As of the beginning of 2025, Kick and Rumble were the platforms presenting the highest creators' revenue share. Kick shared 95 percent of streaming revenues with its creators, while Rumble shared the totality of creators' revenues generated via subscription badges. OnlyFans, which allows users to stream live content from creators as well as pre-recorded videos, shared 80 percent of fans' payments with creators. Twitch new partner program Partner Plus Program launched in June 2023 and allows streamers with at least 350 recurring paid subscribers for three months in a row to earn 70 percent of their net subscription revenue. Twitch's new partner program came right before influential live streamers xQc and Amouranth left the platform to onboard competitor's live-streaming hosting service Kick. Streamers’ revenues According to Kick’s estimations, streamers with 5,000 subscribers would be looking to earn around 23,750 U.S. dollars, thanks to the platform’s low commissions. Launched between the end of 2022 and March 2023 under the advisory of live streamer Trainwreck, Kick allows content creators to earn 95 percent of their revenues on the platform, with the service taking only five percent of streamers' subscriptions. This represents one of the lowest commission fees among this type of online video platform, with Twitch's streamers who are not eligible for the new partnership sharing 50 percent of their revenues with the Amazon-owned host, and YouTube's content creators sharing 30 percent of the Super Chat and Super Stickers received from viewers during a live streaming session with the Google-owned service. In 2022, only 22 percent of U.S. content creators who made money from creating internet videos reported making more than 1,000 U.S. dollars. In case of live-streamed content, the share of U.S. live streamers making 1,000 U.S. dollars and more were merely seven percent of the total. Kick’s rise Kick is a live streaming platform launched between the end of 2022 and the beginning of 2023, proposing itself as a competitor to giants YouTube and Amazon-backed Twitch. Between January 2023 and April 2023, the platform grew from nine thousand channels to 67 thousand, with popular live streamers Félix Lengyel (better known as xQc) and Amouranth adding to the ranks in June of the same year. Adin Ross, who was known for streaming Grand Theft Auto V games on Twitch – was the most popular streamer on Kick during the first quarter of 2023, gathering approximately 125 peak viewers during his live streams. PaulinhoLOKObr ranked second, with around 62 thousand peak concurrent viewers for hist streams.

In the third quarter of 2022, YouTube Gaming Live had an average of *** thousand concurrent viewers, down from the all-time high of *** thousand CCV in the fourth quarter of 2020. YouTube Gaming is one of the most-used platforms for live streaming games.

YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

According to a survey conducted in 2024 among U.S. consumers, ** percent of monthly livestream viewers watched livestreams of *************. Livestreams of ************************ ranked second with a ** percent watch rate among U.S. livestream audiences.

YouTube Gaming Live is one of the most popular ways in which viewers watch their favorite gamers stream their gaming exploits. There were a total of over *** thousand unique streaming channels on YouTube Gaming Live in the third quarter of 2022, a stark decline from *** million channels in the second quarter of 2020.

Context

YouTube is an American online video-sharing platform headquartered in San Bruno, California. The service, created in February 2005 by three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—was bought by Google in November 2006 for US$1.65 billion and now operates as one of the company's subsidiaries. YouTube is the second most-visited website after Google Search, according to Alexa Internet rankings.

YouTube allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, video blogging, short original videos, and educational videos.

YouTube (the world-famous video sharing website) maintains a list of the top trending videos on the platform. According to Variety magazine, “To determine the year’s top-trending videos, YouTube uses a combination of factors including measuring users interactions (number of views, shares, comments, and likes). Note that they’re not the most-viewed videos overall for the calendar year”. Top performers on the YouTube trending list are music videos (such as the famously virile “Gangam Style”), celebrity and/or reality TV performances, and the random dude-with-a-camera viral videos that YouTube is well-known for.

This dataset is a daily record of the top trending YouTube videos.

Note that this dataset is a structurally improved version of this dataset.

Acknowledgements

This dataset was collected using the YouTube API. This Description is cited in Wikipedia.

In September 2022, YouTube channel Lofi Girl was the most popular live streaming channel on the platform - with users generating ***** million hours watched. ABS CBN Entertainment ranked second, with over **** million hours watched by YouTube users worldwide, while Todo Noticias ranked third with almost **** million hours watched by YouTube users during the month.

