The global number of Youtube users in was forecast to continuously increase between 2024 and 2029 by in total ***** million users (+***** percent). After the ninth consecutive increasing year, the Youtube user base is estimated to reach *** billion users and therefore a new peak in 2029. Notably, the number of Youtube users of was continuously increasing over the past years.User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Africa and South America.

In 2021, YouTube's user base in the United States amounts to approximately ****** million users. The number of YouTube users in the United States is projected to reach ****** million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

As of October 2025, India was the country with the largest YouTube audience by far, with approximately 500 million users engaging with the popular social video platform. The United States followed, with 254 million YouTube viewers. Indonesia came in third, with 151 million users watching content on YouTube. The United Kingdom saw 55.5 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? Saudi Arabia was the country with the highest YouTube penetration worldwide, as nearly 96 percent of the country's digital population engaged with the service. In 2025, YouTube counted 125 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets YouTube is among the most popular social media platforms worldwide. In terms of in-app (IAP) revenue, the YouTube app generated approximately 53 million U.S. dollars in the United States in December 2024, as well as 17 million U.S. dollars in Japan.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

As of February 2025, 12 percent of the YouTube global audience was composed of male users aged between 25 and 34 years, as well as around 9.7 percent of female users of the same age. Male users aged between 35 and 44 years on the platform accounted for 10.1 percent of the total, while women of the same age using YouTube had an audience share of 8.4 percent in the examined period. YouTube’s global popularity The number of monthly active users on YouTube reached almost 2.5 billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around 476 million, while the United States recorded a YouTube audience of around 238 million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around 8.09 billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over 28 million dollars in the United States through in-app purchases, as well as over 19.2 million U.S. dollars in revenues from mobile app users in Japan.

Introduction

YouTube Users statistics: YouTube has over 2.70 billion monthly active users. It indicates that more than one-third of the world’s population and around 47% of the online global population. With a 54% of male user base, India ranks at #1 in terms of YouTube users with 491 million active users, followed by the United States with 253 million and Brazil with 144 million users.

YouTube.com becomes the second most visited website with around 77.52 billion visits on its website. With features like YouTube shorts and YouTube music, YouTube gained a massive popularity even in the smallest cities of most countries. With more than 8 million subscribers, YouTube TV extends its reach among Gen Z and millennials. With a great vision to turn YouTube’s next frontier into the living room, YouTube’s chief executive officer, Neal Mohan, is giving his best to deliver a world-class subscription experience.

As of November 2024, South Korea saw the largest number of monthly mobile YouTube app opens. Android users in the country generated around 335.7 YouTube app opens on a monthly basis. Users in India followed, with 251.9 YouTube app opens, while Android users in Thailand saw 242.7 YouTube app opens in the examined period.

The number of Youtube users ranking is led by India with ***** million users, while Russia is following with ***** million users. In contrast, Iceland is at the bottom of the ranking with **** million users, showing a difference of ****** million users to India. User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Introduction

YouTube Shorts statistics: YouTube Shorts is currently everywhere, and if you are genuinely committed to expanding your reach in 2025, it is essential that you do not overlook it. Billions of views are generated each day, creators are achieving rapid success, and brands are eagerly participating to connect with new audiences.

YouTube Shorts has swiftly established itself as a primary platform for short videos, transforming the way creators present their content and interact with their audience. As an increasing number of individuals seek brief, engaging content, YouTube Shorts is not only influencing new viewing patterns but also providing opportunities for creators to expand their reach and generate income.

At present, the platform has approximately 2 billion monthly active users and around 70 million daily active users. Especially, a majority of Shorts viewers are male, with nearly 40% of them aged between 25 and 44.

The number of Youtube users in Europe was forecast to continuously increase between 2024 and 2029 by in total 7.8 million users (+3.61 percent). After the ninth consecutive increasing year, the Youtube user base is estimated to reach 223.61 million users and therefore a new peak in 2029. Notably, the number of Youtube users of was continuously increasing over the past years.User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like North America and Australia & Oceania.

As of February 2025, approximately 54 percent of YouTube users were male. By comparison, female users on the popular social video platform were approximately 46 percent of the total. In the last examined period, the United Arab Emirates and Israel were among the country with the highest YouTube penetration worldwide.

