What is the most subscribed YouTube channel? MrBeast made the first place in the ranking of the most-subscribed YouTube channels in January 2025. With 343 million subscribers, the U.S. based videographer and internet personality managed to surpass Indian music network T-Series, which held the number one place for several years, and sat at 284 million subscriber as of the examined period. How many hours of video are uploaded to YouTube every minute? YouTube was launched in 2005 as a platform for sharing user-generated videos such as vlogs, tutorials, or original series. The site grew rapidly and reportedly had 100 million video views per day and more than 65 thousand daily uploads only a year later. As of February 2022, more than 500 hours of video were uploaded to YouTube every minute, up from a mere 24 hours of content uploads per minute in 2010. YouTube Partner Program In the first quarter of 2024, YouTube’s ad revenue amounted to over eight billion U.S. dollars. Through its Partner Program, YouTube also rewards uploaders of popular videos with a share of the advertising revenues the content generates. This, paired with the fact that many users of the video sharing platform tend to have favorite channels that they revisit regularly, has given rise to another phenomenon: YouTube celebrities. Although some of these well-known figures were discovered on the website but then carved a successful career outside of YouTube, for many others the site is their primary platform for delivering content and staying in contact with fans, all while signing lucrative deals or promotional partnerships. Highest earning YouTubers In November 2022, MrBeast surpassed long-standing most subscribed YouTuber PewDiePie, having reached approximately 112 million subscribers. Due to the high number of subscribers and even higher number of views, these out-of-the-box stars not only have millions of fans, but also considerable earnings from their YouTube activities. In 2023, MrBeast was estimated to have earned around 82 million U.S. dollars, topping the ranking of the highest-earning YouTube creators. The ranking also included social media personality Jake Paul and Mark Fischbach, as well as Ryan Kaji from Ryan's World (formerly known as ToysReview), who started his YouTube career reviewing toys at three years old.

YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

Few individuals better represent the rise of the YouTube celebrity than Felix Arvid Ulf Kjellberg, operating on YouTube as PewDiePie. The Swedish YouTuber was the content creator with the largest audience on YouTube for several years, until he was surpassed by American YouTuber MrBeast. As of January 2025, the popular creator had around *** million subscribers. In total, videos on the PewDiePie channel have been viewed approximately ** billion times. Subscribe to PewDiePie meme The surge in subscriber numbers from the end of 2018 onwards is attributable to PewDiePie’s “Subscribe to PewDiePie Meme“, a demonstration of his immense ability to mobilize his subscribers. In the campaign to overtake T-Series and become the channel with the most subscribers, PewDiePie’s challenge required followers to plaster words to the effect of ‘Subscribe to PewDiePie’ wherever possible, either in the physical or digital realms. Despite the obvious success of the campaign in terms of subscriptions, PewDiePie recently called for the campaign to be stopped following three major incidents. In the first a World War II memorial was defaced in New York City, and in March 2019 a gunman uttered the phrase before opening fire on a mosque in Christchurch, New Zealand, killing ** people and wounding several more. In April 2019, the gunman who opened fire on a Southern California synagogue, killing one and wounding at least three others, also referred to the campaign.   The rise of the YouTuber Now a decade old, YouTube’s ability to connect content creators with massive audiences has led to the emergence of channels that rival mainstream media outlets in terms of audience size. In some cases, videos can reach 100 million views in just a matter of days . It isn’t just traditional celebrities that are finding audiences either, with channels for kids such as Cocomelon - Nursery Rhymes attracting over *** billion views, and generating significant revenue in the process.

In February 2024, YouTube counted approximately 100 million paid subscribers across its Music and Premium services. This represents an increase from the 50 million paying subscribers across the platform's services from September 2021. During the third quarter of 2023, YouTube generated almost eight billion U.S. dollars in advertising revenues.

