In 2024, YouTube's global advertising revenues amounted to approximately 31.51 billion U.S. dollars, up by almost eight percent from the 29.2 billion U.S. dollars in the preceding fiscal period. Whereas the owned online video platform does not generate the same amount of revenue as Google's key segment Search, it is nonetheless a significant money-maker for parent company Alphabet.

Introduction

YouTube Influencer Marketing Statistics: YouTube is one of the most popular entertainment and income sources around the world. Since the pandemic, more people have moved to YouTube and started their earning journeys. They have built their army, which has attracted the attention of many brands. New Bees brands usually partner with YouTube channel owners to advertise their products or services in exchange for money, which increases the company's overall sales and brand awareness.

Unlike traditional marketing strategies, the majority of companies now include YouTube in their marketing campaign strategies to reach markets. YouTube Influencer Marketing Statistics guide on how YouTube channel owners and brand advertisers are running marketing campaigns.

YouTube's worldwide advertising revenues amounted to 10.4 billion U.S. dollars in the third quarter of 2024, representing an increase of 17 percent compared to the third quarter of 2024. YouTube is one of the biggest online video platforms worldwide, with the most popular YouTube channels having accumulated over 100 million subscribers.

Introduction

YouTube Statistics: Ever since 2005, YouTube, starting as a small video-sharing website, has quickly grown into a global giant in entertainment, education, and marketing sectors. Now, as of 2024, the platform itself has expanded considerably in terms of its outreach and impact as it consolidates its dominance in the digital landscape.

This article takes into account the latest YouTube statistics and trends to show its triumphal growth and importance in several spheres.

In 2020, YouTube’s net advertising revenues in the United States are projected to reach 4.34 billion U.S. dollars, up from 3.88 billion U.S. dollars in 2017. That year, the video platform generated 7.8 billion U.S. dollars in global net ad revenues. YouTube advertising During a November 2018 survey, 90 percent of responding internet users from the United States stated that they used YouTube to watch online video. This significant reach, coupled with an increase in online video consumption among the U.S. online population, positions YouTube as a major player in terms of online advertising and marketing. Brands and influencers can upload ads and promotional videos to the online video platform and in the beauty segment, influencers account for 60 percent of beauty content video views on YouTube, making this a popular category for influencer marketing. Influencer marketing With increasing professionalization of YouTube channel owners and stronger monetization of video content, the bar for successful YouTube videos has been raised significantly during the past few years. Gone are grainy webcam videos, and most YouTubers and influencers have a professional camera and lighting setup in order to produce high-quality videos that look and sound good on any device. When factoring in the time it takes to produce and cut a YouTube video, it comes as little surprise that YouTube is a popular medium for influencers in the 1 million plus follower segment, but rarely for those who have significantly less followers (micro-influencers) or vastly more fans (major celebrities). Small influencers may focus their efforts on other platforms with less initial production costs and efforts, and big celebrities do not need to produce YouTube videos to further their fame.

Introduction

YouTube Statistics: YouTube was founded on April 14th, 2005, by three PayPal employees, Jawed Karim, Steve Chen, and Chad Hurley. They started the company in an office above a small restaurant in San Mateo. The platform now has almost 2.49 billion active users monthly and has grown significantly over the years. 47% of internet users worldwide use YouTube each month.

YouTube serves as both a social media platform and a search engine, allowing direct interaction with the audience and the creation of content that can be easily found by users. Let's explore more YouTube statistics.

In 2019 the global YouTube influencer marketing size reached 5.5 billion U.S. dollars. Given that the spending on sponsored content on YouTube in the first three months of 2020 amounted to roughly 1.4 billion dollars, and based on the growth from the previous year, the spending was estimated to further increase to 6.6 billion U.S. dollars by the end of 2020.

During a late 2023 survey among marketing professionals worldwide, 78 percent of respondents found YouTube to be an effective video marketing channel. This was followed by 71 percent of respondents finding Facebook effective, while 64 percent cited Instagram.

