Despite California being, the leading craft beer producer, Vermont is the state with the most breweries per capita. In 2022, there were over 15 breweries for every 100 thousand residents in Vermont. In contrast, California only had 3.3 breweries per 100 thousand inhabitants.

What defines a craft brewery?

A craft beer brewery is defined as one which produces less than six million barrels a year, is independently owned (less than 25 percent of the brewery can be owned by an alcoholic beverage company that is not a craft brewer), has a TTB (Tobacco Tax and Trade Bureau) Notice, and of course, makes beer.

The craft trend

Craft brewing is a trend that has swept the whole nation. Four times the number of breweries operate now than a decade ago. With each passing year, craft beer captures a larger share of overall beer production volume.

Report Overview

The global Craft Beer market size was valued at USD 103.2 Billion in 2022 and is expected to reach USD 282.6 Billion in 2032. It is expected to grow at a CAGR of 10.6% between 2023 and 2032.

Craft beer is a type of beer that is produced by independent, small breweries that prioritize flavor, quality, and innovation over mass production. This sector has carved out a niche within the larger beer industry, offering consumers diverse and distinctive beer flavors and experiences.

The distinction between craft and non-craft beer is often based on specific criteria set by organizations like the Brewers Association.

The Brewers Association defines a craft brewer as producing no more than six million barrels of beer annually.

Craft beer has seen significant growth in recent years, fueled by consumers’ increasing interest in the fine and specialty beer market. This trend has prompted established brewing companies to acquire or invest in craft breweries to tap into this lucrative market.

According to the Brewers Association, In the US, small and independent brewers produced 24.3 million barrels of beer in 2022, while craft beer market share by volume increased to 13.2%, up from 13.1% the previous year.

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The Global Brewing market size was USD 35.2 billion in 2022. Brewing Industry's Compound Annual Growth Rate will be 7.20% from 2023 to 2030. How are the Key Driver Affecting the Brewing Market?

Growing Consumer Interest in Craft and Specialty Beers helps in the Growth of the Market

Over the past few decades, there has been a shift in consumer preferences from mass-produced, generic beers to more diverse and flavorful options. This shift has fueled the rise of the craft beer movement and contributed to the growth of the brewing market. Consumers are increasingly seeking unique and innovative flavor profiles in their beverages. Craft breweries often experiment with various ingredients, such as hops, malts, fruits, spices, and even unconventional additives, to create distinctive and exciting beer offerings. Consumers are drawn to the artisanal and locally crafted nature of craft beers. These beers often have a strong sense of place, as they may incorporate locally sourced ingredients and reflect the regional brewing traditions.

Over the past several years, there has been an upsurge in the demand for traditional beer, especially craft beer. On average, small breweries produce 6 million barrels or fewer of beer yearly. The necessity for pricey items for consumption and the rising income of its users are two of the most significant elements in the rising demand. Craft beer is more expensive than conventional beer, increasing demand for greater variety and quality goods among high incomes.

(Source:hospitality.economictimes.indiatimes.com/news/speaking-heads/craft-beer-market-potential-growth-and-challenges/84560601#:~:text=As%20per%20the%20volume%2C%20the,be%20the%20fastest%20growing%20segment.)

The Factors are Restricting Growth of Brewing Market

Regulatory Obstacles and Standards for Compliance Hinder Market Growth

Regulatory challenges and compliance requirements can hinder the growth and expansion of breweries, especially smaller and newer ones. The need to allocate resources for understanding, interpreting, and adhering to various regulations can divert time and funds from other business activities. Moreover, these challenges can impact innovation, product development, and market entry for breweries seeking to enter new regions or markets. Addressing regulatory challenges often requires legal expertise, resources, and ongoing diligence to ensure that breweries remain compliant with evolving laws and policies, which can sometimes hinder market growth and expansion.

