In 2023, YouTube Shorts was estimated to have around 153 million monthly viewers in the United States. Launched in 2021, Shorts have quickly become a popular format for both YouTube users and creators, with the company reporting two billon global monthly active viewers in July 2023. The format is estimated to reach 185 million U.S. viewers per month by 2026.

Launched first in India after the TikTok ban in August 2020, YouTube Shorts rolled out globally in June 2021. The feature, which is accessible via the YouTube app, reached two billion monthly logged-in users as of July 2023. YouTube has been heavily promoting its short-video format platform since its global launch, including redirecting users automatically to Shorts when the YouTube app is opened and launching the YouTube Shorts Funds to entice creators' participation. In 2022, user and travel vlogger Shangerdanger took the crown for the most popular Short on YouTube, with his video “Diver cracks Egg at 45 ft Deep".

TikTok versus Reels: competitors’ comparison Launched in September 2016 in China as Douyin, TikTok went on to become of the most engaging social media platforms for global users, challenging mainstream social media platforms such as Facebook and YouTube in their primary markets such as the United States, Brazil, and Japan. TikTok’s popularity exploded between 2019 and 2020, as the work was experiencing the effects of the global COVID-19 pandemic outbreak. Reels, Instagram’s in-app short video experience, debuted in 2020 as Facebook (now Meta Platforms) bet on the short-video feature to improve users’ engagement. While videos were an already popular format on Facebook and Instagram, social short videos soon became an even more popular format with users. As of June 2022, the average video viewing rate for Reels on Instagram was 2.54 percent, while for videos was of 1.74 percent as of June 2022.

Content is key: creators drive an entire economy As of July 2022, influencers on TikTok and YouTube generate the largest share of video views, over 90 percent, while content produced by media companies and brands constitute only a smaller part of the video views generated on the two video platforms. As content creators are emerging even more clearly as the backbone of social media marketing and advertising, it is not a surprise that an entire economy devoted to their needs and presence has developed in recent years. In 2022, companies supporting the creators’ economy by offering merchandising services had an annual average revenue of over 500 million U.S. dollars, while companies overseeing subscription services generated approximately 300 million U.S. dollars.

As of October 2023, YouTube Shorts - the platform's popular short-video feature - had reached over 70 billion daily views. YouTube Shorts rolled out globally in June 2021 and reached 30 billion daily views after one year from its initial launch. The feature was tested first in the Indian market, after the digital ban on the ByteDance-owned TikTok in the country.

During the first quarter of 2024, Huge YouTube accounts, which had over 50,000 followers, posted approximately one video daily, and almost 0.66 Shorts per day. In comparison, Big accounts, which counted between 10,001 and 50,000 followers, posted 0.5 long-format videos daily on average, as well as almost 0.5 YouTube Shorts daily. Tiny accounts, which had a following of less than 500 users, posted one YouTube Short approximately every four days, or 0.27 Shorts per day.

In September 2022, social media users in the United States generated two billion likes and interactions on Instagram Reels. In comparison, TikTok generated approximately one billion likes in the examined period. Content posted on YouTube's own short-video feature - YouTube Shorts - generated 29 million likes in the examined period.

The information short video market is experiencing robust growth, driven by increasing smartphone penetration, readily available high-speed internet, and a burgeoning appetite for easily digestible, engaging content. The market's expansion is fueled by the rising popularity of platforms like TikTok, Instagram Reels, and YouTube Shorts, which leverage algorithms to personalize content delivery and maximize user engagement. This has led to a significant increase in user-generated content and a corresponding rise in advertising revenue for these platforms. While precise figures are unavailable, considering a global market presence and the significant investments made by major players such as Facebook, ByteDance, and Tencent, we can estimate a 2025 market size in the range of $15 billion to $20 billion. A Compound Annual Growth Rate (CAGR) of 15-20% is plausible given the current market dynamics, projecting significant growth through 2033. Several key trends are shaping this market. The increasing sophistication of video editing tools accessible to ordinary users is lowering the barrier to entry for content creation. Furthermore, the integration of short-form video within broader social media strategies reflects its potent marketing potential. However, challenges remain. Regulations concerning data privacy and misinformation, coupled with competition for user attention within a crowded digital landscape, pose significant restraints. The market is highly fragmented, with various regional players competing alongside global giants. The dominance of a few key players indicates a need for strategic acquisitions and technological innovation to maintain market share. Future growth will depend on platforms adapting to evolving user preferences, effectively addressing regulatory concerns, and fostering a positive and safe user environment.

