This statistic shows the fast food market share in the United States in 2015. Yum! Brands Inc. accounted for 10.8 percent of the U.S. fast food industry.

U.S. fast food industry - additional information

McDonald’s held, by far, the largest market share of the fast food industry in the United States in 2015. Its closest competitor was Yum! Brands - owner of popular chains Taco Bell, KFC, Pizza Hut and WingStreet. The leading five brands account for over 40 percent of the entire U.S. fast food industry, which, in 2014, generated over 198.9 billion U.S. dollars in revenue. This revenue was forecasted to rise above 223 billion dollars in 2020.

As well as leading the U.S. fast food industry, McDonald’s was also the most valuable fast food brand worldwide in 2016. With a brand value of more than 88 billion U.S. dollars, the company was worth more than double its closest competitor, Starbucks. McDonald’s worldwide revenue reached 24.6 billion U.S. dollars in 2016, with over 8.25 billion of this being accumulated in the U.S.

Fast food is clearly popular with U.S. consumers. In a November 2016 survey, 44 percent of Americans admitted to eating in quick service restaurants at least once a week. The popularity of fast food is perhaps unsurprising, considering that children aged between two and 11 years watch hundreds of fast food ads annually. Once again, McDonald’s topped the list, with two- to five-year-olds watching an average of 207.7 of McDonald’s ads, and six- to 11-year-olds watching 253.6 ads that year.

Yum Brands reported $42.86B in Market Capitalization this July of 2025, considering the latest stock price and the number of outstanding shares.Data for Yum Brands | YUM - Market Capitalization including historical, tables and charts were last updated by Trading Economics this last July in 2025.

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YUM Yum! Brands Inc.

Financial data:

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• Fundamental data (e.g., market capitalization, price to earnings P/E ratio, dividend yield, earnings per share EPS, price to earnings growth, debt-to-equity ratio, price-to-book ratio, current ratio, free cash flow, projected earnings growth, return on equity, dividend payout ratio, price to sales ratio, credit rating)

• Technical indicators (e.g., moving averages, RSI, MACD, average directional index, aroon oscillator, stochastic oscillator, on-balance volume, accumulation/distribution A/D line, parabolic SAR indicator, bollinger bands indicators, fibonacci, williams percent range, commodity channel index)

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• Macroeconomic data (e.g., GDP, unemployment rate, interest rates, consumer spending, building permits, consumer confidence, inflation, producer price index, money supply, home sales, retail sales, bond yields)

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Yum Brands stock price, live market quote, shares value, historical data, intraday chart, earnings per share and news.

In 2021, Yum! Brands Inc. topped the list of leading food service companies in Indonesia. The company held a 2.6 percent of the foodservice market share in that year. McDonald's came in second place, with 1.4 market share of the market.

The global mobile food and restaurant services sector continues to be very competitive with multinational chains, regional companies, and independent business units vying to win market share. Corporate giants rule the space by focusing on automation, online interaction, and menu developments, whereas specialized brands draw the crowds through corporate responsibility initiatives and individualized dinning experiences.

Market Share by Key Players

In 2017, Yum! Brands, Inc. accounted for *** percent of the sales share of the entire foodservice sector in Malaysia. Yum! Brands, Inc. operates global fast food brands KFC, Pizza Hut and Taco Bell, among others.

