YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

In 2024, YouTube's advertising revenue accounted for approximately 13.66 percent of Google's total revenue. That year, the video platform's annual ad revenues amounted to 36.1 billion U.S. dollars, up from the 31.5 billion U.S. dollars in the previous year. YouTube creators Video content creators on YouTube have been evolving with the platform since its creation. In 2020, it was estimated that YouTube supported over 800 thousand jobs worldwide, almost half of which referred to creators located in the United States. Apart from sharing a portion of YouTube advertising revenues, the most popular video creators can decide to license their existing content libraries for a limited amount of time in exchange for their advertising revenues. As YouTube ranked among the leading ad-selling companies worldwide in 2021, the recent success of financing companies focusing on user-generated video content does not come as a surprise. Digital video ads In 2021, global spending for online video advertisement surpassed 61 million U.S. dollars and is expected to reach approximately 90 million U.S. dollars by 2024. Video ads can engage users across multiple devices, with a 2021 survey of app developers worldwide seeing over 40 percent of respondents considering full-screen videos the most effective ad format to acquire new app users.

In 2024, YouTube's global advertising revenues amounted to approximately ***** billion U.S. dollars, up by almost eight percent from the **** billion U.S. dollars in the preceding fiscal period. Whereas the owned online video platform does not generate the same amount of revenue as Google's key segment Search, it is nonetheless a significant money-maker for parent company Alphabet.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

rank: Position of the YouTube channel based on the number of subscribers Youtuber: Name of the YouTube channel subscribers: Number of subscribers to the channel video views: Total views across all videos on the channel category: Category or niche of the channel Title: Title of the YouTube channel uploads: Total number of videos uploaded on the channel Country: Country where the YouTube channel originates Abbreviation: Abbreviation of the country channel_type: Type of the YouTube channel (e.g., individual, brand) video_views_rank: Ranking of the channel based on total video views country_rank: Ranking of the channel based on the number of subscribers within its country channel_type_rank: Ranking of the channel based on its type (individual or brand) video_views_for_the_last_30_days: Total video views in the last 30 days lowest_monthly_earnings: Lowest estimated monthly earnings from the channel highest_monthly_earnings: Highest estimated monthly earnings from the channel lowest_yearly_earnings: Lowest estimated yearly earnings from the channel highest_yearly_earnings: Highest estimated yearly earnings from the channel subscribers_for_last_30_days: Number of new subscribers gained in the last 30 days created_year: Year when the YouTube channel was created created_month: Month when the YouTube channel was created created_date: Exact date of the YouTube channel's creation Gross tertiary education enrollment (%): Percentage of the population enrolled in tertiary education in the country Population: Total population of the country Unemployment rate: Unemployment rate in the country Urban_population: Percentage of the population living in urban areas Latitude: Latitude coordinate of the country's location Longitude: Longitude coordinate of the country's location

Potential Use Cases

YouTube Analytics: Gain valuable insights into the success factors of top YouTube channels and understand what sets them apart from the rest. Content Strategy: Discover the most popular categories and upload frequencies that resonate with audiences. Regional Influencers: Identify influential YouTube creators from different countries and analyze their impact on a global scale. Earnings Analysis: Explore the correlation between channel performance and estimated earnings. Geospatial Visualization: Visualize the distribution of successful YouTube channels on a world map and uncover geographical trends. Trending Topics: Investigate how certain categories gain popularity over time and correlate with world events.

As of February 2025, 12 percent of the YouTube global audience was composed of male users aged between 25 and 34 years, as well as around 9.7 percent of female users of the same age. Male users aged between 35 and 44 years on the platform accounted for 10.1 percent of the total, while women of the same age using YouTube had an audience share of 8.4 percent in the examined period. YouTube’s global popularity The number of monthly active users on YouTube reached almost 2.5 billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around 476 million, while the United States recorded a YouTube audience of around 238 million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around 8.09 billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over 28 million dollars in the United States through in-app purchases, as well as over 19.2 million U.S. dollars in revenues from mobile app users in Japan.

