YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

In 2023, YouTube was projected to generate an estimated 18 billion U.S. dollars in revenue in the United States. The video platform’s revenue is set to increase to 22 billion U.S. dollars in 2025. The majority of YouTube's revenue comes from advertising, with subscriptions making up a much smaller share of the total.

YouTube's worldwide advertising revenues amounted to 10.26 billion U.S. dollars in the third quarter of 2025, representing an increase of 15 percent compared to the second quarter of 2025. YouTube is one of the biggest online video platforms worldwide, with the most popular YouTube channels having accumulated over 100 million subscribers.

In 2023, YouTube was projected to generate an estimated ** billion U.S. dollars in advertising revenue and only ***** billion U.S. dollars in subscription revenues. Advertising is also estimated to account for the lion's share of the video platform's revenue in 2025.

In 2024, YouTube's global advertising revenues amounted to approximately ***** billion U.S. dollars, up by almost eight percent from the **** billion U.S. dollars in the preceding fiscal period. Whereas the owned online video platform does not generate the same amount of revenue as Google's key segment Search, it is nonetheless a significant money-maker for parent company Alphabet.

This dataset provides estimated YouTube RPM (Revenue Per Mille) ranges for different niches in 2025, based on ad revenue earned per 1,000 monetized views.

Comparison of YouTube Shorts vs Long-Form videos in terms of RPM, ad placement, revenue model, and monetization efficiency.

Comprehensive YouTube channel statistics for Vegas Matt, featuring 1,360,000 subscribers and 1,030,780,488 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Lifestyle category and is based in US. Track 1,797 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

Introduction

YouTube Statistics: YouTube was founded on April 14th, 2005, by three PayPal employees, Jawed Karim, Steve Chen, and Chad Hurley. They started the company in an office above a small restaurant in San Mateo. The platform now has almost 2.49 billion active users monthly and has grown significantly over the years. 47% of internet users worldwide use YouTube each month.

YouTube serves as both a social media platform and a search engine, allowing direct interaction with the audience and the creation of content that can be easily found by users. Let's explore more YouTube statistics.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

Comprehensive YouTube channel statistics for T-Series, featuring 307,000,000 subscribers and 320,850,957,392 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Entertainment category and is based in IN. Track 24,843 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

YouTube Ads Revenue Dataset contains revenue generated from YouTube ads in millions of dollars. It contains revenue-generated data on a quarterly period.

Alphabet parent company of Google, owned YouTube has a financial year from Jan to Dec. So, so we have quarterly reports to collect their revenue data

Date: End of quarter.

Image by Sly from Pixabay

Comprehensive YouTube channel statistics for The Why Files, featuring 5,420,000 subscribers and 1,041,661,986 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Education category and is based in US. Track 364 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

Comprehensive YouTube channel statistics for Tim Lee, featuring 186,000 subscribers and 53,119,248 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Lifestyle category and is based in CA. Track 385 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

Comprehensive YouTube channel statistics for FINAiUS, featuring 727,000 subscribers and 53,355,598 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Lifestyle category and is based in US. Track 56 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

This dataset provides an in-depth look at YouTube video analytics, capturing key metrics related to video performance, audience engagement, revenue generation, and viewer behavior. Sourced from real video data, it highlights how variables like video duration, upload time, and ad impressions contribute to monetization and audience retention. This dataset is ideal for data analysts, content creators, and marketers aiming to uncover trends in viewer engagement, optimize content strategies, and maximize ad revenue. Inspired by the evolving landscape of digital content, it serves as a resource for understanding the impact of YouTube metrics on channel growth and content reach.

Video Details: Columns like Video Duration, Video Publish Time, Days Since Publish, Day of Week.

Revenue Metrics: Includes Revenue per 1000 Views (USD), Estimated Revenue (USD), Ad Impressions, and various ad revenue sources (e.g., AdSense, DoubleClick).

Engagement Metrics: Metrics such as Views, Likes, Dislikes, Shares, Comments, Average View Duration, Average View Percentage (%), and Video Thumbnail CTR (%).

Audience Data: Data on New Subscribers, Unsubscribes, Unique Viewers, Returning Viewers, and New Viewers.

Monetization & Transaction Metrics: Details on Monetized Playbacks, Playback-Based CPM, YouTube Premium Revenue, and transactions like Orders and Total Sales Volume (USD).

Context

As YouTube is now one of the biggest online earning platform for content creators, lots of new content creators join everyday and upload almost thousands of video daily, which creates enormous amount of data everyday, from which we can do lots of things. Here I have taken data of T-Series, one of the most subscribed channel on YouTube, it's views and ratings of its past video and estimate its revenue for each video.

There's a story behind every dataset and here's your opportunity to share yours.

Content

There are very less features in this dataset, namely: Date: The date when the particular video was released Name: Name of the video on YouTube Views: The views on YouTube as per December 2020 Ratings: The ratings of the video Comments: Number of comments on the video Estimated Revenue: The revenue generated by the video on YouTube What's inside is more than just rows and columns. Make it easy for others to get started by describing how you acquired the data and what time period it represents, too.

Acknowledgements

This data search wouldn't be possible without my sister as she was constantly watching videos on YouTube which lead me to this idea and then started working on this dataset.

Inspiration

Your data will be in front of the world's largest data science community. What questions do you want to see answered?

In 2023, the core revenue of the virtual multichannel video programming distributor YouTube TV amounted to around *** billion U.S. dollars. Between 2023 and 2026, the provider is expected to almost double its core revenue, reaching a value of over ** billion U.S. dollars in 2026.

Comprehensive YouTube channel statistics for The Last Days, featuring 966,000 subscribers and 26,293,719 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Lifestyle category and is based in BE. Track 950 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

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