100+ datasets found
  1. YouTube influencer engagement rates worldwide 2023

    • statista.com
    Updated Jun 17, 2025
    + more versions
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    Statista (2025). YouTube influencer engagement rates worldwide 2023 [Dataset]. https://www.statista.com/statistics/1257518/youtube-influencer-engagement-rate/
    Explore at:
    Dataset updated
    Jun 17, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2023
    Area covered
    Worldwide, YouTube
    Description

    In 2023, YouTube influencers with between 1,000 and ***** followers had an engagement rate, amounting to *** percent. The rate for influencers with more 1,000,000 followers was higher - *** percent.

  2. Global distribution of YouTube influencers 2023, by category

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). Global distribution of YouTube influencers 2023, by category [Dataset]. https://www.statista.com/statistics/1251350/distribution-youtube-influencers-category-worldwide/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2023
    Area covered
    Worldwide, YouTube
    Description

    People and blogs was the most popular category for YouTube influencers in 2023, with **** percent of them posting videos related to this topic. Entertainment and video games followed with a respective influencer share of ***** and ***** percent.

  3. Social Media Influencers in 2022

    • kaggle.com
    zip
    Updated Dec 27, 2022
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    Ram Jas (2022). Social Media Influencers in 2022 [Dataset]. https://www.kaggle.com/datasets/ramjasmaurya/top-1000-social-media-channels
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    zip(438455 bytes)Available download formats
    Dataset updated
    Dec 27, 2022
    Authors
    Ram Jas
    License

    https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/

    Description

    Important : its a 3 month gap data Starting from March 2022 to Dec 2022

    Influencers are categorized by the number of followers they have on social media. They include celebrities with large followings to niche content creators with a loyal following on social-media platforms such as YouTube, Instagram, Facebook, and Twitter.Their followers range in number from hundreds of millions to 1,000. Influencers may be categorized in tiers (mega-, macro-, micro-, and nano-influencers), based on their number of followers.

    Businesses pursue people who aim to lessen their consumption of advertisements, and are willing to pay their influencers more. Targeting influencers is seen as increasing marketing's reach, counteracting a growing tendency by prospective customers to ignore marketing.

    Marketing researchers Kapitan and Silvera find that influencer selection extends into product personality. This product and benefit matching is key. For a shampoo, it should use an influencer with good hair. Likewise, a flashy product may use bold colors to convey its brand. If an influencer is not flashy, they will clash with the brand. Matching an influencer with the product's purpose and mood is important.

    https://sceptermarketing.com/wp-content/uploads/2019/02/social-media-influencers-2l4ues9.png">

  4. Señorita Influencer's YouTube Channel Statistics

    • vidiq.com
    + more versions
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    vidIQ, Señorita Influencer's YouTube Channel Statistics [Dataset]. https://vidiq.com/youtube-stats/channel/UC0VaUybucHEVfF29tqvDh-g/
    Explore at:
    Dataset authored and provided by
    vidIQ
    Time period covered
    Nov 1, 2025 - Nov 28, 2025
    Area covered
    Worldwide, YouTube
    Variables measured
    subscribers, video count, video views, engagement rate, upload frequency, estimated earnings
    Description

    Comprehensive YouTube channel statistics for Señorita Influencer, featuring 14,600,000 subscribers and 9,269,636,910 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Entertainment category. Track 1,410 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

  5. Outdoor Influencer's YouTube Channel Statistics

    • vidiq.com
    Updated Nov 28, 2025
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    vidIQ (2025). Outdoor Influencer's YouTube Channel Statistics [Dataset]. https://vidiq.com/youtube-stats/channel/UCZlLTV7aQqWae2NdvV36sdQ/
    Explore at:
    Dataset updated
    Nov 28, 2025
    Dataset authored and provided by
    vidIQ
    Time period covered
    Nov 1, 2025 - Nov 30, 2025
    Area covered
    US, YouTube
    Variables measured
    subscribers, video count, video views, engagement rate, upload frequency, estimated earnings
    Description

    Comprehensive YouTube channel statistics for Outdoor Influencer, featuring 178,000 subscribers and 40,371,288 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Lifestyle category and is based in US. Track 180 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

  6. Youtube Channel and Influencer Analysis

    • kaggle.com
    zip
    Updated Oct 23, 2022
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    Kadhiravan Jayachandiran (2022). Youtube Channel and Influencer Analysis [Dataset]. https://www.kaggle.com/datasets/kathir1k/youtube-influencers-data/versions/2
    Explore at:
    zip(90986 bytes)Available download formats
    Dataset updated
    Oct 23, 2022
    Authors
    Kadhiravan Jayachandiran
    License

    http://opendatacommons.org/licenses/dbcl/1.0/http://opendatacommons.org/licenses/dbcl/1.0/

    Area covered
    YouTube
    Description

    The idea is the figure out the success ratio of youtube content creators and answer some of the basic questions like, how videos is takes for a channel to become successful, what language to choose, what type of content works and establish proof of success with Data and help them make a decision.