Jimmy Donaldson - operating on YouTube as MrBeast, saw approximately ************* new subscribers on his popular YouTube channel in December 2024. In November 2022, MrBeast overtook PewDiePie as the most subscribed YouTuber on the platform. PewDiPie counted approximately *** million subscribers on YouTube as of June 2024. Most engaging YouTube channels and content As of January 2025, MrBeast counted the largest number of subscribers on YouTube, with an audience of around *** million viewers. However, other famous YouTube channels were not far behind on the subscribers’ leaderboard. T-series and Cocomelon - Nursery Rhymes followed with *** and *** million subscribers, respectively, during the same examined period. When it comes to the most viewed YouTube channels of all time, T-series had the highest viewership, with over *** billion views as of January 2025. Cocomelon and SET India followed with around *** and *** billion lifetime views, respectively. With a viewership of billions of users, content for children and music were the most popular types of videos on YouTube. As of January 2024, Baby Shark Dance was the most watched YouTube video of all time, with around ** billion views. Puerto Rican song Despacito and children’s rhyme Johny Johny Yes Papa followed, with **** and ***** billion lifetime views, respectively. Who uses YouTube? The number of YouTube global users has been continuously growing over the years. Between 2020 and 2029, the number is expected to increase from *** million to **** billion users. As of July 2024, more than 54 percent of the YouTube audience comprised of men, while women held 45.7 percent of YouTube’s audience share. Over ** percent of the YouTube global audience were men between the age of 25 and 34 years during the same examined period. The region with the largest number of YouTube users was India, with an audience of approximately *** million video viewers. The United States and Brazil followed, with around *** and *** million users accessing the popular video platform, respectively. As of July 2024, YouTube exhibited the highest penetration rate in the United Arab Emirates, where more than ** percent of the total digital population used the platform. Israel and United Kingdom followed with YouTube penetration rates of **** and ****, respectively.

In 2020, the popular social video platform YouTube counted roughly 20 million paying users subscribing to its premium services in the United States. By the end of 2024, this number is forecasted to increase by almost eight million users, reaching 27.9 million paying subscribers in the U.S. YouTube premium plans allow users to have an ads-free experience, as well as video and music downloads.

There has been a notable rise in subscribers on channels of Indian politicians since mid 2023 as they gear up for elections.

