YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

In 2024, YouTube's advertising revenue accounted for approximately 13.66 percent of Google's total revenue. That year, the video platform's annual ad revenues amounted to 36.1 billion U.S. dollars, up from the 31.5 billion U.S. dollars in the previous year. YouTube creators Video content creators on YouTube have been evolving with the platform since its creation. In 2020, it was estimated that YouTube supported over 800 thousand jobs worldwide, almost half of which referred to creators located in the United States. Apart from sharing a portion of YouTube advertising revenues, the most popular video creators can decide to license their existing content libraries for a limited amount of time in exchange for their advertising revenues. As YouTube ranked among the leading ad-selling companies worldwide in 2021, the recent success of financing companies focusing on user-generated video content does not come as a surprise. Digital video ads In 2021, global spending for online video advertisement surpassed 61 million U.S. dollars and is expected to reach approximately 90 million U.S. dollars by 2024. Video ads can engage users across multiple devices, with a 2021 survey of app developers worldwide seeing over 40 percent of respondents considering full-screen videos the most effective ad format to acquire new app users.

As of January 2025, Amazon's market capitalization surpassed 2.4 trillion U.S. dollars, making it the most valuable internet company by market capitalization worldwide. Second-ranked Alphabet had a market capitalization of approximately 2.2 trillion U.S. dollars. Social networking company Meta Platforms (née Facebook Inc.) ranked third. Facebook is the leading social network worldwide and has successfully taken advantage of the increasingly mobile online environment. Amazon's position in the market Amazon is one of the biggest internet companies worldwide by revenue. It generates profit from its position as the world's largest online retailer. In 2023, the company's net sales revenue amounted to 574.78 billion U.S. dollars. The e-commerce giant's net revenue, generated through online stores, was 231.87 billion U.S. dollars. Google and its most profitable services Google, with the parent company Alphabet inc, generates its revenue mainly from advertising. The company uses its advertisement services, such as Google AdWords – which takes advantage of Google searches and appears as small advertisements next to search results – and Google AdSense, which generates advertisements based on a user's search history and location, among others. Advertisements based on AdSense appear across Google-owned sites, including YouTube and Google Finance. The online company also profits from the development of Android OS, licensing, and mobile apps. In 2024, Google’s total revenue amounted to 348.16 billion U.S. dollars.

