As of February 2025, approximately ** percent of YouTube users were male. By comparison, female users on the popular social video platform were approximately ** percent of the total. In the last examined period, the ******************** and ****** were among the country with the highest YouTube penetration worldwide.

At the beginning of 2025, approximately 50.2 percent of YouTube users in the United States were women. By comparison, men made up around 49.8 percent of the platform's user base. From video-hosting to social media YouTube has come a long way from its early 2000s launch as a video-hosting site. As of today, thanks to its social features and the possibility to interact directly with content creators, YouTube is one of the most popular social media platforms worldwide. At the beginning of 2022, the platform counted almost 2.6 billion global users, making it second only to Facebook. A large part of YouTube’s audience is located in the United States, with the country being the second largest market for the popular video platform. In the United States, approximately eight in 10 social media users access YouTube for videos, renting movies and TV shows, live streaming sessions, as well as short-form videos. Video content creators and YouTubers With its proper introduction in English dictionaries around 2016, the term YouTuber has increasingly acquired professional recognition in the media industry. In 2020, it was estimated that YouTube facilitated or supported the creation of 394 thousand jobs in the United States, contributing to the country’s gross domestic product a whopping 20.5 billion U.S. dollars. Despite only a small fraction of content creators on the platform acquiring notoriety and fame, 78 percent of U.S. creators agreed that YouTube had a positive impact on their professional goals. In 2022, the company announced further plans to help creators monetize their efforts on the platform, including a possible marketplace for video NFTs, after iconic YouTube videos like “Charlie Bit my Finger,” and “Nyan Cat” have already been sold for hundreds of thousands of dollars.

As of February 2025, approximately **** percent of YouTube users in the United Kingdom (UK) were ****. By comparison, ****** UK users on the popular social video platform made up almost ** percent of the total.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

As of March 2020, women aged 25 to 34 years accounted for ** percent of the audience of YouTube in Ukraine. The second largest group of users of the platform was represented by men from 35 to 44 years old, as reported by newage.

In 2024, the largest number of YouTube users in Poland were women and people between ********* years old.

This file estimates the accuracy of gender detection by the software Mozdeh, which uses a list of first names recorded at least 90% by males or females in the 1990 US census. The document shows that Mozdeh finds more males than females, introducing a small bias into the results.The results are based on the names of school age children, probably dominated by the UK and English-speaking countries. Different biases can be expected for other countries and demographics.

In 2023, men aged between 25 and 34 years represented the largest demographic on YouTube, with over ** percent of the platform's user base being viewers in this age group. Women in the same age group accounted for approximately ** percent of the platform's audience in France, while approximately ** percent of YouTube viewers were women aged between 18 and 24 years. Overall, the platform's audience was composed by more **** than ****** viewers, as ** percent of men were reported using YouTube in France in 2023.

As of the fourth quarter of 2023, among Norwegian online users aged 18 to 29 years, ** percent of men and ** percent of women were using YouTube. The platform was less popular among the older generations and only ** percent of the women aged 60 years or older used the platform. As of July 2024, Norwegian DJ Alan Walker hosted reportedly had the most popular YouTube channel for users in the country, with almost **** million subscribers. YouTube usage in the Nordics With its mix of user-generated content, professional videos, and on-demand selection, YouTube is undoubtedly one of the most popular digital video platforms for Nordic users. As of 2020, ** percent of YouTube users in Denmark stated that they were using the platform weekly, while the figure rose to ** percent of respondents in the case of Finnish users. In Sweden, users engaging with the popular video platform at least once per week were ** percent of the surveyed YouTube viewers. Digital video usage in the Nordics At the end of 2020, Netflix was the most popular video streaming and download service in Norway, with ** percent of respondents reporting to use the subscription streaming platform, while Norwegian public broadcasting online service NRK ranked second with ** percent of respondents stating their preference for the platform. In 2020, Finland audiences appeared to prefer online TV services like Yle Areena over SVoD services like Netflix, with ** percent of respondents reporting to use the first, and ** percent respondents reporting to use the latter. Additionally, with the global outbreak of COVID-19 pandemic, the popularity of social video platform TikTok grew. During the pandemic, ** percent of the Norwegian digital population, as well as ***** percent of the Finnish digital population reported using TikTok.

