In 2025, the year-on-year growth in the advertising spending (ad spend) for the media and entertainment industry in the Asia-Pacific region was forecast to be *** percent. The beverage industry's ad spend was forecast to have the same YOY growth rate in 2025.

In 2021, entertainment apps were the leading app categories experiencing the highest year-over-year growth in global consumer spending compared to the previous year. Entertainment apps saw an increase in consumer spending of more than 50 percent compared to 2020, while book and reference apps saw an increase in consumer spending of approximately 44 percent. Despite generating around 88 billion U.S. dollars in consumer spending, gaming apps saw an increase in spending of only approximately 14 percent.

In 2021, books and reference apps saw growth in consumer spending of around ** percent on the Google Play Store compared to the previous year. Mobile entertainment saw a global increase in consumer spending of approximately ** percent year-over-year for Android users worldwide. Mobile social apps also experienced an increase in yearly consumer spending, with Android users worldwide spending around *** billion U.S. dollars on mobile social apps, up by ** percent compared to 2020.

In 2021, entertainment apps saw a global increase in consumer spending of approximately 44 percent year-over-year from iOS users worldwide. Photo and video apps experienced a growth of 38 percent in yearly consumer spending, with users worldwide spending around 4.74 billion U.S. dollars on photo and video apps. Between 2020 and 2021, lifestyle apps saw a 37 percent year-over-year increase in consumer spending from iOS users worldwide.

China Consumption Exp per Capita: YoY: Year to Date: Education Culture & Entertainment data was reported at 13.890 % in Mar 2025. This records an increase from the previous number of 9.800 % for Dec 2024. China Consumption Exp per Capita: YoY: Year to Date: Education Culture & Entertainment data is updated quarterly, averaging 10.100 % from Mar 2014 (Median) to Mar 2025, with 45 observations. The data reached an all-time high of 68.500 % in Jun 2021 and a record low of -36.100 % in Mar 2020. China Consumption Exp per Capita: YoY: Year to Date: Education Culture & Entertainment data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Household Survey – Table CN.HD: Expenditure per Capita.

Programmable Juggling Ball Market Outlook

According to our latest research, the global programmable juggling ball market size reached USD 185 million in 2024, with a robust year-on-year growth driven by increasing adoption across entertainment, sports training, and educational sectors. The market is expected to expand at a CAGR of 10.7% from 2025 to 2033, reaching an estimated USD 464 million by 2033. This growth is primarily attributed to technological advancements, rising interest in interactive and immersive experiences, and the growing popularity of juggling as a recreational and professional activity worldwide.

One of the primary growth factors fueling the programmable juggling ball market is the rapid integration of advanced technologies such as LED lighting, sound modules, and motion sensors. These innovations have transformed traditional juggling balls into interactive devices capable of creating dynamic visual and auditory effects, enhancing the overall user experience. As performers and trainers seek more engaging and customizable props, programmable juggling balls have become a preferred choice for both live performances and practice sessions. The ability to program patterns, colors, sounds, and even synchronize with music or other props has significantly expanded the creative possibilities for entertainers and educators alike, driving demand across multiple segments.

Another significant driver is the increasing use of programmable juggling balls in sports training and educational environments. Coaches and teachers are leveraging these smart devices to improve hand-eye coordination, reaction time, and cognitive skills in athletes and students. The data-tracking and feedback mechanisms embedded in motion-sensing juggling balls allow for real-time performance analysis, enabling personalized training regimens and measurable progress tracking. This utility has led to the adoption of programmable juggling balls in schools, sports academies, and rehabilitation centers, where they serve as effective tools for skill development and therapeutic interventions. The growing recognition of juggling as a beneficial physical and mental exercise further supports market expansion.

The expanding global entertainment industry also plays a pivotal role in propelling the programmable juggling ball market. Live shows, circus acts, theme parks, and festivals are increasingly incorporating programmable juggling balls into their acts to captivate audiences with visually stunning displays. The versatility of these products in terms of programmability and synchronization with other stage elements allows performers to create unique, memorable experiences. Additionally, social media platforms and digital content creation have amplified the visibility of innovative juggling performances, inspiring a new generation of amateurs and professionals to invest in programmable juggling balls. This trend is expected to continue as entertainment venues and content creators seek novel ways to engage and retain audiences.

