In 2023, YouTube was projected to generate an estimated 18 billion U.S. dollars in revenue in the United States. The video platform’s revenue is set to increase to 22 billion U.S. dollars in 2025. The majority of YouTube's revenue comes from advertising, with subscriptions making up a much smaller share of the total.

YouTube's worldwide advertising revenues amounted to 8.92 billion U.S. dollars in the first quarter of 2025, representing an increase of 10 percent compared to the third quarter of 2024. YouTube is one of the biggest online video platforms worldwide, with the most popular YouTube channels having accumulated over 100 million subscribers.

In 2024, YouTube's global advertising revenues amounted to approximately ***** billion U.S. dollars, up by almost eight percent from the **** billion U.S. dollars in the preceding fiscal period. Whereas the owned online video platform does not generate the same amount of revenue as Google's key segment Search, it is nonetheless a significant money-maker for parent company Alphabet.

In 2023, YouTube was projected to generate an estimated 15 billion U.S. dollars in advertising revenue and only three billion U.S. dollars in subscription revenues. Advertising is also estimated to account for the lion's share of the video platform's revenue in 2025.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

This dataset provides estimated YouTube RPM (Revenue Per Mille) ranges for different niches in 2025, based on ad revenue earned per 1,000 monetized views.

Comparison of YouTube Shorts vs Long-Form videos in terms of RPM, ad placement, revenue model, and monetization efficiency.

Estimates indicate that Spinnin' Records, one of the most-subscribed YouTube channels from the Netherlands, generates an annual revenue between 281.1 thousand euros and 4.5 million euros. As the CPMs (cost per thousand views) vary greatly, the figures here presented are rough estimates.

In 2023, it was estimated that YouTube Mr. Beast (Jimmy Donaldson) ranked first as the top-earning YouTuber worldwide with earnings of approximately 82 million U.S. dollars. Comedic duo Rhett & Link ranked second, with an estimate of 35 million U.S. dollars earned during the last measured year. Fourth-ranked Ryan Kaji, who goes by Ryan on his YouTube channel, called Ryan's World, is 12 years old and earned 35 million U.S. dollars in the past year, surpassing YouTuber Jake Paul.

YouTube most popular channels and creators Created in 2005, YouTube has become one of the most popular social networks worldwide. In 2023, YouTube had approximately 868 million users worldwide. As of February 2024, the most-subscribed YouTube channels did not only include popular video game commentators or comedy creators, but also children-specific channels, such as nursery rhymes channel Cocomelon, Kids Diana Show, and Like Nastya. Beauty and skincare YouTubers were also among the most beloved content creators for users on the social video platforms, with channels such as Sandra Cires Art and Jeffree Star recording over 15 million subscribers as of March 2024.

Content for children In 2023, U.S. children were estimated to have spent over 80 minutes per day on average watching YouTube content. Despite being based on user-generated content such as make-up tutorials, toy reviews, or comedy sketches, YouTube channels for kids present professional video production values and full-time work commitment to the platform. As of March 2024, Cocomelon had over 177.4 billion views, while the Kids Diana Show had over 100 billion views.

Introduction

YouTube Statistics: YouTube was founded on April 14th, 2005, by three PayPal employees, Jawed Karim, Steve Chen, and Chad Hurley. They started the company in an office above a small restaurant in San Mateo. The platform now has almost 2.49 billion active users monthly and has grown significantly over the years. 47% of internet users worldwide use YouTube each month.

YouTube serves as both a social media platform and a search engine, allowing direct interaction with the audience and the creation of content that can be easily found by users. Let's explore more YouTube statistics.

YouTube Ads Revenue Dataset contains revenue generated from YouTube ads in millions of dollars. It contains revenue-generated data on a quarterly period.

Alphabet parent company of Google, owned YouTube has a financial year from Jan to Dec. So, so we have quarterly reports to collect their revenue data

Date: End of quarter.

Image by Sly from Pixabay

In 2023, YouTube accounts with less than 2,000 subscribers generated virtually no revenues from advertising on the platforms. In comparison, accounts that had between 10,000 and 50,000 subscribers generated on average 0,03 U.S. dollars per video on YouTube, while accounts that recorded an audience between 50,000 and 55 million subscribers saw average ad revenues of 0.11 U.S. dollars, up by 37.5 percent year-over-year.

