How high is the brand awareness of Zara in the United States?When it comes to fashion store customers, brand awareness of Zara is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Zara in the United States?In total, **% of U.S. fashion store customers say they like Zara. However, in actuality, among the **% of U.S. respondents who know Zara, **% of people like the brand.What is the usage share of Zara in the United States?All in all, *% of fashion store customers in the United States use Zara. That means, of the **% who know the brand, **% use them.How loyal are the customers of Zara?Around *% of fashion store customers in the United States say they are likely to use Zara again. Set in relation to the *% usage share of the brand, this means that **% of their customers show loyalty to the brand.What's the buzz around Zara in the United States?In August 2022, about *% of U.S. fashion store customers had heard about Zara in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around Zara in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of ZARA in the United States?When it comes to fashion online shop users, brand awareness of ZARA is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is ZARA in the United States?In total, **% of U.S. fashion online shop users say they like ZARA.What is the usage share of ZARA in the United States?All in all, **% of fashion online shop users in the United States use ZARA. How loyal are the customers of ZARA?Around **% of fashion online shop users in the United States say they are likely to use ZARA again.What's the buzz around ZARA in the United States?In April 2024, about **% of U.S. fashion online shop users had heard about ZARA in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of ZARA in the UK?When it comes to fashion online shop users, brand awareness of ZARA is at ** % in the UK. The Brand KPI survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is ZARA in the UK?In total, ** % of UK fashion online shop users say they like ZARA.What is the usage share of ZARA in the UK?All in all, ** % of fashion online shop users in the UK use ZARA. How loyal are the customers of ZARA?Around ** % of fashion online shop users in the UK say they are likely to use ZARA again. What's the buzz around ZARA in the UK?In 2024, about ** % of UK fashion online shop users had heard about ZARA in the media, on social media, or in advertising over the past three months, meaning at the time of the survey there was little to no buzz around ZARA in the UK.

How high is the brand awareness of Zara in the UK?When it comes to fashion store customers, brand awareness of Zara is at *** in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Zara in the UK?In total, *** of UK fashion store customers say they like Zara. However, in actuality, among the *** of UK respondents who know Zara, *** of people like the brand.What is the usage share of Zara in the UK?All in all, *** of fashion store customers in the UK use Zara. That means, of the *** who know the brand, *** use them.How loyal are the customers of Zara?Around *** of fashion store customers in the UK say they are likely to use Zara again. Set in relation to the *** usage share of the brand, this means that *** of their customers show loyalty to the brand.What's the buzz around Zara in the UK?In ***********, about ** of UK fashion store customers had heard about Zara in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's **, meaning at the time of the survey there's little to no buzz around Zara in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of Zara in Germany?When it comes to fashion store customers, brand awareness of Zara is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Zara in Germany?In total, ** percent of German fashion store customers say they like Zara.What is the usage share of Zara in Germany?All in all, ** percent of fashion store customers in Germany use Zara.How loyal are the customers of Zara?Around ** percent of fashion store customers in Germany say they are likely to use Zara again.What's the buzz around Zara in Germany?In 2024, about * percent of German fashion store customers had heard about Zara in the media, on social media, or in advertising over the past three months.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of ZARA in Germany?When it comes to fashion online shop users, brand awareness of ZARA is at *** in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is ZARA in Germany?In total, *** of German fashion online shop users say they like ZARA. However, in actuality, among the *** of German respondents who know ZARA, *** of people like the brand.What is the usage share of ZARA in Germany?All in all, *** of fashion online shop users in Germany use ZARA. That means, of the *** who know the brand, *** use them.How loyal are the customers of ZARA?Around *** of fashion online shop users in Germany say they are likely to use ZARA again. Set in relation to the *** usage share of the brand, this means that *** of their customers show loyalty to the brand.What's the buzz around ZARA in Germany?In *********, about *** of German fashion online shop users had heard about ZARA in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around ZARA in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Zara, Spain’s flagship fashion retailer and part of the larger clothing company Inditex, is a well-known brand globally. The success of this globally-present store can be reflected in the number of social media users that follow its various accounts. In the financial year 2022, Zara had more than ** million followers on Instagram, as well as approximately *** million on Twitter and *** million on WeChat, widely used among Chinese users. Inditex and its brandsZara had roughly ***** shops worldwide, ranking it as the most common establishment of the Spanish clothing company Inditex. The brands Bershka and Stradivarius followed in second and third place respectively, each with over *** stores worldwide, meaning Zara had more stores than the other two brands combined. Spain: benchmark for world’s fast fashionInditex ranked as the world’s second largest apparel and accessories retailer in 2021, with over **** billion U.S. dollars' worth of retail sales. Unlike its sales revenues, the Spanish group saw a steady decrease in its number of stores worldwide, which in 2019 stood at nearly *** thousand, but had fallen to approximately *** thousand in 2022. Spain was the country that enjoyed the highest number of Inditex stores that year.