As of February 2025, Sweden had approximately 8.65 million YouTube users, while Denmark had around 4.7 million. This substantial user base highlights the platform's significance in the region's digital landscape, where it serves as a key source of entertainment and information for millions across Scandinavia. Norway had approximately 4.34 million YouTube users, while Iceland had approximately 313,000 YouTube users as of the examined period. Gender balance and usage patterns YouTube's appeal is relatively balanced between gendered demographics in the Nordic region. In Denmark and Finland, women accounted for 50 percent of the platform's audience. In Norway, YouTube’s reach appears particularly strong, with almost one-third of internet users reporting daily access to YouTube in the fourth quarter of 2023. This frequent engagement underscores the platform's integration into daily media consumption habits across the region.

YouTube content creators Nordic countries foster a vibrant YouTube creator ecosystem, with local channels garnering significant attention. Despite reducing his online presence recently, Swedish YouTuber PewDiePie has been a trailblazer for global content creators. In June 2024, PewDiePie’s channel counted around 111 million subscribers, still ranking among the most popular content creators in his native Sweden. Despite his global popularity, Swedish audiences have started preferring channels with content specifically tailored to their language or comedy style, such as the trio IJustWantToBeCool2 and Familjen Lundell, which ranked as the most popular channels in Sweden for reach and user engagement.

In the third quarter of 2020, it was found that 77 percent of U.S. internet users aged 15 to 25 years accessed YouTube. YouTube in the United States With over 126 million unique monthly viewers, YouTube is by far the most popular online video property in the United States. The platform’s mobile presence is also significant, as YouTube consistently ranks as the most popular mobile app in the United States based on audience reach. The most popular YouTube partner channels consistently attract dozens of millions of viewers and the top YouTube partner channel in the United States as of March 2019 was music label Universal Music Group (UMG), with over 50 million unique viewers. Music on YouTube Music is one of the most popular types of content on YouTube and as of 2019, half of the U.S. population used YouTube to listen to music on a weekly basis. Music videos frequently go viral and attract a large amount of attention upon release: it is not uncommon for popular releases to rack up 100 million video views within a week. Korean pop phenomenon BTS currently holds the record for the fastest viral video to reach 100 million YouTube streams. Their August 2020 release “Dynamite” only needed one day to accomplish the feat.

In Australia in 2022, ***** percent of female YouTube users were aged between 18 and 24, and ***** percent of male users were aged between 25 and 34. Well over **** of the platform's user base were aged between 18 and 34.

In 2021, almost **** percent of YouTube audiences in the United Kingdom were men aged between 25 and 34 years. The second largest YouTube demographic was women aged 18 to 24. Male users on the platform represented ** percent of YouTube user base, while women composed around ** percent of YouTube's audience.

This dataset comprises 2,271 entries and provides insights into user interface (UI) and user experience (UX) preferences across various digital platforms. Key information includes user demographics (Name, Age, Gender) and platform preferences (e.g., Twitter, YouTube, Facebook, Website). It captures user experiences and satisfaction levels with various UI/UX elements such as color schemes, visual hierarchy, typography, multimedia usage, and layout design. The dataset also includes evaluations of mobile responsiveness, call-to-action buttons, form usability, feedback/error messages, loading speed, personalization, accessibility, and interactions (like scrolling behavior and gestures). Each UI/UX component is rated on a scale, allowing for quantitative analysis of user preferences and experiences, making this dataset valuable for research in user-centered design and usability optimization.

As of June 2023, YouTube's audience in the United States was composed of around ** percent male users. By comparison, U.S. women on the platform were approximately **** percent. Influencer accounts on YouTube generated over ** percent of all views on the platform.

Between January to June 2023, the highest share of the audience of YouTube influencers across India was composed of male users. On the other hand, the share of Indian women as the audience of YouTube influencers was approximately ** percent.

In 2021, women aged 18 to 24 years accounted for approximately ** percent of YouTube audiences in the United States. Male users of the same age group accounted for approximately ** percent of the platform's audience. Overall, the YouTube user base in the United States was composed of approximately ** percent male users, and ** percent female users in the examined year.

According to a report published by DataReportal in 2024, **** percent of female respondents in Thailand reported watching content on YouTube. In comparison, male YouTube users amounted to around **** percent. At that time, there were **** million YouTube users in Thailand.

According to a survey conducted in Japan during fiscal year 2024, YouTube was used by **** percent of the male respondents. Women used the video sharing platform to a somewhat lower degree. A breakdown by age group shows that YouTube was used by a majority of people between the ages of 13 and 69.

In 2021, the YouTube user base in the United Kingdom was composed of approximately ** percent male users. By comparison, women represented around ** percent of the popular online video platform's audience in the examined year.