As of February 2025, ** percent of the YouTube global audience was composed of male users aged between 25 and 34 years, as well as around *** percent of female users of the same age. Male users aged between 35 and 44 years on the platform accounted for **** percent of the total, while women of the same age using YouTube had an audience share of *** percent in the examined period. YouTube’s global popularity The number of monthly active users on YouTube reached almost *** billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around *** million, while the United States recorded a YouTube audience of around *** million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around **** billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over ** million dollars in the United States through in-app purchases, as well as over **** million U.S. dollars in revenues from mobile app users in Japan.

As of June 2023, approximately **** percent of YouTube users in the United States were aged between ** and ** years. ******* users aged ************** accounted for around ** percent of the total. Users aged between ** and ** years represented approximately ** percent of the platform's audience in the United States in the examined period.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

In the third quarter of 2020, it was found that 77 percent of U.S. internet users aged 15 to 25 years accessed YouTube. YouTube in the United States With over 126 million unique monthly viewers, YouTube is by far the most popular online video property in the United States. The platform’s mobile presence is also significant, as YouTube consistently ranks as the most popular mobile app in the United States based on audience reach. The most popular YouTube partner channels consistently attract dozens of millions of viewers and the top YouTube partner channel in the United States as of March 2019 was music label Universal Music Group (UMG), with over 50 million unique viewers. Music on YouTube Music is one of the most popular types of content on YouTube and as of 2019, half of the U.S. population used YouTube to listen to music on a weekly basis. Music videos frequently go viral and attract a large amount of attention upon release: it is not uncommon for popular releases to rack up 100 million video views within a week. Korean pop phenomenon BTS currently holds the record for the fastest viral video to reach 100 million YouTube streams. Their August 2020 release “Dynamite” only needed one day to accomplish the feat.

In 2023, men aged between 25 and 34 years represented the largest demographic on YouTube, with over ** percent of the platform's user base being viewers in this age group. Women in the same age group accounted for approximately ** percent of the platform's audience in France, while approximately ** percent of YouTube viewers were women aged between 18 and 24 years. Overall, the platform's audience was composed by more **** than ****** viewers, as ** percent of men were reported using YouTube in France in 2023.

YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

As of March 2020, women aged 25 to 34 years accounted for ** percent of the audience of YouTube in Ukraine. The second largest group of users of the platform was represented by men from 35 to 44 years old, as reported by newage.

YouTube boasts an average of 23.7 hours per month spent by users.

YouTube gets an average of 14.3 billion total worldwide visits every month.

As of February 2025, approximately **** percent of YouTube's advertising audience in Singapore were between 45 and 54 years old and female. This age group represents around ** percent of the overall advertising audience.

Alan Walker had the most viewed videos on YouTube in Norway in January 2025. The Norwegian DJ and record producer had well around ** billion views. What is more, he also came first in the ranking by number of subscribers, with over ** million subscribers in January 2025. The animation channel thelovelyhorrorshow ranked second and was viewed roughly *** billion times. The other well-known Norwegian musician Kygo, came third in the ranking of most video views, with roughly **** billion views. Of what age are most YouTube users?   A study conducted in the fourth quarter of 2023 investigated the share of Norwegian YouTube users, by age group and gender. The platform was most popular among the youngest representatives, aged between 18 and 29 years. ** percent of the men and ** percent of the women of that age group used YouTube that year. YouTube in the Nordic countries    Norway was second, among the other Nordic countries, regarding daily use of YouTube in 2017. In fact, ** percent of the Norwegians interviewed that year used the platform daily, while the Finnish who used it, were ** percent. Sweden and Denmark were respectively third and fourth in the ranking.

According to a 2023 survey of video viewers in the United States, over *** in ** respondents aged between 18 and 24 reported that their favorite type of content was user generated ******, such as the ones hosted on TikTok, YouTube, or Instagram. In comparison, ** percent of respondents aged between 25 and 34 years reported social videos were the type of content they enjoyed the most.