In December 2024, global traffic to YouTube.com came mainly from mobile devices. In comparison, 29.71 percent of the global traffic to YouTube.com came from desktop devices in the examined period.

YouTube generated a monthly app revenue of **** million U.S. dollars in Japan in December 2024. The total app revenue during that year reached more than *** million dollars. The video-sharing app is operated by Google LLC.

In 2019, Zuni and Family was the leading YouTube channel in Indonesia, with an estimated annual earnings of **** million U.S. dollars. YouTube's popularity in Indonesia has surpassed other social media platforms, as users find the online video-sharing platform useful for both entertainment and education, among others.

Estimates indicate that Spinnin' Records, one of the most-subscribed YouTube channels from the Netherlands, generates an annual revenue between 281.1 thousand euros and 4.5 million euros. As the CPMs (cost per thousand views) vary greatly, the figures here presented are rough estimates.

In May 2022, an online survey in the United States found that 76 percent of respondents with an annual household income under 50,000 U.S. dollars reported having a YouTube account. Registered YouTube users among respondents with an annual household income between 50,0000 and 100, 000 U.S. dollars were 69 percent. In comparison, around 65 percent of respondents with a household income over 100,000 U.S. dollars reported having an account on the popular social video platform YouTube.

During the first quarter of 2024, Huge YouTube accounts, which had over 50,000 followers, reported an engagement rate of approximately 6.2 percent on their short-format content. In comparison, engagement was sensibly lower on long-format videos, which reported an engagement rate of 1.72 percent for Huge accounts. Medium YouTube accounts, which had a following between 2,001 and 10,000 users, reported engagement ratings of almost three percent on their Shorts, while long videos had an engagement of around 0.15 percent.

Google websites (including search and YouTube) generated an advertising revenue of 234.23 billion U.S. dollars in 2024. Total Google segment revenue amounted to over 348.16 billion U.S. dollars in 2024.

