As of October 2023, YouTube Shorts - the platform's popular short-video feature - had reached over 70 billion daily views. YouTube Shorts rolled out globally in June 2021 and reached 30 billion daily views after one year from its initial launch. The feature was tested first in the Indian market, after the digital ban on the ByteDance-owned TikTok in the country.

In 2023, YouTube Shorts was estimated to have around 153 million monthly viewers in the United States. Launched in 2021, Shorts have quickly become a popular format for both YouTube users and creators, with the company reporting two billon global monthly active viewers in July 2023. The format is estimated to reach 185 million U.S. viewers per month by 2026.

Launched first in India after the TikTok ban in August 2020, YouTube Shorts rolled out globally in June 2021. The feature, which is accessible via the YouTube app, reached two billion monthly logged-in users as of July 2023. YouTube has been heavily promoting its short-video format platform since its global launch, including redirecting users automatically to Shorts when the YouTube app is opened and launching the YouTube Shorts Funds to entice creators' participation. In 2022, user and travel vlogger Shangerdanger took the crown for the most popular Short on YouTube, with his video “Diver cracks Egg at 45 ft Deep".

TikTok versus Reels: competitors’ comparison Launched in September 2016 in China as Douyin, TikTok went on to become of the most engaging social media platforms for global users, challenging mainstream social media platforms such as Facebook and YouTube in their primary markets such as the United States, Brazil, and Japan. TikTok’s popularity exploded between 2019 and 2020, as the work was experiencing the effects of the global COVID-19 pandemic outbreak. Reels, Instagram’s in-app short video experience, debuted in 2020 as Facebook (now Meta Platforms) bet on the short-video feature to improve users’ engagement. While videos were an already popular format on Facebook and Instagram, social short videos soon became an even more popular format with users. As of June 2022, the average video viewing rate for Reels on Instagram was 2.54 percent, while for videos was of 1.74 percent as of June 2022.

Content is key: creators drive an entire economy As of July 2022, influencers on TikTok and YouTube generate the largest share of video views, over 90 percent, while content produced by media companies and brands constitute only a smaller part of the video views generated on the two video platforms. As content creators are emerging even more clearly as the backbone of social media marketing and advertising, it is not a surprise that an entire economy devoted to their needs and presence has developed in recent years. In 2022, companies supporting the creators’ economy by offering merchandising services had an annual average revenue of over 500 million U.S. dollars, while companies overseeing subscription services generated approximately 300 million U.S. dollars.

Introduction

YouTube Shorts statistics: YouTube Shorts is currently everywhere, and if you are genuinely committed to expanding your reach in 2025, it is essential that you do not overlook it. Billions of views are generated each day, creators are achieving rapid success, and brands are eagerly participating to connect with new audiences.

YouTube Shorts has swiftly established itself as a primary platform for short videos, transforming the way creators present their content and interact with their audience. As an increasing number of individuals seek brief, engaging content, YouTube Shorts is not only influencing new viewing patterns but also providing opportunities for creators to expand their reach and generate income.

At present, the platform has approximately 2 billion monthly active users and around 70 million daily active users. Especially, a majority of Shorts viewers are male, with nearly 40% of them aged between 25 and 44.

During the first quarter of 2024, Huge YouTube accounts, which had over 50,000 followers, posted approximately one video daily, and almost **** Shorts per day. In comparison, Big accounts, which counted between 10,001 and 50,000 followers, posted *** long-format videos daily on average, as well as almost *** YouTube Shorts daily. Tiny accounts, which had a following of less than 500 users, posted *** YouTube Short approximately every **** days, or **** Shorts per day.

YouTube Shorts and TikTok have become two of the most influential short-form video platforms in the world, shaping how users consume, share, and engage with content. From brand marketing to influencer careers, these platforms have redefined the digital media landscape, fueling trends, viral moments, and new monetization opportunities. Whether it’s...

This dataset accompanies a cross-sectional content analysis examining the portrayal of oil pulling in short-form video content on YouTube Shorts. The study systematically analyzed 47 publicly accessible videos retrieved using the search term “oil pulling.” Each video was coded for speaker type, stance toward oil pulling, cited benefits and risks, reference to scientific evidence, engagement metrics (likes, views, duration), and content characteristics (e.g., recommendations, disclaimers, tone). The analysis is grounded in Social Cognitive Theory (SCT), with a focus on how modeled behaviors and perceived credibility of speakers influence viewers’ oral hygiene attitudes and practices. The dataset includes a structured spreadsheet listing video URLs, speaker classifications, coded variables, and summary statistics. This resource supports transparency, reproducibility, and further research on digital oral health communication, social media influence, and misinformation.

Introduction

YouTube Statistics: YouTube dominates the digital landscape with 2.70 billion monthly active users among the world population in mid-2025, making it the second-largest search engine after Google and the second social platform, following Facebook, across the world.

People watch more than 1 billion hours of video on YouTube, that’s a million years of attention span. With over 20 million new videos uploaded to the platform every day, the YouTube content ecosystem is practically endless. Short-form video lovers have not been ignored.