    Hence the entire team of Business Analyst Interns at KultureHire took the responsibility of collecting and cleaning the data and brought it to an decent shape.

    The dataset has 22 fields/columns and over 900 rows or 900 different videos from various youtube channels to it.

    Preferred file format is Xlsx or CSV.

  7. Influencer Trip's YouTube Channel Statistics

    • vidiq.com
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    vidIQ, Influencer Trip's YouTube Channel Statistics [Dataset]. https://vidiq.com/youtube-stats/channel/UCaH5sZjwVVJvmvw9Ddbcddw/
    Explore at:
    Dataset authored and provided by
    vidIQ
    Time period covered
    Dec 1, 2025 - Dec 2, 2025
    Area covered
    CL, YouTube
    Variables measured
    subscribers, video count, video views, engagement rate, upload frequency, estimated earnings
    Description

    Comprehensive YouTube channel statistics for Influencer Trip, featuring 490,000 subscribers and 54,511,802 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Religion category and is based in CL. Track 474 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

  8. Pinoy Influencer's YouTube Channel Statistics

    • vidiq.com
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    vidIQ, Pinoy Influencer's YouTube Channel Statistics [Dataset]. https://vidiq.com/youtube-stats/channel/UC0jmOFEGnXEzGDlFMPercIw/
    Explore at:
    Dataset authored and provided by
    vidIQ
    Time period covered
    Nov 1, 2025 - Nov 27, 2025
    Area covered
    PH, YouTube
    Variables measured
    subscribers, video count, video views, engagement rate, upload frequency, estimated earnings
    Description

    Comprehensive YouTube channel statistics for Pinoy Influencer, featuring 791,000 subscribers and 4,092,198 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Technology category and is based in PH. Track 133 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

  9. INFLUENCER CITY 's YouTube Channel Statistics

    • vidiq.com
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    vidIQ, INFLUENCER CITY 's YouTube Channel Statistics [Dataset]. https://vidiq.com/youtube-stats/channel/UCyWgGtXn21QLZU82adVNQbg/
    Explore at:
    Dataset authored and provided by
    vidIQ
    Time period covered
    Nov 1, 2025 - Nov 29, 2025
    Area covered
    US, YouTube
    Variables measured
    subscribers, video count, video views, engagement rate, upload frequency, estimated earnings
    Description

    Comprehensive YouTube channel statistics for INFLUENCER CITY , featuring 529,000 subscribers and 46,755,140 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Entertainment category and is based in US. Track 75 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

  10. Top YouTube influencer marketing spenders in the U.S. & Canada 2022

    • statista.com
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    Statista, Top YouTube influencer marketing spenders in the U.S. & Canada 2022 [Dataset]. https://www.statista.com/statistics/1267365/youtube-influencer-marketing-spenders/
    Explore at:
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States, Canada
    Description

    With **** million U.S. dollars, Nord VPN - a VPN service company - was the brand with the highest YouTube influencer media value (IMV) in the United States and Canada in the fourth quarter of 2022. Squarespace - a website building and hosting company - ranked third, with an IMV of **** million.

  11. Top 100 Social Media Influencers 2024 Countrywise

    • kaggle.com
    zip
    Updated Apr 1, 2024
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    Bhavya Dhingra (2024). Top 100 Social Media Influencers 2024 Countrywise [Dataset]. https://www.kaggle.com/datasets/bhavyadhingra00020/top-100-social-media-influencers-2024-countrywise
    Explore at:
    zip(908501 bytes)Available download formats
    Dataset updated
    Apr 1, 2024
    Authors
    Bhavya Dhingra
    License

    Apache License, v2.0https://www.apache.org/licenses/LICENSE-2.0
    License information was derived automatically

    Description

    Dataset Description: Top 100 Influencers

    The dataset provides structured information about the top 100 influencers from various countries globally. Each entry represents an influencer and includes the following attributes:

