In 2025, the brand value of YouTube stood at ***** billion U.S. dollars. A year earlier, the value was estimated at *** billion dollars. YouTube is among the most valuable media brands worldwide.

A dataset of Youtube advertising value and purchase intentions of young Vietnamese customers

This is the statistics for the Top 10 songs of various spotify artists and their YouTube videos. The Creators above generated the data and uploaded it to Kaggle on February 6-7 2023. The license to use this data is "CC0: Public Domain", allowing the data to be copied, modified, distributed, and worked on without having to ask permission. The data is in numerical and textual CSV format as attached. This dataset contains the statistics and attributes of the top 10 songs of various artists in the world. As described by the creators above, it includes 26 variables for each of the songs collected from spotify. These variables are briefly described next:

Track: name of the song, as visible on the Spotify platform. Artist: name of the artist. Url_spotify: the Url of the artist. Album: the album in wich the song is contained on Spotify. Album_type: indicates if the song is relesead on Spotify as a single or contained in an album. Uri: a spotify link used to find the song through the API. Danceability: describes how suitable a track is for dancing based on a combination of musical elements including tempo, rhythm stability, beat strength, and overall regularity. A value of 0.0 is least danceable and 1.0 is most danceable. Energy: is a measure from 0.0 to 1.0 and represents a perceptual measure of intensity and activity. Typically, energetic tracks feel fast, loud, and noisy. For example, death metal has high energy, while a Bach prelude scores low on the scale. Perceptual features contributing to this attribute include dynamic range, perceived loudness, timbre, onset rate, and general entropy. Key: the key the track is in. Integers map to pitches using standard Pitch Class notation. E.g. 0 = C, 1 = C♯/D♭, 2 = D, and so on. If no key was detected, the value is -1. Loudness: the overall loudness of a track in decibels (dB). Loudness values are averaged across the entire track and are useful for comparing relative loudness of tracks. Loudness is the quality of a sound that is the primary psychological correlate of physical strength (amplitude). Values typically range between -60 and 0 db. Speechiness: detects the presence of spoken words in a track. The more exclusively speech-like the recording (e.g. talk show, audio book, poetry), the closer to 1.0 the attribute value. Values above 0.66 describe tracks that are probably made entirely of spoken words. Values between 0.33 and 0.66 describe tracks that may contain both music and speech, either in sections or layered, including such cases as rap music. Values below 0.33 most likely represent music and other non-speech-like tracks. Acousticness: a confidence measure from 0.0 to 1.0 of whether the track is acoustic. 1.0 represents high confidence the track is acoustic. Instrumentalness: predicts whether a track contains no vocals. "Ooh" and "aah" sounds are treated as instrumental in this context. Rap or spoken word tracks are clearly "vocal". The closer the instrumentalness value is to 1.0, the greater likelihood the track contains no vocal content. Values above 0.5 are intended to represent instrumental tracks, but confidence is higher as the value approaches 1.0. Liveness: detects the presence of an audience in the recording. Higher liveness values represent an increased probability that the track was performed live. A value above 0.8 provides strong likelihood that the track is live. Valence: a measure from 0.0 to 1.0 describing the musical positiveness conveyed by a track. Tracks with high valence sound more positive (e.g. happy, cheerful, euphoric), while tracks with low valence sound more negative (e.g. sad, depressed, angry). Tempo: the overall estimated tempo of a track in beats per minute (BPM). In musical terminology, tempo is the speed or pace of a given piece and derives directly from the average beat duration. Duration_ms: the duration of the track in milliseconds. Stream: number of streams of the song on Spotify. Url_youtube: url of the video linked to the song on Youtube, if it have any. Title: title of the videoclip on youtube. Channel: name of the channel that have published the video. Views: number of views. Likes: number of likes. Comments: number of comments. Description: description of the video on Youtube. Licensed: Indicates whether the video represents licensed content, which means that the content was uploaded to a channel linked to a YouTube content partner and then claimed by that partner. official_video: boolean value that indicates if the video found is the official video of the song. The data was last updated on February 7, 2023.