From a regional perspective, North America currently leads the programmable juggling ball market, accounting for the largest share due to a mature entertainment industry, high disposable incomes, and early adoption of innovative recreational products. Europe follows closely, driven by a rich tradition of performing arts and a growing emphasis on experiential learning in educational institutions. The Asia Pacific region is witnessing the fastest growth, fueled by rising urbanization, increasing participation in creative activities, and expanding e-commerce platforms that make these products more accessible. Latin America and the Middle East & Africa are also showing steady growth, supported by the burgeoning entertainment sectors and government initiatives to promote sports and cultural activities.

Product Type Analysis

The product type segment of the programmable juggling ball market encompasses LED juggling balls, sound-enabled juggling balls, motion-sensing juggling

China Consumption Exp per Capita: YoY: Year to Date: Rural: Education Culture & Entertainment data was reported at 11.727 % in Mar 2025. This records an increase from the previous number of 9.900 % for Dec 2024. China Consumption Exp per Capita: YoY: Year to Date: Rural: Education Culture & Entertainment data is updated quarterly, averaging 11.727 % from Mar 2014 (Median) to Mar 2025, with 45 observations. The data reached an all-time high of 70.600 % in Mar 2021 and a record low of -43.200 % in Mar 2020. China Consumption Exp per Capita: YoY: Year to Date: Rural: Education Culture & Entertainment data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Household Survey – Table CN.HD: Expenditure per Capita.

China Consumption Exp per Capita: YoY: Year to Date: Urban: Education Culture & Entertainment data was reported at 14.351 % in Mar 2025. This records an increase from the previous number of 9.400 % for Dec 2024. China Consumption Exp per Capita: YoY: Year to Date: Urban: Education Culture & Entertainment data is updated quarterly, averaging 9.500 % from Mar 2014 (Median) to Mar 2025, with 45 observations. The data reached an all-time high of 68.300 % in Jun 2021 and a record low of -36.600 % in Jun 2020. China Consumption Exp per Capita: YoY: Year to Date: Urban: Education Culture & Entertainment data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Household Survey – Table CN.HD: Expenditure per Capita.

Snapshot img { margin: 10px !important; } The mobile apps market will grow by $164.53 billion during 2019-2023. The market’s growth momentum will accelerate throughout the forecast period because of the steady increase in year-over-year growth.

The report provides a detailed analysis of the market by application (entertainment, social networking, finance, healthcare, and others), platform (iOS, Android, and others), revenue model (advertising, in-app purchases, freemium, pay-per-download, and subscription), and region (Americas, APAC, EMEA). The report analyzes the market’s competitive landscape and offers information on several companies including Alphabet, Apple, Microsoft, Netflix, and Niantic.

Market Overview

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Market Segmentation

Mobile Apps Market by Application

Entertainment
Social networking
Finance
Healthcare
Others

Mobile Apps Market by Platform

iOS
Android
Others

Mobile Apps Market by Revenue Model

Advertising
In-app purchases
Freemium
Pay-per-download
Subscription

Mobile Apps Market by Region

Americas
APAC
EMEA

Market Competitive Analysis

The market is fragmented, and the degree of fragmentation will increase during the forecast period. Several market vendors are focusing on integrating mobile apps with IoT devices to increase their share in the mobile apps market. Alphabet, Apple, and Microsoft are some of the major market participants. Though the accelerating growth momentum will offer immense growth opportunities, the threat of cyber-attacks will challenge the growth of the market participants. To increase their mobile apps market share, companies should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market position, this mobile apps market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and provides information on the products offered by various companies. Moreover, this mobile apps market analysis report also includes information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading mobile apps companies, including:

Alphabet
Apple
Microsoft
Netflix
Niantic

Mobile Apps Market: Key Drivers and Trends

The growing penetration of smartphones will be a significant factor in driving the growth of the mobile apps market. Smartphone manufacturers are increasingly focusing on launching new mobile phones with enhanced features, such as better processing speeds, battery life, storage, display quality, and software capabilities. These features allow users to perform multitasking, wherein users can operate multiple mobile apps at the same time. Smartphones are also being upgraded in terms of additional functionalities for display, camera, memory, processors, and other technical specifications. The increasing launch of such high-end smartphones is expected to boost the demand for mobile apps during the forecast period.

