As of the third quarter of 2021, the YouTube mobile app was counting ****** million daily active users (DAU) worldwide on iOS devices. By comparison, YouTube users active on the platform daily via Android mobile app were approximately ***** million. YouTube app DAU on iOS experienced a sudden increase between the first and the second quarter of 2020, jumping from *** million to a whopping *** million active users worldwide. Daily usage of the Android mobile app peaked in the fourth quarter of 2019, and has been decreasing ever since.

This statistic shows the number of daily active users (DAU) of YouTube Music app on android devices in Austria. In December 2019, there were almost **** thousand YouTube Music daily active users on android devices in Austria.

YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

This statistic shows the number of daily active users (DAU) of YouTube Music app on android devices in the United Kingdom (UK). In December 2019, there were over **** thousand YouTube Music daily active users on android devices in the United Kingdom.

This statistic shows the number of daily active users (DAU) of YouTube Music app on iPad devices in Germany. In *************, there were **** thousand YouTube Music daily active users on iPads in Austria.

This statistic shows the number of daily active users (DAU) of YouTube Music app on iPhone devices in Ireland. In October 2019, there were ***** YouTube Music daily active users on iPhone devices in Ireland.

YouTube and Netflix are the dominant forces when it comes to online video apps in the Netherlands as of ********. This according to estimates based on data tracked and provided by Airnow PLC. Based on the daily active users (DAU), the Netflix app was used over ***** times more than NPO, the app from the Dutch public television organization with the same name. Noticeable is the relatively high inclusion of Disney+ in the list, a service that was launched in the Netherlands earlier than Canada and the United States in 2019.

This statistic shows the number of daily active users (DAU) of YouTube Music app on iPhone devices in the United Kingdom (UK). In October 2019, there were approximately ** thousand YouTube Music daily active users on iPhone devices in the United Kingdom (UK).

This dataset encompasses streaming audio consumption from over 150,000 triple-opt-in first-party U.S. Daily Active Users (DAU). Platforms include Luminary, Google Play Books, Castbox, iHeart Radio, Pocket Casts, Spotify, YouTube, YouTube Music, Pandora, SoundCloud, Amazon Music and Apple Music.

This dataset encompasses social media exposure to sponsored posts, collected from over 150,000 triple-opt-in first-party U.S. Daily Active Users (DAU). Use it for measurement, attribution or brand lift surveying. Platforms covered include Facebook, TikTok, X, Instagram and YouTube.

As of October 2025, India was the country with the largest YouTube audience by far, with approximately 500 million users engaging with the popular social video platform. The United States followed, with 254 million YouTube viewers. Indonesia came in third, with 151 million users watching content on YouTube. The United Kingdom saw 55.5 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? Saudi Arabia was the country with the highest YouTube penetration worldwide, as nearly 96 percent of the country's digital population engaged with the service. In 2025, YouTube counted 125 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets YouTube is among the most popular social media platforms worldwide. In terms of in-app (IAP) revenue, the YouTube app generated approximately 53 million U.S. dollars in the United States in December 2024, as well as 17 million U.S. dollars in Japan.

During the fourth quarter of 2023, the number of daily active users on Facebook reached 2.1 billion, a minor increase on the previous quarter. When compared with the number of daily active users in the final quarter of 2022, the platform has gained around 100 million users. Facebook’s penetration rate for the United States in 2023 was 72.13 percent, up from 71.43 percent in 2022. The social network’s audience reach is projected to stand at 75.79 percent by 2027.

Most popular social media websites

As of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits.

For Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Gen Z and Millennials preferred video sharing platforms, specifically Snapchat, TikTok and YouTube.

Meta’s revenue

Facebook Inc was renamed as Meta in 2021, in a strategic step toward the metaverse. Meta Platforms is now the parent company of Facebook, Instagram, Facebook Messenger and WhatsApp amongst others, together being known as Meta’s Family of Apps.

Meta’s annual revenue for 2021 was 117.92 billion U.S. dollars, up from 85.97 billion in 2020. Within a decade, the company has increased its annual revenue by approximately 114 billion U.S. dollars. In the most recent fiscal year, Meta’s Family of Apps were responsible for over 115 billion U.S. dollars’ worth of Meta’s revenue.

The number of Youtube users in India was forecast to continuously increase between 2024 and 2029 by in total ***** million users (+***** percent). After the ninth consecutive increasing year, the Youtube user base is estimated to reach ****** million users and therefore a new peak in 2029. Notably, the number of Youtube users of was continuously increasing over the past years.User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Sri Lanka and Nepal.