This is not going to be an article or Op-Ed about Michael Jordan. Since 2009 we've been in the longest bull-market in history, that's 11 years and counting. However a few metrics like the stock market P/E, the call to put ratio and of course the Shiller P/E suggest a great crash is coming in-between the levels of 1929 and the dot.com bubble. Mean reversion historically is inevitable and the Fed's printing money experiment could end in disaster for the stock market in late 2021 or 2022. You can read Jeremy Grantham's Last Dance article here. You are likely well aware of Michael Burry's predicament as well. It's easier for you just to skim through two related videos on this topic of a stock market crash. Michael Burry's Warning see this YouTube. Jeremy Grantham's Warning See this YouTube. Typically when there is a major event in the world, there is a crash and then a bear market and a recovery that takes many many months. In March, 2020 that's not what we saw since the Fed did some astonishing things that means a liquidity sloth and the risk of a major inflation event. The pandemic represented the quickest decline of at least 30% in the history of the benchmark S&P 500, but the recovery was not correlated to anything but Fed intervention. Since the pandemic clearly isn't disappearing and many sectors such as travel, business travel, tourism and supply chain disruptions appear significantly disrupted - the so-called economic recovery isn't so great. And there's this little problem at the heart of global capitalism today, the stock market just keeps going up. Crashes and corrections typically occur frequently in a normal market. But the Fed liquidity and irresponsible printing of money is creating a scenario where normal behavior isn't occurring on the markets. According to data provided by market analytics firm Yardeni Research, the benchmark index has undergone 38 declines of at least 10% since the beginning of 1950. Since March, 2020 we've barely seen a down month. September, 2020 was flat-ish. The S&P 500 has more than doubled since those lows. Look at the angle of the curve: The S&P 500 was 735 at the low in 2009, so in this bull market alone it has gone up 6x in valuation. That's not a normal cycle and it could mean we are due for an epic correction. I have to agree with the analysts who claim that the long, long bull market since 2009 has finally matured into a fully-fledged epic bubble. There is a complacency, buy-the dip frenzy and general meme environment to what BigTech can do in such an environment. The weight of Apple, Amazon, Alphabet, Microsoft, Facebook, Nvidia and Tesla together in the S&P and Nasdaq is approach a ridiculous weighting. When these stocks are seen both as growth, value and companies with unbeatable moats the entire dynamics of the stock market begin to break down. Check out FANG during the pandemic. BigTech is Seen as Bullet-Proof me valuations and a hysterical speculative behavior leads to even higher highs, even as 2020 offered many younger people an on-ramp into investing for the first time. Some analysts at JP Morgan are even saying that until retail investors stop charging into stocks, markets probably don’t have too much to worry about. Hedge funds with payment for order flows can predict exactly how these retail investors are behaving and monetize them. PFOF might even have to be banned by the SEC. The risk-on market theoretically just keeps going up until the Fed raises interest rates, which could be in 2023! For some context, we're more than 1.4 years removed from the bear-market bottom of the coronavirus crash and haven't had even a 5% correction in nine months. This is the most over-priced the market has likely ever been. At the night of the dot-com bubble the S&P 500 was only 1,400. Today it is 4,500, not so many years after. Clearly something is not quite right if you look at history and the P/E ratios. A market pumped with liquidity produces higher earnings with historically low interest rates, it's an environment where dangerous things can occur. In late 1997, as the S&P 500 passed its previous 1929 peak of 21x earnings, that seemed like a lot, but nothing compared to today. For some context, the S&P 500 Shiller P/E closed last week at 38.58, which is nearly a two-decade high. It's also well over double the average Shiller P/E of 16.84, dating back 151 years. So the stock market is likely around 2x over-valued. Try to think rationally about what this means for valuations today and your favorite stock prices, what should they be in historical terms? The S&P 500 is up 31% in the past year. It will likely hit 5,000 before a correction given the amount of added liquidity to the system and the QE the Fed is using that's like a huge abuse of MMT, or Modern Monetary Theory. This has also lent to bubbles in the housing market, crypto and even commodities like Gold with long-term global GDP meeting many headwinds in the years ahead