The chained consumer foodservice market is a dynamic and rapidly evolving sector, characterized by intense competition and continuous innovation. While precise market size figures are unavailable, based on industry analysis and the presence of major players like McDonald's, Yum! Brands, and Starbucks, we can reasonably estimate the 2025 market size to be in the range of $800 billion to $1 trillion USD. This substantial market is fueled by several key drivers, including rising disposable incomes in developing economies, increasing urbanization leading to higher demand for convenience, and evolving consumer preferences towards diverse culinary experiences and healthier options. Significant trends include the rise of quick-service restaurants (QSRs) offering value meals, the growth of fast-casual dining emphasizing higher-quality ingredients, and the increasing adoption of technology such as mobile ordering and delivery platforms. However, the industry faces challenges such as rising labor costs, fluctuating commodity prices, and the ongoing impact of economic uncertainty. Market segmentation is vast, encompassing QSR, fast-casual, casual dining, and fine dining establishments, each with its own distinct customer base and competitive landscape. The forecast period (2025-2033) anticipates continued growth, driven by technological advancements and changing consumer behaviors, though the rate of expansion will be influenced by macroeconomic factors and successful adaptation to evolving market demands. The competitive landscape is highly concentrated, with dominant global players and regional chains vying for market share. Companies like McDonald's and Yum! Brands leverage their established brand recognition and extensive network to maintain their position. However, smaller, specialized chains and independent restaurants continue to thrive by offering niche products and personalized experiences. Successful strategies for market dominance often involve strategic partnerships, menu diversification, technological integration (including loyalty programs and personalized offers), and a strong focus on customer experience. Regional variations in consumer preferences and regulatory environments also play a significant role in shaping the market dynamics, necessitating tailored strategies for effective market penetration. Future growth will depend on adapting to shifting consumer preferences, effectively managing costs, and leveraging technological advancements to enhance operational efficiency and customer engagement.

The United States Quick Service Restaurant (QSR) market is a dynamic and expansive sector, characterized by intense competition and continuous innovation. While precise figures for market size and CAGR aren't provided, leveraging publicly available data from reputable market research firms and considering the historical growth patterns of similar industries, we can estimate a 2025 market size of approximately $250 billion for the US QSR market. This substantial market is fueled by several key drivers: increasing disposable incomes, the growing popularity of convenient and affordable meal options, a rise in busy lifestyles leading to less time for meal preparation, and the ongoing expansion of delivery and takeout services. Furthermore, the diversification of cuisines within the QSR sector, catering to evolving consumer tastes and preferences (e.g., the rise of ethnic cuisines like Mexican and Asian-inspired options), presents significant growth opportunities. However, challenges remain. Rising labor costs, inflationary pressures on food and operational expenses, and heightened competition from both established players and new entrants present significant restraints on profitability. Consumer preferences are also shifting towards healthier options and increased focus on sustainability, necessitating strategic adjustments from QSR businesses. Market segmentation plays a vital role in understanding the nuances within the U.S. QSR landscape. The segment encompassing chained outlets currently dominates market share, benefiting from economies of scale and brand recognition. However, the independent outlets segment shows potential for growth, driven by unique offerings and a focus on local communities. Location-wise, retail locations continue to be a major driver, with significant growth anticipated in leisure and travel segments, particularly as tourism recovers post-pandemic. Within cuisine segments, the traditional heavy hitters – burgers, pizza, and chicken – maintain significant market shares, but the growth in demand for healthier, diverse, and more customizable options is apparent. This necessitates continuous adaptation by existing players and provides avenues for new entrants to carve their niche. The competitive landscape features both established giants like McDonald's and emerging brands, creating a volatile but highly lucrative market environment. Successfully navigating this complex environment will depend on a combination of brand loyalty, menu innovation, effective marketing strategies, and adaptability to changing consumer demands. Recent developments include: August 2023: Subway was acquired by private equity firm Roark Capital for USD 8.95 billion. To fully receive the amount, Subway needs to achieve certain cash flow milestones within a period of two or more years after the deal is completed.January 2023: McDonald's (MCD) plans to open 1,900 new locations in 2023. More than 400 of the new Golden Arches will be in the United States.January 2023: Popeyes introduced the new Shrimp Roll to its seafood menu.. Notable trends are: The expansion of fast food chains throughout the country led to diverse menu options thereby attracting customers.

In 2018, Yum! Brands, Inc. accounted for 2.6 percent of the sales share of the entire foodservice sector in Thailand. In that same year, the foodservice sales value of Yum! Brands, Inc. amounted to around 802.7 million U.S. dollars.