The development of hybrid mobile apps will be one of the critical mobile apps market trends contributing to market growth.
Hybrid mobile apps are built-in combination with web technologies such as HTML and JavaScript.
The use of mobile WebView for creating mobile compatible web apps enables application access to the hardware components of the devices, including accelerometer and camera.
These apps also enable easy scalability and inter-platform development of mobile apps.
During 2019-2023, the mobile apps market will grow at a CAGR of almost 18%.

Mobile Apps Market: Segmentation by Region

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APAC is one of the largest markets for mobile apps, and the region will offer several growth opportunities to market vendors during the forecast period. The large customer base of mobile phones in APAC will be a significant factor contributing to mobile apps market growth in this region.

During the forecast period, over 47% of the overall market growth will originate from APAC. Market growth in this region will be faster than the growth of the market in other geographies.

Mobile A

Home Audio Equipment Market Outlook

According to our latest research, the global home audio equipment market size reached USD 32.7 billion in 2024, with a robust year-on-year growth trajectory. The market is anticipated to expand at a CAGR of 7.6% from 2025 to 2033, projecting a value of USD 63.2 billion by 2033. This growth is primarily driven by rapid technological advancements, increasing consumer demand for high-fidelity audio experiences, and the proliferation of smart home ecosystems. As per our comprehensive analysis, the surge in wireless technology adoption and the integration of voice assistants are further fueling the market's momentum, positioning the home audio equipment industry for sustained expansion in the coming years.

One of the most significant growth factors in the home audio equipment market is the rising consumer inclination towards immersive entertainment experiences within the comfort of their homes. With the advent of high-definition content streaming services and the growing popularity of home theaters, consumers are increasingly investing in advanced audio equipment such as soundbars, home theater systems, and high-quality speakers. This trend is further amplified by the shift towards remote work and hybrid lifestyles, which has led to an increased focus on home improvement and entertainment infrastructure. Manufacturers are responding by introducing products with enhanced sound quality, sleek designs, and seamless connectivity, catering to the evolving preferences of tech-savvy consumers. The emphasis on product innovation and the integration of smart features are expected to remain pivotal in shaping market growth.

Technological innovation stands as a cornerstone in the expansion of the home audio equipment market. The transition from wired to wireless solutions, coupled with advancements in Bluetooth, Wi-Fi, and multi-room audio technologies, has transformed the way consumers interact with audio devices. Wireless audio equipment offers greater flexibility, ease of installation, and compatibility with a wide range of devices, making it an attractive choice for modern households. Additionally, the integration of voice assistants such as Amazon Alexa, Google Assistant, and Apple Siri has revolutionized user experiences, enabling hands-free control and smart home integration. These technological developments are not only enhancing the functionality of audio equipment but also expanding their appeal across different demographic segments, thereby driving market penetration globally.

Another key driver for the home audio equipment market is the growing emphasis on energy efficiency and sustainability. Consumers are increasingly conscious of their environmental footprint, prompting manufacturers to develop energy-efficient audio devices with longer lifespans and recyclable components. This trend is particularly pronounced in developed regions, where regulatory frameworks and consumer awareness are fostering the adoption of eco-friendly products. Moreover, the rise of e-commerce platforms and online retail channels has made home audio equipment more accessible to a broader audience, further accelerating market growth. The combination of sustainability initiatives, digital transformation, and evolving consumer preferences is expected to create new opportunities for market players in the foreseeable future.

From a regional perspective, Asia Pacific has emerged as the fastest-growing market for home audio equipment, driven by rapid urbanization, rising disposable incomes, and increasing adoption of smart home technologies. North America and Europe continue to be significant contributors, owing to high consumer spending on home entertainment and the presence of leading industry players. Latin America and the Middle East & Africa are also witnessing steady growth, supported by improving economic conditions and expanding retail networks. The global landscape is characterized by a dynamic interplay of regional trends, technological advancements, and evolving consumer behaviors, shaping the future trajectory of the home audio equipment market.

