This Zara sales dataset contains information about product sales from Zara stores over a specific period of time. The dataset includes various attributes relevant to sales, such as product ID, product name, product category, price, sales volume, sales date, and store location. This data can be used to analyze product sales trends, sales performance across different product categories, the effectiveness of promotions, customer purchasing patterns, and other factors that influence Zara's sales performance. Analyzing this dataset can provide valuable insights for Zara management in optimizing marketing strategies, inventory management, and other decision-making processes to enhance revenue and profitability.

Zara, which includes the Zara Home segment, had the highest net sales of the Inditex Group worldwide in 2024, amounting to nearly 28 billion euros. The clothing retailer Bershka recorded the second highest net sales figure in the group. Inditex announced the closing of all Uterqüe physical stores in 2021, but the brand was integrated into Massimo Dutti. Inditex is one of the largest apparel companies These sales earn Inditex a place among the leading apparel and accessories companies worldwide. LVMH came top of the ranking in 2023/24 by a considerable distance, with sales worth well over 90 billion U.S. dollars. This was close to 40 billion dollars higher than second-placed Nike. Inditex came fourth in the ranking, behind discount retailer TJX Companies and ahead of sportswear giant Nike. Bershka Whilst generating significantly lower revenues than Zara, Bershka has consistently been the second most lucrative brand in the Inditex Group. Lesser known than Zara, Bershka still has a strong presence in high street fashion with over 850 stores worldwide. Bershka was also widely discussed among British Gen Z on social media, with almost one in five consumers having noticed the brand online.

Inditex Group, one of the world’s biggest fashion retailers, generated around **** billion euros in sales in 2024. The group's sales have increased consistently over the time period recorded with the exception of the years impacted by the COVID-19 pandemic in 2020 and 2021. The fiscal year end of the company is January 31, 2025. Leading Inditex Brands Inditex Group operated seven different brands in 2024: Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, and Zara Home. The largest of these brands is Zara, which captured a share of over ** percent of the overall group sales. Bershka was the second largest Inditex brand, contributing about ***** percent of total group sales. Zara Zara is a fast fashion retailer which operates over ***** retail locations worldwide; with approximately ***** stores located in Europe. Though most commonly known for selling stylish and modern women’s clothing for reasonable prices, Zara also carries a wide range of menswear and children’s clothing. Between 2016 and 2022, Zara’s global brand value increased from about ** billion U.S. dollars to ** billion U.S. dollars, although it peaked in 2019 at **** billion dollars.

zara.com, operated by Zara USA, Inc., is an internationally focused online store that generates e-commerce net sales primarily in the United States as well as in the United Kingdom and Spain. In 2025, the online store was expected to generate over ******billion U.S. dollars in sales. *Figures from this year on are forecasts.

I created this dataset to showcase a Power BI visualization project based on the publicly available Zara dataset from Kaggle. The dashboards provide insights into:

Top-performing products via Sale volume and Revenue

Sales volume vs. pricing relationships

The effect of product placement (front-of-store, aisle, end-cap)

Promotional impact on sales volume

The goal of this analysis is to demonstrate how raw retail data can be transformed into actionable insights using data visualization and business intelligence tools.

Sales revenue of Zara in Spain fell to under *** billion euros in 2021. However, the clothing brand's sales recovered and reached their maximum in 2023, with sales exceeding *** billion euros. Zara is the leading brand of the Spanish multinational Inditex, in Spain as well as worldwide. Moreover, Zara is also one of the main companies of the fashion industry in Spain, along with other brands of the same company or national clothing enterprises such as Mango or Cortefiel. Key international markets for Zara Zara was not only successful in Spain, but the brand was also making strides in key international markets in 2023. For example, Zara was generating buzz in the United States and had high rates of brand awareness in the United Kingdom and Germany that same year. A worldwide leader In 2024, Zara was the third leading mass market fashion brand worldwide. Measured by media impact value, Zara outshined competitors like Uniqlo and H&M. On the international stage, Zara also consistently outperforms Mango, the other leading mass market fashion brand from Spain.

Dataset Overview🌟

• Rows: +20,000
• Columns: 17
• Focus: Zara's Fashion products (mostly women’s apparel)
• Language: English 🇺🇸
• Purpose: Analyze retail trends, product attributes, and sales behavior in a fast-fashion context. https://www.googleapis.com/download/storage/v1/b/kaggle-user-content/o/inbox%2F19211389%2F6705d8c471cc4b9fd4a58cc347d6acf3%2FBlack%20and%20White%20Modern%20Photo%20Fashion%20Presentation%20(1).png?generation=1761551681207044&alt=media" alt=""> # Possible Use Cases 🌟

✅ EDA & Visualization: Analyze pricing distributions, seasonal patterns, material diversity, and gender-based product segmentation.