The limited-service restaurant (LSR) market is experiencing robust growth, driven by increasing consumer demand for convenient, affordable, and quick meal options. This sector, encompassing fast-food chains, fast-casual establishments, and quick-service restaurants, caters to busy lifestyles and evolving consumer preferences. Let's assume, for illustrative purposes, a 2025 market size of $800 billion USD and a Compound Annual Growth Rate (CAGR) of 5% for the forecast period (2025-2033). This indicates a significant expansion of the market, projected to reach approximately $1.2 trillion USD by 2033. Key drivers include rising disposable incomes in developing economies, increasing urbanization leading to higher demand for takeout and delivery services, and the continuous innovation in menu offerings and operational efficiency within the LSR sector. The rise of technology, including mobile ordering and delivery apps, further fuels this growth, enhancing customer convenience and operational streamlining for businesses. However, the LSR market also faces challenges. Rising food costs and labor shortages pose significant operational restraints, impacting profitability and potentially leading to price increases. Increasing competition, both from within the LSR segment and from other food service models like meal kit delivery services, necessitates continuous innovation and adaptation to maintain market share. Furthermore, growing health consciousness among consumers necessitates a focus on healthier menu options and transparent ingredient sourcing. Successful LSR companies will need to effectively balance cost management, menu innovation, technological integration, and a strong brand identity to thrive in this dynamic environment. Segmentation within the market includes various cuisines (e.g., burgers, pizza, Mexican, etc.), service models (e.g., drive-thru, counter service, delivery-only), and price points. Companies like McDonald's, Starbucks, and Yum! Brands are major players, constantly adapting their strategies to meet the evolving demands of the market.

The size of the United States Quick Service Restaurants Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.60% during the forecast period. The QSR market in the United States includes fast food restaurants that provide a small menu, limited table service, and fast service. The market is influenced by changing consumer preferences for convenience and affordability, as well as the growing impact of global fast-food chains. Key players such as McDonald's, Subway, and Yum! Major brands like KFC, Pizza Hut, and Taco Bell dominate the market due to their wide outlet networks and strong brand recognition. The market landscape is being greatly influenced by the shift towards healthier menu choices, digital ordering, and the growth of food delivery services. Although facing obstacles like increasing labor and food expenses, the market's optimistic forecast is backed by continued advancements and the growth of franchise structures. This path emphasizes the vital importance of fast food restaurants in the American food sector and their possibility for continuous market expansion. Recent developments include: August 2023: Subway was acquired by private equity firm Roark Capital for USD 8.95 billion. To fully receive the amount, Subway needs to achieve certain cash flow milestones within a period of two or more years after the deal is completed.January 2023: McDonald's (MCD) plans to open 1,900 new locations in 2023. More than 400 of the new Golden Arches will be in the United States.January 2023: Popeyes introduced the new Shrimp Roll to its seafood menu.. Key drivers for this market are: Growing Demand for Cocoa Butter Equivalents Among Food Manufacturers, Rising Application in Food Industry. Potential restraints include: Health Concerns Pertaining to the Excessive Consumption of Fats and Oils. Notable trends are: The expansion of fast food chains throughout the country led to diverse menu options thereby attracting customers.

The limited-service restaurant (LSR) market is experiencing robust growth, driven by several key factors. The increasing demand for convenient and affordable dining options, coupled with evolving consumer preferences towards quick-service meals, fuels this expansion. Busy lifestyles and the rise of on-demand services contribute significantly to the LSR sector's popularity. Technological advancements, such as mobile ordering and delivery platforms, further enhance convenience and accessibility, attracting a wider customer base. Furthermore, strategic initiatives by major players like McDonald's, Starbucks, and Yum! Brands, including menu innovations, loyalty programs, and aggressive expansion strategies, continue to shape market dynamics. Competition remains fierce, with established chains vying for market share alongside emerging brands and niche concepts. However, the LSR market also faces challenges. Fluctuating commodity prices, particularly for key ingredients, impact profitability. Rising labor costs and increasing minimum wage requirements put pressure on operational efficiency. Changing consumer health consciousness and the growing demand for healthier options necessitate menu adaptations and increased focus on nutritional transparency. Economic downturns can also significantly impact consumer spending on discretionary items like dining out, affecting overall market performance. Despite these headwinds, the LSR market is anticipated to maintain a positive trajectory, driven by innovative business models, evolving consumer behavior, and continued investment in technology and infrastructure. The forecast period (2025-2033) suggests sustained growth, although the precise CAGR will depend on various macroeconomic factors and the competitive landscape. Assuming a conservative CAGR of 5% based on industry trends, and a 2025 market size of $150 billion (a reasonable estimate given the presence of major players), the market is projected to reach approximately $240 billion by 2033.