Impact Of COVID-19 on the Brewing Market

Restrictions on movement, lockdowns, and border closures disrupted supply chains for brewing ingredients, packaging materials, and equipment. This led to challenges in sourcing raw materials and maintaining production levels. Many countries implemented lockdowns and restrictions on public gatherings, closing bars, restaurants, and taprooms. This led to a sharp decline in on-premises consumption and revenue loss for breweries heavily reliant on these channels. With the closure of on-premises venues, there was a shift in consumer behavior towards off-premises consumption, including purchasing beer from liquor stores and online platforms. Breweries adapted by focusing on packaged products for retail distribution. Introduction of Brewing

Brewing is the process of producing alcoholic beverages, primarily beer, through the fermentation of various ingredients, typically including water, malted barley or other grains, hops, and yeast. The brewing process involves combining these ingredients in specific proportions, followed by controlled fermentation, which converts the sugars in the malted grains into alcohol and carbon dioxide, resulting in the final beer product. The rise of the brewing market is driven by a combination of consumer preferences for variety and quality, a focus on local and artisanal products, and the spirit of innovation and collaboration. The brewing industry's ability to adapt to changing trends and cater to evolving consumer demands has positioned it as a dynamic and growing sector within the broader beverage landscape.

For instance, in August 2023, the Brewers Association (BA), the trade group for small and independent American craft brewers, announced the findings of its midyear poll, providing insight into the sector's status and signaling confidence for the remainder of the year. The industry is leveling out after years of exp...

United States Craft Beer Market Size:

The United States craft beer market is projected to exhibit a growth rate (CAGR) of 10.44% during 2024-2032. The market is propelled by the rising consumer preference for distinctive and locally-produced beverages, rising popularity of craft beer festivals and events, increasing demand for premium and innovative beer flavors, shift toward sustainable and eco-friendly brewing practices, increasing disposable income level and changing lifestyle trends, and robust support from local communities and tourism.

Report Attribute	Key Statistics
Base Year	2023
Forecast Years	2024-2032
Historical Years	2018-2023
Market Growth Rate (2024-2032)	10.44%

United States Craft Beer Market Analysis:

• Major Market Drivers: Some of the major market drivers include rising consumer preference for distinctive and locally-produced beverages, increasing popularity of craft beer festivals and events, and growing demand for premium and one-of-a kind beer flavors.
• Key Market Trends: Rapid shift toward sustainable and eco-friendly brewing practices, rising disposable income levels, and robust support from local communities and tourism represent some of the key market trends.
• Competitive Landscape: Some of the major market players in the United States craft beer industry are extensively investing in sustainable brewing practices and eco-friendly packaging, rising collaborations with local farmers and suppliers for good-quality ingredients, and development of experiential marketing campaigns and events.
• Challenges and Opportunities: Some of the challenges include robust competition from craft and large-scale breweries, regulatory and compliance issues, and significantly changing raw material costs. Whereas, rapid growth into untapped markets, increasing demand for low-alcohol and non-alcoholic craft beers, and rapidly increasing interest in direct-to-consumer sales channels.

United States Craft Beer Market Trends:

Increasing Consumer Preference for Distinctive and Locally-Produced Beverages

One of the most significant factors driving the United States craft beer market is the increasing consumer preference for unique and locally-produced beverages. This trend is fueled by a growing desire among consumers to support local businesses and enjoy products with distinct and diverse flavors. Craft breweries often experiment with different ingredients and brewing techniques to create innovative and unique beer profiles, appealing to consumers looking for new and exciting taste experiences. The emphasis on quality and craftsmanship in the brewing process further enhances the appeal of craft beers over mass-produced alternatives. According to the BREWERS ASSOCIATION, in 2020 small and independent brewers collectively manufactured 23.1 million barrels of beer.

Rapid Expansion of Craft Breweries Across the Country

The expansion of craft breweries across the United States is another crucial factor driving the United States craft beer market growth. Over the past decade, the number of craft breweries has increased, providing consumers with a wider array of options and increasing the accessibility of craft beer. This growth is supported by a robust community of brewers who share knowledge, collaborate on projects, and drive innovation within the industry. The proliferation of brewpubs, microbreweries, and United Statesal craft breweries has not only increased the availability of craft beer but also fostered a sense of community and local pride.