This statistic presents the brand value of Zara worldwide from 2016 to 2023. In 2023, the Zara brand was valued at approximately ** billion U.S. dollars. In comparison, the brand's valuation was around **** billion U.S. dollars in 2019.

In 2024, the Zara brand was valued at approximately **** billion U.S. dollars. In comparison, the value of the H&M brand was **** billion U.S. dollars that year. This widened the gap between Zara and its fast fashion counterpart. Fast fashion refers to the business model of certain companies in the fashion industry. It is based on the process of inexpensive designs which move quickly from the catwalk to stores to meet new trends. Worldwide sales Having established themselves as apparel giants for over a decade, both H&M and Zara sales continue to grow exponentially. In terms of sales, the two brands go neck and neck with H&M amounting to *** billion Swedish kroner (about ** billion euros) and Zara reaching nearly ** billion euros in their respective financial years. Brand transparency As concerns about sustainability grow among consumers, many brand are now taking steps to be more transparent regarding their carbon footprint and article production. In 2024, H&M scored over ** points overall, with the financing decarbonization area having the highest and maximum rating of 100. On the other hand, Zara scored just above ** points, scoring its highest rating in the just transition and advocacy area. According to the source, financing decarbonization encompasses all efforts to finance the decarbonization of fossil fuels to renewable energy, while just transition employs strategies to minimize negative impacts to workers, communities, and stakeholders.

Global Fashion Retail Market Size Was Worth USD 91.25 Billion in 2023 and Is Expected To Reach USD 157.88 Billion by 2032, CAGR of 7.09%.

In the measured time period, June 2025 saw the highest figures for online traffic to the fashion retail website zara.com. According to the data, desktop and mobile visits to zara.com reached 98 million visits that month.

In 2025, the single country with the highest share of online traffic to shein.com was the United States. Brazil followed, ranking second with about 11.4 percent of shein.com web traffic coming from the country, followed by France with 6.46 percent.

Argos and Primark are the most well-known fashion online shops in the UK with a brand awareness of 94 percent. Next on this list are Marks & Spencer, H&M, and Next, followed by JD Sports Each of the fashion online stores is known by more than 90 percent of online respondents in the UK. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

The brand value of fast fashion retailer Primark has been declining for several years. In 2024, the brand was valued at **** billion U.S. dollars, down from over *** billion just three years prior. Primark brand profile Primark (known under its original name Penneys in the Republic of Ireland) is a Dublin-based value retailer of clothing, accessories, beauty products, and homeware. The company was launched in 1969 and has expanded its product portfolio and global presence ever since. Data from its parent company ABF showed that the number of Primark stores has more than doubled since 2008, now standing at nearly *** locations across ** markets. And yet, despite its ongoing expansion and popularity among shoppers, the retailer experienced a revenue decline in 2020 and 2021. However, Primark's revenue increased in 2022. Which fashion brand is in vogue? Even though Primark ranked third among the most valuable Irish brands worldwide in 2023, the company cannot compete with other global fashion retail giants. H&M, for example, was valued at over **** billion U.S. dollars, whereas ZARA was worth nearly ** billion. The most valuable apparel brand worldwide in 2022 was the athleisure brand Nike. However, it should be highlighted that clothing and accessories from this company can be purchased across various retail locations and not only Nike stores. Another factor that sets Nike apart from fast fashion brands in its category includes the high price point of the apparel maker’s clothing items and footwear.