Music Streaming Market Outlook

According to our latest research, the global music streaming market size reached USD 42.6 billion in 2024, with a robust year-on-year growth driven by increasing digital adoption and changing consumer preferences. The market is projected to expand at a CAGR of 14.2% from 2025 to 2033, reaching a forecasted value of USD 121.4 billion by 2033. This impressive growth trajectory is primarily attributed to the proliferation of smart devices, widespread internet penetration, and the evolution of on-demand content consumption habits worldwide.

One of the most significant growth factors fueling the music streaming market is the rapid increase in smartphone penetration and affordable data plans across both developed and emerging economies. Consumers are increasingly shifting from traditional music consumption methods, such as physical media and downloads, to digital streaming platforms that offer instant access to vast music libraries. The integration of advanced technologies like artificial intelligence for personalized recommendations and curated playlists is also enhancing user engagement and retention, further propelling the market’s expansion. Additionally, strategic partnerships between music labels and streaming platforms are ensuring a steady flow of exclusive content, which is attracting a broader audience base and driving revenue growth.

Another critical driver is the diversification of revenue models, particularly the rise of subscription-based and ad-supported services. Subscription-based platforms offer ad-free experiences and exclusive content, appealing to premium users, while ad-supported models cater to price-sensitive segments, expanding the market’s reach. The increasing adoption of high-fidelity audio and video content, coupled with the growing popularity of live streaming events and virtual concerts, is also contributing to the market’s momentum. Music streaming services are capitalizing on these trends by continuously innovating their offerings, integrating social features, and supporting independent artists, which collectively enhance user satisfaction and loyalty.

The music streaming ecosystem is also benefiting from the expansion of smart home devices and connected ecosystems. Smart speakers, wearables, and in-car entertainment systems are becoming integral to how consumers access and experience music. This multi-device integration is not only boosting user convenience but also increasing the average time spent on streaming platforms. Moreover, the globalization of music content, with the rise of non-English and regional music genres, is enabling platforms to tap into previously underserved markets. As a result, music streaming services are investing heavily in localization, personalized recommendations, and cross-platform accessibility to cater to diverse user preferences and expand their global footprint.

From a regional perspective, North America continues to dominate the music streaming market, accounting for the largest revenue share in 2024, followed closely by Europe and Asia Pacific. The United States remains the single largest market, driven by high disposable incomes, advanced digital infrastructure, and a mature music industry ecosystem. However, Asia Pacific is emerging as the fastest-growing region, fueled by a massive population of digitally savvy consumers, rising urbanization, and increasing investments by global and regional streaming players. Latin America and the Middle East & Africa are also witnessing steady growth, supported by improving internet connectivity and growing interest in digital entertainment. These regional dynamics are shaping the competitive landscape and influencing market strategies for both established and emerging players.

Service Type Analysis

The music streaming market by service type is primarily segmented into on-demand streaming and live streaming, each catering to distinct consumer preferences and use cases. On-demand streaming remains the d

Snapshot img

Decking Market Size 2025-2029

The decking market size is forecast to increase by USD 6.9 billion at a CAGR of 6.8% between 2024 and 2029.

The market is experiencing significant growth due to changing consumer lifestyles and the increasing popularity of outdoor living spaces. This trend is being driven by the desire for improved home aesthetics and the creation of functional outdoor areas for relaxation and entertainment. Moreover, the expanding home improvement industry is fueling market growth, as homeowners invest in upgrading their properties. However, the market faces challenges from the availability of alternative materials for decking, such as composite and plastic options. These alternatives offer advantages like low maintenance and durability, posing a threat to traditional wood decking. Additionally, the expansion of the e-commerce industry enables easy access to these products, making it more convenient for homeowners to purchase decking materials for their projects. High-density polyethylene (HDPE), polypropylene (PP), and polyvinyl chloride (PVC) are commonly used in plastic decking, and the recycled versions offer sustainability benefits without compromising the product's performance.
Companies in the market must adapt to these trends and challenges to capitalize on opportunities and maintain a competitive edge. Strategically focusing on product innovation, cost-effective manufacturing, and effective marketing to highlight the unique benefits of wood decking can help businesses succeed in this dynamic market.

