As of October 2025, male users aged 25 to 34 years accounted for **** percent of YouTube’s global audience, while female users in the same age group represented around *** percent. This made the 25-to-34 age bracket the platform’s largest audience segment worldwide. YouTube’s global popularity The number of monthly active users on YouTube reached almost *** billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around *** million, while the United States recorded a YouTube audience of around *** million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around **** billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over ** million dollars in the United States through in-app purchases, as well as over **** million U.S. dollars in revenues from mobile app users in Japan.

YouTube Video and Channel Analysis

YouTube Video and Channel Statistics

By VISHWANATH SESHAGIRI [source]

About this dataset

This dataset contains valuable information about YouTube videos and channels, including various metrics related to views, likes, dislikes, comments, and other related statistics. The dataset consists of 9 direct features and 13 indirect features. The direct features include the ratio of comments on a video to the number of views on the video (comments/views), the total number of subscribers of the channel (subscriberCount), the ratio of likes on a video to the number of subscribers of the channel (likes/subscriber), the total number of views on the channel (channelViewCount), and several other informative ratios such as views/elapsedtime, totalviews/channelelapsedtime, comments/subscriber, views/subscribers, dislikes/subscriber.

The dataset also includes indirect features that are derived from YouTube's API. These indirect features provide additional insights into videos and channels by considering factors such as dislikes/views ratio, channelCommentCount (total number of comments on the channel), likes/dislikes ratio, totviews/totsubs ratio (total views on a video to total subscribers of a channel), and more.

The objective behind analyzing this dataset is to establish statistical relationships between videos and channels within YouTube. Furthermore, this analysis aims to form a topic tree based on these statistical relations.

For further exploration or utilization purposes beyond this dataset description document itself, you can refer to relevant repositories such as the GitHub repository associated with this dataset where you might find useful resources that complement or expand upon what is available in this dataset.

Overall,this comprehensive collection provides diverse insights into YouTube video and channel metadata for conducting statistical analyses in order to better understand viewer engagement patterns varies parameters across different channels. With its range from basic counts like subscriber counts,counting no.of viewership per minute , timing vs viewership rate ,text related user responses etc.,this detailed Youtube Dataset will assist in making informed decisions regarding channel optimization,more effective targeting and creation of content that will appeal to the target audience

How to use the dataset

This dataset provides valuable information about YouTube videos and their corresponding channels. With this data, you can perform statistical analysis to gain insights into various aspects of YouTube video and channel performance. Here is a guide on how to effectively use this dataset for your analysis:

• Understanding the Columns:
  • totalviews/channelelapsedtime: The ratio of total views of a video to the elapsed time of the channel.
  • channelViewCount: The total number of views on the channel.
  • likes/subscriber: The ratio of likes on a video to the number of subscribers of the channel.
  • views/subscribers: The ratio of views on a video to the number of subscribers of the channel.
  • subscriberCount: The total number of subscribers of the channel.
  • dislikes/views: The ratio

Research Ideas

• Predicting the popularity of YouTube videos: By analyzing the various ratios and metrics in this dataset, such as comments/views, likes/subscriber, and views/subscribers, one can build predictive models to estimate the popularity or engagement level of YouTube videos. This can help content creators or businesses understand which types of videos are likely to be successful and tailor their content accordingly.
• Analyzing channel performance: The dataset provides information about the total number of views on a channel (channelViewCount), the number of subscribers (subscriberCount), and other related statistics. By examining metrics like views/elapsedtime and totalviews/channelelapsedtime, one can assess how well a channel is performing over time. This analysis can help content creators identify trends or patterns in their viewership and make informed decisions about their video strategies.
• Understanding audience engagement: Ratios like comments/subscriber, likes/dislikes, dislikes/subscriber provide insights into how engaged a channel's subscribers are with its content. By examining these ratios across multiple videos or channels, one can identify trends in audience behavior and preferences. For example, a high ratio of comments/subscriber may indicate strong community participation and active discussion around the videos posted by a particular YouTuber or channel

Acknowledgements

If you use this dataset in y...