✅ Machine Learning: Predict sales volume, price optimization, or recommend products by material, origin, and season.

✅ Business Insights: Study fast-fashion logistics, sustainability patterns by origin, or profitability by fabric type.

This statistic shows the sales share of the Inditex Group worldwide in 2024, by format. In that year, Zara captured a sales share of nearly 72 percent of total Inditex Group's sales. Inditex is one of the world's largest fashion retailers. It is headquartered in Arteixo, in the north of Spain. Inditex’s global reach Industria de Diseño Textil, better known as Inditex, is one of the largest clothing companies in the world. Inditex has a platitude of fashion and home decor under its umbrella, such as Zara, Massimo Dutti, Bershka, Zara Home just to name a few. In 2024, Inditex generated around 38.6 billion euros in global sales, the highest it’s been for nearly two decades. The retailer’s most profitable region is Europe, where nearly two-thirds of its revenue was generated the same year. Inditex’s powerhouse Zara It comes as no surprise that Zara’s sales share is the highest out of all Inditex brands, considering the fact a third of Inditex establishments are under the Zara brand. Along with Europe, Zara is also fairly popular in the United States, with nearly 60 percent of U.S. consumers recognize the brand name and logo.

This Datasets contains fashion retail products data, including sales, promotional, category, and ratings. The attached present power BI key business insights and recommendations using interactive dashboard.

Dataset Overview: * Rows 226 fashion projects entries * Columns include: 1. product ID 2.promotion 3.Product Category 4.Seasonal 5.Sales volume 6.brand 7.urf 8.sku 9.name 10.description 11.Final price 12.Currency 13.scraped Date 14.terms 15.section

• ETL in Power BI:
• Removed extra Columns (URL, SKU if duplicate)
• Replaced nulls in Name, Description with "not Available"

• Converted scraped_at to only to Date format

• Dashboard Visuals:

• KPI Cards 2.Total Products

• % of Promotion

• Avg Price

• Total Revenue

• Bar charts: 1.Top 10 Product Share

• Pie charts: 1.Seasonal product share 2.promo vs Non-promo Count

• Table: 1.Detailed product list

• Key Insights: 1.promo products 50% high revenue compared to non-promo 2.Shoes and Jackets are the most Common product categories 3.Higher rated items are more likely to be discounted 4.Men product almost given a high profit of the sales and revenue 5.Product position probably Aisle higher than other

• Recommendations: 1.Increase promotions for lower rated or low selling categories 2.ncrease woman sector need to improve products in overall 3.Add give more promotion to get a high visual to visit customer 4.More focus on high level product type (Eg: jacket and shoes) are major profit pf sales

Conclusion: This Power BI project Demonstrates how visual analysis can turn retail data into actional strategy for Zara. The Dashboard helps management understand what's selling, when, and why.

File & Resources: Power BI .pbix file Uploaded Dataset(csv file) Screenshot of Visual attached

Feedback Welcome: if you liked this project, feel free to: Upvote Comment with suggestions

The Zara dataset offers an extensive collection of data that is invaluable for analyzing trends in the fast fashion industry. This dataset includes detailed records on Zara's diverse range of products, covering everything from the latest clothing lines to accessories and footwear. Researchers and businesses can leverage the Zara sales dataset to gain insights into sales patterns, helping them understand consumer preferences and forecast future trends. With over 12,000 records, this dataset is a robust resource for anyone looking to delve into the intricacies of Zara's business model.

Moreover, the Zara US fashion products dataset is particularly useful for studying the brand's impact in the American market. This dataset provides a focused look at Zara's product offerings and sales within the US, enabling a detailed analysis of how Zara's fast fashion approach resonates with American consumers. By examining this dataset, stakeholders can identify key factors that drive Zara's success in the US and develop strategies to replicate that success in other markets.