The most subscribed YouTube channels in the world are split evenly between brands and individual YouTubers. Many of the most successful company channels actually serve Indian audiences – such as T-Series, SET India, and Zee Music Company. All of these specialize in movies and music, often with Bollywood ties. One name even features twice on our Top 50 list: The main T-Series channel is the second-most subscribed YouTube channel in the world, at close to 300 million subs, while its devotional movies channel Bhakti Sagar ranks 26th. Among the 6 non-corporate YouTubers in the Top 10 are the overall leader MrBeast, three kids' content creators — Kids Diana Show, Like Nastya, and Vlad and Niki — and two newer additions, the Stokes Twins and KIMPRO. They both recently passed by PewDiePie, who has now dropped out of the leaders of the pack. You won’t be surprised that the creator with the most subscribers on the platform is Jimmy Donaldson. After shooting past long-time leader T-Series and cracking the magic 300 million mark in mid-2024, MrBeast is fresh off busting the 400 million milestone. It's a spectacular fanbase that earns him an outsize income. We’ve also already mentioned just how popular child YouTubers like Nastya or Diana are. Today, Vlad and Niki hold the #2 creator spot with 142 million subs, now pulling ahead of Kids Diana Show at 135 million (#3). Like Nastya is not far behind at 128 million subscribers in spot #4. Closing the distance are the Stokes Twins, Alan and Alex, who rocketed up this entire list last year to become the #5 creators and the top #8 subscribed channel overall. The sensation comedy duo nearly quadrupled their sub count within three months. The twin’s antics are now followed by a cool 127 million YouTube subscribers. The #6 creator channel is the South Korean comedy skit channel KIMPRO, which features the eponymous Kim Pro and a variable cast of female creators. At 111 million subs, too, KIMPRO is already the #10 most subscribed channel in the world. It, too, has been growing rapidly, adding millions of fans every week. Kim is fresh off overtaking former long-term subs leader, video game player PewDiePie AKA Felix Kjellberg (110 million, #7 creator). Kjellberg's channel is updated only sporadically, though. It has leaked about a million followers over the last year. Rank #8 now belongs to Shorts star Alan Chikin Chow on Alan's Universe. Chow's comedic talent has earned him 94 million followers - more than triple what he had a year ago, when he was crowned (once more) the most famous Shorts YouTuber. Not far behind him comes the comedy skit channel A4, run by a team of Belarusian creators. They have amassed 83 million subscribers. After edging onto the top 50 list at the beginning of last year, A4 are now #19 overall, and the #9 creator channel. Next up is Indian family comedy channel KL BRO Biju Rithvik, which made it onto this list just a few months ago, now with around 74 million subscribers. This makes them the #10 creator channel. Also on the list since the first days of 2025 is Instagram, TikTok and YouTube phenomenon Alejo Igoa, an Argentinian comedian filming silly stuff with his friends. At some 70 million subs, he's the #11 creator on this list – and he's been climbing fast. This leaves ex-NASA and Apple engineer Mark Rober in spot #12. His eponymous DIY engineering and science channel recently reached 69 million subs – and continues to grow slowly, but steadily. Immediately after comes Topper Guild - the TikTok personality whose first dubious claim to fame was wasting food for views, and who has now moved on to glitzy Beast-style clips. Having entered the list in March, he is already the #13 creator with some 69 million fans. He'll likely overtake Rober shortly. Next, there's Uruguayan comedy-horror YouTuber Fede Vigevani. Listed here for about a year - since June 2024 - he today has over 68 million subscribers, which earns him the #14 creator spot. Additionally, he is the single most-watched Spanish-speaking creator, just ahead of YOLO. The third newbie in 2025 is Japanese Short and TikTok creator ISSEI, AKA issei0806, whose funny travelogues and parodies of popular content formats launched him onto this list in June. He's already climbed to 63 million subs to the #15 creator spot. 2025's fourth new entry are the guys from YOLO AVENTURAS, a Mexico-based pranks, comedy and MrBeast-style challenge channel around Venezuelan Flavio Andrés Broianigo Muñoz (aka YOLO) and his siblings. Their 63 million subscribers make them the #16 creator channel. And: We're optimistic that they'll stay with us. Fresh on #17 with 62 million subscribers comes Indian child sensation Anaya Kandhal, who has finally shouldered Dude Perfect out of the top 50 YouTubers - despite their big plans.

As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

T-Series was the most subscribed YouTube channel as at *********, with *** million subscribers. The company has consistently recorded growth in number of subscribers as well as the number of YouTube video views since it joined the social media platform.

As of January 2025, the ranking of the most popular YouTube channels based on monthly views is dominated by music and children's content. Wiz Khalifa's Music channel was ranked first with a whopping six billion channel views, while Wow Kidz ranked second with over five billion video views in the last examined month. Indian music record channel T-Series -which ranked first continuously in 2021 and 2022, placed third with 2.72 billion video views. Most subscribed YouTube channels When looking at the most-subscribed YouTube channels: Indian music label T-Series was ranked first with 229 million channel subscribers. The video game commentator Felix Kjellberg, aka PewDiePie, ranked seventh, with roughly 111 million subscribers, after being surpassed by Jimmy Donaldson, aka MrBeast in November 2022. As of June 2022, PewDiePie was still the most subscribed gaming-content channel on YouTube, followed by Salvadorian YouTuber Fernanfloo with 45 million global subscribers. Creators' earnings MrBeast was the highest-earning YouTuber in 2021, with 54 million U.S. dollars. Ryan Kaji from Ryan's World was among the youngest content creators making the rankings of the highest-earning YouTubers in 2021, with an estimated revenue of 27 million U.S. dollars. Ryan’s channel was set up by his parents in March 2015, when the young content creator was three years old. MrBeast was also the leading content creator on YouTube based on Influence Media Value, while PewDiePie ranked third with an evaluation of around 3.91 million U.S. dollars.

YouTube boasts an average of 23.7 hours per month spent by users.

YouTube gets an average of 14.3 billion total worldwide visits every month.

80% of parents say that their children under the age of 11 watch YouTube regularly.