What will be the Size of the Decking Market during the forecast period?

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The market continues to evolve, with dynamic shifts in market dynamics shaping its various sectors. Decking's applications extend beyond residential landscapes, reaching commercial and industrial spaces. Fire resistance and fade resistance are crucial factors in the selection of decking materials, driving innovation in composite and plastic decking. Decking contractors play a vital role in ensuring safety and compliance with regulations. Residential decking trends lean towards composite and wood alternatives, while commercial projects favor durability and low-maintenance options. Decking materials undergo rigorous testing for moisture resistance and longevity, with warranties becoming a significant selling point. Patio decking designs integrate seamlessly with outdoor living spaces, while commercial decking caters to high-traffic areas. 
Pricing varies depending on materials, size, and customization, with e-commerce platforms offering competitive pricing and convenience. Decking rails and safety features are essential considerations, with ongoing research focusing on decking codes and regulations. Sustainability is a growing concern, with recycled plastic and other eco-friendly materials gaining popularity. Marketing efforts decking design and brand awareness, with virtual and augmented reality tools offering previews. Installation techniques are becoming more automated, and maintenance requirements continue to evolve with innovative finishes and fasteners. As decking trends shift, the market remains a vibrant and ever-changing landscape.

How is this Decking Industry segmented?

The decking industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Residential
  Non-residential


Product

  Wood
  Composite
  Plastic
  Aluminum


Distribution Channel

  Retail
  Direct sales
  Online sales


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Application Insights

The residential segment is estimated to witness significant growth during the forecast period. The market in the US and other regions, including Europe and Asia Pacific (APAC), is experiencing growth due to residential construction activities. In the US, the residential segment is expected to expand as homeowners focus on maintenance and repair projects. Meanwhile, in APAC, the increasing disposable incomes and rapid urbanization in countries like China, India, Malaysia, and Indonesia are fueling the construction of new residences and public infrastructure. Consequently, governments in the region have initiated various initiatives, leading to an increase in residential construction volumes and the growth of the application segment in APAC.

Advancements in technology are also influencing the market. Decking software, 3D design, and virtual reality technologies are transforming the decking industry, enabling customers to visualize their projects before installation. Moreover, the adoption of decking technology in outdoor livin

According to Cognitive Market Research, the global Cognitive Media Market will be USD 1726.2 million in 2024 and expand at a compound annual growth rate (CAGR) of 26.2 % from 2024 to 2031. Market Dynamics of Cognitive Media Market

Key Drivers for Cognitive Media Market



  The surge of artificial intelligence drives market growth - The growing need for artificial intelligence technologies for various applications is projected to boost the growth of the cognitive media market moving forward. Artificial intelligence technologies for various applications relate to the use or implementation of artificial intelligence in a variety of applications, including decision management, Al-optimized hardware, robotic process automation, and natural language processing. Cognitive computing refers to artificial intelligence systems that replicate human cognition by analyzing the real-world environment, context, intent, and a variety of other characteristics that inform a person's capacity to solve issues. These systems are widely employed in a variety of industries. 


  Despite cognitive concerns, an increase in internet users drives the growth of the cognitive media market

Key Restraints for Cognitive Media Market

Lack of skilled AI expert hamper the market

Low rate of digitalization impacts the uptake of the cognitive computing technology in emerging economiesBecause of the unavailability of funds for the minimum needs of IT infrastructures in the developing nations, implementing cognitive computing tools entirely relies on the existing IT infrastructures, data, and Internet of Things (IoT) devices, which assist in capturing instances to produce correct results. Technological advancements, cloud infrastructures, big data, and systematic filing of data contribute significantly to the effective use of the cognitive computing technology in the media industry.Slow digitization influences the adoption of cognitive computing technology in emerging economies