In 2024, users engaged more with the videos they watched on YouTube compared to the previous year. The number of average interactions on YouTube grew to 2.36 in the last measured year. This is an increase compared to 2023, when the number of comments, likes, and share on pieces of content hosted on YouTube was of approximately 2.1 interactions on average.

Launched first in India after the TikTok ban in August 2020, YouTube Shorts rolled out globally in June 2021. The feature, which is accessible via the YouTube app, reached two billion monthly logged-in users as of July 2023. YouTube has been heavily promoting its short-video format platform since its global launch, including redirecting users automatically to Shorts when the YouTube app is opened and launching the YouTube Shorts Funds to entice creators' participation. In 2022, user and travel vlogger Shangerdanger took the crown for the most popular Short on YouTube, with his video “Diver cracks Egg at 45 ft Deep".

TikTok versus Reels: competitors’ comparison Launched in September 2016 in China as Douyin, TikTok went on to become of the most engaging social media platforms for global users, challenging mainstream social media platforms such as Facebook and YouTube in their primary markets such as the United States, Brazil, and Japan. TikTok’s popularity exploded between 2019 and 2020, as the work was experiencing the effects of the global COVID-19 pandemic outbreak. Reels, Instagram’s in-app short video experience, debuted in 2020 as Facebook (now Meta Platforms) bet on the short-video feature to improve users’ engagement. While videos were an already popular format on Facebook and Instagram, social short videos soon became an even more popular format with users. As of June 2022, the average video viewing rate for Reels on Instagram was 2.54 percent, while for videos was of 1.74 percent as of June 2022.

Content is key: creators drive an entire economy As of July 2022, influencers on TikTok and YouTube generate the largest share of video views, over 90 percent, while content produced by media companies and brands constitute only a smaller part of the video views generated on the two video platforms. As content creators are emerging even more clearly as the backbone of social media marketing and advertising, it is not a surprise that an entire economy devoted to their needs and presence has developed in recent years. In 2022, companies supporting the creators’ economy by offering merchandising services had an annual average revenue of over 500 million U.S. dollars, while companies overseeing subscription services generated approximately 300 million U.S. dollars.

Introduction

Music streaming statistics: To put it simply, music streaming is one of the most popular industries today, with an amazing 713.4 million paid subscribers globally and a market generating over $28.6 billion in recorded music revenue. Streaming has fundamentally changed how we discover, consume, and interact with different songs and music. It now accounts for over 67% of the entire music industry's earnings, a figure that has multiplied more than 15 times over the past decade.

Leading the charge are giants like Spotify, which boasts over 626 million total users, and YouTube Music, which leverages a user base of over 2 billion (with YouTube). The overall market for music streaming apps was valued at $49.5 billion in 2025 and is on an aggressive upward trajectory, with forecasts predicting it will smash the $100 billion mark by 2030. Countries like Nigeria are at the forefront of this digital wave, with an incredible 91% of its population engaging with digital music. From Gen Z's listening habits to the per-stream payout rates for artists, the numbers tell a fascinating story of this in progress.

So, let's dive straight into the most comprehensive collection of music streaming statistics 2025. If you are a music artist, a developer, or a business person, this will help you out. Let’s get into it.

In 2021, YouTube's user base in the United Kingdom amounts to approximately ***** million users. The number of YouTube users in the United Kingdom is projected to reach ***** million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Introduction

Instagram Users statistics: Instagram has become a worldwide beast with 2 billion monthly active users (MAUs) and is the 3rd largest social network behind Facebook and YouTube. This massive user population represents around 35.9% of the 5.56 billion internet users around the world, and an incredible 34.6% of worldwide mobile users are connecting on Instagram each month.

The largest user population in India with 392.5 million, followed by the US with 172.6 million, Brazil with 141.4 million, and Indonesia with 90.2 million users. Users spend an average of almost 34 minutes each day using the platform, and this signals Instagram’s connection for deep engagement.

To better leverage, Instagram’s audience has almost equal gender representation and largely made up of Gen Z and Millennials; thus, Instagram is still a relevant channel for companies who want to access these digitally native audiences.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

In December 2024, users in the United States amassed approximately 12 billion visits to popular social video giant YouTube. South Korea followed, with 9.2 billion visits to the video-sharing and livestreaming platform during the examined month. Users in India and Brazil amassed around 5.42 billion and 2.95 billion visits to YouTube.com, respectively.