The global esports live streaming platform market is experiencing explosive growth, driven by the surging popularity of esports itself and the increasing accessibility of high-speed internet. The market, estimated at $2 billion in 2025, is projected to maintain a robust Compound Annual Growth Rate (CAGR) of 20% from 2025 to 2033, reaching an impressive $9 billion by the end of the forecast period. This growth is fueled by several key factors. The rise of mobile gaming and increased viewership on platforms like Twitch, YouTube Live, and Facebook Gaming contribute significantly. Moreover, the diversification of revenue streams, including advertisements, subscriptions, rewards, virtual gifts, and sponsorships, ensures a sustainable and expanding market. The professional esports leagues segment commands a significant market share, but the amateur events segment is rapidly gaining traction, creating a larger and more inclusive audience. Geographic expansion, particularly in rapidly developing Asian markets, presents a considerable opportunity for market players. However, challenges remain. Competition is fierce amongst established and emerging platforms, requiring continuous innovation and investment in technology and content. Maintaining user engagement and mitigating issues such as toxicity and cheating within the streaming environment are also crucial. Regulation and copyright issues related to streaming content also present hurdles. Despite these challenges, the long-term outlook for the esports live streaming platform market remains extremely positive, with continued growth driven by technological advancements, expanding esports viewership, and new monetization strategies. The segmentation by application (advertisements, subscriptions, etc.) and type (professional/amateur leagues) allows for targeted marketing and platform development, further fueling growth across different segments of the market.

The global market for video live social platforms is experiencing robust growth, driven by increasing smartphone penetration, affordable data plans, and the rising popularity of live streaming content. The market, valued at approximately $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This significant expansion is fueled by several key factors, including the increasing adoption of live streaming for entertainment, e-commerce, education, and social interaction. The proliferation of short-form video content, coupled with the rise of interactive features like live Q&A sessions and virtual gifting, further enhances user engagement and platform monetization. The competitive landscape is dynamic, with established players like Facebook Live, Instagram Live, and YouTube Live competing with emerging platforms that cater to niche audiences or offer unique functionalities. This competition is driving innovation and ensuring a constant influx of new features and improvements to the user experience. The growth trajectory is expected to continue, fueled by advancements in streaming technologies, the expansion of 5G networks, and the evolving preferences of younger demographics who heavily favor real-time interaction. However, challenges remain, including concerns about content moderation, data privacy, and the potential for misuse of the platform. Effective content moderation strategies and robust security measures are crucial for maintaining user trust and ensuring sustainable growth. Furthermore, the emergence of new technologies, such as augmented reality (AR) and virtual reality (VR) integration, presents both opportunities and challenges for platform developers. Adaptability and innovation will be key to success in this rapidly evolving landscape. The segmentation of the market based on platform type (short-form vs. long-form), user demographics, and monetization strategies will play a vital role in shaping the future growth of the video live social platform market.

The B2C video live streaming platform market is experiencing explosive growth, with a market size of $81.82 billion in 2025 and a projected Compound Annual Growth Rate (CAGR) of 18.4% from 2025 to 2033. This surge is driven by several key factors. The increasing penetration of high-speed internet and mobile devices provides widespread access, fueling user adoption. Simultaneously, the rise of social media platforms incorporating live streaming features, and the expanding popularity of e-commerce live streams for product demonstrations and sales, have significantly broadened the market's appeal. Furthermore, advancements in streaming technology, such as improved video quality and reduced latency, enhance the user experience, fostering greater engagement and attracting more viewers and streamers alike. The competitive landscape is highly dynamic, with established players like Twitch, YouTube, Facebook, and TikTok vying for market share alongside emerging regional platforms. The market’s segmentation is likely diverse, encompassing various categories based on content type (gaming, educational, entertainment), monetization models (subscriptions, advertising, donations), and target demographics (e.g., Gen Z, Millennials). Growth is expected to continue at a rapid pace through 2033, driven by further technological innovation, evolving consumer preferences, and the integration of live streaming into various aspects of daily life, from entertainment and education to shopping and social interaction. However, challenges remain. Competition for viewers and streamers will intensify, demanding continuous innovation in platform features and content offerings. Regulation and content moderation will also play crucial roles in shaping the market's trajectory, ensuring responsible use and mitigating risks associated with harmful content. Data privacy concerns and the need to maintain a positive user experience will be ongoing focuses for platforms striving for long-term success. The ongoing development of immersive technologies like VR and AR also presents both challenges and opportunities, potentially leading to new avenues for growth and revenue generation.