The short-form video segment saw an increase in active users between 2019 and 2021, with the user base amounting to *** million during the latter. The figure was further expected to grow to *** million users by 2025. The government-imposed ban on TikTok resulted in several domestic video platforms, such as Roposo and Josh, emerging within the Indian short video market.

TikTok was the most used social media platforms to watch short-form videos among U.S. users, with approximately 40 percent of respondents reporting to use the popular Chinese-developed social media as their preferred platform. YouTube Shorts ranked second, with 23 percent of respondents, while Instagram Reels ranked third. Snapchat Spotlight only gained the attention of approximately three percent of respondents.

The short video market is experiencing explosive growth, projected to reach $139.06 billion in 2025 and maintain a robust Compound Annual Growth Rate (CAGR) of 25.3% from 2025 to 2033. This surge is driven by several key factors. The increasing penetration of smartphones and readily available high-speed internet access globally fuels the creation and consumption of short-form video content. The rise of social media platforms like TikTok, Instagram Reels, and YouTube Shorts has created a highly engaged audience, fostering a vibrant ecosystem for creators and businesses alike. Furthermore, advancements in video editing tools and technologies have made short-video production more accessible, empowering a wider range of individuals and brands to participate. The diverse applications of short videos, ranging from entertainment and education to marketing and news dissemination, contribute significantly to this market's expansive growth. Various video types, including landscape, vertical, and live short videos, cater to diverse preferences and viewing habits. Segmentation within the market reveals strong performance across diverse applications. Life-related short videos dominate, reflecting the appeal of personal storytelling and relatable content. Technology-focused short videos are also gaining traction as users seek concise explanations and reviews. International and social short videos both thrive due to the global reach of social media and the inherent social nature of sharing engaging content. Geographic distribution shows a strong presence across North America, Europe, and Asia-Pacific, with China and India emerging as particularly significant markets, driven by their massive populations and burgeoning digital landscapes. Key players like ByteDance (TikTok), Meta (Facebook, Instagram), YouTube, and others are strategically positioning themselves to capitalize on this growth, constantly innovating and adapting to the ever-evolving preferences of the short-video audience.

A comprehensive dataset of over 157 up-to-date YouTube statistics for 2025, covering user behavior, demographics, creator earnings, ad performance, Shorts, and AI content trends. Compiled from credible sources such as Pew Research, Statista, eMarketer, Google, and YouTube.

The global short video platform account transaction market is experiencing robust growth, driven by the increasing popularity of short-form video content and the expanding user base of platforms like TikTok, Instagram Reels, and YouTube Shorts. The market's value in 2025 is estimated at $5 billion, projected to reach $10 billion by 2033, exhibiting a Compound Annual Growth Rate (CAGR) of approximately 15%. This growth is fueled by several key drivers, including the rise of influencer marketing, the increasing monetization opportunities for content creators, and the growing demand for virtual gifting and in-app purchases within these platforms. Furthermore, the integration of e-commerce functionalities within short-video platforms is significantly boosting transactions, allowing users to directly purchase products featured in videos. The market is segmented by application, with significant contributions from publicity, sales, education, and entertainment sectors. Key players such as Fameswap, PlayerUp, and Social Tradia are actively competing to capture market share, innovating with new transaction methods and technologies. Geographic distribution reveals strong growth across North America and Asia-Pacific, driven by high internet penetration and smartphone adoption. However, regulatory hurdles and concerns regarding fraud and account security present challenges that need to be addressed to ensure sustainable growth. The competitive landscape is characterized by a mix of established players and emerging startups. While larger companies benefit from brand recognition and extensive user bases, smaller players are leveraging innovative features and niche markets to carve out their own share. The future of the market hinges on several factors, including the evolution of short-form video trends, advancements in transaction security, and the continuous adaptation of platforms to meet evolving user demands. The ongoing development of virtual economies within short video platforms further enhances growth potential, creating new opportunities for revenue generation and user engagement. Regional differences in internet infrastructure and regulatory frameworks will also influence market growth trajectories, with regions demonstrating robust digital adoption likely leading the charge.