due to a demographic shift of an ageing population and significant technological automation. So if you think that stocks or equities or ETFs are the best place to put your money in 2022, you might want to think again. The crash of the OTC and small-cap market since February 2021 has been quite an indication of what a correction looks like. According to the Motley Fool what happens after major downturns in the market historically speaking? In each of the previous four instances that the S&P 500's Shiller P/E shot above and sustained 30, the index lost anywhere from 20% to 89% of its value. So what's what we too are due for, reversion to the mean will be realistically brutal after the Fed's hyper-extreme intervention has run its course. Of course what the Fed stimulus has really done is simply allowed the 1% to get a whole lot richer to the point of wealth inequality spiraling out of control in the decades ahead leading us likely to a dystopia in an unfair and unequal version of BigTech capitalism. This has also led to a trend of short squeeze to these tech stocks, as shown in recent years' data. Of course the Fed has to say that's its done all of these things for the people, employment numbers and the labor market. Women in the workplace have been set behind likely 15 years in social progress due to the pandemic and the Fed's response. While the 89% lost during the Great Depression would be virtually impossible today thanks to ongoing intervention from the Federal Reserve and Capitol Hill, a correction of 20% to 50% would be pretty fair and simply return the curve back to a normal trajectory as interest rates going back up eventually in the 2023 to 2025 period. It's very unlikely the market has taken Fed tapering into account (priced-in), since the euphoria of a can't miss market just keeps pushing the markets higher. But all good things must come to an end. Earlier this month, the U.S. Bureau of Labor Statistics released inflation data from July. This report showed that the Consumer Price Index for All Urban Consumers rose 5.2% over the past 12 months. While the Fed and economists promise us this inflation is temporary, others are not so certain. As you print so much money, the money you have is worth less and certain goods cost more. Wage gains in some industries cannot be taken back, they are permanent - in the service sector like restaurants, hospitality and travel that have been among the hardest hit. The pandemic has led to a paradigm shift in the future of work, and that too is not temporary. The Great Resignation means white collar jobs with be more WFM than ever before, with a new software revolution, different transport and energy behaviors and so forth. Climate change alone could slow down global GDP in the 21st century. How can inflation be temporary when so many trends don't appear to be temporary? Sure the price of lumber or used-cars could be temporary, but a global chip shortage is exasperating the automobile sector. The stock market isn't even behaving like it cares about anything other than the Fed, and its $billions of dollars of buying bonds each month. Some central banks will start to taper about December, 2021 (like the European). However Delta could further mutate into a variant that makes the first generation of vaccines less effective. Such a macro event could be enough to trigger the correction we've been speaking about. So stay safe, and keep your money safe. The Last Dance of the 2009 bull market could feel especially more painful because we've been spoiled for so long in the markets. We can barely remember what March, 2020 felt like. Some people sold their life savings simply due to scare tactics by the likes of Bill Ackman. His scare tactics on CNBC won him likely hundreds of millions as the stock market tanked. Hedge funds further gamed the Reddit and Gamestop movement, orchestrating them and leading the new retail investors into meme speculation and a whole bunch of other unsavory things like options trading at such scale we've never seen before. It's not just inflation and higher interest rates, it's how absurdly high valuations have become. Still correlation does not imply causation. Just because inflation has picked up, it doesn't guarantee that stocks will head lower. Nevertheless, weaker buying power associated with higher inflation can't be overlooked as a potential negative for the U.S. economy and equities. The current S&P500 10-year P/E Ratio is 38.7. This is 97% above the modern-era market average of 19.6, putting the current P/E 2.5 standard deviations above the modern-era average. This is just math, folks. History is saying the stock market is 2x its true value. So why and who would be full on the market or an asset class like crypto that is mostly speculative in nature to begin with? Study the following on a historical basis, and due your own due diligence as to the health of the markets: Debt-to-GDP ratio Call to put ratio