In 2020, YouTube’s net advertising revenues in the United States are projected to reach 4.34 billion U.S. dollars, up from 3.88 billion U.S. dollars in 2017. That year, the video platform generated 7.8 billion U.S. dollars in global net ad revenues. YouTube advertising During a November 2018 survey, 90 percent of responding internet users from the United States stated that they used YouTube to watch online video. This significant reach, coupled with an increase in online video consumption among the U.S. online population, positions YouTube as a major player in terms of online advertising and marketing. Brands and influencers can upload ads and promotional videos to the online video platform and in the beauty segment, influencers account for 60 percent of beauty content video views on YouTube, making this a popular category for influencer marketing. Influencer marketing With increasing professionalization of YouTube channel owners and stronger monetization of video content, the bar for successful YouTube videos has been raised significantly during the past few years. Gone are grainy webcam videos, and most YouTubers and influencers have a professional camera and lighting setup in order to produce high-quality videos that look and sound good on any device. When factoring in the time it takes to produce and cut a YouTube video, it comes as little surprise that YouTube is a popular medium for influencers in the 1 million plus follower segment, but rarely for those who have significantly less followers (micro-influencers) or vastly more fans (major celebrities). Small influencers may focus their efforts on other platforms with less initial production costs and efforts, and big celebrities do not need to produce YouTube videos to further their fame.

In fiscal year 2024, Alphabet's revenue by segment (products & services) are as follows: Google Cloud: $43.23 B, Google Network: $3.04 B, Google Search & Other: $198.08 B, Google Subscriptions, Platforms, And Devices: $40.34 B, Other Bets: $1.65 B, YouTube Ads: $36.15 B.

Over the past few years YouTube has became a popular site for video broadcasting and earning money by publishing various different skills in the form of videos. For some people it has become a main source to earn money. Getting the videos trending among the viewers is one of the major tasks which each and every content creator wants. Popularity of any video and its reach to the audience is completely based on YouTube's Recommendation algorithm. This document is a dataset descriptor for the dataset collected over the time span of about 45 days during the Israel-Hamas War

The most subscribed YouTube channels in the world are split evenly between brands and individual YouTubers. Many of the most successful company channels actually serve Indian audiences – such as T-Series, SET India, and Zee Music Company. All of these specialize in movies and music, often with Bollywood ties. One name even features twice on our Top 50 list: The main T-Series channel is the second-most subscribed YouTube channel in the world, at over 290 million subs, while its devotional movies channel ranks 26th. Among the 6 non-corporate YouTubers in the overall Top 10 are the overall leader, MrBeast, as well as PewDiePie and three kids’ content creators – Kids Diana Show, Like Nastya, and Vlad and Niki. The newest addition to the ranks are the Stokes Twins. You won’t be surprised that the creator with the most subscribers on the platform is Jimmy Donaldson. After shooting past long-time leader T-Series and You won’t be surprised that the creator with the most subscribers on the platform is Jimmy Donaldson. After shooting past long-time leader T-Series and cracking the magic 300 million mark in mid-2024, MrBeast is fresh off busting the 400 million milestone. It's a spectacular fanbase that earns him an outsize income. We’ve also already mentioned just how popular child YouTubers like Nastya or Diana are. Today, Vlad and Niki hold the #2 creator spot with 141 million subs, now pulling ahead of Kids Diana Show at 135 million (#3). Like Nastya is not far behind at 128 million subscribers in spot #4. Closing the distance are the Stokes Twins, Alan and Alex, who rocketed up this entire list last year to become the #5 creators and the top #8 subscribed channel overall. The sensation comedy duo nearly quadrupled their sub count within three months. The twin’s antics are now followed by a cool 127 million YouTube subscribers. Earlier this year, the twins passed another long-term subs leader, video game player PewDiePie AKA Felix Kjellberg (110 million, #6 creator). Kjellberg's channel is basically inactive, though. It's leaked about a million followers over the last year. The #7 creator channel is the South Korean comedy skit channel KIMPRO, which features the eponymous Kim Pro and a variable cast of female creators. At 110 million subs, too, KIMPRO is already the #11 most subscribed channel in the world. It, too, has been growing rapidly, adding millions of fans every week. Kim will probably overtake PewDiePie in a few days. Rank #8 now belongs to Shorts star Alan Chikin Chow on Alan's Universe. Chow's comedic talent has earned him 94 million followers - more than triple what he had a year ago, when he was crowned (once more) the most famous Shorts YouTuber. Not far behind him comes the comedy skit channel A4, run by a team of Belarusian creators. They have amassed about 82 million subscribers. After edging onto the top 50 list at the beginning of last year, A4 are now #23 overall, and the #9 creator channel. Next up is Indian family comedy channel KL BRO Biju Rithvik, which made it onto this list just a few months ago, now with around 74 million subscribers. This makes them the #10 creator channel. This leaves ex-NASA and Apple engineer Mark Rober in spot #11. His eponymous DIY engineering and science channel recently reached 69 million subs – and continues to grow slowly, but steadily. Immediately after comes Topper Guild - the TikTok personality whose first dubious claim to fame was wasting food for views, and who has now moved on to glitzy Beast-style clips. Having entered the list in March, he is already the #13 creator with some 69 million fans. He'll likely overtake Rober shortly. Next, there's Uruguayan comedy-horror YouTuber Fede Vigevani. Listed here for about a year - since June 2024 - he today has over 68 million subscribers, which earns him the #12 creator spot. Additionally, he is the single most-watched Spanish-speaking creator, just ahead of YOLO. Also on the list since the first days of 2025 is Instagram, TikTok and YouTube phenomenon Alejo Igoa, an Argentinian comedian filming silly stuff with his friends. At some 66 million subs, he's the #14 creator on this list – and he's been climbing. 2025's third new entry are the guys from YOLO AVENTURAS, a Mexico-based pranks, comedy and MrBeast-style challenge channel around Venezuelan Flavio Andrés Broianigo Muñoz (aka YOLO) and his siblings. Their near 62 million subscribers make them the #15 creator channel. And: We're optimistic that they'll stay with us. The fourth newbie in 2025 is Japanese Short and TikTok creator ISSEI, AKA issei0806, whose funny travelogues and parodies of popular content formats launched him onto this list in June. He's entering with some 62 million subs as the #16 creator. Fresh on #17 with 61 million subscribers comes Indian child sensation Anaya Kandhal, who has finally shouldered Dude Perfect out of the top 50 YouTubers - despite their big plans.

