On June 17, 2016, Korean education brand Pinkfong released their video "Baby Shark Dance", and the rest is history. In January 2021, Baby Shark Dance became the first YouTube video to surpass 10 billion views, after snatching the crown of most-viewed YouTube video of all time from the former record holder "Despacito" one year before. "Baby Shark Dance" currently has over 15 billion lifetime views on YouTube. Music videos on YouTube “Baby Shark Dance” might be the current record-holder in terms of total views, but Korean artist Psy’s “Gangnam Style” video remained on the top spot for longest (1,689 days or 4.6 years) before ceding its spot to its successor. With figures like these, it comes as little surprise that the majority of the most popular videos on YouTube are music videos. Since 2010, all but one the most-viewed videos on YouTube have been music videos, signifying the platform’s shift in focus from funny, viral videos to professionally produced content. As of 2022, about 40 percent of the U.S. digital music audience uses YouTube Music. Popular video content on YouTube Music fans are also highly engaged audiences and it is not uncommon for music videos to garner significant amounts of traffic within the first 24 hours of release. Other popular types of videos that generate lots of views after their first release are movie trailers, especially superhero movies related to the MCU (Marvel Cinematic Universe). The first official trailer for the upcoming film “Avengers: Endgame” generated 289 million views within the first 24 hours of release, while the movie trailer for Spider-Man: No Way Home generated over 355 views on the first day from release, making it the most viral movie trailer.

Motivation

Study how YouTube videos become viral or, more in general, how they evolve in terms of views, likes and subscriptions is a topic of interest in many disciplines. With this dataset you can study such phenomena, with statistics about 1 million YouTube videos. The information was collected in 2013 when YouTube was exposing the data publicly: they removed this functionality in the years and now it's possible to have such statistics only to the owner of the video. This makes this dataset unique.

Context

This Dataset has been generated with YOUStatAnalyzer, a tool developed by myself (Mattia Zeni) when I was working for CREATE-NET (www.create-net.org) within the framework of the CONGAS FP7 project (http://www.congas-project.eu). For the project we needed to collect and analyse the dynamics of YouTube videos popularity. The dataset contains statistics of more than 1 million Youtube videos, chosen accordingly to random keywords extracted from the WordNet library (http://wordnet.princeton.edu).

The motivation that led us to the development of the YOUStatAnalyser data collection tool and the creation of this dataset is that there's an active research community working on the interplay among user individual preferences, social dynamics, advertising mechanisms and a common problem is the lack of open large-scale datasets. At the same time, no tool was present at that time. Today, YouTube removed the possibility to visualize these data on each video's page, making this dataset unique.

When using our dataset for research purposes, please cite it as:

@INPROCEEDINGS{YOUStatAnalyzer, author={Mattia Zeni and Daniele Miorandi and Francesco {De Pellegrini}}, title = {{YOUStatAnalyzer}: a Tool for Analysing the Dynamics of {YouTube} Content Popularity}, booktitle = {Proc.\ 7th International Conference on Performance Evaluation Methodologies and Tools (Valuetools, Torino, Italy, December 2013)}, address = {Torino, Italy}, year = {2013} }

Content

The dataset contains statistics and metadata of 1 million YouTube videos, collected in 2013. The videos have been chosen accordingly to random keywords extracted from the WordNet library (http://wordnet.princeton.edu).