The global video live streaming solutions market is experiencing robust growth, driven by the increasing adoption of high-speed internet, the proliferation of mobile devices, and the rising demand for real-time video content across various sectors. The market, estimated at $15 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $45 billion by 2033. This expansion is fueled by several key trends, including the increasing popularity of live streaming platforms like Twitch and YouTube Live, the growing use of live streaming for e-commerce, education, and corporate communications, and the advancements in video streaming technologies such as 5G and edge computing. The market is segmented by solution type (hardware, software, services), deployment mode (cloud, on-premise), application (entertainment, education, corporate), and region. Leading players like Google, Amazon, and Apple are investing heavily in enhancing their live streaming capabilities, fostering innovation and competition within the market. However, the market faces certain restraints. High bandwidth requirements, especially in regions with limited internet infrastructure, can hinder adoption. Furthermore, concerns regarding cybersecurity and data privacy related to live streaming pose challenges. Despite these challenges, the overall market outlook remains positive, driven by the ongoing technological advancements and the increasing integration of live streaming into various aspects of daily life. The expansion into emerging markets and the development of more sophisticated and user-friendly solutions are key factors expected to drive future growth. Competition is fierce, requiring vendors to continuously innovate to maintain their market share.

What is the geographic distribution of YouTube content consumption in Italy? A survey conducted in March/April 2019 suggested differences across macro-regions were not very significant. The favorite type of content was music videos for every macro-region, with an average of 73 percent of respondents citing it among their regular contents. The region comprising the South and the Islands seemed comparatively more interested than the others in live streams and brands or products channels. On the other hand, the region most into tutorials was the Center, with 62 percent of the respondents choosing this option.

According to a survey conducted in October 2022, ** percent of U.S. live stream viewers aged 18 to 34 used YouTube Live for watching live stream video content. ******** was the second-most popular platform for live stream video. Live streaming growing potential The popularity of live streaming content has been linked to the online gaming and eSports world, with global users amassing almost ** billion hours watched across Twitch, YouTube Gaming, and Facebook Gaming combined in 2020. Outside the gaming world, live news and sports have dominated the rankings of the most popular type of content for streaming services worldwide. However, several other sectors in the entertainment and e-commerce industries have benefitted from adopting live-streamed formats during the ongoing coronavirus pandemic. From events to concerts, to so-called shoppertainment, users worldwide appear to be getting more comfortable with the live streaming video format. As of the third quarter of 2021, live videos presented an audience almost as large as how-to videos and tutorials, reaching more than ** percent of users worldwide. U.S. creators’ take on video While live streams might not yet be the easiest video format for creators to embrace, video is becoming an increasingly popular format for online content creators. In the United States, ***** in ** internet users say they have created video content to upload on the web or on social media platforms. Additionally, among those who made money from their video content online, an average of ** percent of creators earned between *** and *** U.S. dollars.

We are publishing a dataset we created for the HTTPS traffic classification.

Since the data were captured mainly in the real backbone network, we omitted IP addresses and ports. The datasets consist of calculated from bidirectional flows exported with flow probe Ipifixprobe. This exporter can export a sequence of packet lengths and times and a sequence of packet bursts and time. For more information, please visit ipfixprobe repository (Ipifixprobe).

During our research, we divided HTTPS into five categories: L -- Live Video Streaming, P -- Video Player, M -- Music Player, U -- File Upload, D -- File Download, W -- Website, and other traffic.

We have chosen the service representatives known for particular traffic types based on the Alexa Top 1M list and Moz's list of the most popular 500 websites for each category. We also used several popular websites that primarily focus on the audience in our country. The identified traffic classes and their representatives are provided below:

Live Video Stream Twitch, Czech TV, YouTube Live

Video Player DailyMotion, Stream.cz, Vimeo, YouTube

Music Player AppleMusic, Spotify, SoundCloud

File Upload/Download FileSender, OwnCloud, OneDrive, Google Drive

Website and Other Traffic Websites from Alexa Top 1M list

During the fourth quarter of 2024, live streaming content watched on YouTube represented almost 70 percent of the total hours of content watched across all live video platforms. Twitch followed, making up a share of 23 percent of all livestreamed content watched in the examined period. Kick ranked third, as the platform held a share of around three percent of hours watched among global audiences.