Amazon Prime Video was significantly less popular than YouTube, Netflix, and other online video platforms in Belgium in 2020. At least according to estimates based on data tracked and provided by Airnow PLC on all available online video platforms. In terms of daily active users (DAU), the YouTube app was the most used online video app in Belgium. Netflix, for instance, saw about **** times less daily activity. The VTM GO app, on the other hand, ranked in third place. This app is from the biggest commercial television station in Dutch-speaking Flanders. VTM GO had similar numbers of daily active users like Netflix yet had significantly more than the VRT NU app from Flanders' largest public TV station. When it comes to SVOD household penetration compared to other countries, Belgium was behind the Netherlands and saw a slower growth than in Luxembourg. Belgium: the rule of *** Belgium’s media landscape follows the cultural, linguistic and political bounds within the country. Indeed, the market can be divided into a Dutch-speaking market, especially for Flanders, and a French-speaking market, mainly for Wallonia and the Brussels-Capital Region. The most popular television stations in Flanders, for example, are completely different than TV stations with the highest audience market share in Wallonia. Flander's media consumption tends to be more oriented towards domestic sources. In Wallonia, on the other hand, the media consumption mixed French-Belgian sources with sources from abroad. Luxembourgish RTLPlay, for example, is the first app in this ranking that is more aimed towards French-speaking Belgians. The curious case of Amazon (Prime) in Belgium Unlike many other European countries, Amazon and its Prime service do not see much use in Belgium and the Netherlands. Indeed, Amazon was not officially active in either country up until *************. In other words, there was no Amazon.be nor Amazon.nl domains until that time. Although Belgians and Dutch people could subscribe to Amazon.de, the platform lacked Dutch language support and had a limited offer of TV series. Without domestic (Dutch) language support and a limited amount of TV series, Amazon Prime saw little use in the two countries. Download figures of the Amazon Prime Video app in Belgium do suggest Amazon became somewhat more popular after its official launch. Curiously, when the coronavirus forced people to stay at home, downloads of Amazon Prime decreased.

Instagram is the most popular social media app among Generation Z internet users in the United States. During a ************ survey, ** percent of 13 to 21 year old respondents stated that they accessed the app on a daily basis. YouTube was ranked second with a ** percent daily usage rate among teens and young adults.

In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.

How popular is Instagram?

Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.

India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app.

Gen Z and Instagram

As of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.

Most followed accounts on Instagram

As of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.

The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.

X/Twitter has experienced a turbulent year since Elon Musk came close to purchasing the company, which has in turn raised concerns about the number of bots on the platform. Nevertheless, user numbers have continued to rise. In the last reported quarter, the number of global monetizable daily active users (mDAU) on X/Twitter amounted to 237.8 million users, up from 229 million mDAU in the previous quarter.

Overall, this is an increase in mDAU of over 15 percent when compared to the same quarter of the previous year. In addition, monetizable daily active users in the United States also increased, and throughout June and July 2022, X Premium rolled out an increase in the cost of its membership for new subscribers.

Who is using X/Twitter?

As of the beginning of 2022, men made up 56.4 percent of all X/Twitter users worldwide. Users between the ages of 25 and 34, who accounted for 38.5 percent of X/Twitter's global audience, made up the largest audience share. Moreover, one-fifth of users worldwide were between the ages of 35 and 49, indicating that the platform is not so popular amonst younger audiences. In 2021, Generation Z X/Twitter users in the United States spent more time on other major social networks, such as TikTok, YouTube, and Instagram than they did on Twitter.

X/Twitter and advertising

In 2021, X/Twitter’s annual revenue increased steeply, generating more than five billion U.S. dollars in total, with the vast majority of revenue coming from advertising. Overall, almost a quarter of global marketers said they planned to increase their spending on X/Twitter in 2022, whilst the majority said they did not plan to change their expenditure on the platform. In recent years, X/Twitter almost tripled its advertising expenditure, boosting ad spending from 56 million U.S. dollars in 2020 to over 167 million U.S. dollars in 2021.

As of August 2025, the largest group of Facebook users in the Netherlands were aged ******** years, making up around ************* users of the social network in the country. WhatsApp, YouTube, and Facebook remain the three most popular online social platforms in the Netherlands, with approximately *********** users each. The amount of daily active users (DAU) of social media platforms like WhatsApp, Facebook, YouTube, Instagram, and Snapchat in the Netherlands has increased in recent years.

During the fourth quarter of 2024, the monthly active users (MAU) of video platform Rumble reached an average of almost ** million. This represents a slight ******** compared to the ** million MAU reached on average during the third quarter of 2024. Rumble is an online video platform launched in 2013 as an alternative to YouTube. The platform quickly became part of the Alt-tech scenario in North America and went public via SPAC merger in the second half of 2022.