Opportunities for Cognitive Media

Growing investments in the media industry is opportunity for market

There is a requirement to invest in the media industry because the industry is also suffering from issues like lack of skilled AI personnel and automation of processes to enhance the content development and delivery processes. For instance, 2023 recorded US$ 575 million in PE/VC investments in the media and entertainment sector, an 84% decline YoY. The Indian gaming sector has raised a total of US$ 2.8 billion from domestic and global investors, over the last five years. (Source- https://www.ibef.org/) Moreover, the media sector is also struggling with a lack of skilled AI personnel and manual processes, which diverts the marketing teams from concentrating on their content strategy. Media organizations are investing in the AI technology to know their audience interests and provide content based on their choice. Private companies are also adding to the media industry by launching new startups and developing new applications to enhance the content metadata.

Introduction of Cognitive Media Market

Cognitive media refers to the application of cognitive computing technology in the media and entertainment industries. As people spend more time watching videos on their tablets, smartphones, and other internet and mobile-connected devices, media and entertainment companies devote more time, money, and effort into making the viewing experience more meaningful, enriched, and personalized. As a result, cognitive solutions have become an integral part of the digital transformation plan, with a focus on cutting-edge technology such as Artificial Intelligence (AI) and analytics. Media companies are using these technologies to develop, program, and personalize content, manage advertising inventory, and increase staff productivity. In addition, throughout the projection period, it is anticipated that the cloud deployment of cognitive technologies will increase dramatically. Because cloud-based solutions are more flexible and have better security than traditional solutions, the majority of media organizations are now adopting them. This increase can be mostly attributed to the high infrastructure expenses. The consumption of media information on the internet has increased dramatically in the last few years. Mobile devices are becoming more and more popular as the go-to option for internet media consu...

3D DOOH Screen Market Outlook

According to our latest research, the global 3D DOOH (Digital Out-of-Home) Screen market size reached USD 2.35 billion in 2024, with a robust year-on-year growth trajectory driven by technological advancements and increasing adoption across various sectors. The market is expected to expand at a CAGR of 18.7% from 2025 to 2033, reaching a forecasted value of USD 12.06 billion by 2033. This impressive growth is primarily fueled by the rising demand for immersive advertising experiences, the proliferation of smart cities, and significant investments in digital infrastructure globally. As per our latest research, the 3D DOOH Screen market is witnessing a paradigm shift as brands and advertisers leverage cutting-edge display technologies to capture consumer attention in an increasingly crowded visual landscape.

A key growth factor propelling the 3D DOOH Screen market is the rapid evolution of display technologies, particularly the advancements in LED, LCD, and OLED screens. These technologies are enabling higher resolution, greater brightness, and more energy-efficient solutions, making them ideal for both indoor and outdoor applications. The ability to deliver visually stunning 3D content without the need for special glasses has significantly enhanced viewer engagement, making 3D DOOH screens a preferred choice for advertisers seeking to create memorable brand experiences. Furthermore, the integration of interactive capabilities and real-time content updates has transformed traditional digital signage into dynamic, data-driven communication platforms, further boosting market adoption across retail, entertainment, and transportation sectors.

Another significant driver of market expansion is the increasing adoption of 3D DOOH screens in urban environments, particularly within the context of smart city initiatives. Governments and city planners are investing heavily in digital infrastructure to improve urban communication, public safety, and transportation efficiency. 3D DOOH screens serve as critical touchpoints for disseminating information, broadcasting emergency alerts, and enhancing the overall aesthetic appeal of cityscapes. The convergence of Internet of Things (IoT) technologies with digital signage solutions has enabled real-time analytics and targeted content delivery, allowing advertisers and municipal authorities to maximize the impact of their messaging. This trend is particularly pronounced in high-density urban centers across Asia Pacific, North America, and Europe, where digital transformation is a top priority.