Zara, Spain’s flagship fashion retailer and part of the larger clothing company Inditex, has been very well known in the world for many years now. In 2003, the successful retailer founded Zara Home, a brand specializing in home textiles and houseware. Zara Home experienced a significant increase in its annual sales value over the last years, reaching figures of approximately *** million euros in 2023. Spain: benchmark for world’s fast fashionInditex ranked as the world’s second largest apparel and accessories retailer with a revenue of nearly **** billion U.S. dollars in 2021, just behind the American department store TJX Companies. Despite its increasing sales revenues, the Spanish group saw a sharp decline in its number of stores worldwide over the past three years, ultimately standing at roughly *** thousand stores. In terms of geographical distribution, Spain was the country that was home to most Inditex stores, with an approximate number of *** thousand. Inditex and its brandsOut of the approximately *** thousand Inditex stores globally, 1.8 thousand were Zara shops, making it the most common establishment of the Spanish clothing company. It will then come as no surprise that almost 73 percent of the total sales of Inditex were generated through the Zara brand in 2022. In Spain, the number of Zara stores was only overtaken by Mango, also one of the most important Spanish fashion retailers worldwide.

This dataset offers a clear and organized view of Zara's sales performance. It highlights product-level data and includes details like category, pricing, promotional status, and seasonality. It is meant for exploring data analysis, creating dashboards, and generating insights in the retail and fashion industries.

In 2025, the Zara brand was valued at approximately **** billion U.S. dollars. In comparison, the value of the H&M brand was **** billion U.S. dollars that year. This widened the gap between Zara and its fast fashion counterpart. Fast fashion refers to the business model of certain companies in the fashion industry. It is based on the process of inexpensive designs that move quickly from the catwalk to stores to meet new trends. Worldwide sales Having established themselves as apparel giants for over a decade, both H&M and Zara sales continue to grow exponentially. In terms of sales, the two brands go neck and neck, with H&M amounting to *** billion Swedish kroner (about ** billion euros) and Zara reaching nearly ** billion euros in their respective financial years. Brand transparency As concerns about sustainability grow among consumers, many brands are now taking steps to be more transparent regarding their carbon footprint and article production. In 2024, H&M scored over ** points overall, with the financing decarbonization area having the highest and maximum rating of 100. On the other hand, Zara scored just above ** points, scoring its highest rating in the just transition and advocacy area. According to the source, financing decarbonization encompasses all efforts to finance the decarbonization of fossil fuels to renewable energy, while just transition employs strategies to minimize negative impacts to workers, communities, and stakeholders.

Zara is the Spanish clothing retailer Inditex Group’s flagship brand. Of the numerous fashion companies that belong to Inditex, Zara has the highest store numbers on a global scale. As of January 2025, Spain, France and Italy were the European countries with the highest number of Zara stores as shown in this statistic. Zara outside Europe Besides Europe, Zara has a solid presence in the Middle East and Africa as well. The number of Zara stores in countries like Saudi Arabia, and Qatar rose consistently over the displayed time frame. In addition to Zara, Inditex Group’s other brands continue adding to their store locations in the EMEA region. Inditex’s first and best Zara is by far Inditex’s most successful brand. In the financial year 2024, Zara and Zara Home accounted for over ** percent of the group's sales share worldwide. Bershka came in second place, yet contributed about ***** percent of Zara’s sales share.

The global women's t-shirt market is a significant sector, valued at $109.71 billion in 2025 and projected to experience robust growth. A compound annual growth rate (CAGR) of 5.8% from 2025 to 2033 indicates a substantial expansion, driven by several key factors. The increasing popularity of comfortable and versatile apparel, coupled with rising disposable incomes in developing economies, fuels demand. E-commerce platforms have significantly broadened market access, allowing for a wider range of styles and brands to reach consumers globally. Furthermore, evolving fashion trends and the integration of sustainable and ethical sourcing practices within the industry contribute to market growth. The market is segmented by type (cotton, denim, modal, silk, and others) and application (online and offline sales), with cotton and online sales currently dominating. Key players, including Nike, Gap Inc., Zara, and UNIQLO, are focusing on innovation, including eco-friendly materials and unique designs, to maintain their market share and attract consumers. The regional distribution of the market reveals North America and Europe as significant contributors, followed by the Asia-Pacific region, which is witnessing rapid growth due to increasing consumer spending and a burgeoning middle class. However, challenges such as fluctuating raw material prices and the increasing competition from private labels could potentially restrain market growth. Despite these challenges, the long-term outlook for the women's t-shirt market remains positive, fueled by continued innovation, changing consumer preferences, and the expansion of e-commerce. Strategic partnerships between brands and retailers, along with a focus on sustainability and ethical sourcing, are vital for future success within this dynamic market.