This is not going to be an article or Op-Ed about Michael Jordan. Since 2009 we've been in the longest bull-market in history, that's 11 years and counting. However a few metrics like the stock market P/E, the call to put ratio and of course the Shiller P/E suggest a great crash is coming in-between the levels of 1929 and the dot.com bubble. Mean reversion historically is inevitable and the Fed's printing money experiment could end in disaster for the stock market in late 2021 or 2022. You can read Jeremy Grantham's Last Dance article here. You are likely well aware of Michael Burry's predicament as well. It's easier for you just to skim through two related videos on this topic of a stock market crash. Michael Burry's Warning see this YouTube. Jeremy Grantham's Warning See this YouTube. Typically when there is a major event in the world, there is a crash and then a bear market and a recovery that takes many many months. In March, 2020 that's not what we saw since the Fed did some astonishing things that means a liquidity sloth and the risk of a major inflation event. The pandemic represented the quickest decline of at least 30% in the history of the benchmark S&P 500, but the recovery was not correlated to anything but Fed intervention. Since the pandemic clearly isn't disappearing and many sectors such as travel, business travel, tourism and supply chain disruptions appear significantly disrupted - the so-called economic recovery isn't so great. And there's this little problem at the heart of global capitalism today, the stock market just keeps going up. Crashes and corrections typically occur frequently in a normal market. But the Fed liquidity and irresponsible printing of money is creating a scenario where normal behavior isn't occurring on the markets. According to data provided by market analytics firm Yardeni Research, the benchmark index has undergone 38 declines of at least 10% since the beginning of 1950. Since March, 2020 we've barely seen a down month. September, 2020 was flat-ish. The S&P 500 has more than doubled since those lows. Look at the angle of the curve: The S&P 500 was 735 at the low in 2009, so in this bull market alone it has gone up 6x in valuation. That's not a normal cycle and it could mean we are due for an epic correction. I have to agree with the analysts who claim that the long, long bull market since 2009 has finally matured into a fully-fledged epic bubble. There is a complacency, buy-the dip frenzy and general meme environment to what BigTech can do in such an environment. The weight of Apple, Amazon, Alphabet, Microsoft, Facebook, Nvidia and Tesla together in the S&P and Nasdaq is approach a ridiculous weighting. When these stocks are seen both as growth, value and companies with unbeatable moats the entire dynamics of the stock market begin to break down. Check out FANG during the pandemic. BigTech is Seen as Bullet-Proof me valuations and a hysterical speculative behavior leads to even higher highs, even as 2020 offered many younger people an on-ramp into investing for the first time. Some analysts at JP Morgan are even saying that until retail investors stop charging into stocks, markets probably don’t have too much to worry about. Hedge funds with payment for order flows can predict exactly how these retail investors are behaving and monetize them. PFOF might even have to be banned by the SEC. The risk-on market theoretically just keeps going up until the Fed raises interest rates, which could be in 2023! For some context, we're more than 1.4 years removed from the bear-market bottom of the coronavirus crash and haven't had even a 5% correction in nine months. This is the most over-priced the market has likely ever been. At the night of the dot-com bubble the S&P 500 was only 1,400. Today it is 4,500, not so many years after. Clearly something is not quite right if you look at history and the P/E ratios. A market pumped with liquidity produces higher earnings with historically low interest rates, it's an environment where dangerous things can occur. In late 1997, as the S&P 500 passed its previous 1929 peak of 21x earnings, that seemed like a lot, but nothing compared to today. For some context, the S&P 500 Shiller P/E closed last week at 38.58, which is nearly a two-decade high. It's also well over double the average Shiller P/E of 16.84, dating back 151 years. So the stock market is likely around 2x over-valued. Try to think rationally about what this means for valuations today and your favorite stock prices, what should they be in historical terms? The S&P 500 is up 31% in the past year. It will likely hit 5,000 before a correction given the amount of added liquidity to the system and the QE the Fed is using that's like a huge abuse of MMT, or Modern Monetary Theory. This has also lent to bubbles in the housing market, crypto and even commodities like Gold with long-term global GDP meeting many headwinds in the years ahead due to a demographic shift of an ageing population and significant technological automation. So if you think that stocks or equities or ETFs are the best place to put your money in 2022, you might want to think again. The crash of the OTC and small-cap market since February 2021 has been quite an indication of what a correction looks like. According to the Motley Fool what happens after major downturns in the market historically speaking? In each of the previous four instances that the S&P 500's Shiller P/E shot above and sustained 30, the index lost anywhere from 20% to 89% of its value. So what's what we too are due for, reversion to the mean will be realistically brutal after the Fed's hyper-extreme intervention has run its course. Of course what the Fed stimulus has really done is simply allowed the 1% to get a whole lot richer to the point of wealth inequality spiraling out of control in the decades ahead leading us likely to a dystopia in an unfair and unequal version of BigTech capitalism. This has also led to a trend of short squeeze to these tech stocks, as shown in recent years' data. Of course the Fed has to say that's its done all of these things for the people, employment numbers and the labor market. Women in the workplace have been set behind likely 15 years in social progress due to the pandemic and the Fed's response. While the 89% lost during the Great Depression would be virtually impossible today thanks to ongoing intervention from the Federal Reserve and Capitol Hill, a correction of 20% to 50% would be pretty fair and simply return the curve back to a normal trajectory as interest rates going back up eventually in the 2023 to 2025 period. It's very unlikely the market has taken Fed tapering into account (priced-in), since the euphoria of a can't miss market just keeps pushing the markets higher. But all good things must come to an end. Earlier this month, the U.S. Bureau of Labor Statistics released inflation data from July. This report showed that the Consumer Price Index for All Urban Consumers rose 5.2% over the past 12 months. While the Fed and economists promise us this inflation is temporary, others are not so certain. As you print so much money, the money you have is worth less and certain goods cost more. Wage gains in some industries cannot be taken back, they are permanent - in the service sector like restaurants, hospitality and travel that have been among the hardest hit. The pandemic has led to a paradigm shift in the future of work, and that too is not temporary. The Great Resignation means white collar jobs with be more WFM than ever before, with a new software revolution, different transport and energy behaviors and so forth. Climate change alone could slow down global GDP in the 21st century. How can inflation be temporary when so many trends don't appear to be temporary? Sure the price of lumber or used-cars could be temporary, but a global chip shortage is exasperating the automobile sector. The stock market isn't even behaving like it cares about anything other than the Fed, and its $billions of dollars of buying bonds each month. Some central banks will start to taper about December, 2021 (like the European). However Delta could further mutate into a variant that makes the first generation of vaccines less effective. Such a macro event could be enough to trigger the correction we've been speaking about. So stay safe, and keep your money safe. The Last Dance of the 2009 bull market could feel especially more painful because we've been spoiled for so long in the markets. We can barely remember what March, 2020 felt like. Some people sold their life savings simply due to scare tactics by the likes of Bill Ackman. His scare tactics on CNBC won him likely hundreds of millions as the stock market tanked. Hedge funds further gamed the Reddit and Gamestop movement, orchestrating them and leading the new retail investors into meme speculation and a whole bunch of other unsavory things like options trading at such scale we've never seen before. It's not just inflation and higher interest rates, it's how absurdly high valuations have become. Still correlation does not imply causation. Just because inflation has picked up, it doesn't guarantee that stocks will head lower. Nevertheless, weaker buying power associated with higher inflation can't be overlooked as a potential negative for the U.S. economy and equities. The current S&P500 10-year P/E Ratio is 38.7. This is 97% above the modern-era market average of 19.6, putting the current P/E 2.5 standard deviations above the modern-era average. This is just math, folks. History is saying the stock market is 2x its true value. So why and who would be full on the market or an asset class like crypto that is mostly speculative in nature to begin with? Study the following on a historical basis, and due your own due diligence as to the health of the markets: Debt-to-GDP ratio Call to put ratio