The growing emphasis on experiential marketing is also fueling demand for 3D DOOH screens. Brands are increasingly seeking innovative ways to engage consumers beyond traditional advertising channels, and 3D DOOH displays offer an unparalleled platform for storytelling and brand activation. Whether deployed in shopping malls, airports, stadiums, or public squares, these screens create immersive environments that captivate audiences and drive higher recall rates. The ability to seamlessly integrate augmented reality (AR) and interactive elements further enhances the value proposition of 3D DOOH solutions, positioning them at the forefront of the next wave of digital advertising. This shift towards experiential and interactive content is expected to sustain market momentum throughout the forecast period.

Regionally, Asia Pacific is emerging as the dominant force in the global 3D DOOH Screen market, accounting for the largest share in 2024. This growth is underpinned by rapid urbanization, expanding retail and entertainment sectors, and substantial investments in smart city projects across China, Japan, South Korea, and Southeast Asia. North America and Europe also represent significant markets, driven by high consumer spending, advanced digital infrastructure, and a strong focus on innovation in advertising technologies. Meanwhile, Latin America and the Middle East & Africa are witnessing steady adoption, supported by increasing digitalization and growing interest from multinational brands seeking to tap into new consumer bases. The regional outlook for the 3D DOOH Screen market remains highly positive, with each region contributing uniquely to overall market growth.

Livestream Shopping Market Outlook

According to our latest research, the global livestream shopping market size reached USD 18.7 billion in 2024, registering a robust year-on-year growth. The market is expected to expand at a CAGR of 22.8% from 2025 to 2033, reaching a forecasted value of USD 120.8 billion by 2033. This remarkable growth trajectory is primarily driven by the increasing integration of interactive technologies, the widespread adoption of mobile devices, and the evolving consumer preference for real-time, immersive shopping experiences.

One of the most significant growth factors fueling the livestream shopping market is the rapid digital transformation across the retail sector. Retailers and brands are leveraging livestream platforms to connect directly with consumers, offering interactive product demonstrations, instant feedback, and exclusive deals. The convergence of social media and e-commerce has given rise to a new era of “shoppertainment,” where entertainment and shopping blend seamlessly to boost engagement and conversion rates. The ability to foster real-time interaction and build trust through live video content has proven to be a powerful tool in driving impulse purchases and enhancing brand loyalty. Furthermore, the COVID-19 pandemic accelerated the shift to online channels, making livestream shopping an essential strategy for businesses to maintain consumer engagement and drive sales in a highly competitive digital marketplace.

Another critical driver is the evolution of technology and the proliferation of smart devices. The widespread use of smartphones, tablets, and smart TVs has made livestream shopping more accessible to a broader audience. Enhanced internet connectivity, advancements in video streaming quality, and the integration of augmented reality (AR) and artificial intelligence (AI) are further enriching the consumer experience. These technologies enable features such as virtual try-ons, personalized recommendations, and seamless payment options, which collectively enhance consumer satisfaction and increase the likelihood of purchase. Additionally, the growing influence of social media influencers and content creators, who often serve as hosts for livestream shopping events, is amplifying reach and driving adoption among younger, tech-savvy demographics.

The expansion of the livestream shopping market is also being propelled by the increasing globalization of retail and the rise of cross-border e-commerce. Brands and retailers are now able to reach international audiences in real-time, breaking down geographical barriers and tapping into new markets. This global reach is particularly evident in regions such as Asia Pacific, where livestream shopping has become a mainstream retail channel, and is rapidly gaining traction in North America and Europe. Strategic partnerships between technology providers, e-commerce platforms, and logistics companies are facilitating smoother transactions and faster delivery, further enhancing the appeal of livestream shopping for both consumers and businesses. The ability to offer localized content, multi-language support, and region-specific payment solutions is enabling brands to cater to diverse consumer preferences and expand their global footprint.

From a regional perspective, Asia Pacific continues to dominate the livestream shopping market, accounting for the largest share in 2024, followed by North America and Europe. The region’s dominance is attributed to the early adoption of livestream shopping platforms in countries like China, the presence of tech-savvy consumers, and the strong influence of social media in shaping purchasing decisions. North America is witnessing rapid growth, driven by increasing investments from major e-commerce players and the rising popularity of influencer-driven shopping events. Europe is also experiencing significant momentum, particularly in fashion and beauty segments, as retailers seek innovative ways to engage consumers and differentiate themselves in a crowded market. Latin America and the Middle East & Africa are emerging as promising markets, supported by improving digital infrastructure and growing consumer awareness of livestream shopping.