The most subscribed YouTube channels in the world are split evenly between brands and individual YouTubers. Many of the most successful company channels actually serve Indian audiences – such as T-Series, SET India, and Zee Music Company. All of these specialize in movies and music, often with Bollywood ties. One name even features twice on our Top 50 list: The main T-Series channel is the second-most subscribed YouTube channel in the world, at over 300 million subs, while its devotional movies channel Bhakti Sagar ranks 27th. Among the 6 non-corporate YouTubers in the Top 10 are the overall leader MrBeast, three kids’ content creators – Kids Diana Show, Like Nastya, and Vlad and Niki – and two newer additions, the Stokes Twins and KIMPRO. They both recently passed by PewDiePie, who has now dropped out of the leaders of the pack. You won’t be surprised that the creator with the most subscribers on the platform is Jimmy Donaldson. After shooting past long-time leader T-Series and first cracking the magic 300 million in mid-2024, then 400 million in June 2025, MrBeast now holds at over 440 million. It's an outsize fanbase that earns him an outsize income. We’ve also already mentioned just how popular child YouTubers are. Today, Vlad and Niki hold the #2 creator spot with 146 million subs, now pulling ahead of Kids Diana Show at 137 million (#3). Next come the Stokes Twins, Alan and Alex, who rocketed up this entire list last year to become the #4 creators and the #7 top subscribed channel overall. The twin’s antics are now followed by a cool 132 million YouTube subscribers. Like Nastya is not far behind in spot #5, at some 131 million subscribers. The #6 creator channel is the South Korean comedy skit channel 김프로KIMPRO, which features the eponymous Kim Pro and a variable cast of female creators. At nearly 122 million subs, KIMPRO is already the #10 most subscribed channel in the world. It, too, has been growing rapidly, adding millions of fans every month. A few weeks ago, Kim overtook a former long-term subs leader, video game player PewDiePie AKA Felix Kjellberg (110 million, #7 creator). Kjellberg's channel updates only sporadically, though. It leaked about a million followers over the last year, but now seems to be rebounding. Rank #8 now belongs to Shorts star Alan Chikin Chow on Alan's Universe. Chow's comedic talent has earned him 97 million followers - more than triple what he had a year ago, when he was crowned (once more) the most famous Shorts YouTuber. On the list since the first days of 2025 is Instagram, TikTok and YouTube phenomenon Alejo Igoa, an Argentinian comedian filming silly stuff with his friends. At some 92 million subs, he's already the #9 creator on this list – and he's been climbing fast. Not far behind him comes the comedy skit channel A4, run by a team of Belarusian creators. They've amassed 90 million subscribers. After edging onto the top 50 list at the beginning of last year, A4 are now #20 overall, and the #10 creator channel. Next up is Indian family comedy channel KL BRO Biju Rithvik, which made it onto this list just a few months ago, now with more than 77 million subscribers. This makes them the #11 creator channel. About to overtake them is Topper Guild - the TikTok personality whose first dubious claim to fame was wasting food for views, and who has now moved on to glitzy MrBeast-style clips. Having entered the list only in March, he is already the #12 creator with some 77 million fans. This leaves ex-NASA and Apple engineer Mark Rober in spot #13. His eponymous DIY engineering and science channel now holds 71 million subs – and continues to grow steadily, if slowly. About half a million subs behind him is Uruguayan comedy-horror YouTuber Fede Vigevani. Listed here for a bit more than a year - since June 2024 - he today has nearly 70 million subscribers, which earns him the #14 creator spot. Additionally, he is the single most-watched Spanish-speaking creator (just ahead of YOLO - see below). The third newbie in 2025 is Japanese Short and TikTok creator ISSEI / いっせい, AKA issei0806, whose funny travelogues and parodies of popular content formats launched him onto this list only in June. Issei has already climbed to nearly 68 million subs and to the #15 creator spot. 2025's fourth new entry are the guys from YOLO AVENTURAS, a Mexico-based pranks, comedy and MrBeast-style challenge channel around Venezuelan Flavio Andrés Broianigo Muñoz (aka YOLO) and his siblings. Their 65 million subscribers make them the #16 creator channel. And: We're optimistic that they'll stay with us. Pretty fresh on #17 with some 64 million subscribers comes Indian child sensation Anaya Kandhal. A month ago, she finally shouldered Dude Perfect out of the top 50 YouTubers - despite their big plans. Anaya's channel is also #50 overall, neatly capping off this list.

Music streaming has its roots in the peer-to-peer file sharing industry. Napster, Limewire and BitTorrent were at the forefront of changing the way people thought about music, and while they only...

Estimates indicate that the YouTube channel of Tomorrowland, one of the most-subscribed-to channels that from Belgium, generates an annual revenue between 25 thousand and 401 thousand euros. As the CPMs (cost per thousand views) vary greatly, the figures here presented are rough estimates.

Total-Revenue Time Series for Vobile Group Ltd. Vobile Group Limited, an investment holding company, provides software as a service for digital content asset protection and transaction in the United States, Mainland China, and internationally. It also provides RightsID, which offers comprehensive copyright management services to content creators on online content-sharing platforms, such as YouTube, Facebook, and more; and VideoTracker that offers critical protection to ensure exclusive delivery of audiovisual content to theaters, set-top-boxes, and smart devices anywhere in the world, from ultra-HD movie content to premium TV and live events. In addition, the company offers API Arithmetic service, an interface-based offering tailored for copyright service platforms and streaming media websites; and ChannelID, a service that assists major media companies and brands, in managing their channels and content on online content-sharing platforms, including YouTube, Facebook, and others. Further, it provides Vobile Insights solutions, which delivers in-depth official and competitive content analysis at scale utilizing proprietary technology; and Web3 services. The company serves film studios, TV networks, sports leagues, music labels, and other IP rights holders. Vobile Group Limited was founded in 2005 and is headquartered in Causeway Bay, Hong Kong.