The Quick Service Restaurant (QSR) market, valued at $558.89 billion in 2025, is projected to experience steady growth with a Compound Annual Growth Rate (CAGR) of 2.1% from 2025 to 2033. This growth is fueled by several key drivers. The rising popularity of convenient, affordable meal options among busy consumers continues to propel demand. Technological advancements, such as mobile ordering and delivery apps, are significantly enhancing customer experience and driving market expansion. Furthermore, the increasing prevalence of food delivery services and the expansion of drive-thru options cater to time-constrained lifestyles, bolstering the QSR sector's appeal. However, the market faces challenges like increasing food costs and intense competition among established players and new entrants. Changing consumer preferences towards healthier options and the growing popularity of ghost kitchens also present both opportunities and challenges for existing QSR businesses. Market segmentation reveals a diverse landscape, with significant contributions from eat-in, takeaway, drive-thru, and home delivery services across chain and independent restaurant types. Geographical analysis shows a strong presence across North America, APAC, and Europe, with potential for further growth in emerging markets. The competitive landscape is highly fragmented, with major players like McDonald's, Starbucks, and Yum! Brands competing alongside regional and independent chains. Successful companies are focusing on strategies such as menu innovation, loyalty programs, and effective marketing campaigns to enhance customer engagement and maintain a competitive edge. The diverse service models (eat-in, takeaway, delivery, drive-thru) and restaurant types (chain, independent) demonstrate the adaptability and resilience of the QSR sector. Future growth will likely be influenced by factors such as economic conditions, evolving consumer preferences, and technological advancements in food preparation and delivery. The industry needs to address challenges like maintaining profitability amidst rising costs, ensuring food safety and quality, and adapting to sustainability concerns to sustain long-term growth. The forecast period of 2025-2033 presents significant opportunities for expansion and innovation within the QSR industry.

United States Quick Service Restaurants Market was valued at USD 440.32 Billion in 2024 and is anticipated to grow USD 735.66 Billion by 2030 with a CAGR of 8.93%.

The global restaurants and mobile food service market is a dynamic and rapidly evolving sector, exhibiting significant growth potential. While precise figures for market size and CAGR are unavailable, considering the presence of major players like McDonald's, Yum! Brands, and Chipotle, along with the burgeoning popularity of mobile food services (food trucks, delivery apps), a conservative estimate places the 2025 market size at approximately $2 trillion USD. A projected Compound Annual Growth Rate (CAGR) of 5% from 2025 to 2033 seems plausible, driven by several key factors. These include increasing urbanization and disposable incomes, particularly in developing economies, leading to greater demand for convenient and diverse food options. The rise of online food ordering and delivery platforms, coupled with the increasing adoption of mobile payment technologies, is further fueling market growth. Furthermore, changing consumer preferences toward healthier and more personalized dining experiences, along with the expansion of quick-service restaurants (QSR) and fast-casual dining options, are contributing to the market's expansion. However, the sector faces certain challenges. Rising food costs and labor shortages can impact profitability. Intense competition, particularly within the QSR segment, necessitates continuous innovation and differentiation. Moreover, evolving consumer preferences and health concerns influence menu choices and operational strategies. Market segmentation reveals diverse opportunities, with significant growth expected in segments like fast-casual dining, healthy food options, and specialized cuisines catering to evolving consumer tastes. Geographic variations exist; North America and Europe currently hold substantial market shares, but developing regions in Asia and Latin America are exhibiting rapid growth, presenting lucrative expansion prospects for existing players and new entrants alike.

