Saved datasets
Last updated
Download format
Croissant is a format for Machine Learning datasets
Learn more about this at
Usage rights
License from data provider
Please review the applicable license to make sure your contemplated use is permitted.
Cost to access
Described as free to access or have a license that allows redistribution.
100+ datasets found
  1. Latin America: digital advertising spending 2010-2024

    Updated Aug 29, 2023
  2. B2B digital ad spend growth in the U.S. 2020-2024

    Updated Mar 13, 2024
  3. Digital advertising spending worldwide 2021-2026

    • +4more
    Updated Mar 20, 2024
    + more versions
  4. s

    Digital Marketing Trends Statistics

    Updated Feb 26, 2024
  5. D

    Digital Marketing Statistics

    Updated Feb 26, 2024
  6. Growth of digital media budgets worldwide 2024, by format

    • +2more
    Updated Mar 13, 2024
    + more versions
  7. u

    70+ Must Know Advertising Industry Statistics 2024

    Updated Dec 6, 2023
  8. Internet advertising spending in North America 2000-2024

    Updated Jun 8, 2023
  9. s

    Content Marketing Statistics

    Updated Feb 26, 2024
  10. E

    Impressive A/B Testing Statistics 2024 For Businesses To Improve Their...

    Updated Feb 9, 2024
  11. Usage of AI in marketing in Germany 2024

    Updated Feb 14, 2024
  12. E

    Video Marketing Statistics By Top Platforms Used, Social Media Videos,...

    Updated Sep 11, 2023
  13. Artificial Intelligence (AI) in Social Media Market Analysis North America,...

    Updated Jan 28, 2024
  14. e

    Indian Digital Marketing Market Size, Analysis 2024-2032

  15. Digital Advertising Agencies in the US – Market Size, Industry Analysis,...

    Updated Feb 15, 2024
    + more versions
  16. Digital Market Analysis APAC, North America, Europe, South America, Middle...

    Updated Mar 18, 2024
  17. U.S. B2B businesses - change in digital vs. traditional marketing 2023

    Updated Jun 26, 2023
  18. e

    Digital Marketing Market Size & Industry Report | 2032

    Updated Jan 23, 2024
  19. s

    Paid Advertising Statistics

    Updated Feb 26, 2024
  20. Global Digital Marketing Market Research Report: Forecast (2024-2030)

    Updated Oct 14, 2023
Click to copy link
Link copied
Statista (2023). U.S. B2B businesses - change in digital vs. traditional marketing 2023 [Dataset].
Organization logo

U.S. B2B businesses - change in digital vs. traditional marketing 2023

Explore at:
Dataset updated
Jun 26, 2023
Dataset authored and provided by
Time period covered
Jan 10, 2023 - Feb 1, 2023
Area covered
United States

A survey from early 2023 investigated the spending plans of B2B marketers in the United States. It revealed that B2B product-focused respondents expected to decrease their spending on traditional advertising activities by 3.64 percent in the following year. In contrast, digital marketing spending was projected to see an annual boost of nearly 8.77 percent compared to the previous 12 months.

Has traditional B2B marketing outlived its glory days?

B2B companies have long considered traditional advertising formats their golden ticket. But as businesses from various industries restructure their processes and services to match the digital demands of the time, marketing strategies must follow suit. In 2022, traditional B2B advertising spending in the U.S. stood at 17.5 billion U.S. dollars and based on the latest projections, investments will continue growing to surpass 19 billion by 2024.

The future of B2B marketing is digital

The U.S. B2B marketing landscape has experienced a digital overhaul for many years, though the shift from traditional to digital advertising was undoubtedly accelerated by the pandemic. Data showed that B2B digital advertising spending in the U.S. has nearly trippled since 2018, reaching an estimated 14.3 billion in 2022. Forecasts further suggest that this figure will catch up with traditional ad investments within a few years, highlighting the shift in marketers’ priorities. When asked about the leading marketing tactics that B2B companies planned to explore in 2023, many U.S. respondents listed artificial intelligence, video as well as influencer marketing.

Clear search
Close search
Google apps
Main menu