As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

The global number of Youtube users in was forecast to continuously increase between 2024 and 2029 by in total ***** million users (+***** percent). After the ninth consecutive increasing year, the Youtube user base is estimated to reach *** billion users and therefore a new peak in 2029. Notably, the number of Youtube users of was continuously increasing over the past years.User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Africa and South America.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

YouTube boasts an average of 23.7 hours per month spent by users.

As of February 2025, ** percent of the YouTube global audience was composed of male users aged between 25 and 34 years, as well as around *** percent of female users of the same age. Male users aged between 35 and 44 years on the platform accounted for **** percent of the total, while women of the same age using YouTube had an audience share of *** percent in the examined period. YouTube’s global popularity The number of monthly active users on YouTube reached almost *** billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around *** million, while the United States recorded a YouTube audience of around *** million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around **** billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over ** million dollars in the United States through in-app purchases, as well as over **** million U.S. dollars in revenues from mobile app users in Japan.

Introduction

YouTube Statistics: YouTube dominates the digital landscape with 2.70 billion monthly active users among the world population in mid-2025, making it the second-largest search engine after Google and the second social platform, following Facebook, across the world.

People watch more than 1 billion hours of video on YouTube, that’s a million years of attention span. With over 20 million new videos uploaded to the platform every day, the YouTube content ecosystem is practically endless. Short-form video lovers have not been ignored.

With an astonishing 70 billion views a day on YouTube shorts, these viewers are generating a new level of interactions and engagement across the platform. Of course, mobile dominates; 63% of watch time happens on mobile devices. With over 100 million subscribers to YouTube Premium and YouTube Music, in addition to free, YouTube is indeed a premium entertainment platform.

YouTube gets an average of 14.3 billion total worldwide visits every month.

80% of parents say that their children under the age of 11 watch YouTube regularly.

The number of YouTube application users oscillated in Hungary over the considered months. In March 2025, the average number of the app's daily real users totaled 1.65 million individuals.

What is the most subscribed YouTube channel? MrBeast made the first place in the ranking of the most-subscribed YouTube channels in January 2025. With 343 million subscribers, the U.S. based videographer and internet personality managed to surpass Indian music network T-Series, which held the number one place for several years, and sat at 284 million subscriber as of the examined period. How many hours of video are uploaded to YouTube every minute? YouTube was launched in 2005 as a platform for sharing user-generated videos such as vlogs, tutorials, or original series. The site grew rapidly and reportedly had 100 million video views per day and more than 65 thousand daily uploads only a year later. As of February 2022, more than 500 hours of video were uploaded to YouTube every minute, up from a mere 24 hours of content uploads per minute in 2010. YouTube Partner Program In the first quarter of 2024, YouTube’s ad revenue amounted to over eight billion U.S. dollars. Through its Partner Program, YouTube also rewards uploaders of popular videos with a share of the advertising revenues the content generates. This, paired with the fact that many users of the video sharing platform tend to have favorite channels that they revisit regularly, has given rise to another phenomenon: YouTube celebrities. Although some of these well-known figures were discovered on the website but then carved a successful career outside of YouTube, for many others the site is their primary platform for delivering content and staying in contact with fans, all while signing lucrative deals or promotional partnerships. Highest earning YouTubers In November 2022, MrBeast surpassed long-standing most subscribed YouTuber PewDiePie, having reached approximately 112 million subscribers. Due to the high number of subscribers and even higher number of views, these out-of-the-box stars not only have millions of fans, but also considerable earnings from their YouTube activities. In 2023, MrBeast was estimated to have earned around 82 million U.S. dollars, topping the ranking of the highest-earning YouTube creators. The ranking also included social media personality Jake Paul and Mark Fischbach, as well as Ryan Kaji from Ryan's World (formerly known as ToysReview), who started his YouTube career reviewing toys at three years old.

During the first quarter of 2024, Huge YouTube accounts, which had over 50,000 followers, posted approximately one video daily, and almost **** Shorts per day. In comparison, Big accounts, which counted between 10,001 and 50,000 followers, posted *** long-format videos daily on average, as well as almost *** YouTube Shorts daily. Tiny accounts, which had a following of less than 500 users, posted *** YouTube Short approximately every **** days, or **** Shorts per day.