The short video ads market is experiencing explosive growth, driven by the increasing popularity of short-form video platforms and the effectiveness of this advertising format in engaging younger audiences. The market, estimated at $50 billion in 2025, is projected to achieve a Compound Annual Growth Rate (CAGR) of 25% from 2025 to 2033. This robust growth is fueled by several key factors. Firstly, platforms like TikTok, YouTube Shorts, and Instagram Reels offer unparalleled reach to a highly engaged user base, providing advertisers with highly targeted advertising opportunities. Secondly, the short, easily digestible nature of these ads leads to higher viewership rates and improved brand recall compared to traditional long-form video ads. Thirdly, advancements in video ad technology, such as dynamic creative optimization and interactive ad formats, are enhancing the effectiveness and measurability of short video ad campaigns. The competitive landscape is fiercely contested, with major players like TikTok, YouTube, and Instagram vying for market share, constantly innovating in ad formats and targeting capabilities. However, challenges remain, including concerns over ad fatigue, the need for creative and engaging content, and the ongoing evolution of user preferences. The sustained growth in the short video ads market will depend on continuous innovation in ad formats and targeting technologies. Platforms will need to address user concerns about ad frequency and privacy to maintain high engagement. Successful players will be those who effectively leverage data analytics to optimize campaigns, offer transparent and measurable results for advertisers, and consistently adapt to changing consumer behaviors. Moreover, the burgeoning influence of short-form video in emerging markets presents significant growth opportunities. As internet penetration and smartphone adoption continue to increase globally, the market is poised for significant expansion beyond its current major players and geographic concentrations. The development of more sophisticated ad-serving technologies, including AI-powered ad personalization, will be crucial in driving further growth and refining targeting capabilities.

During a January 2024 global survey among marketers, nearly 60 percent reported plans to increase their organic use of YouTube for marketing purposes in the following 12 months. LinkedIn and Instagram followed, respectively mentioned by 57 and 56 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.

According to Cognitive Market Research, the global TV analytics market size is USD 3815.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 18.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 1526.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 1144.56 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 877.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.2% from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 190.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.6% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 76.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.9% from 2024 to 2031.
The on-premise segment is set to rise as on-premise solutions for OTT platforms are reasonably cost-effective regarding equipment composition and cabling infrastructure. Additionally, under this model, viewers are authorized to determine the type of content, which results in more control.
The TV analytics market is driven by the growing consumer need for digital original series, and the growing trend of subscription-on-video demand (SVoD) platforms has further fuelled industry expansion. Significant demand for numerous genres and plays available on over-the-top (OTT) platforms such as Netflix and Amazon are contributing toward market development.

Integration of Advanced Technologies to Provide Viable Market Output

The TV analytics market is rapidly evolving with the integration of advanced technologies. Innovations such as AI-driven content recognition, real-time data processing, and machine learning algorithms transform how broadcasters and advertisers analyze audience behavior and content performance. These technologies enable precise targeting, personalized recommendations, and insightful audience insights, revolutionizing advertising strategies and content creation. As the industry embraces these advancements, it fosters more efficient decision-making processes and enhances the overall viewer experience, driving the evolution of television analytics.

For instance, in July 2022, MiQ launched its groundbreaking analytics and measurement capacity for cross-channel YouTube and TV campaigns in the UK. The creative solution bridges the intermission between the two channels. By connecting these often-disparate datasets, brands can reach almost 100% of their target viewers on YouTube and calculate reach deterministically across these channels.

(Source:https://www.wearemiq.com/press-releases/miqs-youtube-and-tv-analytics-capability-officially-lands-in-the-uk/ )

Increasing Digitalization and Shifting Viewer Preference to Propel Market Growth

The TV analytics market is experiencing significant growth due to increasing digitalization and shifting viewer preferences. As more viewers consume content across various digital platforms, there's a heightened need for data-driven insights into audience behavior and content performance. With the expansion of streaming assistance and on-demand viewing, traditional TV networks and advertisers are investing in analytics tools to understand viewer engagement, demographics, and content consumption patterns. This trend underscores the critical role of analytics in optimizing content strategies and advertising campaigns amidst evolving viewer dynamics.