Dataset structure

The structure of a dataset is the following: { u'_id': u'9eToPjUnwmU', u'title': u'Traitor Compilation # 1 (Trouble ...', u'description': u'A traitor compilation by one are ...', u'category': u'Games', u'commentsNumber': u'6', u'publishedDate': u'2012-10-09T23:42:12.000Z', u'author': u'ServilityGaming', u'duration': u'208', u'type': u'video/3gpp', u'relatedVideos': [u'acjHy7oPmls', u'EhW2LbCjm7c', u'UUKigFAQLMA', ...], u'accessControl': { u'comment': {u'permission': u'allowed'}, u'list': {u'permission': u'allowed'}, u'videoRespond': {u'permission': u'moderated'}, u'rate': {u'permission': u'allowed'}, u'syndicate': {u'permission': u'allowed'}, u'embed': {u'permission': u'allowed'}, u'commentVote': {u'permission': u'allowed'}, u'autoPlay': {u'permission': u'allowed'} }, u'views': { u'cumulative': { u'data': [15.0, 25.0, 26.0, 26.0, ...] }, u'daily': { u'data': [15.0, 10.0, 1.0, 0.0, ..] } }, u'shares': { u'cumulative': { u'data': [0.0, 0.0, 0.0, 0.0, ...] }, u'daily': { u'data': [0.0, 0.0, 0.0, 0.0, ...] } }, u'watchtime': { u'cumulative': { u'data': [22.5666666667, 36.5166666667, 36.7, 36.7, ...] }, u'daily': { u'data': [22.5666666667, 13.95, 0.166666666667, 0.0, ...] } }, u'subscribers': { u'cumulative': { u'data': [0.0, 0.0, 0.0, 0.0, ...] }, u'daily': { u'data': [-1.0, 0.0, 0.0, 0.0, ...] } }, u'day': { u'data': [1349740800000.0, 1349827200000.0, 1349913600000.0, 1350000000000.0, ...] } }

From the structure above is possible to see which fields an entry in the dataset has. It is possible to divide them into 2 sections:

1) Video Information.

_id -> Corresponding to the video ID and to the unique identifier of an entry in the database. title -> Te video's title. description -> The video's description. category -> The YouTube category the video is inserted in. commentsNumber -> The number of comments posted by users. publishedDate -> The date the video has been published. author -> The author of the video. duration -> The video duration in seconds. type -> The encoding type of the video. relatedVideos -> A list of related videos. accessControl -> A list of access policies for different aspects related to the video.

2) Video Statistics.

Each video can have 4 different statistics variables: views, shares, subscribers and watchtime. Recent videos have all of them while older video can have only the 'views' variable. Each variable has 2 dimensions, daily and cumulative.

views -> number of views collected by the video. shares -> number of sharing operations performed by users. watchtime -> the time spent by users watching the video, in minute. subscribers -> number of subscriptions to the channel the video is inserted in, caused by the selected video. day -> a list of days indicating the analysed period for the statistic.

Data usage

In the case you are using mongoDB as database system, you can import our dataset using the command:

mongoimport --db [MONGODB_NAME] --collection [MONGODB_COLLECTION] --file dataset.json

Once you imported the Dataset in your DB, you can access the data performing queries. Let's present some example code in python in order to perform queries.

The following code will perform a query without research parameters, returning all the entries in the database, each one saved into the variable entry:

client = MongoClient('localhost', 27017) db = client[MONGODB_NAME] collection = db[MONGODB_COLLECTION] for entry in db.collection.find(): print entry["day"]["data"]

If you want to restrict the results to some entries that answer to a specified query you can use:

client = MongoClient('localhost', 27017) db = client[MONGODB_NAME] collection = db[MONGODB_COLLECTION] for entry in (db.collection.find({"watchtime":{ "$exists": True }})) and (db.collection.find({"category":"Music"})): print entry["day"]["data"]

Seen the popularity of the YouTube platform among younger users and children, kids-themed YouTube channels are among the most popular types of content on the platform. As of March 2024, ChuChu TV Nursery Rhymes & Kids Songs was the most subscribed kids' content channel, with approximately 94.7 million subscribers. Spanish-language channel El Reino Infantil ranked second with approximately 67.5 million subscribers, while Masha and the Bear ranked third with 53.3 million subscribers. Kids on YouTube According to a survey of global parents conducted in September 2022, over half of the respondents reported that watching YouTube videos was a popular online activity their children chose to engage with. In the United States, children were using the YouTube app to watch content for over one hour daily on average in 2023. Children media consumption As of May 2022, software, audio, and video content were the most popular categories for global children to interact with online, with approximately 44 percent of younger users visiting and engaging with these content formats. Between 52 percent and 55 percent of children in India, Saudi Arabia, and South Africa were reported visiting software, audio, and video websites between 2020 and 2021.