As of the third quarter of 2021, the YouTube mobile app was counting ****** million daily active users (DAU) worldwide on iOS devices. By comparison, YouTube users active on the platform daily via Android mobile app were approximately ***** million. YouTube app DAU on iOS experienced a sudden increase between the first and the second quarter of 2020, jumping from *** million to a whopping *** million active users worldwide. Daily usage of the Android mobile app peaked in the fourth quarter of 2019, and has been decreasing ever since.

Introduction

YouTube Shorts statistics: YouTube Shorts is currently everywhere, and if you are genuinely committed to expanding your reach in 2025, it is essential that you do not overlook it. Billions of views are generated each day, creators are achieving rapid success, and brands are eagerly participating to connect with new audiences.

YouTube Shorts has swiftly established itself as a primary platform for short videos, transforming the way creators present their content and interact with their audience. As an increasing number of individuals seek brief, engaging content, YouTube Shorts is not only influencing new viewing patterns but also providing opportunities for creators to expand their reach and generate income.

At present, the platform has approximately 2 billion monthly active users and around 70 million daily active users. Especially, a majority of Shorts viewers are male, with nearly 40% of them aged between 25 and 44.

In 2021, YouTube audiences in the United States spent over 50 percent of the time dedicated to engaging with the platform via mobile devices in 2021. This value is expected to decrease to 49.3 percent of YouTube users' daily engagement via mobile by the end of 2022, while viewership on other connected devices such as connected TVs will experience a constant increase.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

As of February 2025, Sweden had approximately 8.65 million YouTube users, while Denmark had around 4.7 million. This substantial user base highlights the platform's significance in the region's digital landscape, where it serves as a key source of entertainment and information for millions across Scandinavia. Norway had approximately 4.34 million YouTube users, while Iceland had approximately 313,000 YouTube users as of the examined period. Gender balance and usage patterns YouTube's appeal is relatively balanced between gendered demographics in the Nordic region. In Denmark and Finland, women accounted for 50 percent of the platform's audience. In Norway, YouTube’s reach appears particularly strong, with almost one-third of internet users reporting daily access to YouTube in the fourth quarter of 2023. This frequent engagement underscores the platform's integration into daily media consumption habits across the region.

YouTube content creators Nordic countries foster a vibrant YouTube creator ecosystem, with local channels garnering significant attention. Despite reducing his online presence recently, Swedish YouTuber PewDiePie has been a trailblazer for global content creators. In June 2024, PewDiePie’s channel counted around 111 million subscribers, still ranking among the most popular content creators in his native Sweden. Despite his global popularity, Swedish audiences have started preferring channels with content specifically tailored to their language or comedy style, such as the trio IJustWantToBeCool2 and Familjen Lundell, which ranked as the most popular channels in Sweden for reach and user engagement.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

In 2024, popular kids-specific app YouTube Kids saw U.S. kids aged between 4 and 18 years spending 108 minutes on average on the platform's mobile app. Children and teens in the United States spent on average 86 minutes per day on the YouTube mobile app. Netflix followed, with young users spending on average 46 minutes per day watching video content on the popular streaming platform via mobile.

YouTube was created in 2005, with the first video – Me at the Zoo - being uploaded on 23 April 2005. Since then, 1.3 billion people have set up YouTube accounts. In 2018, people watch nearly 5 billion videos each day. People upload 300 hours of video to the site every minute.

According to 2016 research undertaken by Pexeso, music only accounts for 4.3% of YouTube’s content. Yet it makes 11% of the views. Clearly, an awful lot of people watch a comparatively small number of music videos. It should be no surprise, therefore, that the most watched videos of all time on YouTube are predominantly music videos.

On August 13, BTS became the most-viewed artist in YouTube history, accumulating over 26.7 billion views across all their official channels. This count includes all music videos and dance practice videos.

Justin Bieber and Ed Sheeran now hold the records for second and third-highest views, with over 26 billion views each.

Currently, BTS’s most viewed videos are their music videos for “**Boy With Luv**,” “**Dynamite**,” and “**DNA**,” which all have over 1.4 billion views.

Headers of the Dataset Total = Total views (in millions) across all official channels Avg = Current daily average of all videos combined 100M = Number of videos with more than 100 million views