The short video app market is experiencing explosive growth, driven by increasing smartphone penetration, affordable data plans, and the inherent virality of short-form video content. The market, estimated at $150 billion in 2025, is projected to maintain a robust Compound Annual Growth Rate (CAGR) of 20% from 2025 to 2033, reaching a substantial market size. This growth is fueled by several key trends: the rise of creator economies, where individuals monetize their content; increasing integration of short videos into e-commerce platforms for product demonstrations and marketing; and the constant evolution of features and filters to enhance user engagement. Key players such as TikTok, Instagram, Snapchat, and YouTube leverage innovative algorithms to personalize content feeds, maximizing user retention and advertising revenue. However, regulatory scrutiny regarding data privacy and content moderation poses a significant restraint, alongside challenges related to combating misinformation and harmful content. The market is segmented by platform type (e.g., standalone apps vs. integrated features within larger platforms), user demographics (age, location), and monetization models (advertising, subscriptions, in-app purchases). Regional variations exist, with North America and Asia currently dominating the market, though developing economies in Africa and Latin America show significant potential for future growth. The competitive landscape is highly dynamic, with established players constantly innovating and new entrants vying for market share. The success of short video apps hinges on user experience, algorithm effectiveness in content delivery, and the ability to adapt to evolving user preferences. The market’s continued growth trajectory will likely be influenced by technological advancements in video creation tools, augmented reality (AR) and virtual reality (VR) integration, and the emergence of new platforms catering to niche interests. Furthermore, monetization strategies will require continuous refinement to balance user experience with revenue generation. Companies will need to focus on creating engaging and safe environments while navigating the evolving regulatory landscape to maintain sustained growth and profitability.

The short-form video market is experiencing explosive growth, driven by the increasing popularity of platforms like TikTok, Instagram Reels, and YouTube Shorts. This segment is particularly vibrant among younger demographics (13-30 years old), with engagement rates significantly higher than longer-form video content. The market's success is fueled by several factors: readily accessible creation tools, easily digestible content formats catering to shorter attention spans, and the virality inherent in shareable, easily consumable videos. The market is highly segmented by both video length and target audience. While shorter videos (under 30 seconds) currently dominate, longer short-form content (1-5 minutes) is gaining traction, reflecting evolving consumer preferences and platform algorithm adaptations. Geographic distribution shows strong concentration in North America and Asia-Pacific, with regions like China and India exhibiting particularly robust growth due to their large and increasingly internet-savvy populations. The competitive landscape is fiercely competitive, with established tech giants like Facebook, YouTube, and ByteDance vying for market share alongside emerging players. This competition drives innovation, leading to constant improvements in video editing tools, recommendation algorithms, and monetization strategies. While challenges exist—including concerns around content moderation, creator compensation, and potential audience fatigue—the market's dynamism and expansive reach strongly suggest continued upward trajectory throughout the forecast period. The future of short-form video hinges on several key developments. Expect to see continued platform innovation in areas like augmented reality (AR) and virtual reality (VR) integration, further enhancing user engagement and creative possibilities. Monetization strategies will also evolve, potentially moving beyond advertising towards diversified revenue models like subscriptions, brand partnerships, and direct-to-fan support. The emphasis on personalized content recommendations will intensify, improving user experience while simultaneously tailoring ads more effectively. Growth in emerging markets will continue to be a pivotal factor, as increased internet penetration and smartphone adoption drive adoption. The ongoing battle for user attention between short-form and long-form video will reshape the entire video landscape, leading to potential hybrid formats and further niche specialization.