The latest closing stock price for Alphabet as of June 18, 2025 is 173.86. An investor who bought $1,000 worth of Alphabet stock at the IPO in 2004 would have $68,661 today, roughly 69 times their original investment - a 22.39% compound annual growth rate over 21 years. The all-time high Alphabet stock closing price was 205.89 on February 04, 2025. The Alphabet 52-week high stock price is 207.05, which is 19.1% above the current share price. The Alphabet 52-week low stock price is 140.53, which is 19.2% below the current share price. The average Alphabet stock price for the last 52 weeks is 172.15. For more information on how our historical price data is adjusted see the Stock Price Adjustment Guide.

This dataset is designed for analysing the relationship between the popularity of a video and the most relevant or liked comments it receives. It includes two distinct files: one containing basic video statistics such as title, likes, views, keywords, and comment counts, and another detailing the top ten most relevant comments for each video, along with their sentiment and associated likes.

Columns

videos-stats.csv: * Title: The title of the video. * Video ID: A unique identifier for the video. * Published At: The date the video was published, formatted as YYYY-MM-DD. * Keyword: The keyword linked to the video. * Likes: The number of likes the video has received. A value of -1 indicates that likes are not publicly visible. * Comments: The total number of comments on the video. A value of -1 indicates that the video creator has disabled comments. * Views: The total number of views the video has accumulated.

comments.csv: * index: An ordinal index for the comment record. * Video ID: The identifier for the associated video. * Comment: The full text of the comment. * Likes: The number of likes the comment has received. * Sentiment: The sentiment expressed in the comment. A value of 0 signifies a negative sentiment, while 1 represents a neutral sentiment, and 2 indicates a positive sentiment.

Distribution

The dataset is provided in CSV format and comprises two files: videos-stats.csv and comments.csv. The comments.csv file contains information regarding comments for each video identifier, with typically 10 comments associated per video ID. The comments.csv file holds approximately 18,409 records. The videos-stats.csv file is expected to contain metadata for 17,995 unique video identifiers.

Usage

This dataset is ideal for various analytical and machine learning applications, including: * Sentiment analysis of comments. * Text generation based on comment content. * Predicting video likes from comment information. * Analysing video popularity by keywords. * Forecasting video views using comment details and video statistics. * In-depth exploratory data analysis of video and comment data.

Coverage

The dataset has a global reach, with no specific geographic limitations mentioned. The Published At column provides date information for videos, although a specific time range for the entire dataset is not provided in the sources. No specific demographic scope is detailed within the provided information.

License

CCO

Who Can Use It

This dataset is suitable for data analysts, researchers, and developers focusing on social media analytics, natural language processing (NLP), and understanding content popularity. It can be valuable for projects involving comment sentiment analysis, video popularity prediction, and general exploratory data analysis of video platforms.

Dataset Name Suggestions

• Youtube Statistics
• Video Comment Sentiment Analysis
• YouTube Video Popularity & Comments
• Social Media Video Insights
• Video Engagement Metrics

Attributes

Original Data Source: Youtube Statistics

In 2023, it was estimated that YouTube Mr. Beast (Jimmy Donaldson) ranked first as the top-earning YouTuber worldwide with earnings of approximately ** million U.S. dollars. Comedic duo Rhett & Link ranked second, with an estimate of ** million U.S. dollars earned during the last measured year. Fourth-ranked Ryan Kaji, who goes by Ryan on his YouTube channel, called Ryan's World, is 12 years old and earned ** million U.S. dollars in the past year, surpassing YouTuber Jake Paul. YouTube most popular channels and creators Created in 2005, YouTube has become one of the most popular social networks worldwide. In 2023, YouTube had approximately *** million users worldwide. As of February 2024, the most-subscribed YouTube channels did not only include popular video game commentators or comedy creators, but also children-specific channels, such as nursery rhymes channel Cocomelon, Kids Diana Show, and Like Nastya. Beauty and skincare YouTubers were also among the most beloved content creators for users on the social video platforms, with channels such as Sandra Cires Art and Jeffree Star recording over ** million subscribers as of March 2024. Content for children In 2023, U.S. children were estimated to have spent over ** minutes per day on average watching YouTube content. Despite being based on user-generated content such as make-up tutorials, toy reviews, or comedy sketches, YouTube channels for kids present professional video production values and full-time work commitment to the platform. As of March 2024, Cocomelon had over ***** billion views, while the Kids Diana Show had over *** billion views.

As of June 2022, more than *** hours of video were uploaded to YouTube every minute. This equates to approximately ****** hours of newly uploaded content per hour. The amount of content on YouTube has increased dramatically as consumer’s appetites for online video has grown. In fact, the number of video content hours uploaded every 60 seconds grew by around ** percent between 2014 and 2020. YouTube global users Online video is one of the most popular digital activities worldwide, with ** percent of internet users worldwide watching more than ** hours of online videos on a weekly basis in 2023. It was estimated that in 2023 YouTube would reach approximately *** million users worldwide. In 2022, the video platform was one of the leading media and entertainment brands worldwide, with a value of more than ** billion U.S. dollars. YouTube video content consumption The most viewed YouTube channels of all time have racked up billions of viewers, millions of subscribers and cover a wide variety of topics ranging from music to cosmetics. The YouTube channel owner with the most video views is Indian music label T-Series, which counted ****** billion lifetime views. Other popular YouTubers are gaming personalities such as PewDiePie, DanTDM and Markiplier.