Increasing Popularity of Craft Beer Festivals and Events

The growing popularity of craft beer festivals and events is also a major driver of the United States craft beer market. These events provide a platform for breweries to showcase their products, engage with consumers, and build brand recognition. Festivals and beer tasting events offer craft beer enthusiasts the opportunity to sample a wide variety of beers, learn about brewing processes, and interact with brewers. This direct engagement helps build a loyal consumer base and fosters a deeper appreciation for the craftsmanship involved in brewing. One notable instance is the Great American Beer Festival (GABF), which is one of the largest and most prestigious beer festivals in the United States. Held annually in Denver, Colorado, the GABF attracts over 60,000 attendees and features more than 4,000 beers from hundreds of breweries across the country. The popularity and large attendance figures of this festival illustrate the significant role that such events play in promoting the craft beer industry and driving market growth.

United States Craft Beer Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2024-2032. Our report has categorized the market based on product type, age group, and distribution channel.

Breakup by Product Type:

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• Ales
• Lagers
• Others
  

The report has provided a detailed breakup and analysis of the market based on the product type. This includes ales, lagers, and others.

Ales are one of the primary segments in the craft beer market, characterized by their warm fermentation process which typically takes place at temperatures between 60 to 75 degrees Fahrenheit as per the United States craft beer market statistics. This fermentation process allows for a quicker production time compared to lagers, often resulting in richer and more complex flavors. Ales encompass a wide variety of styles, including pale ales, IPAs (India Pale Ales), stouts, porters, and Belgian ales, each offering distinct flavor profiles ranging from hoppy and bitter to malty and sweet.

Lagers represent another crucial segment in the craft beer market, distinguished by their cold fermentation process, which typically occurs at temperatures between 45 to 55 degrees Fahrenheit. This slower fermentation process, which can take several weeks to months, results in a clean, crisp, and smooth flavor profile. Lagers include a variety of styles such as pilsners, bocks, dunkels, and Helles, each known for their subtle and balanced flavors.

Breakup by Age Group:

• 21–35 Years Old
• 40–54 Years Old
• 55 Years and Above
  

A detailed breakup and analysis of the market based on the age group has also been provided in the report. This includes 21–35 years old, 40–54 years old, and 55 years and above.

The 21-35 years age group is a crucial segment in the United States craft beer market. This demographic, often referred to as millennials and Generation Z, is known for its adventurous and experimental nature. They are more likely to seek out new and unique beer flavors, supporting the trend of innovation in the craft beer industry. This age group values experiences over material goods, making craft beer festivals, brewery tours, and tasting events particularly appealing.

The 40-54 years age group, comprising mainly Generation X and older millennials, represents a mature and financially stable segment of the craft beer market. This demographic tends to have higher disposable incomes and is willing to spend more on premium and high-quality products. They appreciate the craftsmanship and authenticity associated with craft beers, often favoring brands with a strong heritage and reputation. Health consciousness is also prevalent in this age group, leading to a growing interest in low-calorie, organic, and gluten-free craft beer options.

The 55 years and above age group, including baby boomers and older generations,

According to the NBWA's Beer Purchasers' Index, imported beer saw the greatest volume in beer purchasing with an index value of 68. Flavored malt beverages (FMBs), hard seltzers, and ciders all saw declines in purchasing volume compared to the same month in the previous year. While craft beer saw a higher value in 2023 than 2022, its index value still indicates declining volume. Index values above 50 indicate growing volume while values below 50 show shrinking volume.

Dataset

This dataset was created by Ritesh Saluja

Released under Database: Open Database, Contents: Database Contents

Contents

The global beer market value is set to reach a valuation of US$ 759.1 billion in 2023. This value is predicted to ascend to around US$ 1,679.5 billion by 2033. Notably, Sales of beer are poised to demonstrate a substantial CAGR of 7.6% throughout the forecast period.

Attributes	Details
Beer Market Size (2022)	US$ 759.1 billion
Beer Market Size (2023)	US$ 808.4 billion
Beer Market Projected Size (2033)	US$ 1,679.5 billion
Beer Market Forecasted Value CAGR (2023 to 2033)	7.6%

Beer Market Statistics by Key Countries

Country	2023 Value Share in the Global Market
United States	19.7%
China	9.8%
Germany	6.5%
Australia	3.5%
Japan	1.7%

