Zara, Spain’s flagship fashion retailer and part of the larger clothing company Inditex, is a well-known brand globally. The success of this globally-present store can be reflected in the number of social media users that follow its various accounts. In the financial year 2022, Zara had more than ** million followers on Instagram, as well as approximately *** million on Twitter and *** million on WeChat, widely used among Chinese users. Inditex and its brandsZara had roughly ***** shops worldwide, ranking it as the most common establishment of the Spanish clothing company Inditex. The brands Bershka and Stradivarius followed in second and third place respectively, each with over *** stores worldwide, meaning Zara had more stores than the other two brands combined. Spain: benchmark for world’s fast fashionInditex ranked as the world’s second largest apparel and accessories retailer in 2021, with over **** billion U.S. dollars' worth of retail sales. Unlike its sales revenues, the Spanish group saw a steady decrease in its number of stores worldwide, which in 2019 stood at nearly *** thousand, but had fallen to approximately *** thousand in 2022. Spain was the country that enjoyed the highest number of Inditex stores that year.

Of the brands owned by the Inditex Group, the fashion retailer Zara is the most popular on social networks worldwide, with almost *** million followers in 2023. Bershka ranked second, with ** million subscribers across the brand's different social media platforms.

Zara Home, Inditex's homeware retailer, had over ********** followers on social networks as of the financial year 2022. Instagram was the social network on which the home textile brand had the highest number of followers, reaching about ***********. Zara Home was also popular on Facebook, with almost ************* followers.

This statistic shows the number of followers of the Inditex Group on Facebook in 2022, by brand. In that year, the number of Facebook followers of the brand Zara, Inditex's main brand, amounted to almost ** million. This represented the highest figure of all Inditex brands, followed by Bershka with ** million followers.

Diese Statistik zeigt die Anzahl der Follower in sozialen Medien des spanischen Textilkonzerns Inditex in den Jahren 2020 bis 2024. Im Jahr 2024 folgten den verschiedenen Marken des Konzerns mehr als *** Millionen Userinnen und User in sozialen Medien. Fast Fashion aus Galicien, einer der ärmsten Regionen Spaniens, hat den Gründer Armancio Ortega zu einem der reichsten Menschen weltweit gemacht. Zara gilt heute als eine der wertvollsten Modemarken der Welt.

The statistic presents a ranking of the leading fashion brands on Instagram as of May 2017 in Italy, based on the number of followers. As of the surveyed period, H&M ranked first with ***** million followers followed by Zara with ***** million followers.

Ce diagramme met en valeur le nombre de followers de la marque Zara sur différents réseaux sociaux durant l'année 2024. On y apprend que plus de 30 millions de personnes suivaient la page Facebook de Zara durant l'année en question. Le réseau social le plus important est Instagram avec plus de 60 millions de followers pour le compte Zara.

In September 2024, the most popular Instagram account by number of followers in Sweden was football player Zlatan Ibrahimović account, with close to ** million followers. The second most popular account was Narin's beauty, followed by artist Zara Larsson's Instagram account.

Ce graphique met en avant le nombre de followers de la marque Zara Home sur différents réseaux sociaux en 2019. Il en ressort que plus de 2,4 millions de personnes étaient abonnées à la page Facebook de Zara Home. Le nombre de followers sur Instagram de l'enseigne d'ameublement Zara Home était d'environ 5,5 millions.

Ce diagramme en barres représente le nombre de followers de la marque Bershka sur différents réseaux sociaux au niveau mondial en 2019, en milliers. Il en ressort que plus de 450.000 personnes suivaient le compte Twitter de la marque Bershka.

Cette statistique illustre le nombre de followers de la marque Pull&Bear, appartenant au groupe Inditex, sur différents réseaux sociaux au niveau mondial en 2019, en milliers. Nous apprenons que près de sept millions de personnes étaient abonnées au compte Instagram de la marque.

Cette statistique met en évidence le nombre de followers de la marque de vêtements Massimo Dutti, appartenant au groupe Inditex, sur différents réseaux sociaux au niveau mondial en 2019, en milliers. Nous apprenons que la marque comptait plus de quatre millions de fans sur Facebook, comparé à plus de deux millions de personnes qui suivaient les activités de cette marque de prêt-à-porter sur le réseau social Instagram.

