YouTube's worldwide advertising revenues amounted to 8.92 billion U.S. dollars in the first quarter of 2025, representing an increase of 10 percent compared to the third quarter of 2024. YouTube is one of the biggest online video platforms worldwide, with the most popular YouTube channels having accumulated over 100 million subscribers.

In 2024, YouTube's global advertising revenues amounted to approximately ***** billion U.S. dollars, up by almost eight percent from the **** billion U.S. dollars in the preceding fiscal period. Whereas the owned online video platform does not generate the same amount of revenue as Google's key segment Search, it is nonetheless a significant money-maker for parent company Alphabet.

In the first quarter of 2024, Mexico was the Latin American country that most generated revenue for the YouTube app, with around **** million U.S. dollars across all app stores. Brazil ranked second, generating over ** million U.S. dollars in IAP revenue. Despite a much smaller amount of downloads, Chile ranked third, each generating revenues of around *** million U.S. dollars during the analyzed period.

List of top YouTubers and their estimated earnings and subscriber counts in 2024.

During the second quarter of 2024, the United States represented YouTube's leading market, with quarterly revenues of 110.5 million U.S. dollars. Japan ranked second, generating 47.46 million U.S. dollars in revenues for the Alphabet-owned social and video platform. South Korea followed with 21 million U.S. dollars in revenues, representing approximately three percent of YouTube's quarterly app revenues.

Over the period presented, the online video sharing and social media platform app, YouTube, has generated over 28.5 million U.S. dollars in revenue in Poland. YouTube reached its highest revenue in 2024, accounting to nearly 11 million U.S. dollars.

In 2023, it was estimated that YouTube Mr. Beast (Jimmy Donaldson) ranked first as the top-earning YouTuber worldwide with earnings of approximately ** million U.S. dollars. Comedic duo Rhett & Link ranked second, with an estimate of ** million U.S. dollars earned during the last measured year. Fourth-ranked Ryan Kaji, who goes by Ryan on his YouTube channel, called Ryan's World, is 12 years old and earned ** million U.S. dollars in the past year, surpassing YouTuber Jake Paul. YouTube most popular channels and creators Created in 2005, YouTube has become one of the most popular social networks worldwide. In 2023, YouTube had approximately *** million users worldwide. As of February 2024, the most-subscribed YouTube channels did not only include popular video game commentators or comedy creators, but also children-specific channels, such as nursery rhymes channel Cocomelon, Kids Diana Show, and Like Nastya. Beauty and skincare YouTubers were also among the most beloved content creators for users on the social video platforms, with channels such as Sandra Cires Art and Jeffree Star recording over ** million subscribers as of March 2024. Content for children In 2023, U.S. children were estimated to have spent over ** minutes per day on average watching YouTube content. Despite being based on user-generated content such as make-up tutorials, toy reviews, or comedy sketches, YouTube channels for kids present professional video production values and full-time work commitment to the platform. As of March 2024, Cocomelon had over ***** billion views, while the Kids Diana Show had over *** billion views.

Introduction

YouTube Creator Statistics: YouTube is the world's largest video-sharing platform. It was launched in Feb 2005. In 2006 it was purchased by Google in 2006. As of 2024, it is the world’s second most-viewed website after Google search. YouTube has managed to create an unprecedented social impact on the world. It has been instrumental in changing the overall dynamics of social media presence.

It has been a dominant force in shaping internet trends and creating millionaire celebrities. Likewise, it would be interesting to highlight YouTube creator statistics to gain valuable information on how this video-sharing platform has profoundly impacted the internet world.

In 2023, the core revenue of the virtual multichannel video programming distributor YouTube TV amounted to around *** billion U.S. dollars. Between 2023 and 2026, the provider is expected to almost double its core revenue, reaching a value of over ** billion U.S. dollars in 2026.

In fiscal year 2024, Alphabet's revenue by segment (products & services) are as follows: Google Cloud: $43.23 B, Google Network: $3.04 B, Google Search & Other: $198.08 B, Google Subscriptions, Platforms, And Devices: $40.34 B, Other Bets: $1.65 B, YouTube Ads: $36.15 B.