Video object segmentation has been studied extensively in the past decade due to its importance in understanding video spatial-temporal structures as well as its value in industrial applications. Recently, data-driven algorithms (e.g. deep learning) have become the dominant approach to computer vision problems and one of the most important keys to their successes is the availability of large-scale datasets. Previously, we presented the first large-scale video object segmentation dataset named YouTubeVOS and hosted the Large-scale Video Object Segmentation Challenge in conjuction with ECCV 2018, ICCV 2019 and CVPR 2021. This year, we are thrilled to invite you to the 4th Large-scale Video Object Segmentation Challenge in conjunction with CVPR 2022. The benchmark would be an augmented version of the YouTubeVOS dataset with more annotations. Some incorrect annotations are also corrected. For more details, check our website for the workshop and challenge.

Cross-Correlation Function (CCF) between Q and R time-series with respect to the three periods analyzed.

Comparison of YouTube videos demographics based on the date of upload.

In 2023, queries related to music and gaming content were the most searched on YouTube by users in the United Kingdom. The terms "song", "songs" and "music" reported the highest index rate, while the terms "Lyrics" and "Baby" came in fourth with index values of 30 each. Terms related to popular gaming platform Roblox and online game Minecraft were both indexed at 21 and 19 respectively, while the query "Fortnite" presented an index value of 15.

YouTube Music service in the UK Despite users relying on YouTube for music and entertainment, Spotify and Amazon Music reported higher brand awareness from UK consumers, while iTunes and YouTube Music were well-known by 85 percent of users. According to a survey conducted in 2023, 55 percent of respondents reported using YouTube audio streaming services monthly, while 42 percent reported having used the audio service at least weekly.

To go or not to go Premium? YouTube premium launched in November 2014 as YouTube Red. The premium tier allowed users to experience the platform ads-free and in offline mode. According to a survey of UK consumers conducted in June 2023, YouTube Premium was a subscription service used by only 13 percent of respondents, while Amazon Prime services, Netflix, and Disney+ were the most used streaming subscription services. Among those who subscribed to YouTube Premium, 56 percent reported doing so because they wanted to watch what they wanted when they wanted. For 53 percent of respondents, the premium YouTube tier added higher image and sound quality, while around 50 percent of respondents reported thinking it was good value for money.

In 2024, the brand value of Disney amounted to **** billion U.S. dollars. Two years prior, the value stood at ***** billion dollars, which represents a decline of ** percent from a **-billion-dollar peak two years before. Still, Disney remains one of the most valuable media brands worldwide. What is happening to Disney’s brand? Between 2022 and 2024, Disney has undergone significant business changes. Driven by the transformations in the video streaming market, the company could no longer rely on subscriber revenue alone. Disney’s largest segment is entertainment, which includes linear networks, direct-to-consumer (DTC) business and content sales and licensing. The DTC operations comprise of the company's streaming services such as Disney+, Disney+ Hotstar, and Hulu. This business slice started bringing substantial losses in the mentioned period, due to unpopular decisions to cut down on password sharing, increase prices of ad-free tiers, and remove beloved content from its platforms. Combined with numerous layoffs and poor reception of recently produced content, Disney’s brand began suffering, which is reflected in the annual declines. Comparing streaming brands in terms of value In comparison to other major media brands, especially those in the video streaming business, Disney still leads the pack. For example, despite Netflix’ success in being the only video company posting profits, its brand value remains below ** billion dollars and shows an annual decline. At the same time, YouTube’s brand value stood higher than Netlfix, additionally exhibiting year-on-year positive growth. This still put Google’s video platform some ** billion dollars short of Disney’s valuation. This data underscores Disney's strong position in the media industry, despite recent troubles on the market.