As reported by InfluencerDB in December 2019, the Swedish singer Zara Larsson was the Nordic music artist with highest media value per Instagram posts. An Instagram post was at a value of **** thousand U.S. dollars. She had, furthermore, the second most followed account on the platform, among Nordic performers, with approximately *** million followers, after Avicii.

The football player Zlatan Ibrahimović, had the most followed account on Twitter in Sweden as of December 2020. In fact, roughly *** million people followed him on the platform, which was way ahead of the environmental activist Greta Thunberg, who ranked second with roughly *** million followers. The Swedish DJ and record producer, Alesso, ranked third, with nearly *** million followers. Overall, musicians had a strong presence in the ranking list, which includes Swedish House Mafia, Avicii, Axwell, Zara Larsson, and Sebastian Ingrosso. Twitter in Sweden The share of Twitter users in Sweden increased significantly. While eight percent of the interviewed Swedes used the platform in 2011, ** percent did in 2019. The usage penetration peaked in 2017, when ** percent of the respondents were on the platform. Another survey took place in Sweden in 2019, regarding the purposes of using Twitter. It was discovered that ** percent of the respondents used it for news and ** percent used it for entertainment. Twitter ranked sixth As of 2019, ** percent of the internet users interviewed in Sweden reported to be using Twitter. Thus, it ranked sixth among other social media platforms. Facebook, Instagram and Snapchat led the ranking that year. Overall, the share of individuals who participated in social networks increased over time. ** percent of the Swedes created profiles and posted messages in 2011 and ** percent in 2019.

Instagram was the most talked about brand on Instagram worldwide in 2023, with **** thousand influencers mentioning it. Zara followed with **** thousand influencers, while Barbie rounded out the top three with **** thousand.

The Swedish R&B singer, songwriter and music producer Maher Zain was the most followed Instagram influencer in the Nordic countries as of December 2019, as reported by InfluencerDB . With nearly *** million followers, the star of Lebanese origin also came third in the ranking of most followed Nordic musicians and brands on Instagram for the same period. Tim Bergling, better known as Avicii, and Zara Larsson ranked first and second in the list of among most followed Nordic musicians. They had roughly *** and six million followers on Instagram, respectively. Who else do Nordic people follow on Instagram? Second in the ranking of most followed influencers on Instagram from Nordic countries were the twin brothers Josef and Jakob Elzein. Their content is focused on entertainment and sport, with Instagram account with *** million followers. Third in the ranking was the Swedish photographer Christoffer Collin with roughly *** million followers. He also ranked first in on the list of most followed Nordic travel influencers . The Nordic countries and social media Instagram was the third most used social media app on a daily basis in the Nordic countries between 2016 and 2018. First and second for that period were Facebook and Messenger, respectively. The share of phone users in the Nordic countries who were daily Instagram users increased from ** percent in 2016 to ** percent in 2018.

Danish companies that worked with influencers saw their revenues increase in recent years. Starting at ** million Danish kroner as of 2016, the revenue of influencer marketing agencies reached *** million Danish kroner between the third quarter of 2018 and the second quarter of 2019. The numbers do not mention with which influencers the companies specifically work. There are several Nordics-based influencers with many followers on Instagram. Examples are songwriter Maher Zain and twin brothers Josef and Jakob Elzein. Swedish musicians, such as Avicii and Zara Larsson, were also popular on the photo-sharing platform.

The role of influencer marketing worldwide       This development in Denmark follows a global trend. More than half of brand strategies and marketers from around the world expected in 2017 that influencer marketing would be integrated in all marketing activities within their organization in the following year. Around one third of the respondents even thought it would become a primary area of digital marketing investment in the next year.

Payment methods for influencer marketing       In the Nordics, influencer marketing seems to focus on increasing views on a company’s webpage. This shows, for example, when looking at how influencer marketing is paid for in Sweden. In 2019, the most popular payment method was forecast to be the Cost Per Mile method (or cost per thousand views). Second in the ranking was fixed price, followed by Cost Per Engagement. The least popular payment method for the evaluated period was expected to be Cost Per Click/Pay Per Click.

A fecha de 24 de marzo de 2025, las cadenas del grupo Inditex contaban en conjunto con más de 210 millones de seguidores en redes sociales, teniendo en cuenta únicamente las seis principales. Ahora bien, la red donde las marcas de la multinacional de origen gallego tienen mayor presencia es Instagram, con una cifra que supera los 106 millones de seguidores. Facebook se sitúa en segunda posición con alrededor de 68,3 millones de followers.