In 2024, YouTube counted approximately ** million monthly users aged between 35 and 54 in the United States. In comparison, U.S. viewers younger than ** amounted to around ** million. Meanwhile, TikTok's main audience was aged between 18 and 34 years, as approximately ** million users of that age visited the platform monthly. Facebook was particularly popular among users aged 35 and older, while less than ** million users younger than ** engaged with the platform on a monthly basis.

Snapchat has a reach into 75% of the millenial and Gen Z audience.

Use our YouTube profiles dataset to extract both business and non-business information from public channels and filter by channel name, views, creation date, or subscribers. Datapoints include URL, handle, banner image, profile image, name, subscribers, description, video count, create date, views, details, and more. You may purchase the entire dataset or a customized subset, depending on your needs. Popular use cases for this dataset include sentiment analysis, brand monitoring, influencer marketing, and more.

As of June 2023, the main audience of YouTube influencers in Thailand was users between 19 and 25 years old, accounting for around **** percent. This was followed by users aged between 26 and 32 years old, with a share of about ** percent.

As of the fourth quarter of 2023, among Norwegian online users aged 18 to 29 years, ** percent of men and ** percent of women were using YouTube. The platform was less popular among the older generations and only ** percent of the women aged 60 years or older used the platform. As of July 2024, Norwegian DJ Alan Walker hosted reportedly had the most popular YouTube channel for users in the country, with almost **** million subscribers. YouTube usage in the Nordics With its mix of user-generated content, professional videos, and on-demand selection, YouTube is undoubtedly one of the most popular digital video platforms for Nordic users. As of 2020, ** percent of YouTube users in Denmark stated that they were using the platform weekly, while the figure rose to ** percent of respondents in the case of Finnish users. In Sweden, users engaging with the popular video platform at least once per week were ** percent of the surveyed YouTube viewers. Digital video usage in the Nordics At the end of 2020, Netflix was the most popular video streaming and download service in Norway, with ** percent of respondents reporting to use the subscription streaming platform, while Norwegian public broadcasting online service NRK ranked second with ** percent of respondents stating their preference for the platform. In 2020, Finland audiences appeared to prefer online TV services like Yle Areena over SVoD services like Netflix, with ** percent of respondents reporting to use the first, and ** percent respondents reporting to use the latter. Additionally, with the global outbreak of COVID-19 pandemic, the popularity of social video platform TikTok grew. During the pandemic, ** percent of the Norwegian digital population, as well as ***** percent of the Finnish digital population reported using TikTok.

There are more male LinkedIn users than females – although it is pretty balanced.

YouTube's market share in Poland's social media landscape has fluctuated throughout the observed period, reaching a low of **** percent in August 2024. This figure reflects a dynamic digital environment where various platforms compete for user attention. Despite this relatively small market share, YouTube remains a significant player in Poland's online ecosystem, with its influence extending beyond mere percentages. User demographics and engagement YouTube's popularity in Poland was particularly strong among certain demographics. Women and individuals aged 30 to 49 made up the largest portion of the platform's user base in the country. Interestingly, younger audiences also showed high engagement, with boys aged 7 to 14 spending nearly two hours daily on YouTube in 2023. This diverse user profile underscores YouTube's broad appeal across age groups and genders. Content trends and channel growth The platform's content landscape in Poland was dynamic and evolving. "Piosenki" (songs) topped the list of YouTube search queries in 2023, indicating a strong interest in music-related content. As of September 2024, the children's channel "Bazylland" led Polish YouTube channels with **** million subscribers, followed by gamer and vlogger "Blowek" with **** million. These figures highlight the diverse content ecosystem on YouTube in Poland, ranging from entertainment for young audiences to gaming and vlogging content for older viewers.

The vast majority of TikTok users are below 30 years old. Approximately 37 million Gen-Zers used TikTok in the US.