has further improved and expanded into 2024.TVF is an Indian video-on-demand and over-the-top media service and YouTube channel started by TVF Media Labs in 2010 and currently owned and operated by Contagious Online Media Network Private Limited

    This article will be all about the TVFPlay statistics of the subscribers, the revenue, engagement parameters, and the growth of the TVF streaming platform.

  14. Popular entertainment channels on YouTube South Korea 2025, by number of...

    • statista.com
    Updated Jul 18, 2025
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    Statista (2025). Popular entertainment channels on YouTube South Korea 2025, by number of subscribers [Dataset]. https://www.statista.com/statistics/1303915/south-korea-leading-entertainment-youtube-channels-by-number-of-subscribers/
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    Dataset updated
    Jul 18, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2, 2025
    Area covered
    South Korea
    Description

    In January 2025, the entertainment channel KIMPRO had the most subscribers in the entertainment category on the online video sharing platform YouTube in South Korea, with approximately **** million subscribers. Following this channel, KBS WORLD TV had the second highest number of subscribers, with about ** million.

  15. Popular lifestyle channels on YouTube South Korea 2025, by number of...

    • statista.com
    Updated Jul 18, 2025
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    Statista (2025). Popular lifestyle channels on YouTube South Korea 2025, by number of subscribers [Dataset]. https://www.statista.com/statistics/1303496/south-korea-leading-lifestyle-youtube-channels-by-number-of-subscribers/
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    Dataset updated
    Jul 18, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2, 2025
    Area covered
    South Korea
    Description

    In January 2025, the lifestyle channel CrashCourse had the most subscribers on the online video sharing platform YouTube in South Korea, with approximately **** million subscribers. Following this channel, AsapSCIENCE had the second highest number of subscribers, with about **** million.

  16. Leading education channels on YouTube in Poland 2024, by subscribers

    • statista.com
    Updated Jan 20, 2022
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    Statista (2022). Leading education channels on YouTube in Poland 2024, by subscribers [Dataset]. https://www.statista.com/statistics/1245849/poland-top-youtube-education-channels-by-subscribers/
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    Dataset updated
    Jan 20, 2022
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Feb 2024
    Area covered
    Poland
    Description

    As of *************, the leading YouTube channel in the education category by total number of subscribers was RockYourEnglish. The most subscribed-to channel had a total of ***** thousand subscribers.

  17. Leading YouTube influencer channels in Turkey 2024, by number of subscribers...

    • statista.com
    Updated Jul 10, 2025
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    Statista (2025). Leading YouTube influencer channels in Turkey 2024, by number of subscribers [Dataset]. https://www.statista.com/statistics/1318121/turkey-youtube-influencer-channels-by-subscriber-numbers/
    Explore at:
    Dataset updated
    Jul 10, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jun 2024
    Area covered
    Turkey, YouTube
    Description

    As of June 2024, Czn Burak was the top-ranking YouTube channel in the influencer category in Turkey, reaching **** million subscribers. Enes Batur followed second on the list with over ** million subscribers.

  18. U.S. YouTube users who regularly watch favorite YouTube channels 2017

    • statista.com
    • ai-chatbox.pro
    Updated Apr 3, 2025
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    Statista (2025). U.S. YouTube users who regularly watch favorite YouTube channels 2017 [Dataset]. https://www.statista.com/statistics/259490/us-users-who-regularly-watch-favourite-youtube-channels/
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    Dataset updated
    Apr 3, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Feb 2, 2017 - Feb 8, 2017
    Area covered
    United States
    Description

    This statistic gives information on the percentage of U.S. YouTube users who regularly watch favorite YouTube channels as of February 2017. During the survey, it was found that 34 percent of YouTube users had more than two favorite channels they watched regularly. As of February 2017, PewDiePie was the most popular channel on the platform, according to the number of subscribers.

  19. Leading YouTube finance channels in Turkey 2024, by number of subscribers

    • statista.com
    Updated Jul 9, 2025
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    Statista (2025). Leading YouTube finance channels in Turkey 2024, by number of subscribers [Dataset]. https://www.statista.com/statistics/1318296/turkey-youtube-finance-channels-by-subscriber-numbers/
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    Dataset updated
    Jul 9, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Turkey, YouTube
    Description

    The YouTube account of Integral Forextv became the most popular channel in the finance category in Turkey as of June 2024, with ******* subscribers. It was followed by the Bitcoin trading platform, BtcTurk's YouTube channel, which counted *** thousand subscribers.

  20. Average views per subscriber of YouTube channels Asia 2021, by category

    • statista.com
    Updated Jul 9, 2025
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    Statista (2025). Average views per subscriber of YouTube channels Asia 2021, by category [Dataset]. https://www.statista.com/statistics/1288315/asia-average-views-per-subscriber-of-youtube-channels-by-category/
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    Dataset updated
    Jul 9, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2021 - Nov 2021
    Area covered
    APAC, Asia, Asia, YouTube
    Description

    From YouTube channels in Asia, videos of the gaming category received the highest average views per subscriber in the first 11 months of 2021, at approximately **** views. In the same time period, sports was the second most viewed category per video, at approximately ** views on average.

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Statista (2025). YouTube: most subscribed channels 2025 [Dataset]. https://www.statista.com/statistics/277758/most-popular-youtube-channels-ranked-by-subscribers/
Organization logo

YouTube: most subscribed channels 2025

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19 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
Jan 15, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
Jan 2025
Area covered
Worldwide, YouTube
Description

What is the most subscribed YouTube channel? MrBeast made the first place in the ranking of the most-subscribed YouTube channels in January 2025. With 343 million subscribers, the U.S. based videographer and internet personality managed to surpass Indian music network T-Series, which held the number one place for several years, and sat at 284 million subscriber as of the examined period. How many hours of video are uploaded to YouTube every minute? YouTube was launched in 2005 as a platform for sharing user-generated videos such as vlogs, tutorials, or original series. The site grew rapidly and reportedly had 100 million video views per day and more than 65 thousand daily uploads only a year later. As of February 2022, more than 500 hours of video were uploaded to YouTube every minute, up from a mere 24 hours of content uploads per minute in 2010. YouTube Partner Program In the first quarter of 2024, YouTube’s ad revenue amounted to over eight billion U.S. dollars. Through its Partner Program, YouTube also rewards uploaders of popular videos with a share of the advertising revenues the content generates. This, paired with the fact that many users of the video sharing platform tend to have favorite channels that they revisit regularly, has given rise to another phenomenon: YouTube celebrities. Although some of these well-known figures were discovered on the website but then carved a successful career outside of YouTube, for many others the site is their primary platform for delivering content and staying in contact with fans, all while signing lucrative deals or promotional partnerships. Highest earning YouTubers In November 2022, MrBeast surpassed long-standing most subscribed YouTuber PewDiePie, having reached approximately 112 million subscribers. Due to the high number of subscribers and even higher number of views, these out-of-the-box stars not only have millions of fans, but also considerable earnings from their YouTube activities. In 2023, MrBeast was estimated to have earned around 82 million U.S. dollars, topping the ranking of the highest-earning YouTube creators. The ranking also included social media personality Jake Paul and Mark Fischbach, as well as Ryan Kaji from Ryan's World (formerly known as ToysReview), who started his YouTube career reviewing toys at three years old.

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