As of June 2023, Gen Z or those between the ages of 19 to 25 years old, made up the majority of YouTube user base in Singapore with ***** percent. This was followed by Millennials between the ages of 26 to 32 years, comprising around ***** percent of YouTube users.

As of February 2025, radmiru had the most views in Singapore on its Youtube channel, with about **** billions views. ONE Championship, the channel of the Singaporean combat sports media, was also among the leading Youtube channels in the country, with almost ***** billions views.

As of February 2025, approximately **** percent of YouTube's advertising audience in Singapore were between 45 and 54 years old and female. This age group represents around ** percent of the overall advertising audience.

Comprehensive ranking dataset of the top 100 YouTube channels from Singapore. This dataset features 100 channels with detailed statistics including subscriber counts, total video views, video count, and global rankings. The leading channel has 33,400,000 subscribers and 713,831,449 total views. Each entry includes comprehensive metrics to analyze channel performance, growth trends, and competitive positioning. This dataset is regularly updated to reflect the latest YouTube channel statistics and ranking changes, providing valuable insights for content creators, marketers, and researchers analyzing YouTube ecosystem trends and channel performance benchmarks.

As of January 2023, 89.5% of the total population in Singapore uses social media. That is 5.30 million Singaporean social media users.

As of February 2024, the most popular YouTube channel in Singapore was Rakib Hossain, with about **** million subscribers. Mingweirocks and Survival Builder followed with about **** million and ** million subscribers, respectively.

Comprehensive ranking dataset of the top 100 YouTube channels from Singapore. This dataset features 100 channels with detailed statistics including subscriber counts, total video views, video count, and global rankings. The leading channel has 33,400,000 subscribers and 715,954,663 total views. Each entry includes comprehensive metrics to analyze channel performance, growth trends, and competitive positioning. This dataset is regularly updated to reflect the latest YouTube channel statistics and ranking changes, providing valuable insights for content creators, marketers, and researchers analyzing YouTube ecosystem trends and channel performance benchmarks.

As of October 2025, Singapore recorded the highest YouTube penetration rate worldwide, at approximately 95.3 percent. In contrast, Nigeria had the lowest rate, with 23.3 percent. Globally, YouTube’s audience reach stood at around 39.6 percent.

As of February 2025, social media platform X (formerly Twitter) had an addressable advertising audience of over ** million in Singapore, making it the leading platform. YouTube followed, with an advertising audience size of approximately **** million.

In 2020, NESCAFÉ Singapore was the most popular coffee and tea brand profile on YouTube in Singapore, with approximately *** million uploaded video views. The next most popular coffee and tea brand profile on YouTube was Lipton Singapore, with just over *** million uploaded video views.

A survey on the leading online platforms for music listening in Singapore in 2019 found that ** percent of respondents preferred to use YouTube. YouTube's algorithms enable people to discover new music and musical artists by suggesting content similar to those they have previously viewed.

According to a survey conducted in September 2020 about gaming and eSports, ** percent of respondents in Singapore stated that they used YouTube Gaming as a streaming platform for gaming. Since YouTube Gaming was integrated with the main YouTube site, it could attract and serve more viewers, not only gamers.

As of October 2025, South Korea had the highest social media penetration rate in the Asia-Pacific region, at around **** percent. This was followed closely by Singapore with about **** percent. In comparison, Afghanistan had a social media penetration rate of around **** percent that year. Social media in APAC While Taiwan, Singapore, and Malaysia have relatively high social media penetration rates, the number of active social media users in the Asia-Pacific region paints a very different picture. China dominates the Asia-Pacific (APAC) region in terms of the number of active social media users, surpassing the *********** mark. This far exceeds the number of users in second-placed India. In comparison, during the same period, South Korea had about **** million social media users, while Singapore had only around *** million.  What are the most popular social networks? Facebook boasted an enormous number of monthly active users in the Asia-Pacific region, cementing itself as a firm favorite among Asia-Pacific social media users. While global platforms like Facebook, Instagram, X (Twitter), and YouTube enjoy widespread popularity across the region, many markets have their own preferences for local social media platforms due to cultural relevance, government censorship, and tailored features. For instance, in China, WeChat dominates as an all-in-one app for messaging, payments, and social networking, while Douyin, the Chinese version of TikTok, has the highest monthly active users among short-form video apps in China. In South Korea, KakaoTalk is widely used for messaging, as well as integrated services like mobile payments, gaming, and even ride-hailing. KakaoTalk’s monthly active users in South Korea has consistently increased in the past years.