The size of the US Food Service Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.35% during the forecast period. The market in the US for food service, which involves preparing, packaging, and distributing food and drinks outside the home, is growing substantially. This market comprises cafes, bars, sit-down restaurants, fast-food restaurants, and ghost kitchens. Key companies such as McDonald's Corporation and Yum! are major players in the industry. Brands dominate the market with large product offerings and strong distribution channels. The increasing popularity of vegan food, technological progress, and sustainable methods boosts the market's attractiveness. Despite facing obstacles like sustaining operational efficiency and adjusting to consumer preferences, the market's promising outlook is upheld by continual innovations and investments. This path emphasizes the essential importance of the food service sector in the US economy and its ability to further expand in the market. Recent developments include: January 2023: Bloomin' Brands declared that its brand Outback Steakhouse opened its redesigned stores in Spring's Grand Parkway Marketplace.December 2022: MTY Food Group Inc., one of its wholly owned subsidiaries, acquired all of the issued and outstanding shares of COP WP Parent Inc. (Wetzel’s Pretzels) from CenterOak Partners. Wetzel’s Pretzels is an American chain of fast-food restaurants specializing in pretzels and hot dogs, operating in the United States, Canada, and Central America.November 2022: Papa John's opened its 500th restaurant with a Chipotlane®, the brand's digital order drive-thru pick-up lane in Louisville, United States.. Key drivers for this market are: Growing Inclination Towards Vegan/Plant-based Protein Sources, Increasing Demand for Functional Protein Beverages. Potential restraints include: Competition from Substitute Products. Notable trends are: The introduction of vegan, low-sugar, and gluten-free options has fuelled the full-service restaurant's growth.

The size of the North America Food Service Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.35% during the forecast period. The food service market in North America, which includes activities related to preparing, packaging, and distributing food and drinks for consumption outside the home, is seeing notable expansion. This market consists of cafes, bars, sit-down restaurants, fast-food restaurants, and virtual kitchens. Key players such as McDonald's Corporation and Yum! Brands dominate the market with wide-ranging product lineups and strong distribution systems. The market's attractiveness is boosted by the growing popularity of vegan food, advancements in technology, and implementation of sustainable practices. While facing obstacles like upholding operational efficiency and adjusting to consumer demands, the market remains optimistic due to continuous innovations and investments. This path highlights the essential role of the dining sector in the North American economy and its possibility for ongoing market expansion. Recent developments include: January 2023: Bloomin' Brands declared that its brand Outback Steakhouse opened its redesigned stores in Spring's Grand Parkway Marketplace.December 2022: 7-Eleven announced that it started increasing its footprint in Canada by converting a number of its restaurants into authorized outlets with fine dining seating.November 2022: Starbucks unveiled the new Starbucks Reserve Empire State Building store. This unique store celebrates connecting over coffee through innovative experiences such as immersive, hands-on workshops, guided tasting flights, and new coffee beverages and craft cocktails. An extended artisan menu of Princi food is only available at this location.. Key drivers for this market are: Growing Inclination Towards Vegan/Plant-based Protein Sources, Increasing Demand for Functional Protein Beverages. Potential restraints include: Competition from Substitute Products. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

[Keywords] Market include Burger King, MOS Burger, Yum! Brands Inc., Wendy's, Subway

In 2024, Pizza Hut accounted for ****** restaurants worldwide. The company's restaurant count increased nearly year-over-year from 2010 to 2024. Pizza Hut saw a drop in number of restaurants worldwide in 2020 most likely as a result of the coronavirus (COVID-19) pandemic. Pizza Hut delivers more restaurants than rivals Pizza Hut is owned by YUM BRANDS IINC, a parent company that also operates KFC, Taco Bell, and Habit Burger & Grill. YUM BRANDS INC had over ** thousand units worldwide in 2024, with Pizza Hut operating the second-most restaurants behind KFC. Boasting ****** restaurants globally, Pizza Hut had a greater number of stores worldwide than its competitor Papa Johns. Pizza Hut watchful of Domino’s effect on pizza market Pizza Hut ranked as one of the most valuable fast food brands worldwide in 2024, positioned just behind Domino’s Pizza. The pizza chain remained a key player in the global pizza market, with an annual revenue exceeding *** billion U.S. dollars in 2024. Comparatively, Domino’s Pizza reported a global revenue of around **** billion U.S. dollars in 2023.