    • Rank: The ranking of the influencer in the top 100 list.
    • Name: The name or pseudonym of the influencer.
    • Follower Count: The total number of followers or subscribers the influencer has on their primary - platform(s).
    • Engagement Rate: The level of interaction that the influencer's content receives from users on social media platforms, expressed as a percentage.
    • Country: The geographical location or country where the influencer is based or primarily operates.
    • Topic Of Influence: The niche or category in which the influencer specializes or creates content, such as fashion, beauty, technology, fitness, etc.
    • Reach: The primary social media platform(s) where the influencer is active, such as Instagram, YouTube, TikTok, Twitter, etc.
  12. YouTube Influencers of India - Over 100000 Subs

    • kaggle.com
    zip
    Updated Jul 13, 2022
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    Kadhiravan Jayachandiran (2022). YouTube Influencers of India - Over 100000 Subs [Dataset]. https://www.kaggle.com/datasets/kathir1k/youtube-influencers-of-india-over-100000-subs
    Explore at:
    zip(48554 bytes)Available download formats
    Dataset updated
    Jul 13, 2022
    Authors
    Kadhiravan Jayachandiran
    Area covered
    India, YouTube
    Description

    To help the influencer Marketing campaigns for Brands and agencies to analyze the trust worthiness of Influncers across India, we at YourExcelguy took this initiative to collect and analyze the data of the influencers (micro & macro influencers).

    File Format is Xlsx

  13. Top 100 YouTube Channels cleaned dataset

    • kaggle.com
    zip
    Updated Jan 21, 2023
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    punitakumari2022 (2023). Top 100 YouTube Channels cleaned dataset [Dataset]. https://www.kaggle.com/datasets/punitakumari2022/top-100-youtube-channels/versions/1
    Explore at:
    zip(5037 bytes)Available download formats
    Dataset updated
    Jan 21, 2023
    Authors
    punitakumari2022
    Area covered
    YouTube
    Description

    YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most visited website, after Google Search. YouTube has more than 2.5 billion monthly users who collectively watch more than one billion hours of videos each day.

    File containing two dataset about 100 top YouTube channels in world and India, based upon subscription. Both the dataset contains 6 columns. Column is named as ranking, channel_name, category, subscribers and average view.

    1. T-series channel ranked first in the world and it gained 234 M subscriptions it is music based channel.
    2. Cocomelon - Nursery Rhymes ranked second it is education based channel made for little babies and having 152 M subscriptions.
    3. SET- India entertainment based channel has 150 M subscription. Among top 3 YouTube channels 2 channels are Indians channels. In all 100 YouTube channel 36% Entertainment channel 35% Music and only 29% from other category.

    url="https://www.noxinfluencer.com/youtube-channel-rank/top-100-all-all-youtuber-sorted-by-subs-weekly"

  14. Top 200 Youtubers Data (cleaned)

    • kaggle.com
    zip
    Updated Jul 8, 2022
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    Syed Jafer (2022). Top 200 Youtubers Data (cleaned) [Dataset]. https://www.kaggle.com/syedjaferk/top-200-youtubers-cleaned
    Explore at:
    zip(54970 bytes)Available download formats
    Dataset updated
    Jul 8, 2022
    Authors
    Syed Jafer
    License

    https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/

    Description

    YouTube is an American online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most visited website, after Google Search. YouTube has more than 2.5 billion monthly users who collectively watch more than one billion hours of videos each day. As of May 2019, videos were being uploaded at a rate of more than 500 hours of content per minute.

    Youtube is very much used to influence, educate, free university (for me also) people (the users followers) in a particular way for a specific issue - which can impact the order in some ways.

  15. YouTube influencer marketing market size in Japan 2022-2029

    • statista.com
    Updated Jul 11, 2025
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    Statista (2025). YouTube influencer marketing market size in Japan 2022-2029 [Dataset]. https://www.statista.com/statistics/1246039/japan-youtube-influencer-marketing-market-size/
    Explore at:
    Dataset updated
    Jul 11, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Japan
    Description

    The annual expenditure of businesses on YouTube influencer marketing in Japan was projected to amount to ** billion Japanese yen in 2024. It was expected that the market would grow further in the coming years and reach a value of **** billion yen by 2029.