The most subscribed YouTube channels in the world are split evenly between brands and individual YouTubers. Many of the most successful company channels actually serve Indian audiences – such as T-Series, SET India, and Zee Music Company. All of these specialize in movies and music, often with Bollywood ties. One name even features twice on our Top 50 list: The main T-Series channel is the second-most subscribed YouTube channel in the world, at close to 300 million subs, while its devotional movies channel Bhakti Sagar ranks 26th. Among the 6 non-corporate YouTubers in the Top 10 are the overall leader MrBeast, three kids' content creators — Kids Diana Show, Like Nastya, and Vlad and Niki — and two newer additions, the Stokes Twins and KIMPRO. They both recently passed by PewDiePie, who has now dropped out of the leaders of the pack. You won’t be surprised that the creator with the most subscribers on the platform is Jimmy Donaldson. After shooting past long-time leader T-Series and cracking the magic 300 million mark in mid-2024, MrBeast is fresh off busting the 400 million milestone. It's a spectacular fanbase that earns him an outsize income. We’ve also already mentioned just how popular child YouTubers like Nastya or Diana are. Today, Vlad and Niki hold the #2 creator spot with 142 million subs, now pulling ahead of Kids Diana Show at 135 million (#3). Like Nastya is not far behind at 128 million subscribers in spot #4. Closing the distance are the Stokes Twins, Alan and Alex, who rocketed up this entire list last year to become the #5 creators and the top #8 subscribed channel overall. The sensation comedy duo nearly quadrupled their sub count within three months. The twin’s antics are now followed by a cool 127 million YouTube subscribers. The #6 creator channel is the South Korean comedy skit channel KIMPRO, which features the eponymous Kim Pro and a variable cast of female creators. At 111 million subs, too, KIMPRO is already the #10 most subscribed channel in the world. It, too, has been growing rapidly, adding millions of fans every week. Kim is fresh off overtaking former long-term subs leader, video game player PewDiePie AKA Felix Kjellberg (110 million, #7 creator). Kjellberg's channel is updated only sporadically, though. It has leaked about a million followers over the last year. Rank #8 now belongs to Shorts star Alan Chikin Chow on Alan's Universe. Chow's comedic talent has earned him 94 million followers - more than triple what he had a year ago, when he was crowned (once more) the most famous Shorts YouTuber. Not far behind him comes the comedy skit channel A4, run by a team of Belarusian creators. They have amassed 83 million subscribers. After edging onto the top 50 list at the beginning of last year, A4 are now #19 overall, and the #9 creator channel. Next up is Indian family comedy channel KL BRO Biju Rithvik, which made it onto this list just a few months ago, now with around 74 million subscribers. This makes them the #10 creator channel. Also on the list since the first days of 2025 is Instagram, TikTok and YouTube phenomenon Alejo Igoa, an Argentinian comedian filming silly stuff with his friends. At some 70 million subs, he's the #11 creator on this list – and he's been climbing fast. This leaves ex-NASA and Apple engineer Mark Rober in spot #12. His eponymous DIY engineering and science channel recently reached 69 million subs – and continues to grow slowly, but steadily. Immediately after comes Topper Guild - the TikTok personality whose first dubious claim to fame was wasting food for views, and who has now moved on to glitzy Beast-style clips. Having entered the list in March, he is already the #13 creator with some 69 million fans. He'll likely overtake Rober shortly. Next, there's Uruguayan comedy-horror YouTuber Fede Vigevani. Listed here for about a year - since June 2024 - he today has over 68 million subscribers, which earns him the #14 creator spot. Additionally, he is the single most-watched Spanish-speaking creator, just ahead of YOLO. The third newbie in 2025 is Japanese Short and TikTok creator ISSEI, AKA issei0806, whose funny travelogues and parodies of popular content formats launched him onto this list in June. He's already climbed to 63 million subs to the #15 creator spot. 2025's fourth new entry are the guys from YOLO AVENTURAS, a Mexico-based pranks, comedy and MrBeast-style challenge channel around Venezuelan Flavio Andrés Broianigo Muñoz (aka YOLO) and his siblings. Their 63 million subscribers make them the #16 creator channel. And: We're optimistic that they'll stay with us. Fresh on #17 with 62 million subscribers comes Indian child sensation Anaya Kandhal, who has finally shouldered Dude Perfect out of the top 50 YouTubers - despite their big plans.

According to Cognitive Market Research, the global TV analytics market size is USD 3815.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 18.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 1526.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 1144.56 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 877.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.2% from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 190.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.6% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 76.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.9% from 2024 to 2031.
The on-premise segment is set to rise as on-premise solutions for OTT platforms are reasonably cost-effective regarding equipment composition and cabling infrastructure. Additionally, under this model, viewers are authorized to determine the type of content, which results in more control.
The TV analytics market is driven by the growing consumer need for digital original series, and the growing trend of subscription-on-video demand (SVoD) platforms has further fuelled industry expansion. Significant demand for numerous genres and plays available on over-the-top (OTT) platforms such as Netflix and Amazon are contributing toward market development.

Integration of Advanced Technologies to Provide Viable Market Output

The TV analytics market is rapidly evolving with the integration of advanced technologies. Innovations such as AI-driven content recognition, real-time data processing, and machine learning algorithms transform how broadcasters and advertisers analyze audience behavior and content performance. These technologies enable precise targeting, personalized recommendations, and insightful audience insights, revolutionizing advertising strategies and content creation. As the industry embraces these advancements, it fosters more efficient decision-making processes and enhances the overall viewer experience, driving the evolution of television analytics.