The global number of Youtube users in was forecast to continuously increase between 2024 and 2029 by in total ***** million users (+***** percent). After the ninth consecutive increasing year, the Youtube user base is estimated to reach *** billion users and therefore a new peak in 2029. Notably, the number of Youtube users of was continuously increasing over the past years.User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Africa and South America.

YouTube's worldwide advertising revenues amounted to 8.92 billion U.S. dollars in the first quarter of 2025, representing an increase of 10 percent compared to the third quarter of 2024. YouTube is one of the biggest online video platforms worldwide, with the most popular YouTube channels having accumulated over 100 million subscribers.

As of June 2024, Canal KondZilla, from Brazil, was the YouTube channel in Latin America with the highest number of subscribers, with 67.2 million. Argentinian channel El Reino Infantil ranked second, with more than 64.6 million subscriptions. Fede Vigevani ranked third with 52 million subscribers, while JuegaGerman, from Chilean YouTuber Germán Garmendia followed, with 50.2 million subscriptions.

As of January 2025, T-Series had reached surpassed 281 billion lifetime video views, making it the most-viewed YouTube channel owner of all time. Popular children's rhymes and song channel Cocomelon followed, with 194 billion lifetime views. Several children-themed channels such as Like Nastya, Kids Diana Show, and Vlad and Niki appeared in the ranking. YouTube is one of the most beloved platforms for children and teens In recent years, video content not only has become one of the most popular types of online formats for children but also one of the highest-performing online categories. The most viewed video on YouTube has been for several years "Baby Shark Dance," published by Korean education brand Pinkfong in June 2016. The catchy rhyme was the first YouTube video to reach and surpass 10 billion views, and as of January 2024 was sitting at 13.93 billion global views. YouTube channels that propose content for children and young teens are also among the most subscribed channels on the platform, with 3D-animation channel Cocomelon counting almost 188 million subscribers worldwide as of January 2025. Children mobile video app usage According to a survey of global parents conducted in September 2021, watching YouTube videos was the most common mobile activity for 54 percent of children, second only to online gaming. Additionally, watching movies and watching content on social media were indicated by 30 percent and 20 percent of parents as usual activities for their children to engage with on mobile devices. In the United States and in the United Kingdom, YouTube and Netflix were the most popular video apps for children to engage with.

As of October 2023, Indian music company T-Series had the most-subscribed YouTube channel from Asia and in the world, with more than 250 million subscribers. The leading three most-subscribed channels from Asia were from India, including SET India and Zee Music Company, followed by the South Korean girl group BLACKPINK, who had over 91 million subscribers as of October 2023.

YouTube in India

YouTube was the second most-used social media platform in the Indian market during recent years. Facebook still rules the Indian social media landscape with a market share of over 50 percent. Nevertheless, YouTube secured the highest brand index score among the youngest demographics – Gen Z surpassing Facebook, and Instagram in that regard.

 YouTube in Asia

The largest YouTube audiences in Asia are in India and Indonesia, with the former leading the ranks. Meanwhile, the service is restricted in China. Despite the growing number of viewers, YouTube’s usage rate has declined. Thus, the monthly market share of YouTube on mobile devices dropped to 5.5 percent in January of 2023, compared to around 7.5 percent recorded in the year prior.

Seen the popularity of the YouTube platform among younger users and children, kids-themed YouTube channels are among the most popular types of content on the platform. As of March 2024, ChuChu TV Nursery Rhymes & Kids Songs was the most subscribed kids' content channel, with approximately 94.7 million subscribers. Spanish-language channel El Reino Infantil ranked second with approximately 67.5 million subscribers, while Masha and the Bear ranked third with 53.3 million subscribers. Kids on YouTube According to a survey of global parents conducted in September 2022, over half of the respondents reported that watching YouTube videos was a popular online activity their children chose to engage with. In the United States, children were using the YouTube app to watch content for over one hour daily on average in 2023. Children media consumption As of May 2022, software, audio, and video content were the most popular categories for global children to interact with online, with approximately 44 percent of younger users visiting and engaging with these content formats. Between 52 percent and 55 percent of children in India, Saudi Arabia, and South Africa were reported visiting software, audio, and video websites between 2020 and 2021.