In 2023, the core revenue of the virtual multichannel video programming distributor YouTube TV amounted to around *** billion U.S. dollars. Between 2023 and 2026, the provider is expected to almost double its core revenue, reaching a value of over ** billion U.S. dollars in 2026.

The esports market is experiencing explosive growth, projected to reach $2.11 billion in 2025 and maintain a robust Compound Annual Growth Rate (CAGR) of 20.05% from 2025 to 2033. This expansion is fueled by several key drivers. Increased viewership and engagement across platforms like Twitch and YouTube are creating a larger audience for professional gaming competitions. Simultaneously, the rise of mobile gaming and the accessibility of esports through mobile devices are broadening participation and viewership demographics. Strategic investments from major players like Tencent Holdings Ltd (through Riot Games), Activision Blizzard, and Electronic Arts are further propelling market development through improved game production, enhanced tournament infrastructure, and strategic marketing initiatives. The diversification of revenue streams, encompassing media rights, advertising and sponsorships, merchandise and ticket sales, and other revenue models, adds to the market's resilience and growth potential. Geographic expansion, particularly within rapidly developing esports markets in Asia-Pacific, is another crucial factor contributing to the market's expansion. However, challenges such as the need for standardized regulations and addressing concerns related to player health and well-being, especially concerning burnout and mental health, need to be addressed to ensure sustainable growth. The competitive landscape is dynamic, with established companies and emerging startups vying for market share. The segmentation of the esports market, categorized by revenue model and streaming platform, offers valuable insights into current market dynamics. The Media Rights segment is likely the largest contributor, followed by Advertising and Sponsorships, reflecting the significant value placed on broadcasting rights and brand association within the esports ecosystem. The dominance of Twitch and YouTube as streaming platforms underlines their importance in delivering content to the global esports audience. However, the emergence of other platforms such as DouYu and Hayu suggests increasing competition and innovation in content delivery. Regional analysis reveals that North America and Europe currently hold the largest market shares, but rapid growth in Asia-Pacific markets presents significant future opportunities. This region's high mobile penetration and burgeoning gaming culture are expected to fuel substantial expansion in the coming years. Furthermore, effective brand partnerships and the development of new, engaging game titles will play a pivotal role in sustaining the esports market's impressive growth trajectory. Recent developments include: January 2022 - A new category of 1440p NVIDIA G-SYNC esports screens and seven new games benefit from low latency thanks to NVIDIA Reflex. Since reducing system latency is recognized by gamers and game developers as essential to a quality gaming experience, the NVIDIA Reflex low latency ecosystem has grown significantly over the past year. Eight top-ten competitive shooters, including Apex Legends, Valorant, and Fortnite, support Reflex. Each month, more than 20 million GeForce gamers battle with Reflex ON. More than 50 mouse and screens support their Reflex Analyzer, enabling players to assess system latency quickly. Such developments are expected to flourish the esports market in the forecast period., February 2022 - Nintendo delivered its first Direct event of 2022 in a 40-minute presentation that featured several brand-new games and remakes. Highlights from Nintendo Direct 2022: Switch Sports, Mario Strikers, and announcements of other games. The market is expected to expand due to the release of multiple games.. Key drivers for this market are: Increasing Popularity of Video Games, Growing Awareness about eSports. Potential restraints include: Increasing Popularity of Video Games, Growing Awareness about eSports. Notable trends are: Advertising to be the Largest Sources of eSports Revenue.