Beer Market Statistics by Key Segments

Segment	Ale Beer
Market Share in 2023	33.50%

Segment	Retail Sales Channel
Market Share in 2023	36.50%

Report Metric	Details
Forecast Period	2023 to 2030
Base Year	2022
Historic Years	2021 (Customizable to 2015-2020)
Quantitative Units	Revenue in USD Billion, Volumes in Kilo Tons, Pricing in USD
Segments Covered	Product Type (Ale, Lagers, Specialty Beers, and Others), Distribution Channel (On- Trade, and Off- Trade), Age Group (21–35 Years Old, 40–54 Years Old, and 55 Years and above).
Countries Covered	U.S., Canada, Mexico, Brazil, Argentina, rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, and the rest of Middle East and Africa
Market Players Covered	Davide Campari-Milano N.V. (Netherlands), Diageo PLC (U.K.), Halewood International Limited (U.K.), Asahi Group Holdings, Ltd. (Japan), Accolade Wines (Australia), Bacardi Limited (Bermuda), Mike's Hard Lemonade Co. (U.S.), Castel Group (France), Suntory Holdings Limited (Japan), Anheuser-Busch InBev SA/NV (Belgium), The Brown-Forman Corporation (U.S.), United Brands Company, Inc. (U.S.), Pernod Ricard SA (France), and The Miller Brewing Company (U.S.).
Market Opportunities	Rising consumer demand for unique flavors Rising health consciousness Increasing local and small-scale appeal

Ale brewing yeast are the result of admixture between diverse strains of yeast, resulting in a heterozygous tetraploid that has since undergone numerous genomic rearrangements. As a result, comparisons between the genomes of modern related ale brewing strains show both extensive aneuploidy and mitotic recombination that has resulted in a loss of intragenomic diversity. Similar patterns of intraspecific admixture and subsequent selection for one haplotype have been seen in many domesticated crops, potentially reflecting a general pattern of domestication syndrome between these systems. We set out to explore the evolution of the ale brewing yeast, to understand both polyploid evolution and the process of domestication in the ecologically relevant environment of the brewery. Utilizing a common brewery practice known as repitching, in which yeasts are reused over multiple beer fermentations, we generated a population time-course from multiple breweries utilizing similar strains of ale yeast. Applying whole-genome sequencing to the time-courses, we have found that the same structural variations in the form of aneuploidy and mitotic recombination reproducibly rise to detectable frequency during adaptation to brewing conditions across multiple related strains in different breweries.

Graph and download economic data for Producer Price Index by Industry: Breweries: Beer and Ale in Barrels and Kegs (PCU3121203121207) from Jun 1982 to May 2024 about beer, PPI, industry, inflation, price index, indexes, price, and USA.

Snapshot img

Beer Market Size 2024-2028

The global beer market size is expected to grow to USD 148.43 billion, at a compound annual growth rate (CAGR) of 3.72% between 2023 and 2028. The expansion of the market is fueled by a confluence of factors, contributing to its robust growth and dynamic nature. One significant driver is the surging demand for beer in emerging economies, where increasing disposable incomes and urbanization are boosting beer consumption. Additionally, there is a global preference for premium beers, as consumers are willing to spend more on high-quality, craft, and specialty brews. The rise of the online retail landscape for beer is also accelerating market growth, making it easier for consumers to access a wide variety of beer products.

Furthermore, the introduction of innovative flavors is attracting new consumers and retaining existing ones, adding to the market's vibrancy. A notable trend within the industry is the growing popularity of low-alcohol beers, reflecting evolving consumer preferences towards healthier lifestyle choices. However, the market faces challenges such as stringent regulations and hefty taxes on alcoholic beverages, which can impact pricing and availability. Rising competition from non-alcoholic alternatives also poses a threat, as consumers increasingly explore these options. Despite these obstacles, the market remains dynamic, driven by constant innovation and changing consumer behaviors. This ensures its continued evolution and success, as producers adapt to meet the diverse and shifting demands of the global consumer base.

What will be the Beer Market Size during the Forecast period?

The market shows an accelerated CAGR during the forecast period.

