How high is the brand awareness of ZARA in the United States?When it comes to fashion online shop users, brand awareness of ZARA is at 57 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is ZARA in the United States?In total, 22 percent of U.S. fashion online shop users say they like ZARA. However, in actuality, among the 57 percent of U.S. respondents who know ZARA, 39 percent of people like the brand.What is the usage share of ZARA in the United States?All in all, 19 percent of fashion online shop users in the United States use ZARA. That means, of the 57 percent who know the brand, 33 percent use them.How loyal are the customers of ZARA?Around 16 percent of fashion online shop users in the United States say they are likely to use ZARA again. Set in relation to the 19 percent usage share of the brand, this means that 84 percent of their customers show loyalty to the brand.What's the buzz around ZARA in the United States?In September 2023, about 16 percent of U.S. fashion online shop users had heard about ZARA in the media, on social media, or in advertising over the past three months. Of the 57 percent who know the brand, that's 28 percent, meaning at the time of the survey there's little buzz around ZARA in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of Zara in the United States?When it comes to fashion store customers, brand awareness of Zara is at 46% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Zara in the United States?In total, 11% of U.S. fashion store customers say they like Zara. However, in actuality, among the 46% of U.S. respondents who know Zara, 24% of people like the brand.What is the usage share of Zara in the United States?All in all, 9% of fashion store customers in the United States use Zara. That means, of the 46% who know the brand, 20% use them.How loyal are the customers of Zara?Around 7% of fashion store customers in the United States say they are likely to use Zara again. Set in relation to the 9% usage share of the brand, this means that 78% of their customers show loyalty to the brand.What's the buzz around Zara in the United States?In August 2022, about 6% of U.S. fashion store customers had heard about Zara in the media, on social media, or in advertising over the past three months. Of the 46% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Zara in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of ZARA in the UK?When it comes to fashion online shop users, brand awareness of ZARA is at 88 % in the UK. The Brand KPI survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is ZARA in the UK?In total, 25 % of UK fashion online shop users say they like ZARA.What is the usage share of ZARA in the UK?All in all, 18 % of fashion online shop users in the UK use ZARA. How loyal are the customers of ZARA?Around 14 % of fashion online shop users in the UK say they are likely to use ZARA again. What's the buzz around ZARA in the UK?In 2024, about 10 % of UK fashion online shop users had heard about ZARA in the media, on social media, or in advertising over the past three months, meaning at the time of the survey there was little to no buzz around ZARA in the UK.

How high is the brand awareness of Zara in Germany?When it comes to fashion store customers, brand awareness of Zara is at 82 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Zara in Germany?In total, 24 percent of German fashion store customers say they like Zara. However, in actuality, among the 82 percent of German respondents who know Zara, 29 percent of people like the brand.What is the usage share of Zara in Germany?All in all, 17 percent of fashion store customers in Germany use Zara. That means, of the 82 percent who know the brand, 20 percent use them.How loyal are the customers of Zara?Around 15 percent of fashion store customers in Germany say they are likely to use Zara again. Set in relation to the 17 percent usage share of the brand, this means that 88 percent of their customers show loyalty to the brand.What's the buzz around Zara in Germany?In September 2023, about 10 percent of German fashion store customers had heard about Zara in the media, on social media, or in advertising over the past three months. Of the 82 percent who know the brand, that's 12 percent, meaning at the time of the survey there's little to no buzz around Zara in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of Zara in the UK?When it comes to fashion store customers, brand awareness of Zara is at 86% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Zara in the UK?In total, 26% of UK fashion store customers say they like Zara. However, in actuality, among the 86% of UK respondents who know Zara, 30% of people like the brand.What is the usage share of Zara in the UK?All in all, 18% of fashion store customers in the UK use Zara. That means, of the 86% who know the brand, 21% use them.How loyal are the customers of Zara?Around 14% of fashion store customers in the UK say they are likely to use Zara again. Set in relation to the 18% usage share of the brand, this means that 78% of their customers show loyalty to the brand.What's the buzz around Zara in the UK?In August 2022, about 8% of UK fashion store customers had heard about Zara in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Zara in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

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How high is the brand awareness of ZARA in Germany?When it comes to fashion online shop users, brand awareness of ZARA is at 81% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is ZARA in Germany?In total, 26% of German fashion online shop users say they like ZARA. However, in actuality, among the 81% of German respondents who know ZARA, 32% of people like the brand.What is the usage share of ZARA in Germany?All in all, 16% of fashion online shop users in Germany use ZARA. That means, of the 81% who know the brand, 20% use them.How loyal are the customers of ZARA?Around 13% of fashion online shop users in Germany say they are likely to use ZARA again. Set in relation to the 16% usage share of the brand, this means that 81% of their customers show loyalty to the brand.What's the buzz around ZARA in Germany?In July 2022, about 11% of German fashion online shop users had heard about ZARA in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around ZARA in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

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This statistic presents the brand value of Zara worldwide from 2016 to 2023. In 2023, the Zara brand was valued at approximately 11 billion U.S. dollars. In comparison, the brand's valuation was around 18.4 billion U.S. dollars in 2019.

In 2024, the Zara brand was valued at approximately 17.8 billion U.S. dollars. In comparison, the value of the H&M brand was 13.6 billion U.S. dollars that year. This widened the gap between Zara and its fast fashion counterpart. Fast fashion refers to the business model of certain companies in the fashion industry. It is based on the process of inexpensive designs which move quickly from the catwalk to stores to meet new trends.

Zara is the Spanish clothing retailer Inditex Group’s flagship brand. Of the numerous fashion companies that belong to Inditex, Zara has the highest store numbers on a global scale. As of January 2024, Spain, France and Italy were the European countries with the highest number of Zara stores as shown in this statistic. Zara outside Europe Besides Europe, Zara has a solid presence in the Middle East and Africa as well. The number of Zara stores in countries like Saudi Arabia, and Qatar rose consistently over the displayed time frame. In addition to Zara, Inditex Group’s other brands continue adding to their store locations in the EMEA region. Inditex’s first and best Zara is by far Inditex’s most successful brand. In the financial year 2022, Zara accounted for almost three-quarters of the group's sales share worldwide. Bershka came in second place, yet contributed just seven percent of Zara’s sales share.

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Of the brands owned by the Inditex Group, the fashion retailer Zara is the most popular on social networks worldwide, with almost 143 million followers in 2023. Bershka ranked second, with 33 million subscribers across the brand's different social media platforms.