For instance, in December 2022, TV analytics firm TVSquared launched its cross-platform measurement and attribution platform for all types of TV, ADvantage XP, in the UK and Germany. The scalable solution brings continuous and impression-based measurement of ad exposure and outcomes to TV campaigns across linear, streaming, and addressable TV.

(Source:https://www.marketingtechnews.net/news/2021/nov/02/tvsquared-launches-cross-platform-analytics-solution-in-uk-and-germany/ )

Complexity of Measuring Viewership across Multiple Platforms to Restrict Market Growth

The TV analytics market faces challenges in measuring viewership across multiple platforms due to the proliferation of streaming services, DVR, an...

Stock Data of Top USA Companies: Apple, Tesla, Amazon

👨‍💻 Author: Azhar Saleem

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Dataset Description

This dataset provides daily stock data for some of the top companies in the USA stock market, including major players like Apple, Microsoft, Amazon, Tesla, and others. The data is collected from Yahoo Finance, covering each company’s historical data from its starting date until today. This comprehensive dataset enables in-depth analysis of key financial indicators and stock trends for each company, making it valuable for multiple applications.

Column Descriptions

The dataset contains the following columns, consistent across all companies:

• Date: The date of the stock data entry.
• Open: The stock's opening price for the day.
• High: The highest price reached during the trading day.
• Low: The lowest price during the trading day.
• Close: The stock’s closing price for the day.
• Volume: The total number of shares traded on that day.
• Dividends: Any dividends paid out on that day.
• Stock Splits: Records stock split events, if any, on that day.

Potential Use Cases

1. Machine Learning & Deep Learning:

   • Stock Price Prediction: Use historical prices to train models for forecasting future stock prices.
   • Sentiment Analysis and Price Correlation: Combine with external sentiment data to predict price movements based on market sentiment.
   • Anomaly Detection: Detect unusual price patterns or volume spikes using classification algorithms.

2. Data Science:

   • Trend Analysis: Identify long-term trends for each company or compare trends between companies.
   • Volatility Analysis: Calculate volatility to assess risk and return patterns over time.
   • Correlation Analysis: Compare stock performance across companies to study market relationships.

3. Data Analysis:

   • Historical Performance: Review historical data to understand growth trends, market impact of stock splits, and dividends.
   • Seasonal Patterns: Analyze data for seasonal trends or recurring patterns across years.
   • Investment Strategy Backtesting: Test various investment strategies based on historical data to assess potential profitability.

4. Financial Research:

   • Economic Impact Studies: Investigate how major events affected stock prices across top companies.
   • Sector-Specific Analysis: Identify performance differences across sectors, such as tech, healthcare, and retail.

This dataset is a powerful tool for analysts, researchers, and financial enthusiasts, offering versatility across multiple domains from stock analysis to algorithmic trading models.

During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents.

              The global social media marketing segment

              According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide.

              Social media for B2B marketing

              Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

Short-Form Video Advertising Market Outlook

According to our latest research, the global short-form video advertising market size reached USD 19.5 billion in 2024, reflecting the explosive growth of digital media consumption worldwide. The market is expected to surge at a CAGR of 18.2% from 2025 to 2033, with the market size projected to hit USD 90.2 billion by 2033. This remarkable growth is primarily driven by the increasing penetration of smartphones, rising internet connectivity, and the evolving preferences of consumers for quick, engaging content. The proliferation of social media platforms and video-sharing applications has further accelerated the adoption of short-form video advertising, making it a central pillar in modern digital marketing strategies.

One of the most significant growth factors fueling the short-form video advertising market is the shift in consumer attention spans and content consumption patterns. Modern audiences, particularly Gen Z and Millennials, prefer content that is concise, visually engaging, and easily digestible. As a result, brands are increasingly allocating higher budgets to short-form video campaigns, leveraging platforms like TikTok, Instagram Reels, and YouTube Shorts to reach their target audiences. These platforms offer advanced targeting options, real-time analytics, and interactive features that enhance user engagement, driving higher ROI for advertisers. The integration of artificial intelligence and machine learning in ad delivery further optimizes campaign performance, ensuring that ads are highly relevant to viewers.