For instance, in July 2022, MiQ launched its groundbreaking analytics and measurement capacity for cross-channel YouTube and TV campaigns in the UK. The creative solution bridges the intermission between the two channels. By connecting these often-disparate datasets, brands can reach almost 100% of their target viewers on YouTube and calculate reach deterministically across these channels.

(Source:https://www.wearemiq.com/press-releases/miqs-youtube-and-tv-analytics-capability-officially-lands-in-the-uk/ )

Increasing Digitalization and Shifting Viewer Preference to Propel Market Growth

The TV analytics market is experiencing significant growth due to increasing digitalization and shifting viewer preferences. As more viewers consume content across various digital platforms, there's a heightened need for data-driven insights into audience behavior and content performance. With the expansion of streaming assistance and on-demand viewing, traditional TV networks and advertisers are investing in analytics tools to understand viewer engagement, demographics, and content consumption patterns. This trend underscores the critical role of analytics in optimizing content strategies and advertising campaigns amidst evolving viewer dynamics.

For instance, in December 2022, TV analytics firm TVSquared launched its cross-platform measurement and attribution platform for all types of TV, ADvantage XP, in the UK and Germany. The scalable solution brings continuous and impression-based measurement of ad exposure and outcomes to TV campaigns across linear, streaming, and addressable TV.

(Source:https://www.marketingtechnews.net/news/2021/nov/02/tvsquared-launches-cross-platform-analytics-solution-in-uk-and-germany/ )

Complexity of Measuring Viewership across Multiple Platforms to Restrict Market Growth

The TV analytics market faces challenges in measuring viewership across multiple platforms due to the proliferation of streaming services, DVR, an...

In 2024, Spotify was the most popular app for listening to music among users in Portugal in terms of revenue. This app has generated over 776,880 U.S. dollars in revenue in Portugal. YouTube Music followed, with a revenue of more than 257,000 U.S. dollars.

YouTube in-app revenue increased over the past years in Romania. In 2024, it reached almost six million U.S. dollars.

In 2024, TikTok was the leading social media application in Portugal in terms of in-app revenue. This app generated over *** million U.S. dollars in IAP in 2024 and was followed by YouTube, which has generated more than four million U.S. dollars.

According to a survey among American internet users in late 2024, Facebook was the most used social media channel among those with an income below 100 thousand U.S. dollars for the purpose of brand interaction, with 68 percent of respondents choosing it. Roughly 61 percent of respondents with an income above 100 thousand U.S. dollars used YouTube for the same purpose.

The YouTube Music app generated a monthly app revenue of *** million U.S. dollars in Japan in December 2024. The total app revenue during that year amounted to more than ** million dollars. The app was released by Google LLC in 2015 and entered the Japanese market in 2018.

Concise comparison of the top 10 YouTube alternatives for content creators in 2025. Covers monetization, audience size, and ideal use cases.

The UK video downloading and streaming services industry has undergone substantial transformation recently, driven by technological advancements and an influx of diverse content. By December 2023, the industry's top platforms boasted a staggering 100,000 hours of content, according to IBISWorld, luring subscribers with captivating titles like House of Dragon and The Rings of Power. Market concentration in the industry is exceptionally high. Netflix Inc, Amazon Digital UK Ltd, The Walt Disney Company Ltd and Sky UK Ltd dominate the scene. Collectively, they account for over 90% of revenue with their platforms Netflix, Amazon Prime Video, Disney+ and NOW TV. Revenue is expected to mount at a compound annual rate of 8.6% to £2.6 billion over the five years through 2024-25. Hikes in household disposable income, mobile connections and online expenditure have expanded viewers' appetite for videos accessed on-demand. Revenue surged in 2020-21 with the pandemic confining people to their homes because of lockdowns. More leisure time saw customers looking for more content on various platforms, boosting subscriptions. Revenue is forecast to climb by 5.5% in 2024-25, with the profit margin widening to 6.7%. Streaming will continue to transform, with many companies entering the crowded market. The success of ITVX, Paramount+ and Max will shape future revenue. It will ramp up competition to capture viewers' attention. It will boost UK subscriptions but impact individual platforms' ability to retain customers, facilitating substantial revenue growth. Rising technology adoption, changing viewing habits and expanding content libraries will drive industry growth. New platforms, premium content exclusivity and technological breakthroughs, like adaptive bitrate streaming, will drive growth. Over the five years through 2029-30, video downloading and streaming platforms' revenue is forecast to climb at a compound annual rate of 6.2% to £3.5 billion. The recent crackdown on password sharing by Netflix and its move to introduce ad-supported tiers reflect broader trends of platforms adapting to optimise revenue streams and enhance user experience. By 2026, Max's anticipated launch in the UK will likely shake up the industry further, as existing services, mainly Sky's NOW TV, face new competitive pressures.