  16. Lifestyle information from YouTube influencers: A comment analysis

    • figshare.com
    xlsx
    Updated May 1, 2021
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    Mike Thelwall (2021). Lifestyle information from YouTube influencers: A comment analysis [Dataset]. http://doi.org/10.6084/m9.figshare.14525538.v1
    Explore at:
    xlsxAvailable download formats
    Dataset updated
    May 1, 2021
    Dataset provided by
    figshare
    Figsharehttp://figshare.com/
    Authors
    Mike Thelwall
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Area covered
    YouTube
    Description

    Information about comments on 223 female influencer lifestyle channels. Data from paper: Lifestyle information from YouTube influencers: A comment analysis

  17. Top 1000 Youtubers (Cleaned) World

    • kaggle.com
    zip
    Updated Jul 12, 2022
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    Syed Jafer (2022). Top 1000 Youtubers (Cleaned) World [Dataset]. https://www.kaggle.com/datasets/syedjaferk/top-1000-youtubers-cleaned
    Explore at:
    zip(49964 bytes)Available download formats
    Dataset updated
    Jul 12, 2022
    Authors
    Syed Jafer
    License

    https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/

    Area covered
    World
    Description

    YouTube is an American online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most visited website, after Google Search. YouTube has more than 2.5 billion monthly users who collectively watch more than one billion hours of videos each day. As of May 2019, videos were being uploaded at a rate of more than 500 hours of content per minute.

    In October 2006, 18 months after posting its first video and 10 months after its official launch, YouTube was bought by Google for $1.65 billion. Google's ownership of YouTube expanded the site's business model, expanding from generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by YouTube. It also offers YouTube Premium, a paid subscription option for watching content without ads. YouTube and approved creators participate in Google's AdSense program, which seeks to generate more revenue for both parties. YouTube reported revenue of $19.8 billion in 2020. In 2021, YouTube's annual advertising revenue increased to $28.8 billion.

    This dataset consists details on top 1000 influencers all over the world.

  18. YouTube influencers in France 2023, by category

    • statista.com
    Updated Jul 7, 2025
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    Statista (2025). YouTube influencers in France 2023, by category [Dataset]. https://www.statista.com/statistics/1327730/youtube-influencers-category-france/
    Explore at:
    Dataset updated
    Jul 7, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2023
    Area covered
    France
    Description

    Video games was the most popular category for YouTube influencers in France in 2023, with ***** percent posting videos related to this topic. Entertainment and music followed, with a respective influencer share of ***** and **** percent.

  19. Top 100 YouTube Channels

    • vidiq.com
    Updated May 8, 2023
    + more versions
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    vidIQ (2023). Top 100 YouTube Channels [Dataset]. https://vidiq.com/youtube-stats/top/100/
    Explore at:
    Dataset updated
    May 8, 2023
    Dataset authored and provided by
    vidIQ
    Time period covered
    Nov 26, 2025
    Area covered
    Worldwide, YouTube
    Variables measured
    rank, subscribers, total views, video count
    Description

    Comprehensive ranking dataset of the top 100 YouTube channels worldwide. This dataset features 100 channels with detailed statistics including subscriber counts, total video views, video count, and global rankings. The leading channel has 452,000,000 subscribers and 101,598,825,577 total views. Each entry includes comprehensive metrics to analyze channel performance, growth trends, and competitive positioning. This dataset is regularly updated to reflect the latest YouTube channel statistics and ranking changes, providing valuable insights for content creators, marketers, and researchers analyzing YouTube ecosystem trends and channel performance benchmarks.

  20. INFLUENCER CITY 's YouTube Channel Statistics

    • vidiq.com
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    vidIQ, INFLUENCER CITY 's YouTube Channel Statistics [Dataset]. https://vidiq.com/es/youtube-stats/channel/UCyWgGtXn21QLZU82adVNQbg/
    Explore at:
    Dataset authored and provided by
    vidIQ
    Time period covered
    Nov 1, 2025 - Dec 1, 2025
    Area covered
    US, YouTube
    Variables measured
    subscribers, video count, video views, engagement rate, upload frequency, estimated earnings
    Description

    Comprehensive YouTube channel statistics for INFLUENCER CITY , featuring 529,000 subscribers and 46,842,500 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Entertainment category and is based in US. Track 75 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

Share
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TwitterTwitter
Email
Click to copy link
Link copied
Close
Cite
Statista (2025). YouTube influencer engagement rates worldwide 2023 [Dataset]. https://www.statista.com/statistics/1257518/youtube-influencer-engagement-rate/
Organization logo

YouTube influencer engagement rates worldwide 2023

Explore at:
Dataset updated
Jun 17, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
2023
Area covered
Worldwide, YouTube
Description

In 2023, YouTube influencers with between 1,000 and ***** followers had an engagement rate, amounting to *** percent. The rate for influencers with more 1,000,000 followers was higher - *** percent.

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