As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

Context

As YouTube becomes one of the most popular video-sharing platforms, YouTuber is developed as a new type of career in recent decades. YouTubers earn money through advertising revenue from YouTube videos, sponsorships from companies, merchandise sales, and donations from their fans. In order to maintain a stable income, the popularity of videos become the top priority for YouTubers. Meanwhile, some of our friends are YouTubers or channel owners in other video-sharing platforms. This raises our interest in predicting the performance of the video. If creators can have a preliminary prediction and understanding on their videos’ performance, they may adjust their video to gain the most attention from the public.

You have been provided details on videos along with some features as well. Can you accurately predict the number of likes for each video using the set of input variables?

Content

Train Set

video_id -> Identifier for each video

title -> Name of the Video on Youtube

channel_title -> Name of the Channel on Youtube

category_id -> Category of the Video (anonymous)

publish_date -> The date video was published

tags -> Different tags for the video

views -> Number of views received by the Video

dislikes -> Number of dislikes on the Video

comment_count -> Number on comments on the Video

description -> Textual description of the Video

country_code -> Country from which the Video was published

likes -> Number of Likes on the video

Acknowledgements

Thank You Analytics Vidhya for providing this dataset.

We present a three-year archival, longitudinal dataset of YouTube Trending videos, collected from July 1, 2022, to June 30, 2025, four retrieval per day. This collection, a unique historical record of digital culture in transition, includes 446,971 snapshots from 104 countries, encompassing 726,627 unique videos and their associated metadata. Each record includes collection timestamp, geographic region, video ranking, core identifiers (video ID, channel ID, category), content metadata (title, description, tags, localization), language information, live status, view and comment counts. Unlike previous datasets with limited geographic scope or short timeframes, our data offers exceptional coverage for cross-national and longitudinal analyses of digital culture. This non-personalized data corpus provides an irreplaceable baseline for understanding crisis communication, platform governance or temporal shifts in content popularity.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

What is the most subscribed YouTube channel? MrBeast made the first place in the ranking of the most-subscribed YouTube channels in January 2025. With 343 million subscribers, the U.S. based videographer and internet personality managed to surpass Indian music network T-Series, which held the number one place for several years, and sat at 284 million subscriber as of the examined period. How many hours of video are uploaded to YouTube every minute? YouTube was launched in 2005 as a platform for sharing user-generated videos such as vlogs, tutorials, or original series. The site grew rapidly and reportedly had 100 million video views per day and more than 65 thousand daily uploads only a year later. As of February 2022, more than 500 hours of video were uploaded to YouTube every minute, up from a mere 24 hours of content uploads per minute in 2010. YouTube Partner Program In the first quarter of 2024, YouTube’s ad revenue amounted to over eight billion U.S. dollars. Through its Partner Program, YouTube also rewards uploaders of popular videos with a share of the advertising revenues the content generates. This, paired with the fact that many users of the video sharing platform tend to have favorite channels that they revisit regularly, has given rise to another phenomenon: YouTube celebrities. Although some of these well-known figures were discovered on the website but then carved a successful career outside of YouTube, for many others the site is their primary platform for delivering content and staying in contact with fans, all while signing lucrative deals or promotional partnerships. Highest earning YouTubers In November 2022, MrBeast surpassed long-standing most subscribed YouTuber PewDiePie, having reached approximately 112 million subscribers. Due to the high number of subscribers and even higher number of views, these out-of-the-box stars not only have millions of fans, but also considerable earnings from their YouTube activities. In 2023, MrBeast was estimated to have earned around 82 million U.S. dollars, topping the ranking of the highest-earning YouTube creators. The ranking also included social media personality Jake Paul and Mark Fischbach, as well as Ryan Kaji from Ryan's World (formerly known as ToysReview), who started his YouTube career reviewing toys at three years old.