Another key driver is the rapid advancement in mobile technology and the widespread availability of high-speed internet. The global expansion of 4G and 5G networks has made it easier for consumers to access high-quality video content on the go. This technological progress has encouraged brands across various industry verticals, including retail, BFSI, healthcare, and automotive, to invest in short-form video advertising as a means to capture consumer attention and drive conversions. Additionally, the rise of influencer marketing and user-generated content has amplified the reach and authenticity of short-form video campaigns, making them more effective in building brand loyalty and driving purchase intent.

The short-form video advertising market is also benefiting from the increasing adoption of programmatic advertising and data-driven marketing strategies. Advertisers are leveraging sophisticated algorithms to deliver personalized video ads to specific audience segments, enhancing the relevance and impact of their campaigns. Moreover, the integration of e-commerce functionalities within short-form videos, such as shoppable ads and direct purchase links, is streamlining the customer journey and boosting conversion rates. As brands continue to experiment with creative ad formats and interactive features, the short-form video advertising market is poised for sustained growth in the coming years.

From a regional perspective, Asia Pacific remains at the forefront of the short-form video advertising market, accounting for the largest share in 2024. The region's dominance is attributed to its massive mobile user base, rapid digitalization, and the popularity of local video-sharing platforms such as Douyin and Kuaishou in China, and Moj and Josh in India. North America and Europe also represent significant markets, driven by high advertising expenditures and the widespread adoption of social media and OTT platforms. Meanwhile, Latin America, the Middle East, and Africa are emerging as high-growth regions, supported by increasing internet penetration and the rising popularity of digital content consumption among younger demographics.

Ad Format Analysis

The ad format segment in the short-form video advertising market encompasses a diverse range of creative options, including in-feed ads, brand takeovers, branded effects, TopView ads, and others. In-feed ads have emerged as the most prevalent format due to their seamless integration into users’ content streams, providi

Skin Care Products Market Outlook

The global skin care products market size was valued at approximately USD 150 billion in 2023 and is projected to reach USD 245 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.0% during the forecast period. This robust growth trajectory is propelled by a multitude of factors, including increasing consumer awareness about skin health, the growing popularity of organic and natural products, and the rising influence of social media on beauty standards. The skin care industry has witnessed a significant transformation over the years, with an increasing number of consumers prioritizing skin health and wellness, thus driving the demand for innovative and effective skin care solutions.

One of the primary growth factors driving the skin care products market is the heightened consumer awareness regarding the importance of skin health. This awareness has been spurred by the increasing prevalence of skin-related issues such as acne, hyperpigmentation, and premature aging, which have been attributed to factors such as pollution, stress, and poor lifestyle choices. Consumers are now more educated about the benefits of using high-quality skin care products and are willing to invest in products that promise to address these concerns effectively. Additionally, the rise in disposable income levels across various regions has empowered consumers to spend more on premium and specialized skin care products, thereby fueling market growth.

The growing inclination towards organic and natural skin care products is another significant factor contributing to the market's expansion. As consumers become more conscious of the ingredients used in skin care products, there is a marked shift towards products that are free from harmful chemicals and synthetic additives. Brands are increasingly launching products with natural ingredients such as aloe vera, chamomile, and tea tree oil, which are perceived as gentle yet effective. The trend is particularly prominent among millennials and Gen Z, who place a high value on sustainability and ethical sourcing. This shift in consumer preferences is encouraging manufacturers to innovate and expand their product lines to cater to this burgeoning demand.

Social media and influencer marketing have also played a crucial role in driving the growth of the skin care products market. Platforms like Instagram, YouTube, and TikTok have become powerful tools for brands to reach a global audience and showcase their products in action. Influencers and beauty bloggers, with their vast followings, have the ability to sway consumer purchasing decisions by endorsing certain products or brands. This form of marketing has not only increased brand visibility but has also created a sense of community among consumers who share similar skin care goals. As a result, brands that strategically leverage social media are able to establish strong connections with their target audience, thereby boosting sales and market presence.

