As of February 2025, 12 percent of the YouTube global audience was composed of male users aged between 25 and 34 years, as well as around 9.7 percent of female users of the same age. Male users aged between 35 and 44 years on the platform accounted for 10.1 percent of the total, while women of the same age using YouTube had an audience share of 8.4 percent in the examined period. YouTube’s global popularity The number of monthly active users on YouTube reached almost 2.5 billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around 476 million, while the United States recorded a YouTube audience of around 238 million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around 8.09 billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over 28 million dollars in the United States through in-app purchases, as well as over 19.2 million U.S. dollars in revenues from mobile app users in Japan.

In the third quarter of 2020, it was found that 77 percent of U.S. internet users aged 15 to 25 years accessed YouTube. YouTube in the United States With over 126 million unique monthly viewers, YouTube is by far the most popular online video property in the United States. The platform’s mobile presence is also significant, as YouTube consistently ranks as the most popular mobile app in the United States based on audience reach. The most popular YouTube partner channels consistently attract dozens of millions of viewers and the top YouTube partner channel in the United States as of March 2019 was music label Universal Music Group (UMG), with over 50 million unique viewers. Music on YouTube Music is one of the most popular types of content on YouTube and as of 2019, half of the U.S. population used YouTube to listen to music on a weekly basis. Music videos frequently go viral and attract a large amount of attention upon release: it is not uncommon for popular releases to rack up 100 million video views within a week. Korean pop phenomenon BTS currently holds the record for the fastest viral video to reach 100 million YouTube streams. Their August 2020 release “Dynamite” only needed one day to accomplish the feat.

As of June 2023, approximately 23.5 percent of YouTube users in the United States were aged between 19 and 25 years. Younger users aged below 18 years accounted for around 10 percent of the total. Users aged between 33 and 39 years represented approximately 17 percent of the platform's audience in the United States in the examined period.

As of November 2023, approximately 90 percent of internet users aged between 16 and 24 years in the United Kingdom (UK) reported watching videos on YouTube. In comparison, 77 percent of users aged between 45 and 64 years in the UK reported engaging with the popular platform to watch videos as of the examined period.

YouTube gets an average of 14.3 billion total worldwide visits every month.

In May 2022, an online survey in the United States found that around nine out of ten respondents aged between 18 and 34 years had a YouTube account. Similarly, 88 percent of the respondents aged between 35 and 44 years were registered on the popular social video platform YouTube. Registered users appeared to decline among older age groups, with only 66 percent of respondents aged between 45 and 64, as well as 46 percent of respondents aged 65 years and over reporting having a YouTube account.

As of June 2023, Gen Z or those between the ages of 19 to 25 years old, made up the biggest cohort of YouTube users in Indonesia, with around 30 percent. This was followed by Millennials, between the ages of 26 to 32 years, with around 28 percent.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

59% of adults in the united states are using Instagram daily.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

In 2023, men aged between 25 and 34 years represented the largest demographic on YouTube, with over 21 percent of the platform's user base being viewers in this age group. Women in the same age group accounted for approximately 11 percent of the platform's audience in France, while approximately 17 percent of YouTube viewers were women aged between 18 and 24 years. Overall, the platform's audience was composed by more male than female viewers, as 57 percent of men were reported using YouTube in France in 2023.

38.5% of Twitter users are aged 25-34 and make up the biggest age group on the platform. Only 6.6% of Twitter users are aged 13-17.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

In Australia in 2022, 16.98 percent of female YouTube users were aged between 18 and 24, and 22.02 percent of male users were aged between 25 and 34. Well over half of the sites user base were aged between 18 and 34.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

There are over 1.5 billion registered users on Instagram in 2024.

YouTube was used by more than 97 percent of people in their twenties and thirties in Japan in fiscal year 2023. The online video platform was used by a majority of people between the ages of 13 and 69.

As of the fourth quarter of 2023, among Norwegian online users aged 18 to 29 years, 66 percent of men and 67 percent of women were using YouTube. The platform was less popular among the older generations and only 20 percent of the women aged 60 years or older used the platform. As of July 2024, Norwegian DJ Alan Walker hosted reportedly had the most popular YouTube channel for users in the country, with almost 45.6 million subscribers. YouTube usage in the Nordics With its mix of user-generated content, professional videos, and on-demand selection, YouTube is undoubtedly one of the most popular digital video platforms for Nordic users. As of 2020, 78 percent of YouTube users in Denmark stated that they were using the platform weekly, while the figure rose to 86 percent of respondents in the case of Finnish users. In Sweden, users engaging with the popular video platform at least once per week were 88 percent of the surveyed YouTube viewers. Digital video usage in the Nordics At the end of 2020, Netflix was the most popular video streaming and download service in Norway, with 84 percent of respondents reporting to use the subscription streaming platform, while Norwegian public broadcasting online service NRK ranked second with 68 percent of respondents stating their preference for the platform. In 2020, Finland audiences appeared to prefer online TV services like Yle Areena over SVoD services like Netflix, with 74 percent of respondents reporting to use the first, and 49 percent respondents reporting to use the latter. Additionally, with the global outbreak of COVID-19 pandemic, the popularity of social video platform TikTok grew. During the pandemic, 10 percent of the Norwegian digital population, as well as seven percent of the Finnish digital population reported using TikTok.

According to data from February 2024, Facebook was the most popular social network for news access in the United Kingdom, with 17 percent of respondents using the service. Twitter and YouTube ranked second and third with 14 and 13 percent of users respectively using the networks for news content.