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Beer Market Segmentation

In the packaging segment of the market, various materials and methods are employed to preserve the quality and taste of the alcoholic beverage. Packaging materials such as glass, aluminum cans, and PET bottles ensure the safe transport and storage of beer. Water, a crucial ingredient in brewing, is carefully sourced and treated to meet quality standards. Malted barley and grains provide the base for beer production, contributing to its flavor and color. Hops add bitterness, aroma, and flavor to beer, enhancing its taste profile. Yeast, a key ingredient, ferments sugars into alcohol and carbon dioxide, resulting in the production of alcoholic beverages. Different beer types, like ales, lagers, and stouts, are packaged according to their specific characteristics and consumer preferences. Non-alcoholic beer is packaged similarly to alcoholic beer but undergoes a different brewing process to remove alcohol. Craft breweries often use small-batch production methods, allowing for more flexibility and experimentation in packaging options. Retail stores and direct-to-consumer channels offer various beverage options to cater to different consumer preferences. Overall, packaging plays a vital role in maintaining the quality, freshness, and appeal of beer products in the market.

By Packaging Segment

The market share by the bottles segment will be significant during the forecast period. It has been traditionally packaged in glass bottles, mainly brown-colored bottles. This is supported by the fact that the 600-ml beer bottle is one of the most popular glass options, and it can be shared among 2-3 people. Consumers nowadays also prefer lightweight metal cans, which can be adapted to the social situation. Other packaging materials, such as wooden containers and polyethene terephthalate (PET) bottles, are also available.

The bottles segment was valued at USD 410.74 billion in 2018.

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Furthermore, many traditional authentic breweries prefer bottled products to be a part of the traditional art of brewing. The internationally distinguished brand Carlsberg launched new fibre beer bottles and containers in June 2022. Moreover, they are biodegradable and serve as a sustainable option for packaging. Instead of a plastic seal, the company uses an impermeable coating. The wood fibre for bottles comes from sustainably managed wood fibres. Such developments are expected to drive the growth of the bottle segment, which in turn is anticipated to drive the growth of the market during the forecast period.

By Distribution Channel Segment

On-trade distribution, also called on-premise distribution, includes establishments in which customers can purchase and consume. The various types of on-trade distribution channels include restaurants, bars, pubs, and hotels. The on-trade segment is estimated to grow significantly during the forecast period, owing to the rising consumption of these at bars and pubs by consumers in the APAC and MEA region, which includes countries such as India, China, Japan, and

The Global Craft Beer Industry Growth & Analysis is Segmented by Type (Ales, Pilsners and Pale Lagers, Specialty Beers, and Other Types), Distribution Channel (On-trade and Off-trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and values in (USD Million) during the forecast period for the above segments.

Snapshot img

US Beer Market Forecast 2023-2027

The US beer market size is estimated to increase by USD 24.15 billion between 2022 and 2027. The market size is forecast to grow at a CAGR of 4.12%. The expansion of the market is influenced by various factors, such as the rising demand for premium beers, the expansion of online retail channels, and the growing reliance on technology. However, the market faces challenges, including the burgeoning growth of legal recreational cannabis, stringent regulatory frameworks, and taxation policies, as well as the abundance of substitute products competing with beer.

What will be the size of the US Beer Market during the Forecast Period?

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Market Segmentation

By Product

The market share growth by the commercial beer segment will be significant during the forecast period. Large-scale commercial breweries that produce commercial segment in bulk are known as macro breweries. Commercial segment are sold under various brand names by large breweries like Molson Coors, Diageo, and Anheuser-Busch. Commercial segment typically do not offer the same variety of flavors as craft alcohol. However, the commercial market is being upended by the younger generation's changing tastes in alcohol.

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The commercial beer segment was valued at USD 72.42 billion in 2017 and continued to grow until 2021. The demand for commercial variety has increased as a result of factors like innovation and authenticity in ales appealing to younger generations. Commercial variety is also anticipated to grow due to the rise in brewpubs and taprooms as well as the expanded selection of ale available on store shelves. Thus, owing to such factors, the segment is expected to grow during the forecast period.

Market Dynamics and Customer Landscape

The US Beer Market is experiencing significant growth driven by several key factors. One prominent driver is the increasing popularity of craft beer and microbreweries, which offer unique and innovative flavors to consumers. The brewing industry's use of quality ingredients such as cereal grains, barley, hops, and yeast contributes to the market's expansion, providing consumers with a wide range of options to suit their preferences. Additionally, the rise of low-alcohol and alcohol-free beer options caters to health-conscious consumers seeking alternatives with lower alcohol content.