In recent years, video has become one of the most popular online formats, spanning from educational content to product reviews. During the third quarter of 2024, music videos recorded the highest category reach, with almost half of internet users worldwide reporting to watch music videos online each week. Social video engagement In recent years, YouTube and TikTok have become two of the most important social media platforms for global users, as video content commands high levels of engagement. In 2024, users worldwide spent approximately 28.4 hours using the YouTube mobile app per month. Additionally, the leading hashtags used by content creators on TikTok have amassed billions of views: as of January 2024, the TikTok hashtag “fyp” or “for you page” had reached 55 and 35 billion post views, respectively. Watching content: what device do users prefer? In 2023, televisions were the most used devices for global viewers to watch video-on-demand (VOD), with 55 percent of respondents reporting using these devices. In comparison, 13 percent of respondents reported using smartphones. Age group and generation are factors impacting viewership habits and device preferences, as younger users appear to prefer using their smartphones to consume content. According to a March 2024 survey, U.S. users aged 18-34 years were more likely to watch video content on smartphones than any other devices. By comparison, connected TVs were particularly popular for the online video audience aged 35 and older.

YouTube Videos and Channels Metadata

Analyze the statistical relation between videos and form a topic tree

By VISHWANATH SESHAGIRI [source]

About this dataset

This dataset contains YouTube video and channel metadata to analyze the statistical relation between videos and form a topic tree. With 9 direct features, 13 more indirect features, it has all that you need to build a deep understanding of how videos are related – including information like total views per unit time, channel views, likes/subscribers ratio, comments/views ratio, dislikes/subscribers ratio etc. This data provides us with a unique opportunity to gain insights on topics such as subscriber count trends over time or calculating the impact of trends on subscriber engagement. We can develop powerful models that show us how different types of content drive viewership and identify the most popular styles or topics within YouTube's vast catalogue. Additionally this data offers an intriguing look into consumer behaviour as we can explore what drives people to watch specific videos at certain times or appreciate certain channels more than others - by analyzing things like likes per subscribers and dislikes per views ratios for example! Finally this dataset is completely open source with an easy-to-understand Github repo making it an invaluable resource for anyone looking to gain better insights into how their audience interacts with their content and how they might improve it in the future

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How to use the dataset

How to Use This Dataset

In general, it is important to understand each parameter in the data set before proceeding with analysis. The parameters included are totalviews/channelelapsedtime, channelViewCount, likes/subscriber, views/subscribers, subscriberCounts, dislikes/views comments/subscriberchannelCommentCounts,, likes/dislikes comments/views dislikes/ subscribers totviewes /totsubsvews /elapsedtime.

To use this dataset for your own analysis:1) Review each parameter’s meaning and purpose in our dataset; 2) Get familiar with basic descriptive statistics such as mean median mode range; 3) Create visualizations or tables based on subsets of our data; 4) Understand correlations between different sets of variables or parameters; 5) Generate meaningful conclusions about specific channels or topics based on organized graph hierarchies or tables.; 6) Analyze trends over time for individual parameters as well as an aggregate reaction from all users when videos are released

Research Ideas

• Predicting the Relative Popularity of Videos: This dataset can be used to build a statistical model that can predict the relative popularity of videos based on various factors such as total views, channel viewers, likes/dislikes ratio, and comments/views ratio. This model could then be used to make recommendations and predict which videos are likely to become popular or go viral.

• Creating Topic Trees: The dataset can also be used to create topic trees or taxonomies by analyzing the content of videos and looking at what topics they cover. For example, one could analyze the most popular YouTube channels in a specific subject area, group together those that discuss similar topics, and then build an organized tree structure around those topics in order to better understand viewer interests in that area.

• Viewer Engagement Analysis: This dataset could also be used for viewer engagement analysis purposes by analyzing factors such as subscriber count, average time spent watching a video per user (elapsed time), comments made per view etc., so as to gain insights into how engaged viewers are with specific content or channels on YouTube. From this information it would be possible to optimize content strategy accordingly in order improve overall engagement rates across various types of video content and channel types

Acknowledgements

If you use this dataset in your research, please credit the original authors.

Data Source

License

Unknown License - Please check the dataset description for more information.

Columns

File: YouTubeDataset_withChannelElapsed.csv | Column name | Description | |:----------------------------------|:-------------------------------------------------------| | totalviews/channelelapsedtime | Ratio of total views to channel elapsed time. (Ratio) | | channelViewCount | Total number of views for the channel. (Integer) | | likes/subscriber ...

