Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

In 2024, YouTube's global advertising revenues amounted to approximately ***** billion U.S. dollars, up by almost eight percent from the **** billion U.S. dollars in the preceding fiscal period. Whereas the owned online video platform does not generate the same amount of revenue as Google's key segment Search, it is nonetheless a significant money-maker for parent company Alphabet.

Comprehensive YouTube channel statistics for Marketing Fundas, featuring 776,000 subscribers and 54,215,779 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Technology category and is based in IN. Track 3,138 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

Comprehensive YouTube channel statistics for Right Marketing, featuring 234,000 subscribers and 144,947,077 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Entertainment category and is based in EG. Track 3,839 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

Introduction

YouTube Statistics: YouTube was founded on April 14th, 2005, by three PayPal employees, Jawed Karim, Steve Chen, and Chad Hurley. They started the company in an office above a small restaurant in San Mateo. The platform now has almost 2.49 billion active users monthly and has grown significantly over the years. 47% of internet users worldwide use YouTube each month.

YouTube serves as both a social media platform and a search engine, allowing direct interaction with the audience and the creation of content that can be easily found by users. Let's explore more YouTube statistics.

In 2020, YouTube’s net advertising revenues in the United States are projected to reach **** billion U.S. dollars, up from **** billion U.S. dollars in 2017. That year, the video platform generated *** billion U.S. dollars in global net ad revenues. YouTube advertising During a November 2018 survey, 90 percent of responding internet users from the United States stated that they used YouTube to watch online video. This significant reach, coupled with an increase in online video consumption among the U.S. online population, positions YouTube as a major player in terms of online advertising and marketing. Brands and influencers can upload ads and promotional videos to the online video platform and in the beauty segment, influencers account for ** percent of beauty content video views on YouTube, making this a popular category for influencer marketing. Influencer marketing With increasing professionalization of YouTube channel owners and stronger monetization of video content, the bar for successful YouTube videos has been raised significantly during the past few years. Gone are grainy webcam videos, and most YouTubers and influencers have a professional camera and lighting setup in order to produce high-quality videos that look and sound good on any device. When factoring in the time it takes to produce and cut a YouTube video, it comes as little surprise that YouTube is a popular medium for influencers in the * million plus follower segment, but rarely for those who have significantly less followers (micro-influencers) or vastly more fans (major celebrities). Small influencers may focus their efforts on other platforms with less initial production costs and efforts, and big celebrities do not need to produce YouTube videos to further their fame.

Comprehensive YouTube channel statistics for Prism Marketing Consultants ®™️, featuring 29,300 subscribers and 9,476,301 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Music category and is based in JM. Track 728 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

YouTube Trending Videos Dataset

Exploring YouTube Trending Videos

By dskl [source]

About this dataset

Moreover it also reveals various engagement metrics such as the number of views the video has received, likes and dislikes it has garnered from viewership. Additionally information related to comment count on particular videos enables analysis regarding viewer interaction and response. Furthermore this dataset describes whether comments or ratings are disabled for a particular video allowing examination into how these factors impact engagement.

By exploring this dataset in-depth marketers can gain valuable insights into identifying trends in content popularity across different countries while taking into account timing considerations based on published day of week. It also opens up avenues for analyzing public sentiment towards specific videos based on likes vs dislikes ratios and comment count which further aids in devising suitable marketing strategies.

Overall,this informative dataset serves as an invaluable asset for researchers,data analysts,and marketers alike who strive to gain deeper understanding about trending video patterns,relevant metrics influencing content virality,factors dictating viewer sentiments,and exploring new possibilities within digital marketing space leveraging YouTube's wide reach

How to use the dataset

How to Use This Dataset: A Guide

In this guide, we will walk you through the different columns in the dataset and provide insights on how you can explore the popularity and engagement of these trending videos. Let's dive in!

Column Descriptions:

• title: The title of the video.
• channel_title: The title of the YouTube channel that published the video.
• publish_date: The date when the video was published on YouTube.
• time_frame: The duration of time (e.g., 1 day, 6 hours) that the video has been trending on YouTube.
• published_day_of_week: The day of week (e.g., Monday) when the video was published.
• publish_country: The country where the video was published.
• tags: The tags or keywords associated with the video.
• views: The number of views received by a particular video
• likes: Number o likes received per each videos
• dislike: Number dislikes receives per an individual vidoe 11.comment_count: number of comments

Popular Video Insights:

To gain insights into popular videos based on this dataset, you can focus your analysis using these columns:

title, channel_title, publish_date, time_frame, and** publish_country**.

By analyzing these attributes together with other engagement metrics such as views ,likes,**dislikes,**comments),comment_count you can identify trends in what type content is most popular both globally or within specific countries.

For instance: - You could analyze which channels are consistently publishing trending videos - Explore whether certain types of titles or tags are more likely to attract views and engagement. - Determine if certain days of the week or time frames have a higher likelihood of trending videos being published.

Engagement Insights:

To explore user engagement with the trending videos, you can focus your analysis on these columns:

likes, dislikes, comment_count

By analyzing these attributes you can get insights into how users are interacting with the content. For example: - You could compare the like and dislike ratios to identify positively received videos versus those that are more controversial. - Analyze comment counts to understand how users are engaging with the content and whether comments being disabled affects overall

Research Ideas

• Analyzing the popularity and engagement of trending videos: By analyzing the number of views, likes, dislikes, and comments, we can understand which types of videos are popular among YouTube users. We can also examine factors such as comment count and ratings disabled to see how viewers engage with trending videos.
• Understanding video trends across different countries: By examining the publish country column, we can compare the popularity of trending videos in different countries. This can help content creators or marketers understand regional preferences and tailor their content strategy accordingly.
• Studying the impact of video attributes on engagement: By exploring the relationship between video attributes (such as title, tags, publish day) and engagement metrics (views, likes), we can identify patterns or trends that influence a video's success on YouTube. This information can be...