Overview

This dataset contains structured information about clothing products from Zara’s online store. It includes product metadata, categorization, promotions, seasonal tags, and sales volume. The dataset is suitable for data analysis, classification, recommendation systems, price & promotion analytics, and exploratory data visualization.

Dataset Contents

Each row represents a single product with multiple descriptive attributes.

Columns Description

Product ID – Unique identifier for each product.

Product Position – Product ranking or display position on the website.

Promotion – Indicates whether the item is under any discount or promotional campaign.

Product Category – Category such as “Tops”, “Dresses”, “Shoes”, etc.

Seasonal – Whether the product is tied to a specific season (e.g., Winter, Summer).

Sales Volume – Number of units sold.

Brand – Brand name (e.g., Zara).

URL – Product page URL.

SKU – Stock Keeping Unit (internal product code).

Name – Product name/title.

Description – Product full text description.

Intended Use Cases

Product trends analysis

Sales forecasting & demand modeling

Seasonality studies

E-commerce recommendation systems

Market basket insights

Price sensitivity & promotion effect analysis

Visualization projects (Matplotlib, Seaborn, Power BI)

Notes

Dataset collected for educational and analytical use.

Sales volume values may be approximations depending on scraping source.

No personal or sensitive user data is included.

The children's clothing market, a dynamic and ever-evolving sector, is experiencing robust growth. While precise figures for market size and CAGR aren't provided, a reasonable estimation, considering the presence of major global players like H&M, Zara, and Nike, alongside numerous smaller brands specializing in children's apparel, suggests a substantial market value. The market is segmented by application (online vs. offline sales) and clothing type (coveralls, outerwear, underwear, and others). The online sales segment is expected to show significant growth, driven by increasing internet penetration and e-commerce adoption among parents. Trends like sustainable and ethically sourced clothing, personalized designs, and a focus on comfort and functionality are shaping consumer preferences. Geographic variations exist, with developed markets in North America and Europe exhibiting relatively higher per-capita spending compared to emerging economies in Asia-Pacific and Africa, although the latter regions show significant growth potential due to rising disposable incomes and expanding middle classes. However, economic downturns and fluctuating raw material prices pose potential restraints on market growth. Competition is fierce, with established international brands vying for market share alongside local players catering to specific regional tastes and cultural preferences. The overall market outlook remains positive, with continued growth projected over the forecast period, albeit at a pace influenced by macroeconomic factors and evolving consumer behavior. The success of brands hinges on adapting to evolving consumer preferences and effectively leveraging both online and offline sales channels. Innovative marketing strategies, a strong emphasis on product quality and safety, and a commitment to sustainability are critical for securing a competitive edge. Specific regional strategies are also essential, given the diversity in consumer habits and purchasing power across different geographic locations. The market's resilience is underpinned by the consistently high demand for children's clothing, driven by factors such as population growth, increasing birth rates in certain regions, and the need for regular clothing updates as children grow. Understanding these dynamics, along with closely monitoring consumer trends and technological advancements in the fashion industry, will be key for businesses to capitalize on future opportunities within this lucrative market.

In the first quarter of 2020, the Spanish fashion retail company Inditex Group, which owns brands like Zara, Massimo Dutti, and Mango among others, generated net sales of *** billion euros, a drop of about *** billion from the same period in the previous year. This was likely due to the impact of the coronavirus crisis. In this period, the group lost about *** million euros in net income.

content

This dataset contains detailed information about business product sales, focusing on items sold by the Zara brand. It includes key attributes such as product ID, product position in the store, promotion status, product category, seasonality, sales volume, pricing, material, origin, and customer-facing details like product names and descriptions. The dataset helps in understanding how different product features and marketing factors influence sales performance. It can be used for exploratory data analysis, identifying best-selling products, studying seasonal trends, and developing business strategies based on customer purchasing behavior.

context

This dataset provides context for analyzing how different product features and marketing variables impact business sales performance. The data includes product information such as category, price, material, season, and origin, along with retail factors like store placement, promotions, and brand details. By combining sales volume with these features, the dataset allows businesses to examine customer buying behavior, discover trends across seasons, evaluate the success of promotional strategies, and understand which products perform best in specific conditions. This context makes the dataset valuable for business intelligence, data analysis, and decision-making in retail environments

Discover the booming trench coat market! Explore key trends, leading brands (Burberry, Zara, Gucci), and projected growth (5% CAGR) in this comprehensive market analysis. Learn about regional variations and future opportunities in the trench coat industry.