As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

In February 2024, YouTube counted approximately 100 million paid subscribers across its Music and Premium services. This represents an increase from the 50 million paying subscribers across the platform's services from September 2021. During the third quarter of 2023, YouTube generated almost eight billion U.S. dollars in advertising revenues.

In 2020, the popular social video platform YouTube counted roughly 20 million paying users subscribing to its premium services in the United States. By the end of 2024, this number is forecasted to increase by almost eight million users, reaching 27.9 million paying subscribers in the U.S. YouTube premium plans allow users to have an ads-free experience, as well as video and music downloads.

What is the most subscribed YouTube channel? MrBeast made the first place in the ranking of the most-subscribed YouTube channels in January 2025. With 343 million subscribers, the U.S. based videographer and internet personality managed to surpass Indian music network T-Series, which held the number one place for several years, and sat at 284 million subscriber as of the examined period. How many hours of video are uploaded to YouTube every minute? YouTube was launched in 2005 as a platform for sharing user-generated videos such as vlogs, tutorials, or original series. The site grew rapidly and reportedly had 100 million video views per day and more than 65 thousand daily uploads only a year later. As of February 2022, more than 500 hours of video were uploaded to YouTube every minute, up from a mere 24 hours of content uploads per minute in 2010. YouTube Partner Program In the first quarter of 2024, YouTube’s ad revenue amounted to over eight billion U.S. dollars. Through its Partner Program, YouTube also rewards uploaders of popular videos with a share of the advertising revenues the content generates. This, paired with the fact that many users of the video sharing platform tend to have favorite channels that they revisit regularly, has given rise to another phenomenon: YouTube celebrities. Although some of these well-known figures were discovered on the website but then carved a successful career outside of YouTube, for many others the site is their primary platform for delivering content and staying in contact with fans, all while signing lucrative deals or promotional partnerships. Highest earning YouTubers In November 2022, MrBeast surpassed long-standing most subscribed YouTuber PewDiePie, having reached approximately 112 million subscribers. Due to the high number of subscribers and even higher number of views, these out-of-the-box stars not only have millions of fans, but also considerable earnings from their YouTube activities. In 2023, MrBeast was estimated to have earned around 82 million U.S. dollars, topping the ranking of the highest-earning YouTube creators. The ranking also included social media personality Jake Paul and Mark Fischbach, as well as Ryan Kaji from Ryan's World (formerly known as ToysReview), who started his YouTube career reviewing toys at three years old.

T-Series was the most subscribed YouTube channel as at July 2021, with 186 million subscribers. The company has consistently recorded growth in number of subscribers as well as the number of YouTube video views since it joined the social media platform.

Few individuals better represent the rise of the YouTube celebrity than Felix Arvid Ulf Kjellberg, operating on YouTube as PewDiePie. The Swedish YouTuber was the content creator with the largest audience on YouTube for several years, until he was surpassed by American YouTuber MrBeast. As of January 2025, the popular creator had around 110 million subscribers. In total, videos on the PewDiePie channel have been viewed approximately 29 billion times. Subscribe to PewDiePie meme The surge in subscriber numbers from the end of 2018 onwards is attributable to PewDiePie’s “Subscribe to PewDiePie Meme“, a demonstration of his immense ability to mobilize his subscribers. In the campaign to overtake T-Series and become the channel with the most subscribers, PewDiePie’s challenge required followers to plaster words to the effect of ‘Subscribe to PewDiePie’ wherever possible, either in the physical or digital realms. Despite the obvious success of the campaign in terms of subscriptions, PewDiePie recently called for the campaign to be stopped following three major incidents. In the first a World War II memorial was defaced in New York City, and in March 2019 a gunman uttered the phrase before opening fire on a mosque in Christchurch, New Zealand, killing 50 people and wounding several more. In April 2019, the gunman who opened fire on a Southern California synagogue, killing one and wounding at least three others, also referred to the campaign.   The rise of the YouTuber Now a decade old, YouTube’s ability to connect content creators with massive audiences has led to the emergence of channels that rival mainstream media outlets in terms of audience size. In some cases, videos can reach 100 million views in just a matter of days . It isn’t just traditional celebrities that are finding audiences either, with channels for kids such as Cocomelon - Nursery Rhymes attracting over 194 billion views, and generating significant revenue in the process.

