As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

The global number of Youtube users in was forecast to continuously increase between 2024 and 2029 by in total ***** million users (+***** percent). After the ninth consecutive increasing year, the Youtube user base is estimated to reach *** billion users and therefore a new peak in 2029. Notably, the number of Youtube users of was continuously increasing over the past years.User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Africa and South America.

Use our YouTube profiles dataset to extract both business and non-business information from public channels and filter by channel name, views, creation date, or subscribers. Datapoints include URL, handle, banner image, profile image, name, subscribers, description, video count, create date, views, details, and more. You may purchase the entire dataset or a customized subset, depending on your needs. Popular use cases for this dataset include sentiment analysis, brand monitoring, influencer marketing, and more.

In the second quarter of 2021, ************** accounted for ** percent of YouTube viewing time worldwide. In contrast, ******** and ************* reported a share of views corresponding to ***** percent and ** percent of the total, respectively.

This dataset contains data related to most watched YouTube videos till April 2024 . This contains different columns namely views,artist,channel,etc. The data is ranked on the basis of number of views.

This dataset contains anonymized logs of user-level YouTube viewing activity, collected via Amazon Mechanical Turk. Each user in the dataset provided at least six months of their YouTube watch history, enabling longitudinal analysis of personal viewing patterns.

Each row in the dataset represents a single watch event and includes metadata such as: - the video ID - watch timestamp - whether the user was subscribed to the channel at the time - and whether the video was part of a playlist

This dataset is intended to support research in user behavior modeling, content recommendation systems, temporal video engagement, and personalized analytics.

The dataset accompanies the paper:

"A YouTube dataset with user-level usage data: Baseline characteristics and key insights"
Authors: Shruti Lall, Mohit Agarwal, Raghupathy Sivakumar
Conference: IEEE ICC 2020 – International Conference on Communications

If you use this dataset in your research, please cite the paper above.

Introduction

YouTube Statistics: YouTube dominates the digital landscape with 2.70 billion monthly active users among the world population in mid-2025, making it the second-largest search engine after Google and the second social platform, following Facebook, across the world.

People watch more than 1 billion hours of video on YouTube, that’s a million years of attention span. With over 20 million new videos uploaded to the platform every day, the YouTube content ecosystem is practically endless. Short-form video lovers have not been ignored.

With an astonishing 70 billion views a day on YouTube shorts, these viewers are generating a new level of interactions and engagement across the platform. Of course, mobile dominates; 63% of watch time happens on mobile devices. With over 100 million subscribers to YouTube Premium and YouTube Music, in addition to free, YouTube is indeed a premium entertainment platform.

As of June 2022, more than *** hours of video were uploaded to YouTube every minute. This equates to approximately ****** hours of newly uploaded content per hour. The amount of content on YouTube has increased dramatically as consumer’s appetites for online video has grown. In fact, the number of video content hours uploaded every 60 seconds grew by around ** percent between 2014 and 2020. YouTube global users Online video is one of the most popular digital activities worldwide, with ** percent of internet users worldwide watching more than ** hours of online videos on a weekly basis in 2023. It was estimated that in 2023 YouTube would reach approximately *** million users worldwide. In 2022, the video platform was one of the leading media and entertainment brands worldwide, with a value of more than ** billion U.S. dollars. YouTube video content consumption The most viewed YouTube channels of all time have racked up billions of viewers, millions of subscribers and cover a wide variety of topics ranging from music to cosmetics. The YouTube channel owner with the most video views is Indian music label T-Series, which counted ****** billion lifetime views. Other popular YouTubers are gaming personalities such as PewDiePie, DanTDM and Markiplier.

Use our YouTube Videos dataset to extract detailed information from public videos and filter by video title, views, upload date, or likes. Data points include video URL, title, description, thumbnail, upload date, view count, like count, comment count, tags, and more. You can purchase the entire dataset or a customized subset, tailored to your needs. Popular use cases for this dataset include trend analysis, content performance tracking, brand monitoring, and influencer campaign optimization.

YouTube is the world's largest video-sharing platform, launched in 2005. It allows users to upload, view, and share videos, and has grown to be a central hub for content creators across various fields, including entertainment, education, music, and more. With over 2 billion logged-in users monthly, YouTube has become an essential platform for digital content and marketing.

The Top 1000 YouTube Channels Dataset captures detailed information about the top-performing YouTube channels globally. This dataset includes the following columns:

• Rank : The ranking of the YouTube channel based on its overall popularity and performance.
• Youtuber : The name of the YouTuber or the title of the YouTube channel.
• Subscribers : The total number of subscribers to the channel, indicating its reach and popularity.
• Video Views : The total number of video views the channel has accumulated, reflecting its engagement and audience interaction.
• Video Count : The total number of videos uploaded by the channel, showing the content volume produced.
• Category : The genre or category the channel belongs to, such as music, education, entertainment, etc.
• Started : The year the channel was created, providing insight into its longevity and growth over time.

This dataset is invaluable for analyzing trends, understanding content strategies, and benchmarking channel performances within the YouTube ecosystem.

This dataset is a daily record of the top trending YouTube videos and it will be updated daily.

Context

YouTube maintains a list of the top trending videos on the platform. According to Variety magazine, “To determine the year’s top-trending videos, YouTube uses a combination of factors including measuring users interactions (number of views, shares, comments and likes). Note that they’re not the most-viewed videos overall for the calendar year”.

Note that this dataset is a structurally improved version of this dataset.