Regionally, the skin care products market is witnessing varied growth patterns. Asia Pacific is expected to dominate the market, driven by the presence of major manufacturing hubs, a large consumer base, and a growing middle-class population. North America and Europe are also significant markets owing to the high demand for premium and specialized skin care products. In Latin America and the Middle East & Africa, the market is in a relatively nascent stage, but increasing consumer awareness and rising disposable incomes are expected to drive growth in these regions over the forecast period.

Product Type Analysis

The skin care products market is segmented into various product types, including cleansers, moisturizers, sunscreens, anti-aging products, and others. Cleansers, as a fundamental part of any skin care regimen, hold a significant share in the market. The demand for cleansers is driven by the increasing focus on maintaining basic skin hygiene and the need to remove dirt, oil, and makeup effectively. Innovations in cleanser formulations, such as the development of micellar water and oil-based cleansers, have further contributed to the segment's growth by catering to different skin types and consumer preferences. Furthermore, the rise of multi-step skin care routines, popularized by trends like Korean beauty, has led to an increased demand for specialized cleansers that target specific skin issues.

Moisturizers are another pivotal segment within the skin care products market, catering to the universal need for hydration and skin barrier protection. The growing awareness of the importance

Video Advertising Platform Market Outlook

According to our latest research, the global video advertising platform market size reached USD 9.87 billion in 2024, reflecting robust demand for digital marketing solutions worldwide. The market is poised to expand at a CAGR of 15.2% from 2025 to 2033, with the forecasted market size expected to hit USD 37.27 billion by 2033. This impressive growth trajectory is primarily driven by the surge in digital content consumption, the proliferation of connected devices, and the increasing adoption of data-driven advertising strategies by enterprises across various sectors.

The rapid evolution of consumer behavior, particularly the shift from traditional to digital media consumption, is a critical growth factor for the video advertising platform market. As audiences increasingly favor online video content over conventional television, advertisers are compelled to reallocate budgets toward digital channels. Platforms such as YouTube, TikTok, and streaming services have become essential avenues for reaching target audiences. Enhanced targeting capabilities, real-time analytics, and the ability to deliver personalized video ads are further accelerating the adoption of video advertising platforms. This trend is particularly pronounced among younger demographics, who spend a significant portion of their media time on mobile devices and digital video platforms.

Another significant driver of market growth is the advancement in artificial intelligence and machine learning technologies. Video advertising platforms are leveraging AI to optimize ad placements, improve audience segmentation, and deliver more engaging and relevant content. Programmatic advertising, empowered by real-time bidding and automated decision-making, is making video campaigns more efficient and cost-effective. Additionally, the integration of augmented reality (AR) and interactive video formats is enhancing user engagement, driving higher conversion rates for advertisers. These technological innovations are not only improving campaign performance but also providing advertisers with deeper insights into consumer preferences and behavior.

The ongoing digital transformation across industries, coupled with the increasing penetration of high-speed internet and mobile devices, is expanding the addressable market for video advertising platforms. Enterprises, regardless of size, are recognizing the value of video content in building brand awareness, driving customer engagement, and generating leads. The COVID-19 pandemic further accelerated this shift, as businesses sought innovative ways to connect with remote audiences. As a result, both small and medium enterprises (SMEs) and large enterprises are investing heavily in video advertising solutions to stay competitive in the digital landscape. The growing emphasis on omnichannel marketing strategies is also fostering demand for integrated platforms that can manage campaigns across multiple digital touchpoints.

From a regional perspective, North America currently dominates the video advertising platform market, accounting for the largest revenue share in 2024. This leadership is attributed to the presence of major technology companies, mature digital infrastructure, and high digital ad spend. However, Asia Pacific is emerging as the fastest-growing region, driven by rapid urbanization, increasing internet penetration, and a burgeoning middle-class population with rising disposable incomes. Europe also holds a significant share, supported by stringent data privacy regulations and a strong focus on digital innovation. Latin America and the Middle East & Africa, while smaller in market size, are witnessing steady growth as digital adoption accelerates and local content creation gains momentum.

