In December 2024, global traffic to YouTube.com came mainly from mobile devices. In comparison, 29.71 percent of the global traffic to YouTube.com came from desktop devices in the examined period.

YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

In December 2024, users in the United States amassed approximately 12 billion visits to popular social video giant YouTube. South Korea followed, with 9.2 billion visits to the video-sharing and livestreaming platform during the examined month. Users in India and Brazil amassed around 5.42 billion and 2.95 billion visits to YouTube.com, respectively.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

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As of January 2025, the music video for Korean boy band BTS single "Butter" -which was released in May 2021- was still the fastest video to reach 100 million YouTube views, achieving the result within less than one day. Up until then, the record first the fastest video to reach 100 million views was held by their video "Dynamite" generating 100 million views within one day from release. The music video for "Pink Venom," released in August 2022 and performed by the Korean girl band Blackpink, reached 100 million YouTube views in 1.4 days. Due to an engaged global fanbase, K-pop acts account for half of the music videos on the fastest viral video ranking. YouTube YouTube is a video sharing website originally founded in 2005. The website was purchased by Google in 2006 for roughly 1.65 billion U.S. dollars in stocks. Since the acquisition, YouTube has grown significantly, becoming the primary source for videos online, such as music videos, tutorials, news, gaming videos and vlogs. During the third quarter of 2024, the popular video platform generated almost nine billion U.S. dollars in advertising revenues alone. Going viral Music videos frequently rank among the most popular new videos on YouTube - the majority of the fastest viral videos based on the number of views in the first 24 hours after upload are music videos. BTS are also featured in the ranking, along with fellow Korean performers Blackpink, PSY, and Twice. The most viewed YouTube video of all times is currently Korean "Baby Shark Dance" with over 9.2 billion views globally.

Between June 2024 and July 2025, “song” was the most searched keyword on YouTube worldwide, achieving an index value of 100. The term “movie” ranked second, with an index value of 62 points relative to the top search.

During the first quarter of 2024, Huge YouTube accounts, which had over 50,000 followers, reported an engagement rate of approximately 6.2 percent on their short-format content. In comparison, engagement was sensibly lower on long-format videos, which reported an engagement rate of 1.72 percent for Huge accounts. Medium YouTube accounts, which had a following between 2,001 and 10,000 users, reported engagement ratings of almost three percent on their Shorts, while long videos had an engagement of around 0.15 percent.

In 2023, all the analyzed channels with an audience between 50,000 and 55 million subscribers had over 418,000 disliked on YouTube, against the approximately 17 million likes recorded in 2023. In comparison, all the tiny accounts analyzed - which had up to 500 subscribers - managed to accumulate a total of one million likes, as well as 53,600 dislikes and 41,430 comments.

In 2024, users engaged more with the videos they watched on YouTube compared to the previous year. The number of average interactions on YouTube grew to 2.36 in the last measured year. This is an increase compared to 2023, when the number of comments, likes, and share on pieces of content hosted on YouTube was of approximately 2.1 interactions on average.

In 2024, the engagement rate on YouTube content experienced a small decrease compared to the previous year. The average engagement rate on YouTube was of 3.87 percent in the last examined period, down from the 3.97 percent recorded in 2023.

As of October 2025, the video-sharing platform YouTube had approximately 2.58 billion users worldwide. During the same period, an estimated 53 percent of its global audience were male.

As of October 2025, male users aged 25 to 34 years accounted for 11.5 percent of YouTube’s global audience, while female users in the same age group represented around 9.8 percent. This made the 25-to-34 age bracket the platform’s largest audience segment worldwide. YouTube’s global popularity The number of monthly active users on YouTube reached almost 2.5 billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around 476 million, while the United States recorded a YouTube audience of around 238 million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around 8.09 billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over 28 million dollars in the United States through in-app purchases, as well as over 19.2 million U.S. dollars in revenues from mobile app users in Japan.

We are publishing a dataset we created for the HTTPS traffic classification.

Since the data were captured mainly in the real backbone network, we omitted IP addresses and ports. The datasets consist of calculated from bidirectional flows exported with flow probe Ipifixprobe. This exporter can export a sequence of packet lengths and times and a sequence of packet bursts and time. For more information, please visit ipfixprobe repository (Ipifixprobe).

During our research, we divided HTTPS into five categories: L -- Live Video Streaming, P -- Video Player, M -- Music Player, U -- File Upload, D -- File Download, W -- Website, and other traffic.

We have chosen the service representatives known for particular traffic types based on the Alexa Top 1M list and Moz's list of the most popular 500 websites for each category. We also used several popular websites that primarily focus on the audience in our country. The identified traffic classes and their representatives are provided below:

Live Video Stream Twitch, Czech TV, YouTube Live

Video Player DailyMotion, Stream.cz, Vimeo, YouTube

Music Player AppleMusic, Spotify, SoundCloud

File Upload/Download FileSender, OwnCloud, OneDrive, Google Drive

Website and Other Traffic Websites from Alexa Top 1M list

During the fourth quarter of 2024, around 1.25 billion comments on YouTube videos were removed due to violations of the platform's community guidelines. This represents a slight decrease compared to the previous quarter, when the number of comments removed from the platform were approximately 1.29 billion comments. The majority of removed comments were first detected through automated flagging.

Descriptive statistics for matrices of Alexa, YouTube, and Twitter (September).

As of November 2024, South Korea saw the largest number of monthly mobile YouTube app opens. Android users in the country generated around 335.7 YouTube app opens on a monthly basis. Users in India followed, with 251.9 YouTube app opens, while Android users in Thailand saw 242.7 YouTube app opens in the examined period.

Global media consumption patterns are shifting, with mobile devices maintaining their dominance in 2024. Users worldwide spent an average of three hours and 48 minutes daily on mobile devices, unchanged from 2023. However, time spent on other media platforms has decreased, with print press experiencing the most significant decline of nearly 11 percent compared to the first half of 2023. Changing media landscape The entertainment and media market continues to evolve, with a projected value of 3.3 trillion U.S. dollars by 2027. Tech giants like Alphabet Inc. and Meta Platforms Inc. lead the industry in revenue, followed by traditional media companies such as Comcast Corporation and Walt Disney. The United States remains a crucial market for these companies, with Americans spending an average of 760 minutes per day consuming major media. Importance of smartphones to entertainment The times of suing cell phones for calls only are long past. Today, the device is widely used for shopping and media consumption. Watching videos emerged as the leading entertainment activity performed on a mobile worldwide in early 2024. However, regional differences permeate. Video viewing habits are more prominent in APAC. At the same time, Europeans are less likely to watch videos on their phones but more inclined to them for reading the news.

During the fourth quarter of 2024, YouTube removed around 4.82 million channels from its popular video-sharing platform. This represents a slight decrease from the previous quarter, when the channels removed were approximately 4.87 million. YouTube channels are removed from the platform after three Community Guideline offenses or a single serious offense to the platform's guidelines.

In 2023, YouTube was projected to generate an estimated 15 billion U.S. dollars in advertising revenue and only three billion U.S. dollars in subscription revenues. Advertising is also estimated to account for the lion's share of the video platform's revenue in 2025.