The short video sharing platform market is experiencing explosive growth, driven by the increasing popularity of mobile devices, readily available high-speed internet, and the inherent appeal of easily consumable, engaging content. The market, estimated at $50 billion in 2025, is projected to maintain a robust Compound Annual Growth Rate (CAGR) of 25% through 2033. This expansion is fueled by several key trends: the rise of short-form video as a primary mode of content consumption, the proliferation of user-generated content (UGC) platforms, and the integration of short-video features into various social media applications. The diverse segments, encompassing both adult and minor user bases and encompassing applications like sharing via dedicated apps and websites, contribute to the market's dynamism. Leading players, including TikTok, Instagram Reels, YouTube Shorts, and Snapchat, are fiercely competitive, constantly innovating with features like augmented reality filters, creative editing tools, and advanced recommendation algorithms to enhance user engagement and attract new audiences. The market's geographical distribution is broad, with North America and Asia-Pacific currently leading in market share, but rapid growth is expected in other regions like Africa and South America as internet penetration expands. However, the market also faces challenges. Concerns regarding data privacy, content moderation, and the spread of misinformation on these platforms are significant restraints. The intense competition for users and advertising revenue necessitates continuous investment in technological advancements and marketing strategies to maintain a competitive edge. Furthermore, regulatory scrutiny and evolving content guidelines present ongoing hurdles. Despite these challenges, the overall growth trajectory for the short-video sharing platform market remains optimistic, driven by ongoing technological advancements, expanding user base, and the continued dominance of short-form video as a preferred mode of content consumption. The market's future success will depend on platforms’ ability to address the ethical and regulatory concerns while providing engaging and safe user experiences.

YT-UGC is a large scale UGC (User Generated Content) dataset (1,500 20 sec video clips) sampled from millions of YouTube videos. The dataset covers popular categories like Gaming, Sports, and new features like High Dynamic Range (HDR). This dataset can be used to study video compression and quality assessment.

The global market for short video platform account transactions is experiencing robust growth, driven by the escalating popularity of short-form video content and the increasing monetization opportunities within these platforms. The market, estimated at $5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 25% from 2025 to 2033, reaching approximately $25 billion by 2033. This expansion is fueled by several key factors. Firstly, the rise of influencer marketing and the demand for verified accounts on platforms like TikTok, Instagram Reels, and YouTube Shorts significantly boosts transaction volume. Secondly, the expanding user base of short-video platforms globally provides a vast pool of potential buyers and sellers of accounts. Thirdly, the increasing sophistication of trading platforms specializing in these transactions, along with improved security measures, fosters trust and facilitates higher transaction values. The market is segmented by account type (ranging from accounts with a few thousand followers to those with over a million) and application (publicity, sales, education, entertainment, and others), reflecting the diverse uses of purchased accounts. While challenges exist, such as account security concerns and regulatory hurdles surrounding account trading, the overall market trajectory remains exceptionally positive, promising considerable future growth. The geographical distribution of this market is broad, with North America and Asia Pacific currently holding substantial market shares due to high internet penetration and the prevalence of short-video platforms. However, emerging markets in regions such as South America and Africa also show considerable potential for growth as internet access expands and short-video consumption increases. Key players in this market, including Fameswap, PlayerUp, and Social Tradia, are actively shaping the market landscape through their innovative platforms and services. Competition is likely to intensify as more companies enter this rapidly evolving sector. Furthermore, the development of more robust verification systems and improved regulatory frameworks will be crucial for maintaining market integrity and fostering sustainable growth in the coming years.