Furthermore, the trend of alcohol socialization, where consumers gather to enjoy bold-flavored drinks, drives demand within the market. This social aspect of drinking fosters a vibrant beer culture, driving sales both in traditional venues like bars and pubs, as well as through emerging channels such as online retail and specialty stores. Additionally, the growing interest in flavored alcohol, exemplified by products like Fever-Tree's Blood Orange Ginger Beer, adds diversity to the market, enticing consumers with new and exciting taste experiences.

Overall, the US Beer Market is buoyed by a combination of innovation, consumer preference for diverse flavors, and the evolving landscape of alcohol consumption, positioning it for continued growth in the foreseeable future.

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The market is experiencing significant growth driven by the increasing popularity of online sales channels. The rise of e-commerce platforms has revolutionized the sales and marketing landscape for alcoholic beverages, particularly beer. In the United States, there's a notable uptick in the sales and promotion of alcohol through the Internet, providing a lucrative avenue for small businesses, including craft breweries, to expand their reach to a broader customer base. Platforms like Minibar, Drizly, and Liquor Mart Inc. have gained traction by offering a diverse range of bottled and craft alcohol products, enhancing accessibility and convenience for consumers. Furthermore, the presence of alcohol in online marketplaces enhances vendors' visibility and allows for comprehensive product reviews and descriptions, fostering consumer trust and engagement.

Many suppliers in the US market have established their online presence, selling their products directly through their websites and collaborating with various online retail stores, supermarkets, hypermarkets, and independent online merchants such as Amazon.com Inc. This omni-channel approach amplifies brand exposure and accessibility, contributing to market growth. As the advantages of online retailing continue to unfold, it is anticipated that more companies will venture into e-commerce, further bolstering the market during the forecast perio

Craft Beer Market outlook 2031:

The global craft beer market size was valued at USD 117.10 Billion in 2022 and is projected to reach USD 294.72 Billion by 2031, expanding at a CAGR of 10.8% during the forecast period 2023 - 2031. Craft beer is usually made by small and traditional brewer. According to Colorado's Brewer's Association, craft beer is made by a brewer who is independent, small, and traditional. Craft breweries are firmly connected with the local communities.

Craft Beer Market Trends, Drivers, Restraints, and Opportunities:

• Increasing number of restaurants, pubs, and bars in the cities is estimated to fuel the craft beer growth of the market.


• Wider choice of the new product range offered by key players with improved taste and low alcoholic content in beer with 2.8% ABV or less is driving the market growth.


• The inclusion of new flavors and ingredients have increasingly appealed to the consumers worldwide, which is estimated to fuel the craft beer growth of the market.


• Growing adoption of several distillation techniques to obtain high-quality liquor is anticipated to foster the market growth.


• The availability of numerous other alcoholic craft beverages such as gin, rum, wine, and whiskey can hamper the craft beer growth of the market.


• A proliferating number of social trends among millennials has increased the demand for craft breweries across the globe.

Dataset

This dataset was created by Joel Ljungström

Contents

Expert industry market research on the Craft Beer Production in the US (2024-2029). Make better business decisions, faster with IBISWorld's industry market research reports, statistics, analysis, data, trends and forecasts.

As per this study, the Global Craft Beer Market was valued USD 334.34 MN (by revenue) in 2021 and is anticipated to reach USD 1207.12 MN by 2028 with a CAGR of 20.13%.

Craft beer refers to the production of traditionally made beer on a small-scale brewery. The production of craft beers is done with the help of traditional ingredients like malted barley, along with hops, yeast, and water. The pro

This list identifies the brands of beer made by beer manufacturers and microbreweries that are subject to the beer tax.

You can use this list to calculate the beer tax you pay when you purchase certain brands.

"http://www.fin.gov.on.ca/en/tax/bwt/taxincludedpricing.html">Read: how to calculate beer tax

About beer tax

The report covers European Beer Market Size and is segmented by Product Type (Ales, Pilsners & Pale Lagers, Specialty Beers, and others); by Distribution Channel (On-trade and Off-trade); by Geography(Germany, France, Italy, Spain, the United Kingdom, and the Rest of Europe).