Content

This dataset includes several months (and counting) of data on daily trending YouTube videos. Data is included for the IN, US, GB, DE, CA, FR, RU, BR, MX, KR, and JP regions (India, USA, Great Britain, Germany, Canada, France, Russia, Brazil, Mexico, South Korea, and, Japan respectively), with up to 200 listed trending videos per day.

Each region’s data is in a separate file. Data includes the video title, channel title, publish time, tags, views, likes and dislikes, description, and comment count.

The data also includes a category_id field, which varies between regions. To retrieve the categories for a specific video, find it in the associated JSON. One such file is included for each of the 11 regions in the dataset.

For more information on specific columns in the dataset refer to the column metadata.

Acknowledgements

This dataset was collected using the YouTube API. This dataset is the updated version of Trending YouTube Video Statistics.

Inspiration

Possible uses for this dataset could include: - Sentiment analysis in a variety of forms - Categorizing YouTube videos based on their comments and statistics. - Training ML algorithms like RNNs to generate their own YouTube comments. - Analyzing what factors affect how popular a YouTube video will be. - Statistical analysis over time.

For further inspiration, see the kernels on this dataset!

As of February 2025, ** percent of the YouTube global audience was composed of male users aged between 25 and 34 years, as well as around *** percent of female users of the same age. Male users aged between 35 and 44 years on the platform accounted for **** percent of the total, while women of the same age using YouTube had an audience share of *** percent in the examined period. YouTube’s global popularity The number of monthly active users on YouTube reached almost *** billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around *** million, while the United States recorded a YouTube audience of around *** million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around **** billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over ** million dollars in the United States through in-app purchases, as well as over **** million U.S. dollars in revenues from mobile app users in Japan.

YouTube was created in 2005, with the first video – Me at the Zoo - being uploaded on 23 April 2005. Since then, 1.3 billion people have set up YouTube accounts. In 2018, people watch nearly 5 billion videos each day. People upload 300 hours of video to the site every minute.

According to 2016 research undertaken by Pexeso, music only accounts for 4.3% of YouTube’s content. Yet it makes 11% of the views. Clearly, an awful lot of people watch a comparatively small number of music videos. It should be no surprise, therefore, that the most watched videos of all time on YouTube are predominantly music videos.

On August 13, BTS became the most-viewed artist in YouTube history, accumulating over 26.7 billion views across all their official channels. This count includes all music videos and dance practice videos.

Justin Bieber and Ed Sheeran now hold the records for second and third-highest views, with over 26 billion views each.

Currently, BTS’s most viewed videos are their music videos for “**Boy With Luv**,” “**Dynamite**,” and “**DNA**,” which all have over 1.4 billion views.

Headers of the Dataset Total = Total views (in millions) across all official channels Avg = Current daily average of all videos combined 100M = Number of videos with more than 100 million views

Dataset

This dataset was created by zd6rvteb4 3

Contents

Introduction

YouTube Statistics: YouTube was founded on April 14th, 2005, by three PayPal employees, Jawed Karim, Steve Chen, and Chad Hurley. They started the company in an office above a small restaurant in San Mateo. The platform now has almost 2.49 billion active users monthly and has grown significantly over the years. 47% of internet users worldwide use YouTube each month.

YouTube serves as both a social media platform and a search engine, allowing direct interaction with the audience and the creation of content that can be easily found by users. Let's explore more YouTube statistics.

Introduction

YouTube Creator Statistics: YouTube is the world's largest video-sharing platform. It was launched in Feb 2005. In 2006 it was purchased by Google in 2006. As of 2024, it is the world’s second most-viewed website after Google search. YouTube has managed to create an unprecedented social impact on the world. It has been instrumental in changing the overall dynamics of social media presence.

It has been a dominant force in shaping internet trends and creating millionaire celebrities. Likewise, it would be interesting to highlight YouTube creator statistics to gain valuable information on how this video-sharing platform has profoundly impacted the internet world.

Introduction

YouTube Shorts statistics: YouTube Shorts is currently everywhere, and if you are genuinely committed to expanding your reach in 2025, it is essential that you do not overlook it. Billions of views are generated each day, creators are achieving rapid success, and brands are eagerly participating to connect with new audiences.

YouTube Shorts has swiftly established itself as a primary platform for short videos, transforming the way creators present their content and interact with their audience. As an increasing number of individuals seek brief, engaging content, YouTube Shorts is not only influencing new viewing patterns but also providing opportunities for creators to expand their reach and generate income.

At present, the platform has approximately 2 billion monthly active users and around 70 million daily active users. Especially, a majority of Shorts viewers are male, with nearly 40% of them aged between 25 and 44.

This both the original .tfrecords and a Parquet representation of the YouTube 8 Million dataset. YouTube-8M is a large-scale labeled video dataset that consists of millions of YouTube video IDs, with high-quality machine-generated annotations from a diverse vocabulary of 3,800+ visual entities. It comes with precomputed audio-visual features from billions of frames and audio segments, designed to fit on a single hard disk. This dataset also includes the YouTube-8M Segments data from June 2019. This dataset is 'Lakehouse Ready'. Meaning, you can query this data in-place straight out of the Registry of Open Data S3 bucket. Deploy this dataset's corresponding CloudFormation template to create the AWS Glue Catalog entries into your account in about 30 seconds. That one step will enable you to interact with the data with AWS Athena, AWS SageMaker, AWS EMR, or join into your AWS Redshift clusters. More detail in (the documentation)[https://github.com/aws-samples/data-lake-as-code/blob/roda-ml/README.md.

In 2024, YouTube channels counting over ****** followers saw their video views decrease to *** per video, down by ** percent year-over-year. In comparison, small accounts with between *** and ***** followers saw approximately **** views per video in 2024, down compared to the **** views recorded in 2023.