In November 2024,the Just Chatting streaming category, which increased in popularity among all non-gaming live streamed content types, saw around 51 million hours watched among global Kick viewers. Live streaming content involving slot and casino gaming was the second most watched category on live streaming platform Kick. This type of live streamed content - which is usually restricted on YouTube Gaming and Twitch - generated over 36 million hours watched among global audiences for the month.

The global game streaming market, valued at $7.6 billion in 2025, is projected to experience robust growth, driven by a compound annual growth rate (CAGR) of 10.52% from 2025 to 2033. This expansion is fueled by several key factors. The increasing popularity of esports and competitive gaming fosters a demand for high-quality streaming platforms and services. Advancements in technology, particularly in 5G networks and cloud computing, enable smoother, lower-latency streaming experiences, further driving market adoption. The rise of mobile gaming and the increasing accessibility of high-speed internet are also significant contributors. The market is segmented by revenue model (in-game advertising, subscription, and others) and solution type (web-based platforms like Twitch and YouTube, and app-based solutions such as Xbox Game Streaming). Major players like Amazon, Microsoft, Google, and others are investing heavily in infrastructure and content to capitalize on this growth, leading to an increasingly competitive but dynamic market landscape. The significant growth in the game streaming market is also influenced by evolving consumer preferences. Viewers are increasingly seeking interactive and engaging experiences beyond traditional passive consumption. This shift is reflected in the rise of platforms that offer interactive features, such as live chats, co-streaming, and integrated social media elements. Geographic distribution shows strong growth across North America, Europe, and Asia-Pacific regions, with China and the United States representing major market hubs. However, growth potential remains significant in other regions, particularly in developing economies with expanding internet penetration and increasing smartphone adoption. While challenges like network infrastructure limitations and concerns about data security exist, the overall market trajectory points towards sustained and substantial growth over the forecast period. Recent developments include: In June 2024, Rotterdam Ahoy hosted TwitchCon Europe for the first time, bringing together thousands of streamers, viewers, and brands. This event offered a unique opportunity for the Twitch community to gather in person, celebrating creativity, competitive gaming, and fostering connections over a weekend-long festival., In October 2023, HyperX, the gaming peripherals team at HP Inc., along with OMEN Gaming, announced its role as the official sponsor of the TwitchCon Streamer Station. This partnership between HyperX and HP OMEN allows TwitchCon attendees to experience the latest HyperX products designed for gaming streamers and content creators.. Key drivers for this market are: Growing Popularity of Esports and Broadcasting of Esports Events, Growth of Video Game Streaming Software for Mobile Devices. Potential restraints include: Growing Popularity of Esports and Broadcasting of Esports Events, Growth of Video Game Streaming Software for Mobile Devices. Notable trends are: YouTube is Expected to be the Largest Web-based Solution.

As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

According to a survey conducted in March 2024, ** percent of U.S. adults aged 18 to 34 reported that they watched live stream videos several times a day. However, ** percent of U.S. adults aged 35 to 54 reported that they never watched live stream videos. Only ** percent of U.S. adults ** and older watched live stream videos several times a day. Going live: meet the streamers In May 2024, American YouTuber and gamer KaiCenat was the leading Twitch streamer worldwide – with **** million hours watched in the previous 30 days. As in the case of their audiences, most live streamers topping the ranking were men as of February 2022: less than *** in ** of the leading streamers on Twitch, YouTube, and Facebook gaming was a woman. ********* was the leading female streamer on Twitch, with **** million hours between January and May 2023, while Texas-based Amouranth ranked fourth with **** million hours watched by global users in the first months of 2023. The streamer made news when she decided to join Kick exclusively, becoming the platform’s leading female streamer in July 2023 with around *** thousand hours watched during the month. Kick positioning Kick is a live streaming platform launched at the end of 2022 to compete with market leader YouTube Gaming and Amazon-backed Twitch. In the first quarter of 2023, Kick slid into the ranking of the most popular global live streaming platforms, with over ** million hours watched by global users. While the number remains less significant when compared to the ***** billion hours watched generated by YouTube, as well as the **** billion hours watched cranked up by Twitch, Kick has been aggressively marketing itself as a creators’ hub in order to attract more creative talents. In mid-August 2023, the company announced the opening of their first Creator Incentive program, designed to boost emerging streamers’ popularity and increase the platform’s visibility.