The short video creation platform market is experiencing explosive growth, driven by increasing smartphone penetration, readily available high-speed internet, and the rising popularity of user-generated content. The market's expansion is fueled by a younger demographic's preference for easily digestible, engaging video formats, coupled with advancements in video editing tools and filters readily accessible through mobile apps. Key players like ByteDance (TikTok), Kuaishou, and others have successfully leveraged these trends, creating massive user bases and influencing global entertainment consumption patterns. While the market is highly competitive, with established players like Facebook and YouTube also vying for market share, emerging platforms continue to find success by specializing in niche content or regions. Growth is projected to continue, albeit at a potentially moderating rate as the market matures. This moderation, however, will still represent significant expansion based on current user acquisition and engagement numbers across the sector. The market faces challenges, including concerns over content moderation, data privacy, and the potential for regulatory intervention impacting platform operations. Furthermore, maintaining user engagement in a constantly evolving digital landscape requires continuous innovation and the adaptation to emerging video formats and trends. Successful platforms will need to focus on creating robust communities, fostering creator economies, and navigating regulatory hurdles to maintain their competitive edge. Geographic expansion, especially into emerging markets with high smartphone adoption, presents a significant opportunity for growth. The long-term outlook remains positive, with a strong likelihood of continued market expansion fueled by technological advancements and evolving user preferences. We project continued strong growth in the next decade, fueled by user acquisition and expansion into developing markets.

According to Cognitive Market Research, the global short form video market size will be USD 1628.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 10.60% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 651.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 488.46 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 374.49 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.6% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 81.41 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 32.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.3% from 2024 to 2031.
The social media platforms category is the fastest growing segment of the short form video industry

Market Dynamics of Short Form Video Market

Key Drivers for Short Form Video Market

Technological Advancements in Video Editing Tools to Boost Market Growth

Technological advancements in video editing tools have significantly boosted the short form video market. AI-driven features like automated editing, motion tracking, and real-time effects simplify content creation, allowing users to produce high-quality videos quickly. Cloud-based platforms enable seamless collaboration and accessibility, while mobile apps offer drag-and-drop interfaces and one-tap effects for non-professional users. These innovations empower creators to focus on storytelling, boosting content production speed and quality. As editing tools become more accessible and intuitive, they drive the rapid expansion of short-form video content globally. For instance, in December 2020, Google LLC invested in two Indian short-video platforms, Roposo, owned by Glance, and Josh, owned by Dailyhunt. With this investment, Google LLC seeks to improve its AI expertise across Josh and Roposo, expand its technology staff, and provide services on the platforms.

Growth of Social Media Platforms to Drive Market Growth

The growth of social media platforms has fueled the rapid expansion of the short form video market. Platforms like TikTok, Instagram Reels, and YouTube Shorts have made brief, engaging videos a popular content format, appealing to users' limited attention spans. This surge is driven by high smartphone penetration, faster internet, and users' preference for bite-sized, easily consumable content. The market benefits from strong engagement, viral trends, and creator-driven content. As social media platforms continue to innovate, short form videos are becoming essential for both personal expression and digital marketing.

Restraint Factor for the Short Form Video Market

Legal Challenges Related to the Use of Copyrighted Material Will Limit Market Growth

In the short-form video market, legal challenges surrounding the use of copyrighted material pose significant hurdles. Creators often use music, video clips, and images without proper licensing, leading to copyright infringement claims. Platforms like TikTok and Instagram Reels face constant pressure to enforce stringent copyright laws, which can result in content takedowns, restricted usage, or demonetization. This impacts both creators and platforms, as balancing creativity with legal compliance becomes crucial. To navigate this, some platforms have secured music licensing deals, but challenges persist with other types of copyrighted content.

Content Moderation and Platform Safety Issues

The rapid expansion of short-form video platforms has resulted in difficulties in managing inappropriate or harmful content. The swift uploading of videos, live streaming capabilities, and a worldwide audience heighten the risk of disseminating misinformation, hate speech, or offensive content. There is an increasing level of regulatory scrutiny and public concern, as governments across the globe urge platforms to enhance their moderation practices. Neglecting to tackle these challenges may result ...