The total amount of data created, captured, copied, and consumed globally is forecast to increase rapidly, reaching *** zettabytes in 2024. Over the next five years up to 2028, global data creation is projected to grow to more than *** zettabytes. In 2020, the amount of data created and replicated reached a new high. The growth was higher than previously expected, caused by the increased demand due to the COVID-19 pandemic, as more people worked and learned from home and used home entertainment options more often. Storage capacity also growing Only a small percentage of this newly created data is kept though, as just * percent of the data produced and consumed in 2020 was saved and retained into 2021. In line with the strong growth of the data volume, the installed base of storage capacity is forecast to increase, growing at a compound annual growth rate of **** percent over the forecast period from 2020 to 2025. In 2020, the installed base of storage capacity reached *** zettabytes.

In 2024, the Walt Disney Company generated a revenue of nearly 34.2 billion U.S. dollars with its parks, and experiences, an increase of around 4.9 percent from the year before. The company's biggest revenue source was its entertainment segment, which generated revenues of over 41 billion U.S. dollars in 2024. This marked a growth of 1.4 percent year-on-year. The total assets of the Walt Disney Company amounted to more than 196 billion U.S. dollars in 2024.Additional info: Walt Disney Company's revenue by operating segmentIn 2023, the Walt Disney Company generated over 19 percent of its revenue through its sports segment which includes the ESPN properties. This revenue stream brought the company 17 billion U.S. dollars that year.The experiences segment was the second-largest revenue source, generating a total of 32.6 billion U.S. dollars. It is a very successful segment – Disney’s parks take the top spots in the ranking of the most visited amusement and theme parks worldwide. The Magic Kingdom Park in Bay Lake, Florida, ranked first in 2022 with 17 million visitors. The largest revenue stream – with over 40 billion U.S. dollars – was the entertainment business. This segment includes linear networks, direct-to-consumer (DTC) business and content sales and licensing. The DTC operations comprise of the company's streaming services such as Disney+, Disney+ Hotstar, and Hulu. This subsegment brought in more than five billion U.S. dollars in the last quarter of 2023.

In the second fiscal quarter of 2025, The Walt Disney Company generated about 23.6 billion U.S. dollars in revenue. Company's revenues for the quarter show significant growth year-on-year. The Walt Disney Company: net income Disney's quarterly net income often varies wildly throughout each fiscal year, sometimes surpassing four or five billion U.S. dollars and other times dipping below one billion. In the fourth fiscal quarter of 2024, the company generated a net income of 460 million U.S. dollars. The company's segments As far as revenue is concerned, the company's most lucrative area is its media and entertainment business. The Walt Disney Company announced a revenue of 91.36 billion U.S. dollars in 2024, up from 88.9 billion U.S. dollars a year earlier – an annual growth of about three percent. Of this revenue, over 41 billion U.S. dollars was generated in its media and entertainment segment in 2024.

China, the world’s second-largest economy, is already home to one of the largest gaming populations in the world, a number reaching 679 million in the first half of 2025. However, the growth rate of gamers in China has been stagnant over the recent few years. Online gaming in China China has become one of the world’s largest and most rapidly growing online gaming markets. Forecasts indicate that the annual average revenue per user (ARPU) in video games would pass the 73 U.S. dollar mark by 2028. As of October 2024, over 75 percent of Chinese internet users had engaged in online gaming. With an internet user base of 1.1 billion in China, online gaming still possesses a massive market potential that is yet to be unlocked. Mobile gaming on the rise Mobile games have overtaken PC-online games as the largest sector in the Chinese online gaming market. Driven mainly by smartphone and other handheld device sales, the Chinese mobile game market has grown exponentially. In 2024, the mobile gaming market in China reach 238 billion yuan with a year-over-year growth rate of 5.01 percent. Tencent, one of the leading Chinese internet players, has been dominating the online gaming market in China. Other major online game companies in China include NetEase, miHoYo, and 37 Interactive Entertainment.