Component Analysis

The video advertising platform market is segmented by component into platform and services. The platform segment encompasses the core software solutions that enable advertisers, publishers, and agencies to create, manage, and optimize video ad campaigns. These platforms offer a range of functionalities, including campaign management, targeting, real-time analytics, and integration with multiple ad networks and demand-side platforms (DSPs). The growing demand for automated and scalable solutions is driving substantial investments in platform development. Leading vendors are continuously enhancing their offerings with

The royalty-free music market, encompassing no-copyright music, is experiencing robust growth, driven by the increasing demand for audio content across various platforms like YouTube, social media, and online advertising. The market's expansion is fueled by the rising adoption of video content creation, the proliferation of digital platforms, and the need for cost-effective, legally compliant audio solutions for both individual creators and businesses. While precise market sizing figures are unavailable, a reasonable estimation based on industry reports and comparable sectors suggests a current market value (2025) in the range of $2.5 billion to $3 billion. Considering a plausible CAGR (Compound Annual Growth Rate) of 15-20%, the market is projected to reach a substantial value by 2033, driven by technological advancements, evolving content consumption patterns, and the continuous emergence of new platforms requiring background music. Major players like Adobe, Artlist, and Epidemic Sound are consolidating their market positions through strategic acquisitions, technological innovation, and expanding their music libraries. However, the market faces certain restraints, primarily the complexities of licensing and copyright management. Challenges in verifying the true royalty-free status of certain music tracks and the potential for legal disputes continue to exist, posing risks for content creators. The competitive landscape is highly fragmented, with a mix of large established companies and smaller independent providers. This necessitates continuous innovation and adaptation for businesses to thrive. Segmenting the market by music genre, licensing type (e.g., standard, extended), and target audience (e.g., individual creators, businesses) reveals growth opportunities across the board, with significant potential in the growing segments of social media marketing and e-learning. Geographical distribution indicates strong market presence in North America and Europe, with emerging markets in Asia-Pacific exhibiting substantial growth prospects.

The video streaming hosting service market is experiencing robust growth, driven by the increasing demand for high-quality video content across various sectors. The surge in online video consumption, fueled by streaming platforms and the expansion of internet accessibility globally, is a primary catalyst. Businesses are increasingly leveraging video for marketing, training, and internal communication, further boosting market demand. The market is segmented by features (e.g., live streaming, video on demand, analytics), pricing models (subscription, pay-per-view), and target audience (individuals, businesses, enterprises). Technological advancements, such as improved video compression technologies and the rise of 5G networks, are enhancing the viewing experience and expanding market opportunities. Competition is fierce, with a mix of established players and emerging startups vying for market share. Key players differentiate themselves through features, pricing strategies, and target market focus. We estimate the 2025 market size at $15 billion, based on analyzing similar rapidly growing SaaS markets and considering the current adoption rates. A conservative CAGR of 15% is projected for the forecast period 2025-2033, reflecting the continued growth but also acknowledging potential market saturation in some segments. Despite the strong growth trajectory, the market faces some challenges. High initial investment costs for infrastructure and content creation can be a barrier to entry for smaller players. Furthermore, ensuring robust security measures to protect against piracy and data breaches is crucial. The market's competitive landscape demands continuous innovation and adaptation to emerging technologies. The increasing popularity of short-form video content presents both an opportunity and a challenge for established video hosting services. Adaptability and the ability to integrate with other digital platforms will be key factors determining success in this dynamic market. The forecast period of 2025-2033 will likely see consolidation among smaller players as the market matures and the larger players strengthen their dominance.

Contex

Today, many companies have a mobile presence. They provide their services and products free in their mobile applications in an attempt to transitions their customers to a paid membership like youtube premium, pandora premium. Based on the budget the companies need how much it will pay? as marketing efforts are never free. These companies need to know exactly who to target with offers and promotions.

Market : the target audience is customers who use a company free products ( the users who installed the app with the free feature)

Products : The paid membership often provides enhanced versions of the free product.

Goal : The objective of the needed model is to predict which users will not subscribe to the paid membership, So greater marketing efforts can go into trying to convert them to paid users.

Content

The columns of the data consist of

1- user_id 2- first open 3- day_of_week 4 - hour 5- age 6 - Screen_list 6- numscreens 7- minigames 8- used_premium_feature 9- enrolled 10- enrolled_date 11 - liked