In 2023, Meta Platforms had a total annual revenue of over 134 billion U.S. dollars, up from 116 billion in 2022. LinkedIn reported its highest annual revenue to date, generating over 15 billion USD, whilst Snapchat reported an annual revenue of 4.6 billion USD.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

Instagram’s most popular post

              As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
              After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.

              Instagram’s most popular accounts

              As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.

              Instagram influencers

              In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.

              Instagram around the globe

              Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.

As of January 2024, #love was the most used hashtag on Instagram, being included in over two billion posts on the social media platform. #Instagood and #instagram were used over one billion times as of early 2024.

Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

How much time do people spend on social media?

              As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in
              the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively.
              People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general.
              During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

As of April 2024, Facebook had an addressable ad audience reach 131.1 percent in Libya, followed by the United Arab Emirates with 120.5 percent and Mongolia with 116 percent. Additionally, the Philippines and Qatar had addressable ad audiences of 114.5 percent and 111.7 percent.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

In 2024, the global sales revenue of JYP Entertainment amounted to around ****** billion South Korean won. JYP Entertainment is one of the biggest South Korean entertainment companies and manages major acts such as TWICE, Stray Kids, DAY6, ITZY, and NMIXX. The history of JYP Entertainment Initially called Tae-Hong Planning Corporation, JYP Entertainment was founded in 1997 by singer-songwriter Jin-young Park, and quickly began debuting artists. The company found success early on with popular artists such as g.o.d and Rain, allowing them to quickly expand their talent pool and establish themselves as one of the leading K-pop entertainment companies. Popular acts such as Wonder Girls, 2PM, and 2AM followed and continued to be a success for JYP. Additionally, Jin-young Park continues to release his own music. The ongoing success of JYP Entertainment JYP Entertainment is home to many popular South Korean and Japanese acts, ranging from DAY6 to TWICE. Their girl groups TWICE, NMIXX, and ITZY sold around **** percent of all albums released by female artists in South Korea in 2024. Their artists also achieve high viewer numbers on YouTube, with TWICE dominating in terms of the number of views for JYP Entertainment YouTube videos.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

During a 2025 survey among marketers worldwide, approximately 81 percent selected increased exposure as a benefit of social media marketing. Increased traffic followed, mentioned by 71 percent of the respondents, while 62 percent cited generated leads. The multibillion-dollar social media ad industry Between 2019, the last year before the pandemic, and 2024, global social media advertising spending skyrocketed by 140 percent, surpassing an estimated 230 billion U.S. dollars in the latter year. That figure was forecast to increase by nearly 50 percent by the end of the decade, exceeding 345 billion dollars in 2029. As of 2024, the social media networks with the most monthly active users were Facebook, with over three billion, and YouTube, with more than 2.5 billion. Pros and cons of GenAI for social media marketing According to another 2025 survey, generative artificial intelligence's (GenAI) leading benefits for social media marketing according to professionals worldwide included increased efficiency and easier idea generation. The third place was a tie between increased content production and enhanced creativity. All those advantages were cited by between 33 and 38 percent of the interviewees. As for GenAI's top challenges for global social media marketing, maintaining authenticity and the value of human creativity ranked first, mentioned by 43 and 40 percent of the respondents, respectively. Another 35 percent deemed ensuring the content resonates as an obstacle.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

During a 2025 survey among marketers worldwide, around 83 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 78 and 69 percent of the respondents. The global social media marketing segment According to the same study, 60 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2025. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram, both run by Meta, Inc., due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.