With an astonishing 70 billion views a day on YouTube shorts, these viewers are generating a new level of interactions and engagement across the platform. Of course, mobile dominates; 63% of watch time happens on mobile devices. With over 100 million subscribers to YouTube Premium and YouTube Music, in addition to free, YouTube is indeed a premium entertainment platform.

During the first quarter of 2024, Huge YouTube accounts, which had over 50,000 followers, reported an engagement rate of approximately *** percent on their short-format content. In comparison, engagement was sensibly lower on long-format videos, which reported an engagement rate of **** percent for Huge accounts. Medium YouTube accounts, which had a following between 2,001 and 10,000 users, reported engagement ratings of almost ***** percent on their Shorts, while long videos had an engagement of around **** percent.

During the first quarter of 2024, YouTube shorts recorded the highest engagement rate across all short video platforms and in-app features analyzed. Content hosted on YouTube in form of shorts had an engagement rate of **** percent, while TikTok reported an engagement rate of approximately **** percent. Facebook Reels had an engagement rate of around two percent, making the platform rank last for short-format user engagement.

YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

Introduction

YouTube Users statistics: YouTube has over 2.70 billion monthly active users. It indicates that more than one-third of the world’s population and around 47% of the online global population. With a 54% of male user base, India ranks at #1 in terms of YouTube users with 491 million active users, followed by the United States with 253 million and Brazil with 144 million users.

YouTube.com becomes the second most visited website with around 77.52 billion visits on its website. With features like YouTube shorts and YouTube music, YouTube gained a massive popularity even in the smallest cities of most countries. With more than 8 million subscribers, YouTube TV extends its reach among Gen Z and millennials. With a great vision to turn YouTube’s next frontier into the living room, YouTube’s chief executive officer, Neal Mohan, is giving his best to deliver a world-class subscription experience.

A comprehensive dataset of over 157 up-to-date YouTube statistics for 2025, covering user behavior, demographics, creator earnings, ad performance, Shorts, and AI content trends. Compiled from credible sources such as Pew Research, Statista, eMarketer, Google, and YouTube.

The short-form video segment saw an increase in active users between 2019 and 2021, with the user base amounting to *** million during the latter. The figure was further expected to grow to *** million users by 2025. The government-imposed ban on TikTok resulted in several domestic video platforms, such as Roposo and Josh, emerging within the Indian short video market.

****** was the most used social media platforms to watch short-form videos among U.S. users, with approximately ** percent of respondents reporting to use the popular Chinese-developed social media as their preferred platform. ************** ranked second, with ** percent of respondents, while *************** ranked third. ******** ********* only gained the attention of approximately ***** percent of respondents.

This dataset is web-scraped from popular short video platforms like YouTube Shorts, TikTok, and Instagram Reels. It captures user interaction data, including views, likes, comments, shares, and watch duration, along with multimodal features from video content like text (titles, descriptions), image (visual characteristics), and audio (sound properties). The data has been processed and flattened into a structured CSV format with 17,654 Rows.

According to a study on influencer marketing across India in 2024, most of the surveyed social media influencers have not used Shorts to target YouTube audiences. Another ** percent of respondents indicated that they preferred Reels over Shorts, and over ** percent stated that they used Shorts regularly.

The Short Video Applications market has rapidly evolved into a dynamic segment of the digital landscape, driven by the increasing popularity of platforms such as TikTok, Instagram Reels, and YouTube Shorts. These applications have transformed how users consume content, enabling individuals and brands alike to create

The short drama platform market, valued at $37.6 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 10.1% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing popularity of short-form video content, driven by platforms like TikTok and Instagram Reels, has created a significant demand for easily consumable, engaging narratives. Furthermore, the convenience of accessing these dramas on various devices (Android, iOS, and web) and the diverse range of platforms catering to different viewing preferences (long and short video platforms) are contributing factors. The market's segmentation by application and video type reflects the diverse consumption patterns of viewers, with short video platforms likely experiencing faster growth due to their inherent virality and suitability for bite-sized storytelling. Competition is fierce, with established tech giants like Bytedance (TikTok), Tencent, Meta (Instagram), and Google (YouTube Shorts) vying for market share alongside several rapidly growing regional players in China and other Asian markets. Geographic expansion, particularly in rapidly developing economies with high mobile penetration, presents significant opportunities for growth. However, challenges include maintaining user engagement in a saturated market, monetizing content effectively, and navigating regulatory hurdles related to content creation and distribution. The market's future growth will depend significantly on innovation in content formats, the integration of interactive elements, and the exploration of new revenue models. The emergence of more sophisticated AI-powered content creation and personalized recommendation systems will be key to attracting and retaining viewers. Regional variations in content preferences and consumer behavior will also necessitate tailored strategies for market penetration. While the dominance of established players is undeniable, the potential for smaller, niche players to carve out successful market segments by focusing on specific demographics or content genres remains high. Successful companies will need to balance the demands of delivering high-quality content with the necessity of maintaining a sustainable business model that addresses issues of copyright, creator compensation, and advertising revenue.

The Short Video Software market has emerged as a powerful and vital sector in the digital landscape, driven by the meteoric rise of platforms like TikTok, Instagram Reels, and YouTube Shorts. This market encompasses a range of software solutions designed to create, edit, and share short-form video content, which has