Between January and December 2024, "song" was the most searched keyword on YouTube by users worldwide, with an index rating of 100. The search query "movie" followed, with an index ranking of 63 relative points compared to the top-ranked result. Additionally, global online users were also interested in looking for online videos of DJs, with the query being indexed at 23 points.

In March 2021, the majority of search traffic to YouTube.com came from Google.com, with close to 707 million average monthly visits to the popular video platform originating from the search engine. Privacy-oriented search engine DuckDuckGo came in second, averaging 23 million visits in the examined period. YouTube.com traffic through Microsoft Bing amounted to 7.5 million visits, making it the third search engine based on monthly referrer traffic volume.

As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

This statistic presents a ranking of the leading domains in the United States in 2018, based on year-on-year SEO Visibility growth in the national Google index. According to Searchmetrics, youtube.com was ranked first as the domain in the United States with the biggest growth, improving its SEO Visibility score by 19,275,338 points.

Wikipedia was the leading website in Finland in 2018, by SEO visibility, according to Searchmetrics. The website had a visibility index of over 1.8 million and was followed by YouTube, which had almost 616 thousand SEO visibility index.

Wikipedia was the leading website in Denmark in 2018, by SEO visibility, according to Searchmetrics. The website had a visibility index of nearly 2.4 million and was followed by YouTube, which also had over two million SEO visibility index.

According to a survey in 2024, around 87 percent of surveyed South Koreans stated that they used Naver when they were looking for information. Naver is a South Korean-based online platform. It was the first South Korean website to feature its own search engine.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.