Bazylland had the highest number of subscribers among Polish YouTube channels as of September 2024, with 7.27 million. Second was a gamer and vlogger Blowek, with 5.33 million subscribers. Popularity of YouTube in Poland YouTube, the U.S. online video-sharing and social media platform launched in 2005, was the most popular social media platform in Poland. In 2023, the platform had over 25 million real users. Most of them were women and people between the ages of 30 and 49. YouTube Shorts and polish audiences In response to rival TikTok, YouTube launched YouTube Shorts on July 13, 2021. These are short-form videos that last a maximum of 60 seconds and are gaining a growing audience. This form of content is also gaining popularity in Poland. At the end of 2022, YouTube Shorts' views in the country reached almost 20 million. The number of views on this platform in 2022 increased by over 344 percent compared to the previous year, and watchtime recorded an increase of over 1,000 percent.

Short Video Sharing Platform Market Outlook

The global short video sharing platform market size was valued at approximately USD 10.4 billion in 2023 and is projected to achieve USD 24.7 billion by 2032, reflecting a robust Compound Annual Growth Rate (CAGR) of 10.1% during the forecast period. The market’s growth is fueled by increasing internet penetration, the proliferation of smartphones, and the growing demand for engaging and interactive content.

A significant factor driving the market is the surge in user-generated content, which has revolutionized the landscape of digital media. Platforms like TikTok, Instagram Reels, and YouTube Shorts have empowered individuals to become content creators, democratizing the creation and distribution of video content. The growing popularity of short-form videos stems from their ability to quickly capture attention and provide entertainment, information, or brand messages in a matter of seconds. This ease of access and quick consumption has led to a significant increase in user engagement, contributing to the market growth.

Technological advancements, particularly in the realm of artificial intelligence and machine learning, are also propelling the market forward. These technologies enable more effective content recommendation algorithms, ensuring that users receive personalized content tailored to their interests. Additionally, AI-driven editing tools and filters have simplified the process of video creation, making it more accessible to a broader audience. These innovations are not only enhancing user experiences but also aiding in the retention of users on these platforms, thus fostering market expansion.

The integration of monetization models such as advertising, subscriptions, and in-app purchases is another vital growth driver. Advertisers are increasingly recognizing the potential of short video platforms for reaching younger demographics, leading to a surge in ad spending on these platforms. Subscriptions and in-app purchases offer additional revenue streams, providing a sustainable business model for platform operators. The increasing willingness of users to pay for premium content and features underscores the profitability of these monetization strategies.

Regionally, the Asia Pacific region is expected to exhibit the highest growth rate, largely due to the massive user base in countries like China and India. North America, with its mature market and high internet penetration, remains a significant contributor to the global market. European markets are also expanding steadily, driven by increasing smartphone usage and digital consumption habits. In contrast, markets in Latin America and the Middle East & Africa are gradually catching up, propelled by improving internet infrastructure and increasing digital literacy. This regional diversity provides a broad spectrum of opportunities for market players to explore and capitalize on.

Platform Type Analysis

In the realm of platform types, mobile applications dominate the short video sharing platform market. The convenience and ubiquity of smartphones make mobile apps the preferred medium for accessing and creating short video content. Applications like TikTok, Instagram, and Snapchat have seen tremendous success due to their user-friendly interfaces and the ability to integrate various multimedia functionalities. The continuous improvement of mobile camera technology and the proliferation of 4G and 5G networks further bolster the use of mobile apps for short video sharing.

Web-based platforms, while not as prevalent as mobile apps, still hold significant importance in the market. These platforms cater to users who prefer consuming content on larger screens, such as desktops and laptops. YouTube, for instance, offers both mobile and web-based interfaces, allowing seamless transitions between devices. Web-based platforms are also pivotal for enterprises and content creators who require advanced editing tools and features that are often more conveniently accessed on desktop systems. The synchronization between mobile and web platforms ensures an integrated user experience, which is crucial for user retention and engagement.

The competition between mobile applications and web-based platforms is leading to innovations aimed at enhancing user experiences across both mediums. Features like cross-platform content synchronization, advanced editing tools, and AI-driven recommendations are becoming standard offerings. The integration of social media functionalities within these platforms is also facilitating increased user interactio