The dataset consists of the various characteristics of a YouTube video streamed online, such as video ID, likes, dislikes, published date, number of comments, duration time, category of the video, etc. All these characteristics can be used to predict the adviews(target variable) for a particular video based on its genre and popularity on YouTube.

As of January 2025, the most popular video on the HYBE Labels YouTube channel was the official music video for the song "Dynamite" by BTS, with over *** billion views since the video was released in August of 2020. Over half of the most popular videos had more than ********* views: "Boy With Luv" (2019), "DNA" (2017), "Dynamite" (2020), "MIC Drop" (2017), "IDOL" (2018), "FAKE LOVE" (2018), and "Butter" (2021).

As of January 2025, Thibaud Delapart Mazăre, known as Tibo InShape had the most popular YouTube channel in France, with almost 26 million subscribers. Second-ranked YouTuber Squeezie had approximately 19.3 million subscribers, while the popular music channel Lofi Girl ranked third, with 14.7 million subscribers. YouTube usage in France  As of July 2024, YouTube saw almost 50.2 million active YouTube users in France, reporting a reach of over 86 percent among the French digital population. In 2023, French YouTube users engaged with the platform to find music and video content, with the terms "musique" and "film" reporting the highest index value among all examined queries. Mobile video consumption   In 2023, French users were more likely to consume digital video content on their smartphones than on laptops or Smart TVs, a sign that mobile video is becoming an increasingly popular format in the country. In 2024, mobile users in France spent almost 17 hours per month on the video sharing platform. In the second quarter of 2022, the YouTube mobile app was downloaded over 600 thousand times by iOS users, indicating the continued popularity of the app.

Dataset with the most relevant data when evaluating the popularity/success of audiovisual content uploaded to the world-renowned Youtube platform.

Information without pre-preprocessing and/or transforming.

Info extracted through WebScraping techniques, obtaining a sample of the top 50 videos of "Youtube Trends".

Link: https://www.youtube.com/feed/trending?bp=6gQJRkVleHBsb3Jl

DataScience UOC Project

Launched first in India after the TikTok ban in August 2020, YouTube Shorts rolled out globally in June 2021. The feature, which is accessible via the YouTube app, reached two billion monthly logged-in users as of July 2023. YouTube has been heavily promoting its short-video format platform since its global launch, including redirecting users automatically to Shorts when the YouTube app is opened and launching the YouTube Shorts Funds to entice creators' participation. In 2022, user and travel vlogger Shangerdanger took the crown for the most popular Short on YouTube, with his video “Diver cracks Egg at 45 ft Deep".

TikTok versus Reels: competitors’ comparison Launched in September 2016 in China as Douyin, TikTok went on to become of the most engaging social media platforms for global users, challenging mainstream social media platforms such as Facebook and YouTube in their primary markets such as the United States, Brazil, and Japan. TikTok’s popularity exploded between 2019 and 2020, as the work was experiencing the effects of the global COVID-19 pandemic outbreak. Reels, Instagram’s in-app short video experience, debuted in 2020 as Facebook (now Meta Platforms) bet on the short-video feature to improve users’ engagement. While videos were an already popular format on Facebook and Instagram, social short videos soon became an even more popular format with users. As of June 2022, the average video viewing rate for Reels on Instagram was 2.54 percent, while for videos was of 1.74 percent as of June 2022.

Content is key: creators drive an entire economy As of July 2022, influencers on TikTok and YouTube generate the largest share of video views, over 90 percent, while content produced by media companies and brands constitute only a smaller part of the video views generated on the two video platforms. As content creators are emerging even more clearly as the backbone of social media marketing and advertising, it is not a surprise that an entire economy devoted to their needs and presence has developed in recent years. In 2022, companies supporting the creators’ economy by offering merchandising services had an annual average revenue of over 500 million U.S. dollars, while companies overseeing subscription services generated approximately 300 million U.S. dollars.