As of January 2025, Amazon's market capitalization surpassed 2.4 trillion U.S. dollars, making it the most valuable internet company by market capitalization worldwide. Second-ranked Alphabet had a market capitalization of approximately 2.2 trillion U.S. dollars. Social networking company Meta Platforms (née Facebook Inc.) ranked third. Facebook is the leading social network worldwide and has successfully taken advantage of the increasingly mobile online environment. Amazon's position in the market Amazon is one of the biggest internet companies worldwide by revenue. It generates profit from its position as the world's largest online retailer. In 2023, the company's net sales revenue amounted to 574.78 billion U.S. dollars. The e-commerce giant's net revenue, generated through online stores, was 231.87 billion U.S. dollars. Google and its most profitable services Google, with the parent company Alphabet inc, generates its revenue mainly from advertising. The company uses its advertisement services, such as Google AdWords – which takes advantage of Google searches and appears as small advertisements next to search results – and Google AdSense, which generates advertisements based on a user's search history and location, among others. Advertisements based on AdSense appear across Google-owned sites, including YouTube and Google Finance. The online company also profits from the development of Android OS, licensing, and mobile apps. In 2024, Google’s total revenue amounted to 348.16 billion U.S. dollars.

In 2023, Google's ad revenue amounted to 264.59 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users. Google advertising Advertising accounts for the majority of Google’s revenue, which amounted to a total of 305.63 billion U.S. dollars in 2023. The majority of Google's advertising revenue comes from search advertising. Google market share These revenue figures come as no surprise, as Google accounts for the majority of the online and mobile search market worldwide. As of September 2023, Google was responsible for more than 84 percent of global desktop search traffic. The company holds a market share of more than 80 percent in a wide range of digital markets, having little to no domestic competition in many of them. China, Russia, and to a certain extent, Japan, are some of the few notable exceptions, where local products are more preferred.

As of 2024, the ad revenue generated by digital media across India was valued at 700 billion Indian rupees. That same year, India’s total advertising revenue was over one trillion Indian rupees and the country was ranked among the largest advertising markets across the world in terms of ad spending. The future is digital The highest share of ad revenue was generated by the Indian television ad market, valued at over 250 billion rupees in fiscal year 2018, followed by the print market. However, the projections for each of these segments show a clear pattern where the digital ad market will rapidly overtake print as well as television revenues by fiscal year 2024. According to these projections, the digital ad revenue in the country will be worth almost 540 billion rupees by fiscal year 2024, while the television and print ad revenues were projected to reach about 455 billion rupees and 276 billion rupees respectively. These numbers clearly show that India is heading towards a digital advertising future. Big bucks for digital advertising The reasons for this surge in India’s digital advertising are clear. Rising penetration of affordable and speedy internet, along with an increase in vernacular content consumption make up the tip of the iceberg. Along with this, big-moneyed industries such as banking, financial services, and insurance are increasingly experimenting with non-traditional media platforms such as YouTube and Instagram stories to connect with users.

During a 2024 survey among marketers worldwide, approximately 83 percent selected increased exposure as a benefit of social media marketing. Increased traffic followed, mentioned by 73 percent of the respondents, while 65 percent cited generated leads. The multibillion-dollar social media ad industry Between 2019 – the last year before the pandemic – and 2024, global social media advertising spending skyrocketed by 140 percent, surpassing an estimated 230 billion U.S. dollars in the latter year. That figure was forecast to increase by nearly 50 percent by the end of the decade, exceeding 345 billion dollars in 2029. As of 2024, the social media networks with the most monthly active users were Facebook, with over three billion, and YouTube, with more than 2.5 billion. Pros and cons of GenAI for social media marketing According to another 2024 survey, generative artificial intelligence's (GenAI) leading benefits for social media marketing according to professionals worldwide included increased efficiency and easier idea generation. The third place was a tie between increased content production and enhanced creativity. All those advantages were cited by between 33 and 38 percent of the interviewees. As for GenAI's top challenges for global social media marketing, maintaining authenticity and the value of human creativity ranked first, mentioned by 43 and 40 percent of the respondents, respectively. Another 35 percent deemed ensuring the content resonates as an obstacle.

According to a survey of Facebook users in the United States, 76 percent of respondents stated that they accessed the social platform via mobile. During the same third quarter 2019 survey period, 41 percent of responding U.S. YouTube users claimed that they used the video platform through a tablet device.