During a 2025 survey among marketers worldwide, approximately ** percent reported plans to increase their use of YouTube for video marketing purposes in the near future. Similarly, ** percent said they would use Instagram more for that purpose. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.

In 2025, YouTube's potential advertising reach in Israel was expected to reach **** percent of the country's population. Among the adult population, marketers could expect to reach **** percent. The video sharing platform is one of the most popular and frequently used in the country.

Comprehensive YouTube channel statistics for MARKET GURU, featuring 729,000 subscribers and 168,590,266 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Lifestyle category and is based in IN. Track 2,288 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

Description

The dataset, obtained through data extraction from top YouTube streamers using the HypeAuditor platform, contains valuable information related to the presence and performance of these content creators on the world's largest video-sharing platform. Below is a description of each of the variables included in the dataset:

• Rank: This variable indicates the position or ranking of the streamer on the list of top YouTube streamers. A lower number signifies a higher ranking.

• Username: It is the streamer's username on YouTube, allowing for the unique identification of each content creator.

• Categories: Represents the categories in which the streamer has tagged their content. Categories can span a wide variety of topics, including gaming, beauty, fashion, travel, comedy, and more.

• Subscribers: Indicates the average number of subscribers the streamer's YouTube channel has. This value represents the regular following of content by the audience.

• Country: Country where the content creator is located. This can provide insights into the primary audience of the creator and their base of operations.

• Visits: This variable records the average number of accumulated visits to the streamer's channel. It represents the average number of times the creator's videos have been viewed by viewers.

• Likes: Indicates the average number of "Likes" received on the streamer's videos. "Likes" are an engagement metric that shows how many viewers appreciate the content.

• Comments: Reflects the average number of comments left on the streamer's videos. Comments are an important form of audience interaction and participation.

• Links: Provides links or URLs to the streamer's YouTube channels, allowing direct access to their content.

Potential Uses of the Dataset:

• Trend Analysis: The data can be used to identify emerging trends in the most popular content categories and the growth of new streamers on the platform.

• Audience Study: It helps in understanding the average geography of the audience and content preferences in different regions worldwide.

• Marketing Strategy: Brands and companies can use this data to identify suitable streamers for collaborations and marketing campaigns based on their average performance metrics.

• Benchmarking: Streamers can compare their average performance with that of other creators in terms of subscribers, visits, likes, and comments.

• Content Creator Community Research: Researchers can utilize this dataset to study the YouTube content creator community and its impact on the platform.

• Content Recommendations: Recommendation platforms can use this data to enhance video recommendations to users based on average categories and performance metric averages.

• Audience Engagement Analysis: Average comments and likes can be analyzed to gain insights into average audience participation and engagement.

You can check the scraping code here

Comprehensive YouTube channel statistics for Marketing Fundas, featuring 775,000 subscribers and 54,139,842 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Technology category and is based in IN. Track 3,136 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

During a late 2023 survey among marketing professionals worldwide, ** percent of respondents found YouTube to be an effective video marketing channel. This was followed by ** percent of respondents finding Facebook effective, while ** percent cited Instagram.

1) Data Introduction • The YouTube Clickbait Classification dataset consists of video titles and statistics aimed at classifying videos as clickbait or not clickbait. This dataset includes attributes such as video ID, title, views, likes, dislikes, and favorites, providing a basis for binary classification tasks to identify misleading content.

2) Data Utilization (1) YouTube Clickbait data has characteristics that: • It includes detailed statistics for each video, such as views, likes, dislikes, and favorites, alongside the video titles. This information helps in understanding the engagement metrics and identifying patterns associated with clickbait content. (2) YouTube Clickbait data can be used to: • Content Analysis: Assists in developing models to classify videos as clickbait or not, helping in curating quality content and improving user experience on video platforms. • Marketing and SEO: Supports the development of strategies to enhance video reach and engagement while avoiding deceptive practices, aiding in ethical content marketing and search engine optimization.

Comprehensive YouTube channel statistics for Ashiish Mishra , featuring 102,000 subscribers and 4,463 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Education category and is based in IN. Track 14 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

Use our YouTube profiles dataset to extract both business and non-business information from public channels and filter by channel name, views, creation date, or subscribers. Datapoints include URL, handle, banner image, profile image, name, subscribers, description, video count, create date, views, details, and more. You may purchase the entire dataset or a customized subset, depending on your needs. Popular use cases for this dataset include sentiment analysis, brand monitoring, influencer marketing, and more.

View Rate: Primary KPI for YouTube campaigns CPM: Cost per 1,000 impressions CPCV: Cost per completed view Unique Reach: Measurement of audience coverage Brand Lift: Measures ad recall, awareness, and consideration changes Search Lift: Shows downstream impact of YouTube campaigns

In December 2023, brands invested **** billion U.S. dollars in advertising on YouTube properties (mobile web video, mobile app, online video, as well as internet display). In the five months presented, the spending summed up to **** billion U.S. dollars.