The file "2020.03.10 - Análise_Campanhas.xlsx" contains the names of all YouTube videos that were evaluated in the survey, along with their corresponding access links (for the paper - accessed occurred in March 2020), and the number of shares up to that date. The file "Conjoint Analysis.sav" contains the data collection used for the Conjoint Analysis - Study 2 of the article. If you want the same data in SAV I can provide it. The file "Appendix.pdf" contains the images used in the data collection

People think of paid advertising as the holy grail of digital marketing. The truth is that paid ads can deliver excellent results for your business very quickly. Here are some digital marketing statistics about paid advertising to keep in mind.

YouTube boasts an average of 23.7 hours per month spent by users.

People and blogs was the most popular category for YouTube influencers in 2023, with 28.5 percent of them posting videos related to this topic. Entertainment and video games followed with a respective influencer share of 14.54 and 12.95 percent.

This statistic presents the share of consumers in the United States who felt annoyed about YouTube advertising videos as of May 2017. During the survey period, 32 percent of respondents had expressed that they were very annoyed by YouTube video advertising, while 10 percent had reported that it was not annoying at all.

This repository contains data and replication code for the article "Social Media Sellout - The Increasing Role of Product Promotion on YouTube", published in Social Media and Society. https://doi.org/10.1177/2056305118786720

HelloFresh - a publicly traded meal-kit delivery company based in Berlin, Germany - had a growing influencer media value (IMV) in the United States and Canada from the end of 2022 to the first months of 2023. In the fourth quarter of 2022, Hello Fresh's IMV stood at around 2.96 million U.S. dollars only to increase to 4.19 million U.S. dollars in the first quarter of 2023.

During a 2024 survey among marketers worldwide, approximately 67 percent reported plans to increase their use of Instagram for video marketing purposes in the near future. Similarly, 66 percent said they would use YouTube more for that purpose. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.

In January 2025, YouTube held a market share of 2.01 percent among online social networking platforms in the United Kingdom (UK). Figures were calculated based on approximately fifteen billion hits online per month. YouTube’s reach within the UK In 2021, users in the United Kingdom spent over 16 hours per month on the popular social video and streaming platform YouTube, making it the most engaging video platform after TikTok. This made it the most widely used social networks, and one of the more attractive digital advertising tools for marketers. During this period, YouTube was the most popular video app among children in the UK, with 65 percent of respondents reporting to engage with this platform. The future of digital advertising A report published in 2019 cited YouTube as the digital platform forecasted to enhance communications in the near future, as advertising shifts to become more visual. YouTube’s worldwide advertising revenues have also increased year on year since 2017, attesting the effectiveness of its monetization methods. The introduction of services such as its Partner Program, which collaborates with leading content creators to earn through in-video-advertising has helped YouTube stay relevant while generating and retaining a large audience base.

The annual expenditure of businesses on YouTube influencer marketing in Japan was projected to amount to 28 billion Japanese yen in 2024. It was expected that the market would grow further in the coming years and reach a value of 40.5 billion yen by 2029.

As of February 2025, 12 percent of the YouTube global audience was composed of male users aged between 25 and 34 years, as well as around 9.7 percent of female users of the same age. Male users aged between 35 and 44 years on the platform accounted for 10.1 percent of the total, while women of the same age using YouTube had an audience share of 8.4 percent in the examined period. YouTube’s global popularity The number of monthly active users on YouTube reached almost 2.5 billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around 476 million, while the United States recorded a YouTube audience of around 238 million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around 8.09 billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over 28 million dollars in the United States through in-app purchases, as well as over 19.2 million U.S. dollars in revenues from mobile app users in Japan.

In 2024, YouTube advertising was estimated to reach around 18.4 million people in Taiwan, representing about 80 percent of the democratic island's total population. Among YouTube ad viewers aged 18 and above, females accounted for about 83.4 percent.