YouTube is a video streaming platform, used by people across the world. Initially, a creative outlet where videos could be made on a variety of topics, it became increasingly popular, and video-making grew into a business. In Germany, the YouTube channel with the most subscribers was **********************. The channel produces videos in which children are playing games. What are Germans watching? On YouTube, any kind of video can be published, from educational videos to sports videos, to live streams. The most popular type of content among German teenagers was music videos, however, in a close second were videos by YouTubers. YouTubers is a term for people who create videos, usually published weekly or multiple times a week on different kinds of topics such as fashion, beauty, and gaming, to name a few. There is a large audience for YouTube in Germany. In terms of worldwide ranking, Germany comes eighth with around ** million users. A new type of competition YouTube was the dominant video streaming platform for many years before other streaming services such as Netflix and Disney+ rose to popularity. In terms of types of download video apps worldwide, YouTube is still one of the most frequently downloaded but has been outranked by TikTok and Netflix. Despite other video apps becoming more widespread, in Germany people still spend around ** hours a month on YouTube, proving that the platform is still attractive to viewers. Furthermore, YouTube is still responsible for over ** percent of global internet traffic.

The dataset covers 1064 popular French channels that are particularly influential in the French public debate. These channels, with their description, are available at https://doi.org/10.6084/m9.figshare.20079584.v1. For these channels, we recorded hour by hour the evolution of views of each video published after the 1st of January 2021, for an entire week after publication (170 hours). Between the 1st of January 2021 and the 10 of May 2022, we collected the views time series of 270.133 videos.

As of August 2023, the leading YouTube channel in the Philippines concerning the number of uploaded videos was the GMA Integrated News, with approximately 299 thousand uploaded videos. The Philippines is known to house one of the largest internet savvy populations in the world. In 2022, the Southeast Asian nation’s internet economy was valued at around 20 billion U.S. dollars. 

Digital population

As of 2017, 60 million of the 67 million Filipinos aged 16 years or older were active internet users. By June 2022, the Philippines accounted for 3.2 percent of Asia’s total population of internet users where the country stands among the frontline of digital economies. Browsing through social media accounts for the majority of the time spent by these users on the web, despite the lag in internet speed. 

Prevalent social media apps

Of the overall growth of the Filipino internet economy, the online media segment witnessed the highest growth rate equal to 45 percent. Aside from Facebook, Instagram, and Twitter, the online video streaming site, YouTube continues to gain popularity with each new wave of social media users in the country. While the top four most subscribed YouTube channels in the Philippines were mainly focused on news and politics, showbiz personality Ivana Alawi, siblings Ranz Kyle and Niana Guerrero, and vlogger Zeinab Harake also made it to the top 10 list.

Portraying emotion and trustworthiness is known to increase the appeal of video content. However, the causal relationship between these signals and online user engagement is not well understood. This limited understanding is partly due to a scarcity in emotionally annotated data and the varied modalities which express user engagement online. In this contribution, we utilize a large dataset of YouTube review videos which includes ca. 600 h of dimensional arousal, valence and trustworthiness annotations. We investigate features extracted from these signals against various user engagement indicators including views, like/dislike ratio, as well as the sentiment of comments. In doing so, we identify the positive and negative influences which single features have, as well as interpretable patterns in each dimension which relate to user engagement. Our results demonstrate that smaller boundary ranges and fluctuations for arousal lead to an increase in user engagement. Furthermore, the extracted time-series features reveal significant (p < 0.05) correlations for each dimension, such as, count below signal mean (arousal), number of peaks (valence), and absolute energy (trustworthiness). From this, an effective combination of features is outlined for approaches aiming to automatically predict several user engagement indicators. In a user engagement prediction paradigm we compare all features against semi-automatic (cross-task), and automatic (task-specific) feature selection methods. These selected feature sets appear to outperform the usage of all features, e.g., using all features achieves 1.55 likes per day (Lp/d) mean absolute error from valence; this improves through semi-automatic and automatic selection to 1.33 and 1.23 Lp/d, respectively (data mean 9.72 Lp/d with a std. 28.75 Lp/d).