This statistic depicts the number of subscribers of Inter YouTube channel between 1st and 10th February 2020. Over the period of consideration, the number of users who subscribed the YouTube channel of Inter increased, going from 586 thousand on the 1st of February 2020 to 591 thousand subscribers on the 10th of February.

The global number of Youtube users in was forecast to continuously increase between 2024 and 2029 by in total 232.5 million users (+24.91 percent). After the ninth consecutive increasing year, the Youtube user base is estimated to reach 1.2 billion users and therefore a new peak in 2029. Notably, the number of Youtube users of was continuously increasing over the past years.User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Africa and South America.

As of May 2024, the most popular YouTube channel in Cuba, in terms of subscribership, was Lifeples, with 575 thousand subscribers. It was followed by Dj Conds, which had approximately 239 thousand subscribers. Although ranked in fourth place for subscriber count, kuban4ever was the second most popular YouTube channel in terms of number of video views in the country.

Movies and TV was the fastest growing YouTube category worldwide in 2020, with a year-on-year subscriber growth of 279.5 percent. Entertainment followed with 180.6 percent, and pets rounded out the top three with 178 percent.

As of March 2024, the leading YouTube channel in the news and politics category by a total number of subscribers was smiechawaTV. The most subscribed-to channel had 1.7 millions subscribers.

In 2023, all the analyzed channels with an audience between 50,000 and 55 million subscribers had over 418,000 disliked on YouTube, against the approximately 17 million likes recorded in 2023. In comparison, all the tiny accounts analyzed - which had up to 500 subscribers - managed to accumulate a total of one million likes, as well as 53,600 dislikes and 41,430 comments.

As of February 2024, the leading YouTube channel in the music and dance category by a total number of subscribers was MultiGameplayGuy. The most subscribed-to channel had a total of 2.1 million subscribers.

As of February 2025, the leading YouTube channel in the video games category by total number of subscribers was ROJSON. The most subscribed-to channel had 1.7 million subscribers.

In January 2025, the entertainment channel KIMPRO had the most subscribers in the entertainment category on the online video sharing platform YouTube in South Korea, with approximately 77.5 million subscribers. Following this channel, KBS WORLD TV had the second highest number of subscribers, with about 20 million.

As of June 2024, the YouTube channel of the television channel atv placed first in the press and media category in Turkey, reaching 12.3 million subscribers. Furthermore, the YouTube channel of beIN Sports channel took second place counting nearly 12 million subscribers.

In January 2025, the lifestyle channel CrashCourse had the most subscribers on the online video sharing platform YouTube in South Korea, with approximately 16.1 million subscribers. Following this channel, AsapSCIENCE had the second highest number of subscribers, with about 10.7 million.

As of June 2024, pop star KAROL G had the YouTube channel with the most subscriptions and second biggest viewership in Colombia. Her channel had over 36 million subscribers during this time, followed by another Colombian singer, J Balvin, whose YouTube channel had more than 34.4 million subscribers. The usage of social media is among the most frequent online activities in Latin America altogether.

As of March 2021, videos featured on YouTube channels with over one million subscribers made up roughly 21 percent of the top search page results on the platform. This entails that content featured on channels with more subscribers is more likely to rank among the first results users see when using specific keywords on the platform. Videos from YouTube channels that count between 10 thousand and one million subscribers made up 21.5 percent of the triggered top search results.

As of December 2023, the most popular YouTube channel in Uruguay in terms of number of subscribers was Trippie SB, with nearly 8.17 million subscribers. YouTube vlogger and comedian Dosogas ranked second with 5.54 million subscribers. In the same examined period, Mary Mardorre was the most viewed YouTube channel in Uruguay, with over 1.68 billion video views.