As of January 2025, YouTube accounted for around ten percent of the social media market in the Asian region. That marked a decrease from January of the previous year, when YouTube's market share in the region was about 16 percent.

In January 2025, YouTube held a market share of 2.01 percent among online social networking platforms in the United Kingdom (UK). Figures were calculated based on approximately fifteen billion hits online per month. YouTube’s reach within the UK In 2021, users in the United Kingdom spent over 16 hours per month on the popular social video and streaming platform YouTube, making it the most engaging video platform after TikTok. This made it the most widely used social networks, and one of the more attractive digital advertising tools for marketers. During this period, YouTube was the most popular video app among children in the UK, with 65 percent of respondents reporting to engage with this platform. The future of digital advertising A report published in 2019 cited YouTube as the digital platform forecasted to enhance communications in the near future, as advertising shifts to become more visual. YouTube’s worldwide advertising revenues have also increased year on year since 2017, attesting the effectiveness of its monetization methods. The introduction of services such as its Partner Program, which collaborates with leading content creators to earn through in-video-advertising has helped YouTube stay relevant while generating and retaining a large audience base.

In 2024, Indonesia was the Southeast Asian country where YouTube had the largest social media market share in terms of web traffic generating capability, at about 36.7 percent. In contrast, YouTube's market share in Timor-Leste accounted for around 0.75 percent of the social media market that year.

YouTube had a market share among social media platforms in Portugal of 2.4 percent in February 2022. A year later, its market share was practically the same. By January 2025, it was almost four percent. The highest value registered over the considered period was 7.92 percent, which occurred in August 2024.

As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

As of December 2024, YouTube recorded a social media market share of 3.55 percent in Finland. Over the period under consideration, the highest figure was reached in May 2024 at five percent.

YouTube's market share in Romania was not consistent during the observed period. The platform's market share peaked in October 2024 at 2.35 percent, by January 2025 it dropped to 1.03 percent.

YouTube's market share in Poland's social media landscape has fluctuated throughout 2024, reaching a low of 0.64 percent in August. This figure reflects a dynamic digital environment where various platforms compete for user attention. Despite this relatively small market share, YouTube remains a significant player in Poland's online ecosystem, with its influence extending beyond mere percentages. User demographics and engagement YouTube's popularity in Poland was particularly strong among certain demographics. Women and individuals aged 30 to 49 made up the largest portion of the platform's user base in the country. Interestingly, younger audiences also showed high engagement, with boys aged 7 to 14 spending nearly two hours daily on YouTube in 2023. This diverse user profile underscores YouTube's broad appeal across age groups and genders. Content trends and channel growth The platform's content landscape in Poland was dynamic and evolving. "Piosenki" (songs) topped the list of YouTube search queries in 2023, indicating a strong interest in music-related content. As of September 2024, the children's channel "Bazylland" led Polish YouTube channels with 7.27 million subscribers, followed by gamer and vlogger "Blowek" with 5.33 million. These figures highlight the diverse content ecosystem on YouTube in Poland, ranging from entertainment for young audiences to gaming and vlogging content for older viewers.

In 2024, the market share of YouTube in Hong Kong increased significantly from 11.96 percent in 2023 to 20.55 percent. After reaching 12.95 percent market share in 2012, YouTube's market share experienced a serious decline between 2014 and 2016.

In January 2025, YouTube accounted for around nine percent of the mobile social media market in Asia. This marked a significant decrease in YouTube's regional market share from around 14.8 percent in January of the previous year.

YouTube's market share among social media platforms in Czechia amounted to 3.67 percent in December 2024, a decrease compared to the previous month. The figure has been decreasing for four months now after it reached a peak of 15.64 percent in August 2024.

In 2023, the market share of YouTube in Taiwan amounted to 6.44 percent, growing from the previous year with 7.5 percent. Between 2013 and 2017, the market share experienced a considerably low quota. In 2016, the market share of YouTube in Taiwan amounted to merely 0.07 percent.

Between January 2020 and February 2025, YouTube's social media market share in Turkey reached 27 percent in September 2024. As of February 2025, the platform's market share stood at 3.8 percent.

The video sharing platform YouTube had a share of over 10 percent in India's mobile social media market as of March 2025. This marked a significant increment in the otherwise declining trend that emerged since September 2021. The platform held the third-highest market share after Facebook and Instagram that year.

As of October 2024, YouTube recorded a market share value of 0.65 percent in Hungary. Over the period under consideration, the highest value was recorded at 1. 57 percent.

The global number of Youtube users in was forecast to continuously increase between 2024 and 2029 by in total 232.5 million users (+24.91 percent). After the ninth consecutive increasing year, the Youtube user base is estimated to reach 1.2 billion users and therefore a new peak in 2029. Notably, the number of Youtube users of was continuously increasing over the past years.User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Africa and South America.

In 2023, YouTube had a market share of about 32.48 percent in mobile social media market in Indonesia. It accounted for the second largest market share among other social media platforms for mobile devices after Facebook in the country.

The share of YouTube in the tablet social media market across India was about 11.6 percent as of October 2023. This was a significant decrease compared to the previous year when the video-sharing platform had a market share of about 19 percent. Over the past four years, the social media platform's hold over the Indian tablet market has deteriorated. However, it remains among the leading three platforms within the market.

As of February 2025, Saudi Arabia was the country with the highest YouTube penetration, at approximately 95.8 percent. Israel ranked second with a reach of 93.3 percent, followed by Singapore with a reach of 91.8 percent. The global YouTube reach in February 2025 was 39 percent.

Between January 2018 March 2024, the web visit share of YouTube in Italy has fluctuated. In particular, the highest value was registered in February 2022 with 22.3 percent of all social networks' visits. As of March 2024, around 2.71 percent of social networking platforms' visits from users in Italy were of YouTube.