In 2024, the engagement rate on YouTube content experienced a small decrease compared to the previous year. The average engagement rate on YouTube was of 3.87 percent in the last examined period, down from the 3.97 percent recorded in 2023.

The performance segment of the interactive advertising market in Russia grew by 33 percent in 2023 compared to the previous year. The fastest-growing category was online retail media, whose spending increased by 227 percent. Classified ads recorded a 43-percent increase. How much is spent on digital advertising in Russia? In 2023, Russian advertisers spent around 387 billion Russian rubles on advertising on online services. Moreover, the expenditure on digital press amounted to nearly 21 billion Russian rubles. In general, online advertising spend in Central and Eastern Europe was significantly lower compared to North America, Asia-Pacific, and Western Europe. Influencer marketing in Russia Influencer marketing is steadily developing in Russia. In 2020, Russian Instagram influencers had a total revenue of seven billion Russian rubles. To compare, YouTube influencer earnings exceeded four billion Russian rubles.

According to Cognitive Market Research, the global TV analytics market size is USD 3815.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 18.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 1526.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 1144.56 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 877.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.2% from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 190.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.6% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 76.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.9% from 2024 to 2031.
The on-premise segment is set to rise as on-premise solutions for OTT platforms are reasonably cost-effective regarding equipment composition and cabling infrastructure. Additionally, under this model, viewers are authorized to determine the type of content, which results in more control.
The TV analytics market is driven by the growing consumer need for digital original series, and the growing trend of subscription-on-video demand (SVoD) platforms has further fuelled industry expansion. Significant demand for numerous genres and plays available on over-the-top (OTT) platforms such as Netflix and Amazon are contributing toward market development.

Integration of Advanced Technologies to Provide Viable Market Output

The TV analytics market is rapidly evolving with the integration of advanced technologies. Innovations such as AI-driven content recognition, real-time data processing, and machine learning algorithms transform how broadcasters and advertisers analyze audience behavior and content performance. These technologies enable precise targeting, personalized recommendations, and insightful audience insights, revolutionizing advertising strategies and content creation. As the industry embraces these advancements, it fosters more efficient decision-making processes and enhances the overall viewer experience, driving the evolution of television analytics.

For instance, in July 2022, MiQ launched its groundbreaking analytics and measurement capacity for cross-channel YouTube and TV campaigns in the UK. The creative solution bridges the intermission between the two channels. By connecting these often-disparate datasets, brands can reach almost 100% of their target viewers on YouTube and calculate reach deterministically across these channels.

(Source:https://www.wearemiq.com/press-releases/miqs-youtube-and-tv-analytics-capability-officially-lands-in-the-uk/ )

Increasing Digitalization and Shifting Viewer Preference to Propel Market Growth

The TV analytics market is experiencing significant growth due to increasing digitalization and shifting viewer preferences. As more viewers consume content across various digital platforms, there's a heightened need for data-driven insights into audience behavior and content performance. With the expansion of streaming assistance and on-demand viewing, traditional TV networks and advertisers are investing in analytics tools to understand viewer engagement, demographics, and content consumption patterns. This trend underscores the critical role of analytics in optimizing content strategies and advertising campaigns amidst evolving viewer dynamics.

For instance, in December 2022, TV analytics firm TVSquared launched its cross-platform measurement and attribution platform for all types of TV, ADvantage XP, in the UK and Germany. The scalable solution brings continuous and impression-based measurement of ad exposure and outcomes to TV campaigns across linear, streaming, and addressable TV.

(Source:https://www.marketingtechnews.net/news/2021/nov/02/tvsquared-launches-cross-platform-analytics-solution-in-uk-and-germany/ )

Complexity of Measuring Viewership across Multiple Platforms to Restrict Market Growth

The TV analytics market faces challenges in measuring viewership across multiple platforms due to the proliferation of streaming services, DVR, an...