The most subscribed YouTube channels in the world are split evenly between brands and individual YouTubers. Many of the most successful company channels actually serve Indian audiences – such as T-Series, SET India, and Zee Music Company. All of these specialize in movies and music, often with Bollywood ties. One name even features twice on our Top 50 list: The main T-Series channel is the second-most subscribed YouTube channel in the world, at over 300 million subs, while its devotional movies channel Bhakti Sagar ranks 27th. Among the 6 non-corporate YouTubers in the Top 10 are the overall leader MrBeast, three kids’ content creators – Kids Diana Show, Like Nastya, and Vlad and Niki – and two newer additions, the Stokes Twins and KIMPRO. They both recently passed by PewDiePie, who has now dropped out of the leaders of the pack. You won’t be surprised that the creator with the most subscribers on the platform is Jimmy Donaldson. After shooting past long-time leader T-Series and first cracking the magic 300 million in mid-2024, then 400 million in June 2025, MrBeast now holds at over 440 million. It's an outsize fanbase that earns him an outsize income. We’ve also already mentioned just how popular child YouTubers are. Today, Vlad and Niki hold the #2 creator spot with 146 million subs, now pulling ahead of Kids Diana Show at 137 million (#3). Next come the Stokes Twins, Alan and Alex, who rocketed up this entire list last year to become the #4 creators and the #7 top subscribed channel overall. The twin’s antics are now followed by a cool 132 million YouTube subscribers. Like Nastya is not far behind in spot #5, at some 131 million subscribers. The #6 creator channel is the South Korean comedy skit channel 김프로KIMPRO, which features the eponymous Kim Pro and a variable cast of female creators. At nearly 122 million subs, KIMPRO is already the #10 most subscribed channel in the world. It, too, has been growing rapidly, adding millions of fans every month. A few weeks ago, Kim overtook a former long-term subs leader, video game player PewDiePie AKA Felix Kjellberg (110 million, #7 creator). Kjellberg's channel updates only sporadically, though. It leaked about a million followers over the last year, but now seems to be rebounding. Rank #8 now belongs to Shorts star Alan Chikin Chow on Alan's Universe. Chow's comedic talent has earned him 97 million followers - more than triple what he had a year ago, when he was crowned (once more) the most famous Shorts YouTuber. On the list since the first days of 2025 is Instagram, TikTok and YouTube phenomenon Alejo Igoa, an Argentinian comedian filming silly stuff with his friends. At some 92 million subs, he's already the #9 creator on this list – and he's been climbing fast. Not far behind him comes the comedy skit channel A4, run by a team of Belarusian creators. They've amassed 90 million subscribers. After edging onto the top 50 list at the beginning of last year, A4 are now #20 overall, and the #10 creator channel. Next up is Indian family comedy channel KL BRO Biju Rithvik, which made it onto this list just a few months ago, now with more than 77 million subscribers. This makes them the #11 creator channel. About to overtake them is Topper Guild - the TikTok personality whose first dubious claim to fame was wasting food for views, and who has now moved on to glitzy MrBeast-style clips. Having entered the list only in March, he is already the #12 creator with some 77 million fans. This leaves ex-NASA and Apple engineer Mark Rober in spot #13. His eponymous DIY engineering and science channel now holds 71 million subs – and continues to grow steadily, if slowly. About half a million subs behind him is Uruguayan comedy-horror YouTuber Fede Vigevani. Listed here for a bit more than a year - since June 2024 - he today has nearly 70 million subscribers, which earns him the #14 creator spot. Additionally, he is the single most-watched Spanish-speaking creator (just ahead of YOLO - see below). The third newbie in 2025 is Japanese Short and TikTok creator ISSEI / いっせい, AKA issei0806, whose funny travelogues and parodies of popular content formats launched him onto this list only in June. Issei has already climbed to nearly 68 million subs and to the #15 creator spot. 2025's fourth new entry are the guys from YOLO AVENTURAS, a Mexico-based pranks, comedy and MrBeast-style challenge channel around Venezuelan Flavio Andrés Broianigo Muñoz (aka YOLO) and his siblings. Their 65 million subscribers make them the #16 creator channel. And: We're optimistic that they'll stay with us. Pretty fresh on #17 with some 64 million subscribers comes Indian child sensation Anaya Kandhal. A month ago, she finally shouldered Dude Perfect out of the top 50 YouTubers - despite their big plans. Anaya's channel is also #50 overall, neatly capping off this list.